This document summarizes Mehmet Subaşı's presentation on the keys of the digital economy. The presentation outlines 7 keys: 1) start with strategy and understand customer needs, 2) create a dream team with various digital skills, 3) embrace change and be fast, agile and don't give up. It emphasizes the importance of the digital transformation and opportunities it provides but also cautions against hype and the importance of business fundamentals.

1. Koç University Executive MBA
Rumeli Campus | August 2, 2018
Mehmet Subaşı | Vodaco
keys of
DIGITAL ECONOMY
DIGITAL ECONOMY
7keys of

2. a Turkish saying
"Online offline
kardeştir, aksini diyen
kalleştir.”

3. there is no
every business is a digital business

4. returns

5. the problem...
The biggest reason for the failure of digital
projects and process in Turkey is the
disconnect between;
1) Management’s vision and direction and the
capabilities of Digital team within the
corporation (HR Structure)
2) the investment level and the goals
it is not easy

6. the problem...
The right investment
The right HR structure,
& embracing change in organizational structure
it is easy

7. just starting...
"We're in the first few years
of a digital / knowledge-driven
economy”

8. revolution...
Corporate use of Artificial
Intelligence
Blockchain Revolutionand some major trends:
- Digital Assistants & ChatBots
- Share Economy / Subscription Businesses
- iOT
- P2P platforms
- Big Data

9. cannot ignore...
“A studio declining to do business
with YouTube would be like a
cereal maker not dealing with
Wal-Mart.”

10. some stats...
Connected devices:
200 billion connected devices by year 2020
Mobile
China

13. don’t...
Get into digital before understanding
your sector, your customers and their
needs and the solution for these
Or you will be just another annoying
manager becoming a hurdle for the
digital teams

14. don’t...
non of the trends are rocket science,
start small, create value.
don’t get dazzled by the hypes
follow hypes

15. DIGITAL ECONOMY
7keys of

16. be fast & agile
in digital if you don't move forward, you will be crushed

17. entrepreneurship is
hyped
there are many opportunities in
enterprise
digitalentrepreneurship is not for everyone

18. risk your
career
no risk, no reward
“people who will be the leaders of future will
have embraced digital”

19. start with strategy
first there should be a customer need and than you should have
a comprehensive solution for it, before starting a digital project

20. the winner
takes it all

21. create your dream
team
UID & Design | Programmer | Front End Developer | D. Project

22. endurance
don’t give up

24. planning is
everything
first there should be a customer or employee need and than
you should have a comprehensive solution for it
business plan needs to be
somehow solid and well planned

25. be the next billonaire...
In digital we define billionaire not by the
market cap dollars of the company,
but touching 1 billion people
digital gives you the
chance

26. keep in mind...
develop, nourish, inspire, love
your dream team
2
3
business first
endurance
don’t give up!
1
3 takeaways:

27. thank you for your time…
you can download this presentation at:
slideshare.net/msubasi
@msubasi in/MehmetSubasi Mehmet.Suba
si
MehmetSubasi.com