I spent two days at AdTech so you don't have to. An overview of the most interesting things presented at AdTEch 2017 Sydney including how technology is smoothing the path to purchase and eliminating friction instead of engineering solutions. The Internet of things, the future of search plus only AI predicted Donald Trump as President.

1. Two days at AdTech SYD
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PRESENTED 3/04/2017. Copyright Red Ark Marketing.
Prepared for DPC

2. What the industry is talking about #adtechSYD
• AI and cognition
• Filtering and personalisation
• Emotion and connection
• Experience and data (and measurement and attribution)
• Will we all have jobs
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5. AI and cognition
• The internet of things IS here and It’s not about screens
• Cognition and machine learning are happening now
• Eliminate friction instead of engineering solutions
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Cognitive technology uses data-mining, pattern recognition, and natural
language processing to analyze large-scale unstructured data

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21. Emotion and connection
Data isn’t everything
• Allegedly we all now have an eight second attention span, down from 12 seconds. Goldfish have 9
seconds
• Which makes effective connection and emotional connection important to get and hold attention
• Technology and ai via Messenger apps and bots
• Creativity and story telling
• Connecting the two
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38. Filtering and personalisation
You, your data and the VPA
• Becoming a search star – so VPA can find you what their owners love
• Layered brand connections
• FB targetting
• We are moving away from owning anything
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53. Experience and data
The two are interlinked
• 90% of the world’s data has been created in the last two years – but how is it being used
• The explosion of programmatic
• How can we get data to create better experiences – and experiences to create better data
• How do we really know which element of our marketing activity is working – last clicks and
attribution
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71. Will we all have a job?
• What will 7 billion people do?
“It's tempting to predict the digital revolution will eliminate many jobs in the services sector, leading to
mass unemployment.Trouble is, employers have been installing labour-saving equipment since the
start of the Industrial Revolution, and the unemployment rate is hardly up to double figures.
That's because improving the productivity of a nation's labour increases its real income. When that
income is spent, jobs are created somewhere in the economy. Technological advance doesn't
destroy jobs, it "displaces" them from one part of the economy to another.”
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Fleet.Space is building a network of tiny nanosatellites to
deliver a global backhaul service for the Internet of Things.
We're building a scalable network that will give ubiquitous
coverage to devices around the world.

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”Bank of America Merrill Lynch recently wrote a report that
states “Many scientists, philosophers and business leaders
believe that there is a 20-50% probability that humans are
already living in a computer-simulated virtual world
It is conceivable that with advancements in artificial intelligence,
virtual reality, and computing power, members of future
civilizations could have decided to run a simulation of their
ancestors."

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80. Red Ark Structure
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