Big trends, practical implications

1Schneider Electric – Xperience Efficiency 2013
Big Trends, Practical Implications
Kent Evans
Director, StruxureWare Offer Marketing
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#SchneiderXE

Trends are Tricky
“The horse is here to stay
but the automobile is only
a novelty – a fad.”
1903 – President of Michigan
Savings Bank advising Henry Ford‟s
lawyer to not invest in Ford Motor Co.
“There is no reason
anyone would want a
computer in their home.”
1977 – Ken Olson, founder of Digital
Equipment Corp., maker of big
business mainframe computers.
“The rate of innovation is so high in our
industry that if you don't innovate at that
speed you can be replaced pretty quickly."
2013 – BlackBerry CEO Thorsten Heins

Our discussion today
Review four key technology trends.
Share some innovation examples.
Key questions to ask, steps to take.

The Trends
Big Data
& Analytics
Mobile
Devices
Cloud
Computing
Internet
of Things

The Common Challenge
Technology innovation
can be a key driver.
(hardware and software)

Big Data
& Analytics

7Schneider Electric – Xperience Efficiency 2013 http://www.intel.com/content/www/us/en/communications/internet-minute-infographic.html

“Big” Data
●Information that cannot be processed or analyzed
using traditional tools & processes
●Note: current data is not “small”
●Challenge is not just size (volume, velocity, variety)
●Rate of generation rising
●Percentage being processed dropping
●80% of world’s data is unstructured
●Over 50% of business leaders do not have
access to insights they need to do their job
●Most companies just starting to understand
●Instrumentation, intelligence & interconnection
http://www.amazon.com/Understanding-Big-Data-Enterprise-ebook/dp/B0069QEHOE

Big Data = Political Power
http://www.businessweek.com/articles/2012-11-14/the-making-of-a-big-data-president
“...Obama campaign had a strategy for not only
how data would be collected but how it would be
used...[in] 2016, more money will be spent on the
data game than the ground game.”

Needles in the Haystack
http://gigaom.com/2013/03/20/even-the-cia-is-struggling-to-deal-with-the-volume-of-real-time-social-data/
“...the database of
useless information is
500 million gigabytes,
the database of useful
information is 5K.
Our problem: which 5K?”
“...increasing volumes of
data...from devices and
the growing field of smart
machines and sensors.”
“...the latest numbers...
35% of the world‟s
digital photography
gets put onto Facebook.”

Your Next Financial Advisor?
http://www.businessweek.com/articles/2013-04-25/big-data-researchers-turn-to-google-to-beat-the-markets
“Time to fire your
portfolio manager?
„Big data‟ researchers
have found that mining
Google search terms
and plugging that data
into an investment
strategy outperformed
all but the world‟s
greatest stock pickers
over an eight-year
stretch...”

Get Your “Small” Data Right
“Big data! If you don‟t
have it, you better get
yourself some...If your
data is little, your rivals
are going to kick sand in
your face and steal your
girlfriend...”
“The important thing is
gathering the right data,
not gathering some
arbitrary quantity of it.”
http://qz.com/81661/most-data-isnt-big-and-businesses-are-wasting-money-pretending-it-is/

In Data We Trust
“Information is the oil
of the 21st century,
and analytics is the
combustion engine.”
Peter Sondergaard
SVP – Gartner
“Torture the data,
and it will confess
to anything.”
Ronald Coase
Nobel Prize Laureate, Economics
“If we have data, let‟s look at data. If all we
have are opinions, let‟s go with mine.”
Jim Barksdale
Former Netscape CEO

Cloud
Computing

Cloud-Based Collaboration
Powered
by:
&

Cloud Pioneer
“There‟s no way
that company
exists in a year.”
2001
Tom Siebel, Founder
Siebel Systems
“The cloud services
companies of all sizes…
the cloud is for everyone.
The cloud is a democracy.”
2010
Marc Benioff, CEO
Salesforce.com

Beyond “Documents Everywhere”

Internet
of Things

The Internet of Things
http://blogs.cisco.com/diversity/the-internet-of-things-infographic/

“...practically every major technology company is in the
process of developing an „IoT‟ product; a number of universities
have launched big R&D programs; the EU is funding a massive
Internet of Things Initiative; and China has identified „IoT‟ as a
technology of national priority.”
http://www.accenture.com/us-en/outlook/Pages/outlook-journal-2012-toasters-refrigerators-internet-things.aspx
Beware of the Hype
“So is this old wine in a new bottle? Or is this renewed interest
based on some major new technological breakthrough?
As it turns out, it‟s neither.”
“IoT is a concept, not a single technology.”

Mobile
Devices

The Mobile-splosion
50 billion
downloads
(5 years)
1 billion
profiles
(8 years)

Wearable Technology
“Technology will be worn into and
out of your enterprise.”
2012 – Gartner – Top Technology Trends for 2013 and Beyond

Software
innovation

StruxureWare Software
Sustainability
Planning
Asset
Management
Business
Operation
Energy
Management
Process
Control
Security
Power
Availability
Integrated software applications from “shop floor to top floor”!
Manage sustainability strategy.
Better visibility = better decision making.
Analyze operational trends.
Better visibility = efficiency improvements.
Control facility performance.
Better visibility = fewer problems.
Control
Operations
Enterprise

Leadership Position
http://www.verdantix.com/index.cfm/papers/Products.Details/product_id/480/green-quadrant-energy-management-software-global-2013/

Trusted Resource

We Are the “Customer”
Some confidential data has been removed.

Future Innovation
PREDICTION
Algorithms & Models
ANALYSIS
Dashboards & KPI’s
MONITORING
Devices & Networks
Greater value through
more advanced
software technology

Research & Development

Practical
Implications

Key Questions
Is my company leveraging these trends?
(hint: look outside energy)
Are our systems flexible and agile?
(hint: they need to be)
How will I convince my CFO to fund “this”?
(hint: build in measurement/verification)
(second hint: it‟s beyond finance)
What is our risk tolerance for things like “cloud”?
(hint: real concern, but also smokescreen)

Key Steps
Assess
Engage
Reinforce
Grow

Assess Your Organization’s Maturity
http://www.mzl.com/blog/the-big-data-story/
http://www.schneider-electric.com/documents/support/white-
papers/struxureware-998-1192983-GMA-GB.pdf

Engage a Wide(r) Audience

Reinforce Financial Impact & Value

Grow (and enhance) Your Talent Base
http://www.microsoft.com/en-us/news/features/2012/mar12/03-05CloudComputingJobs.aspx

Key Steps
Assess your organization‟s “energy maturity.”
(get your “small data” house in order)
Engage a wide(r) audience of stakeholders.
(visibility, transparency, internal, external)
Reinforce the financial impact & value.
(ROI extends beyond cost savings)
Grow (and enhance) your talent pool.
(data analytics roles skyrocketing)

Appendix
20+ “Bonus” slides
for your reference!

Big Data is getting personal

The Peta-Scale World.
Handles more than 1 million
customer transactions every
hour, which is imported into
databases estimated to contain
more than 2.5 petabytes of data.
Google processes 20 petabytes
(every day).
Globally, data centers consume as
much energy as Sweden.
http://mozy.com/blog/misc/how-much-is-a-petabyte/

Cloud-based field data collection

Powerful Analytics, Services

The Internet of Weird Things
http://www.infoworld.com/d/networking/25-weirdest-things-in-the-internet-of-things-217398

Spawning Innovation
http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_internet_of_things
“More objects are becoming embedded with sensors and gaining
the ability to communicate. The resulting information networks
promise to create new business models, improve business
processes, and reduce costs and risks.”
“Precision farming equipment can take into account crop conditions
and spread extra fertilizer on areas that need more nutrients.”
“Billboards in Japan peer back at passersby and instantly change
displayed messages based on the viewer‟s profile.”

Where are we headed?
Data Centers | Water & Wastewater
Metals Mining & Minerals | Buildings
Retail | Grid | Oil & Gas | Healthcare
Across all
facility types
and segments
Across all
domains and
resources
Power | Process
Information Technology
Building | Security
Carbon | Water | Waste
Forecasting
and Modeling
Scenario Planning
Regulatory Analysis
Risk Management
Price Modeling
Supply Chain Optimization
StruxureWare addresses all segments/domains and can help you plan for the future.

Wearable technology
“...the company is also opening up its
API to developers so that they can use
Jawbone stats in their applications...”

Facebook’s Big Data Moves?

Relatively speaking
http://seradigm.co.nz/2010/07/10/the-data-deluge.html

Delivering for small businesses
http://www.businessweek.com/articles/2012-12-20/data-analysis-helps-h-dot-bloom-improve-flower-delivery
“H.Bloom‟s software
manages inventory down to
the stem and uses real-time
data analysis to purchase a
variety of red rose that‟s 2¢
cheaper than others [or] to
flag a supplier that‟s been
sending too many damaged
flowers.”
“...only 2% of inventory
goes to waste.”

Code testing code
“Humans have largely
been removed from
the process...
Humans slow you
down.”
Kevin Scott
SVP Engineering, LinkedIn
http://www.businessweek.com/articles/2013-04-29/linkedin-a-story-about-silicon-valleys-possibly-unhealthy-need-for-speed

From Xbox to Service-in-an-Xbox

Gamification

Wearable technology

Connected Devices

The CIA wrestles with information
http://gigaom.com/2013/03/20/even-the-cia-is-struggling-to-deal-with-the-volume-of-real-time-social-data/
“...the database of useless information is 500
million gigabytes, the database of useful
information is 5K. Our problem is, which 5K?”
“Our belief: Big Data democracy wins. The
goal we have is I have to be able to get the
power of Big Data and the analytics into the
hands of the average user.”
“The only way that the real value is going to be
realized...is when everybody has access to a
tool and the data in order to get their jobs
done and they don‟t have to worry about it.
Tomorrow what we want are really elegant,
easy-to-use tools, the machines to do the
heavy-lifting, and we want to get out of simple
things like „search‟: search is so broken in this
peta-scale world that we‟re talking about.”
The CIA‟s Four Big Bets.
1) It‟s all about Big Data. Take advantage
of the streams.
2) Execute efficiently. More outcomes in
less time.
3) Share better. Act better as an
intelligence community.
4) It‟s all about people. We must have the
right talent.
“...rely on understanding and interpreting
increasing volumes of data, not just from
human beings and the vast quantities of social
data from Facebook, Twitter or YouTube, but
also from devices and the growing field of
smart machines and sensors.”
“That is, I think, one of the predominant
problems of Big Data in the world: how do you
find a signal in ever-increasing seas of noise.”
“...the latest numbers show that roughly 35%
of all the world‟s digital photography gets
put onto Facebook.”

Controlling Energy is Essential
Source: Unites States Environmental Protection Agency website.
“The annual energy bill to
run U.S. primary and
secondary schools is a
staggering $6 billion –
more than is spent on
textbooks and computers
combined.”
“Commercial and
industrial energy use
in the U.S. costs about
$200 billion annually
and creates nearly
50% of our GHG
footprint.”
“Health care organizations spend $6.5 billion on
energy annually. Every dollar a nonprofit hospital
saves on energy equals $20 of new revenue.”

Big Data Additional Info
http://www.ikanow.com/wp-
content/uploads/2012/08/IKA
NOW-Understanding-Big-
Data.jpg
http://thehealthcareblog.com/
files/2012/04/Text100-Xerox-
HealthcareBN19215.jpg
http://readwrite.com/2011/07/
26/big-data-by-sector-
infographic
http://www.forbes.com/sites/d
avefeinleib/2012/07/19/what-
you-need-to-know-about-
hortonworks-splunk-and-28-
other-big-data-companies/
http://awesome.good.is/trans
parency/web/1009/the-world-
of-data/flat.html
http://www.rackspace.com/bl
og/data-storage-metrics-
compared-to-real-objects/
http://www.asigra.com/blog/bi
g-data-infographic-what-big-
data
http://blogs.sap.com/innovati
on/big-data/make-intelligent-
decisions-with-big-data-
infographic-027213
http://www.techamericafound
ation.org/content/wp-
content/uploads/2013/02/SA
P_INFOGRAPHIC_BIG-
DATA_Final11.pdf
http://readwrite.com/2011/04/
02/data-defined-infographic

Internet of Things
http://www.cisco.com/web/to
morrow-starts-
here/connectednetworks/prev
iew.html
http://download.intel.com/ne
wsroom/kits/40thanniversary/
pdfs/Its_a_Smart_World_info
graphic.pdf
http://www.zdnet.com/uk/mob
ile-big-data-cloud-m2m-
7000015484/
http://postscapes.com/infogra
phic-intel-internet-of-things

Resources
http://www.schneider-
electric.com/documents/presentation/en/local/2013/04/
strategy-and-sustainable-highlights-2012-2013.pdf
http://www.schneider-
electric.com/documents/support/white-
papers/struxureware-998-1192983-GMA-GB.pdf

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