This document discusses five types of communication: verbal, non-verbal, written, listening, and visual. It describes each type and provides examples. Verbal communication includes speaking face-to-face or via technology. Non-verbal communication conveys meaning through body language and facial expressions. Written communication disseminates information through various written formats. Listening is an important type of communication that is often overlooked. Visual communication is emphasized in today's visual society through images and video. The document also covers three modes of communication: interpersonal, interpretive, and presentational. It provides an overview of multimodal texts, which combine two or more communication modes.

1. PURPOSIVE
COMMUNICATION
Module 2: Lesson 1
by: MRS. EVERLYN SANTOS

3. FIVE TYPES OF COMMUNICATION
THREE MODES OF COMMUNICATION
WHAT IS MULTIMODAL TEXT?
PRE- ASSESSMENT

5. VERBAL
NON-
VERBAL WRITTEN LISTENING VISUAL

6. VERBAL
Verbal communication occurs when we
engage in speaking with others. It can be
face-to-face, over the telephone, via Skype
or Zoom, etc.

7. VERBAL
Some verbal engagements are informal,
such as chatting with a friend over coffee or
in the office kitchen, while others are more
formal, such as a scheduled meeting.

8. VERBAL
Regardless of the type, it is not just about the
words, it is also about the caliber and
complexity of those words, how we string
those words together to create an
overarching message, as well as the
intonation (pitch, tone, cadence, etc.) used
while speaking. And when occurring face-to-
face, while the words are important, they
cannot be separated from non-verbal
communication.

9. What we do while we speak often says more
than the actual words? Non-verbal
communication includes facial expressions,
posture, eye contact, hand movements,
and touch.
NON-
VERBAL

10. For example, if you’re
engaged in a conversation
with your boss about your
cost-saving idea, it is
important to pay
attention to both their
words and their non-
verbal communication.
NON-
VERBAL

11. Your boss might be in
agreement with your idea
verbally, but their
nonverbal cues: avoiding
eye contact, sighing,
scrunched up face, etc.
indicate something
different.
NON-
VERBAL

12. Whether it is an email, a
memo, a report, a Facebook
post, a Tweet, a contract,
etc. all forms of written
communication have the
same goal to disseminate
information in a clear and
concise manner – though
that objective is often not
achieved.
WRITTEN

13. In fact, poor writing skills
often lead to confusion and
embarrassment, and even
potential legal jeopardy. One
important thing to
remember about written
communication, especially
in the digital age, is the
message lives on, perhaps in
perpetuity.
WRITTEN

14. Thus, there are two things to
remember: first, write well –
poorly constructed sentences
and careless errors make you
look bad; and second, ensure
the content of the message is
something you want to
promote or be associated
with for the long haul.
WRITTEN

15. The act of listening does not
often make its way onto the list
of types of communication.
Active listening, however, is
perhaps one of the most
important types of
communication because if we
cannot listen to the person
sitting across from us, we cannot
effectively engage with them.
LISTENING

16. Think about a negotiation – part of the
process is to assess what the opposition
wants and needs. Without listening, it is
impossible to assess that, which makes it
difficult to achieve a win/win outcome.
LISTENING

17. We are a visual society.
Think about it, televisions
are running 24/7,
Facebook is visual with
memes, videos, images,
etc., Instagram is an
image-only platform,
and advertisers use
imagery to sell products
and ideas.
VISUAL

18. Think about from a
personal perspective –
the images we post on
social media are meant
to convey meaning – to
communicate a
message.
VISUAL

19. In some cases, that
message might be, look at
me, I’m in Italy or I just won
an award. Others are
carefully curated to tug on
our heartstrings – injured
animals, crying children,
etc.
VISUAL

21. INTERPERSONAL
INTERPRETIVE
PRESENTATIONAL

22. INTERPERSONAL
Learners interact and negotiate meaning in spoken
or written conversations to share information,
reactions, feelings, and opinions.

23. Learners understand, interpret, and analyze what is
heard, read, or viewed on a variety of topics.
INTERPRETIVE

24. Learners present information, concepts, and ideas to
inform, explain, persuade, and narrate on a variety of
topics using appropriate media and adapting to various
audiences of listeners, readers, or viewers.
PRESENTATIONAL

26. Multimodal texts combine two or more modes such as
written language, spoken language, visual (still and
moving image), audio, gestural, and spatial meaning
(The New London Group, 2000; Cope and Kalantzis, 2009).

27. Creating digital multimodal texts involves use of
communication technologies, however, multimodal texts
can also be paper based, or live performances.
A text may be defined as multimodal when it combines
two or more semiotic systems.

28. A text may be defined as multimodal when it combines
two or more semiotic systems.
• Linguistic • Visual • Audio • Gestural • Spatial

29. vocabulary, structure, grammar of
oral/written language
• LINGUISTIC

30. color, vectors and viewpoint in still
and moving images
• VISUAL

31. volume, pitch and rhythm of music
and sound effects
• AUDIO

32. movement, facial expression and
body language
• GESTURAL

33. proximity, direction, position of layout,
organization of objects in space.
• SPATIAL

34. Multimodal text can be print, physical or digital.
Examples of types of Multimodal text are ...

36. Multimodal texts are characterized by the
combination of the five different modes of
communication: linguistic, visual, gestural, audio
and spatial. Listed below are the elements or
features that belong to the different modes.
Draw lines to connect these features to its
corresponding mode.

38. Cocceta (2018) beautifully said that your goal should
not be limited to you becoming competent
language users in the future, but it is equally
important that you develop the competence of text
users who are capable of understanding, analyzing
and producing effective texts in different forms.

39. In this activity, you will be challenged to analyze
different multimodal texts. In analyzing each text in
the next page, try answering the questions listed in the
next page. The goal this time is not simply to analyze
the elements of multimodal texts but to determine
misleading information subtly embedded in different
texts.

40. At the end of each of your analysis, decide
as a pair if the text contains factual or
misleading information.

41. TEXT NO. 1

42. 1. What is the message? What is the purpose?
2. Who is the target audience of the message?
3. What modes were used in presenting the message?
Did it help build the credibility of the story?

43. 4. Do you think the story is true? Why do you say so?
5. Is the URL legitimate?
6. Does the picture/ headline seem one-sided or biased
towards a particular point of view?
• FACTUAL INFORMATION: ______________________
• MISLEADING INFORMATION: ____________________

44. TEXT NO. 2
Dengvaxia: The Killer Drug
We all thought We that all our children are safe. Finally,
the government is providing us the cure from the deadly
dengue mosquito. I am happy, as parent, to know that
my baby boy is now protected wherever he goes. And
then, this. YOU ARE TELLING US that you did not know???
It’s time for the truth to come out.

45. TEXT NO. 2
Dengvaxia: The Killer Drug
To everyone who reads this post, you need to know that
the dengvaxia vaccine that we got for our children does
not save them. It is actually killing them. Not only were
reports about the vaccine failing to avoid dengue but it
actually is causing deaths among Filipino children.

46. TEXT NO. 2
Dengvaxia: The Killer Drug
The DOH report showed that by November 2017, around
1,200 children already fell ill of dengue despite the
vaccination and at this time, 6 deaths were already
caused by dengvaxia due to multiple organ failure.
Let’s open our eyes to the truth! Those responsible must
be held accountable! Let us save our children!

47. TEXT NO. 2
Dengvaxia: The Killer Drug

48. 1. What is the message? What is the purpose?
2. Who is the target audience of the message?
3. What modes were used in presenting the message?
Did it help build the credibility of the story?

49. 4. Do you think the story is true? Why do you say so?
5. Is the URL legitimate?
6. Does the picture/ headline seem one-sided or biased
towards a particular point of view?
• FACTUAL INFORMATION: ______________________
• MISLEADING INFORMATION: ____________________

50. As a final task in this lesson, with your group, find any text
that combines two or more modes (e.g., billboard, poster,
Facebook post, advertisements, websites, photo, music,
news material, visual art or film/ television clip) that you
believe contains misleading information.

51. Your performance task requires you to present to the
class your chosen text and your analysis of your text.
Your analysis should answer the following questions:
• What is the message? What is the purpose?
• Who is the target audience of the message?
• what modes were used in presenting the message? Did
the combination of the modes enhance the message? Be
detailed in explaining this part. What mode was the most
dominant? How did it shape the overall message?

52. Your performance task requires you to present to the
class your chosen text and your analysis of your text.
Your analysis should answer the following questions:
4. Why do you believe that your text is misleading? What do
you think is the motive behind the misleading information?
Your group will be given 10 minutes to present your
material and analysis. The criteria below will be used to
grade your presentation.

53. Criteria for Grading:
To those using a digital portfolio, you may video record
your group’s presentation and upload your final
performance task in your online portfolio.

55. As someone who consumes information
on a daily basis, what challenges do you
usually encounter?
What do you do to overcome this
challenges?

56. https://sites.google.com/site/aismultimodaltext/1-what-is-multimodal-text
Karman T. (2019, March 11) Nobel Laureate: Yemen Is the World's Worst
Humanitarian Crisis. Here's How to End it.
https://time.com/longform/ending-war-yemen-tawakkol-karman/
https://drexel.edu/goodwin/professional-studies-
blog/overview/2018/July/Five-types-of-communication/

57. PURPOSIVE
COMMUNICATION
MRS. EVERLYN SANTOS