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Questioning Media is CRITICAL!



  OTF Media Violence Conference
  Oct. 15, 16, 2010
How to reach us...

 Peter Skillen
 peter@peterskillen.org
 @peterskillen on twitter

 Brenda Sherry
 brenda.sherry@ugdsb.on.ca
 @brendasherry on twitter
tech2learn.wikispaces.com/Media+Literacy
Why Media Literacy?
Ontario Curriculum

✤What  does the Curriculum
 say about Media Literacy?
✤What  are the Overall
 Expectations?
✤What  are your grade’s specific
 expectations?
What does it mean to be media
literate?
“Media literacy” is the result of study of the art and
messaging of various forms of media texts. Media
texts can be understood to include any work,
object, or event that communicates meaning to an audience.
Most media texts use words, graphics, sounds, and/or
images, in print, oral, visual, or electronic form, to
communicate information and ideas to
their audience.

Whereas traditional literacy may be seen to focus primarily on
the understanding of the word, media literacy focuses on the
construction of meaning through the
combination of several media “languages” – images, sounds,
graphics, and words.
Media literacy explores the impact and influence of mass
media and popular culture by examining texts such as
films, songs, video games, action figures, advertisements,
CD covers, clothing, billboards, television shows,
magazines, newspapers, photographs, and websites.

These texts abound in our electronic information age, and
the messages they convey, both overt and implied, can
have a significant influence on students’ lives.

For this reason, critical thinking as it applies to media
products and messages assumes a special significance.
Understanding how media texts are constructed and
why they are produced enables students to respond to
them intelligently and responsibly.

Students must be able to:

✓differentiate between fact and opinion
✓evaluate the credibility of sources
✓recognize bias
✓be attuned to discriminatory portrayals of
individuals and groups, including women and
minorities
✓question depictions of violence and crime.
Overall Expectations
1. demonstrate an understanding of a variety of
media texts;

2. identify some media forms and explain how the
conventions and techniques associated with them
are used to create meaning;

3. create a variety of media texts for different purposes and
audiences, using appropriate forms, conventions, and techniques;

4. reflect on and identify their strengths, areas for improvement,
and the strategies they found most helpful in understanding and
creating media texts.
Conventions
Dove Ad Campaign - Self-Esteem
Axe - Chocolate Man
Questions to Guide Children:
Deconstruction
• What is this? How is this text put together?

• What do I see and hear? Smell? Touch or Taste? What do I like
  or dislike about this text?

• What do I think and feel about this? What might other people
  think and feel about this?

• What does this tell me about how other people like and
  believe? Is anything or anyone left out?

• Is this trying to sell me something? Is this trying to tell me
  something?
5 Critical Questions for
Constructing Text

• What am I making? How do I put it together?

• What does it look, sound, smell, feel or taste like? What do I like or
  dislike about this?

• Who do I want to get this? What might other people think or feel
  about this?

• What am I sharing about how people live and believe? Have I left
  anything out or anyone out?

• What am I telling? What am I selling?
Deepening our Students Thinking:
Expanding Questions
• How might different individuals interpret this message differently?

• What reasons might an individual have for being interested in this
  message?

• How have economic decisions influenced the construction of this
  message?

• What conventions of storytelling or symbolism are used in this
  message?

• Whose point of view is presented?

• How does this message fit in with your life experiences?
Essential Questions for
      Educators
• Am I trying to tell students what the message is? Or am I giving
  students the skills to determine what they think the message(s) might
  be?

• Have I let students know that I am open to accept their interpretation,
  as long as it is well substantiated, or have I conveyed the message that
  only my interpretation is the only correct view?

• At the end of the lesson, are students likely to be more analytical? Or
  more cynical?

  Faith Rogow, Ph. D
Otf media literacy

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Otf media literacy

  • 1. Questioning Media is CRITICAL! OTF Media Violence Conference Oct. 15, 16, 2010
  • 2. How to reach us... Peter Skillen peter@peterskillen.org @peterskillen on twitter Brenda Sherry brenda.sherry@ugdsb.on.ca @brendasherry on twitter
  • 5. Ontario Curriculum ✤What does the Curriculum say about Media Literacy? ✤What are the Overall Expectations? ✤What are your grade’s specific expectations?
  • 6. What does it mean to be media literate?
  • 7. “Media literacy” is the result of study of the art and messaging of various forms of media texts. Media texts can be understood to include any work, object, or event that communicates meaning to an audience. Most media texts use words, graphics, sounds, and/or images, in print, oral, visual, or electronic form, to communicate information and ideas to their audience. Whereas traditional literacy may be seen to focus primarily on the understanding of the word, media literacy focuses on the construction of meaning through the combination of several media “languages” – images, sounds, graphics, and words.
  • 8. Media literacy explores the impact and influence of mass media and popular culture by examining texts such as films, songs, video games, action figures, advertisements, CD covers, clothing, billboards, television shows, magazines, newspapers, photographs, and websites. These texts abound in our electronic information age, and the messages they convey, both overt and implied, can have a significant influence on students’ lives. For this reason, critical thinking as it applies to media products and messages assumes a special significance.
  • 9. Understanding how media texts are constructed and why they are produced enables students to respond to them intelligently and responsibly. Students must be able to: ✓differentiate between fact and opinion ✓evaluate the credibility of sources ✓recognize bias ✓be attuned to discriminatory portrayals of individuals and groups, including women and minorities ✓question depictions of violence and crime.
  • 10. Overall Expectations 1. demonstrate an understanding of a variety of media texts; 2. identify some media forms and explain how the conventions and techniques associated with them are used to create meaning; 3. create a variety of media texts for different purposes and audiences, using appropriate forms, conventions, and techniques; 4. reflect on and identify their strengths, areas for improvement, and the strategies they found most helpful in understanding and creating media texts.
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  • 14. Dove Ad Campaign - Self-Esteem
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  • 17. Questions to Guide Children: Deconstruction • What is this? How is this text put together? • What do I see and hear? Smell? Touch or Taste? What do I like or dislike about this text? • What do I think and feel about this? What might other people think and feel about this? • What does this tell me about how other people like and believe? Is anything or anyone left out? • Is this trying to sell me something? Is this trying to tell me something?
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  • 19. 5 Critical Questions for Constructing Text • What am I making? How do I put it together? • What does it look, sound, smell, feel or taste like? What do I like or dislike about this? • Who do I want to get this? What might other people think or feel about this? • What am I sharing about how people live and believe? Have I left anything out or anyone out? • What am I telling? What am I selling?
  • 20. Deepening our Students Thinking: Expanding Questions • How might different individuals interpret this message differently? • What reasons might an individual have for being interested in this message? • How have economic decisions influenced the construction of this message? • What conventions of storytelling or symbolism are used in this message? • Whose point of view is presented? • How does this message fit in with your life experiences?
  • 21. Essential Questions for Educators • Am I trying to tell students what the message is? Or am I giving students the skills to determine what they think the message(s) might be? • Have I let students know that I am open to accept their interpretation, as long as it is well substantiated, or have I conveyed the message that only my interpretation is the only correct view? • At the end of the lesson, are students likely to be more analytical? Or more cynical? Faith Rogow, Ph. D

Editor's Notes

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