The document summarizes the results of a survey conducted by Netsize on mobile marketing. The survey found that mobile marketing is seen as an important tool for customer acquisition and retention. SMS/MMS messaging is currently the most widely used format but richer formats are expected to grow in popularity. While interest in mobile marketing is high, concerns about database quality and regulations are holding some companies back from increased spending. Effective mobile marketing requires collaboration between marketing teams and mobile providers.

1. Are You Ready ForMobile Marketing ? Mobile Marketing Survey Results Alexander Vlasblom Director of Marketing Communications, Netsize Contact: avlasblom@netsize.com, www.netsize.com

3. Solutions: mobile messaging, mobile marketing, content retailing, billing & micropayments

4. Reach 1.6 bn mobile users on 700 mobile operator networks in 200 countries

5. Direct connections with 130 operators in 28 countries

6. 100m transactions/month

7. Founded in 1998

8. 11 offices, 200 employees

9. 800 customers…

11. Companies: Even mix of b2b, b2c and b2b+b2c companies

12. Regions: 2/3 Europe, 1/6 North America, 1/6 Asia Pac and other

13. Europe: even split West/North/South/East/Central© Netsize 2006 - All rights reserved – For internal use only - Version x.x - 3

15. Messaging, the backbone of mobile marketing

16. Innovative formats on the rise

17. Mobile marketing is teamwork

19. Tactics and Formats Used Today, and Planned in Next 6 Months © Netsize 2006 - All rights reserved – For internal use only - Version x.x - 6

20. How Are Mobile Campaigns Managed ? © Netsize 2006 - All rights reserved – For internal use only - Version x.x - 7

21. In-House vs Rented Lists © Netsize 2006 - All rights reserved – For internal use only - Version x.x - 8

22. It All Starts with a Good Database © Netsize 2006 - All rights reserved – For internal use only - Version x.x - 9

23. © Netsize 2006 - All rights reserved – For internal use only - Version x.x - 10 Mobile Marketing: Good Expectations

24. But What Is Holding Back Spending? © Netsize 2006 - All rights reserved – For internal use only - Version x.x - 11

26. Database quality, regulatory environment is a concern

27. SMS / MMS messaging lead over other schemes and formats, in search for traffic & conversion

28. Mix will shift to richer formats

29. Providers play key role in education and knowledge building; successful campaigns are team workConclusions For more stats, charts, and free Summary Report download visit www.netsize.com