Develop A Mobile Marketing Strategy

The document outlines a mobile marketing agenda focusing on responsibilities, deliverables, and strategies for leveraging mobile solutions in upcoming campaigns. It highlights the increasing importance and penetration of mobile phones in the U.S. market, alongside the challenges faced in mobile marketing, such as target demographic limitations and concerns about spam. Additionally, it details the process for developing a mobile strategy plan and defines key channels for consideration, including mobile search, advertising, and promotions.