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Mobile advertising is transforming the industry, but when will mobile, specifically native and video formats, truly adapt to programmatic buying? OpenX, which helped Digiday pioneer the industry's first collective look at "Programmatic + Premium" in 2013, is again taking the lead in looking at the next phase in the evolution of programmatic, across screens and formats. In this presentation, we’ll share our provocative findings about the perception and reality of mobile adoption on programmatic channels from both buyers and sellers.
programmatic Buying in Mobile Advertising Sumit Roy
74% of marketers are now using programmatic media buying on mobile for retargeting users, 62% use it for performance marketing and 61% for branding. • This represents a huge opportunity for the industry to build targeting and measurement solutions that deliver greater effectiveness and efficiency for upper-funnel campaigns. Of those not using programmatic, the biggest barriers for adoption are complexity of the ecosystem (58%), skills shortage (42%) and lack of education (33%).
Video Convergence Powered by Extreme ReachExtreme Reach
Extreme Reach is the only industry platform offering true video convergence for broadcast and digital advertisers. Take a few minutes to go through our presentation to learn more, and see how you can benefit from converging broadcast and digital video advertising.
Each slide contains notes to help clarify slide content. To view this notes while accessing the presentation through slideshare, please scroll down and click "Show Notes for Slide #" which is located below. Otherwise, please save/download the presentation and open it in PowerPoint to view associated notes.
For more information, please contact sales at ExtremeReach dot com.
Programmatic + Mobile: The Divide Between Buyers and SellersDigiday
Mobile advertising is transforming the industry, but when will mobile, specifically native and video formats, truly adapt to programmatic buying? OpenX, which helped Digiday pioneer the industry's first collective look at "Programmatic + Premium" in 2013, is again taking the lead in looking at the next phase in the evolution of programmatic, across screens and formats. In this presentation, we’ll share our provocative findings about the perception and reality of mobile adoption on programmatic channels from both buyers and sellers.
programmatic Buying in Mobile Advertising Sumit Roy
74% of marketers are now using programmatic media buying on mobile for retargeting users, 62% use it for performance marketing and 61% for branding. • This represents a huge opportunity for the industry to build targeting and measurement solutions that deliver greater effectiveness and efficiency for upper-funnel campaigns. Of those not using programmatic, the biggest barriers for adoption are complexity of the ecosystem (58%), skills shortage (42%) and lack of education (33%).
Video Convergence Powered by Extreme ReachExtreme Reach
Extreme Reach is the only industry platform offering true video convergence for broadcast and digital advertisers. Take a few minutes to go through our presentation to learn more, and see how you can benefit from converging broadcast and digital video advertising.
Each slide contains notes to help clarify slide content. To view this notes while accessing the presentation through slideshare, please scroll down and click "Show Notes for Slide #" which is located below. Otherwise, please save/download the presentation and open it in PowerPoint to view associated notes.
For more information, please contact sales at ExtremeReach dot com.
Improving The Customer Experience: Leveraging Data for Cross-Device StrategiesMediaPost
Programmatic advertising has long offered the promise to advertisers of buying audiences rather than publisher site placement, but until recently when a consumer engaged with a brand through a different device, they appeared as a different consumer. As cross device data sets become richer, programmatic solutions can further improve the consumer experience by consistently reaching the right audience with the right message, regardless of the device they are using. If media planners and campaign managers can now stop thinking in media and device silos, we can start to truly leverage the power of data to identify who, when and where to deliver the brand’s messaging across all screens as part of a holistic strategy for audience engagement.
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Medialets H1-2014 Mobile & Tablet Advertising Benchmarks ReportMedialets
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MobiWeb - SMS for App Promotion & EngagementMobiWeb
Today’s life is mobile. Literally people spend a considerable amount of their daytime on the way and use their mobile phones more than ever.
By early 2015, there will be more mobile phone subscribers than the world's population, while smartphone penetration is rapidly increasing in many markets around the world. It is expected that by 2015 smartphone users will total for at least 2 billion.
Mobile apps and smartphones are the latest trend in the industry, offering rich functionality. The mobile app market is booming and is predicted that it will be worth US$25 billion by 2015.
Growing profitable and loyal user bases is critical to mobile applications. However, the mobile app market is very competitive. There are over 2 million mobile applications published in the major app stores. Furthermore, 25% of mobile apps are downloaded just once and then never used again, while each user uses on average no more than 29 apps per month.
All these facts generate intense competition in the mobile app market. Mobile apps face difficulties getting noticed in crowded app stores and converting desktop and ad traffic to app installations.
SMS can help mobile application developers & publishers in app promotion and distribution, user conversion, user engagement and user retention. SMS is a well-established, mature technology that is compatible across all mobile phones, requires no data and is cost-effective. With an open-rate of 98% it leads engagement in the mobile channel. World-renowned and successful mobile apps already use SMS for promotion, distribution and user engagement.
Since its establishment in 1999, MobiWeb is providing global SMS Messaging for B2B, B2C and C2C mobile interaction.
Visit us at www.solutions4mobiles.com
Mobile & Tablet Ad Attribution Benchmarks Report Q3 2014, by MedialetsMedialets
This report includes analytics derived from more than 240 billion data points that occurred between July 1st and September 30th, 2014 on Medialets’ mobile and tablet ad serving platform.
With the upcoming holiday season, this report focuses on campaigns that had attribution measurement enabled and that drove consumers to complete conversion actions on mobile and tablet devices.
Thomvest Mobile Advertising Overview - February 2016Thomvest Ventures
This is an overview of the mobile adtech ecosystem. Research was conducted by Thomvest Ventures. It covers topics including mobile advertising spend, programmatic advertising, key mobile advertising vendors (i.e DSP, SSP, exchanges & networks), and key trends.
Improving The Customer Experience: Leveraging Data for Cross-Device StrategiesMediaPost
Programmatic advertising has long offered the promise to advertisers of buying audiences rather than publisher site placement, but until recently when a consumer engaged with a brand through a different device, they appeared as a different consumer. As cross device data sets become richer, programmatic solutions can further improve the consumer experience by consistently reaching the right audience with the right message, regardless of the device they are using. If media planners and campaign managers can now stop thinking in media and device silos, we can start to truly leverage the power of data to identify who, when and where to deliver the brand’s messaging across all screens as part of a holistic strategy for audience engagement.
Learn How Mobile Marketing Can Work For Youjaadedios
A presentation done by Telos Media Works and Millward Brown Beijing, sharing challenges and learnings on how to make mobile marketing relevant and measurable.
Medialets H1-2014 Mobile & Tablet Advertising Benchmarks ReportMedialets
The H1-2014 Medialets Mobile and Tablet Advertising Benchmarks report includes analytics derived from more than 300 billion data points occurring between January 1st and June 30th, 2014 on Medialets' mobile and tablet ad serving platform.
MobiWeb - SMS for App Promotion & EngagementMobiWeb
Today’s life is mobile. Literally people spend a considerable amount of their daytime on the way and use their mobile phones more than ever.
By early 2015, there will be more mobile phone subscribers than the world's population, while smartphone penetration is rapidly increasing in many markets around the world. It is expected that by 2015 smartphone users will total for at least 2 billion.
Mobile apps and smartphones are the latest trend in the industry, offering rich functionality. The mobile app market is booming and is predicted that it will be worth US$25 billion by 2015.
Growing profitable and loyal user bases is critical to mobile applications. However, the mobile app market is very competitive. There are over 2 million mobile applications published in the major app stores. Furthermore, 25% of mobile apps are downloaded just once and then never used again, while each user uses on average no more than 29 apps per month.
All these facts generate intense competition in the mobile app market. Mobile apps face difficulties getting noticed in crowded app stores and converting desktop and ad traffic to app installations.
SMS can help mobile application developers & publishers in app promotion and distribution, user conversion, user engagement and user retention. SMS is a well-established, mature technology that is compatible across all mobile phones, requires no data and is cost-effective. With an open-rate of 98% it leads engagement in the mobile channel. World-renowned and successful mobile apps already use SMS for promotion, distribution and user engagement.
Since its establishment in 1999, MobiWeb is providing global SMS Messaging for B2B, B2C and C2C mobile interaction.
Visit us at www.solutions4mobiles.com
Mobile & Tablet Ad Attribution Benchmarks Report Q3 2014, by MedialetsMedialets
This report includes analytics derived from more than 240 billion data points that occurred between July 1st and September 30th, 2014 on Medialets’ mobile and tablet ad serving platform.
With the upcoming holiday season, this report focuses on campaigns that had attribution measurement enabled and that drove consumers to complete conversion actions on mobile and tablet devices.
Thomvest Mobile Advertising Overview - February 2016Thomvest Ventures
This is an overview of the mobile adtech ecosystem. Research was conducted by Thomvest Ventures. It covers topics including mobile advertising spend, programmatic advertising, key mobile advertising vendors (i.e DSP, SSP, exchanges & networks), and key trends.
7 Killer Tactics to Catapult a Mobile Marketing StrategyWaterfall Mobile
A mobile marketing strategy is just that – unless, of course, you've got some specific tactics to enhance mobile creativity, tracking and success. But how do these tactics play out in the real world? How can marketers apply them within their own business?
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The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
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When you begin your campaign, you create a text-only ad that includes a link to your Web site. Then you select the keywords that will determine which searchers see your ad. You can — and should — specify how much you want to spend, what language(s) your ad will appear in and even the geographical reach of your ad.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
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Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
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The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
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involves recognizing relationships between elements of the marketing mix (e.g.,
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Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
2. Agenda:
The following is agenda:
1.Quick Intro
• Client Team
• Kona – Terms – Mobile Universe
2.Responsibilities / Deliverables
3.Review “Blueprint” Process
4.Goals of Engagement / Expectations
5.Overall Mobile Channel Objective
6.Channel Discussions
Next meeting we will cover specific programs / campaigns that we should
consider leveraging a mobile solution. In addition to a continuation of
review of mobile channels and how they apply.
Notes of each session will be distributed to participants the next day for review.
3. About Us
Founded in 2005 in Overland Park, KS
Incorporated in early 2006
ApTxt original product offering
Member - Mobile Marketing Association
4. Terminology
SMS – short message service
MMS – multimedia message service
Standard SMS – no additional fees associated
Premium SMS – additional fees billed to wireless account
WAP – wireless access protocol (“mobile web”)
Mobile App – downloaded “rich” client (“Citi Mobile”)
Opt-In / Opt-Out - permission based marketing
DRM – digital rights management (Ringtones)
Mobile – simple the mobile phone number
BlueTooth – wireless personal network communication
5. Mobile Universe -
Worldwide
Over 3 Billion Worldwide Subscribers
Projected 3.9+ billion wireless subscribers by 2010 -
50% of the world's population( Bauer 2005)
Today over 350 Billion text messages sent every month
6. Mobile Universe –
US Today
Over 260 Million US Subscribers
Over 15 billion text messages A MONTH in the US (est.
30% are commercial)
Mobile phone penetration is at 75% of the US population
7. Mobile Channel
Opportunity
Mobile phones offer a reach never seen before by any other
medium
More people have mobile phones than landline phones
Mobile phone penetration is greater than cable TV, home internet
access, and Home Computers
89% of Major Brands Planning to Market via Mobile Phones by
2008
8. Mobile Channel Obstacles
Mobile is highly concentrated on 13-34 years olds.
Highest participating group 13-24 ages.
Limited success with groups 34+ to date
SMS “Text” Marketing most accepted form
Biggest obstacle is fear of “spam” or unwanted messages
2nd largest obstacle is fear of excessive fees from their carrier
Mobile Search / Advertising
Relatively small number of mobile web surfers
Low number of quality mobile web “wap” sites to support mobile search
No true ROI proven yet for mobile advertising
Mobile Web
Data plans are still only purchased by approximately 30% of mobile users
Over 2500 handsets and different browsers makes web development costly
Mobile Applications / TV / Video
Custom applications require downloads and a very high majority (90%+) of mobile
subscribers never download custom applications
High cost of development and support for mobile applications
9. What is Kona Doing?
Guide Client through mobile channel
Blueprint process
Knowledge transfer of best practices,
industry trends, success/failures
Deliver 2008-2009 Mobile Strategy Plan
10. Client Responsibilities
Provide input as it relates to market demographics,
services provides, goals established for Mobile Channel
Provide direction to specific channels/opportunities to
consider or disregard
Provide direction on strategic and tactical planning items
Execute a Mobile Channel Strategic Plan!
11. Blueprint Process
Identify key “channels” for strategic consideration.
Application to Client’s current programs/campaigns
How could it be leverage for new programs
SWOT Analysis of each Channel
Channel Recommendations
Priority Setting: High, Medium, Low
Ranking: Top - Low
Does it pass the sensibility test?
Channel Vendor Identification
Priority Setting: High, Medium, Low
Ranking: Top – Low
Strategic input for 2008 / 2009 Plans
12. Expectation Setting
Personally what do you expect to get out of this
exercise?
What defines success for this project?
What key objectives are most important to you?
High Level Comprehensive Plan?
Highly specific detail plan?
Plan to leverage with other plans?
13. Expectation Setting (cont)
How do you want to be perceived?
Innovative – Cutting Edge - High Tech
Conservative
How risk tolerant are you for the mobile channel?
High risk = try new things that likely will fail?
Low risk = must have known ROI
How important is the PR / Recognition aspect your mobile offerings?
Major part of our marketing strategy
Nice but not key goal
Just provide great service for our prospects/customers
14. Objectives:
Definition of specific objectives of this strategy that
must accomplish.
1.Define key channels to leverage
2.Per key channel what is strategic solution
3.Per key channel what is tactical implementation
4.Per key channel top vendors / solutions
5.Timeline for key channel
15. Mobile Channel:
The following are key channels that are being
considered as part of this strategic plan:
1.Mobile Search
2.Mobile Advertising / Sponsorships
3.Mobile Promotions / Polls
4.Mobile Alerts / Notifications
5.Mobile Web (WAP)
6.Mobile Games / Social Networking
7.Mobile TV / Video
16. Channel Worksheet:
We will create a worksheet as we go through each channel.
The following are key data points of the process:
1.SWOT
2.Rank – how high is of importance
3.Size – is this a niche or a mass market
4.Competition – any of your competitors in this channel?
5.Blueprint – how it would be leveraged
6.To Market Time: a month, 3 months, a year?
(see worksheet document for actual data capture)
17. Contact Info:
Tom Walls – President
twalls@konainteractive.com
913.239.0750 x111