The document provides information about an online marketing ROI conference to be held on June 15-16, 2009 in Washington DC, with an optional post-conference workshop on June 17. The conference will focus on developing measures and metrics to evaluate online marketing success and ROI. Topics will include search engine optimization, email marketing strategies, video/display ads, and lead generation techniques. Attendees will learn how to use analytics to increase profits and advance their brands in the digital marketplace.
This document provides information about an online marketing ROI conference taking place on June 15-16, 2009 in Washington DC. The conference will focus on helping attendees understand ROI and how to maximize their online marketing spend. Over the two days, sessions will cover topics such as online marketing in an economic downturn, search engine optimization, developing measures and metrics for digital marketing, and email marketing strategies. An optional post-conference workshop on June 17th will discuss making online marketing work with limited budgets.
This document provides an agenda and details for an online marketing ROI conference taking place June 15-17, 2009 in Washington DC. The conference will focus on developing measures to evaluate marketing success and ROI, with sessions on topics like online marketing in an economic downturn, maintaining brands online, email marketing strategies, and using metrics and analytics. An optional post-conference workshop on June 17th will discuss making online marketing work with limited budgets. Registration information and logistics are also provided.
This document provides an overview and guidelines for effective webinar marketing. It discusses the importance of lead generation principles and avoiding common mistakes like having too broad of an audience or lacking an effective marketing plan. The document emphasizes that webinars are most effective when they have a narrow focus targeting a specific audience's needs. It also stresses testing different marketing strategies to see what generates the most registrations.
This document summarizes a seminar on supercharging B2B sales and marketing in 2013 through the use of technology. It identifies 5 key opportunities: 1) improving email marketing personalization and automation, 2) creating prospect intelligence to better engage leads, 3) managing and scoring leads, 4) providing sales intelligence on prospects, and 5) better measuring marketing ROI. The document advocates for improving marketing quality to individuals, intelligence about prospects, and focusing budgets on the most impactful activities to improve the bottom line. It provides requirements for hiring a marketing manager capable of managing these technologies and strategies.
1. Kuno Creative saw declining revenues and implemented an inbound marketing strategy using blogging, landing pages, and email nurturing to drive traffic, leads, and sales. This approach doubled their revenue and profitability.
2. Their planning process included defining their offerings, resources, sales process, and pricing to attract better clients and qualify leads. They also eliminated unprofitable services and clients.
3. Through consistent blogging, offers, and email marketing, Kuno Creative was able to grow their website traffic from 500 to 18,000 monthly visits and leads from 5 to 400 per month. Their client retainers increased from 3 to 35.
This document provides definitions for various marketing terms, organized into a marketing dictionary. It begins with introductory text explaining that marketing professionals often use jargon and acronyms, so this dictionary aims to define common terms for those new to marketing. The dictionary then lists over 50 terms alphabetically from A-Y, providing a brief definition and examples for each. It concludes by advertising additional digital marketing services from The Digital Bloom.
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
No matter how small your marketing budget, social advertising provides the flexibility for the smallest businesses to benefit from digital advertising. In this webinar we’ll look at how to write compelling ad copy and set up advertising campaigns on Facebook and LinkedIn. We’ll also share some best practices and some of our key learnings from our own digital advertising campaigns. Find out how to get started with social advertising today!
This document provides information about an online marketing ROI conference taking place on June 15-16, 2009 in Washington DC. The conference will focus on helping attendees understand ROI and how to maximize their online marketing spend. Over the two days, sessions will cover topics such as online marketing in an economic downturn, search engine optimization, developing measures and metrics for digital marketing, and email marketing strategies. An optional post-conference workshop on June 17th will discuss making online marketing work with limited budgets.
This document provides an agenda and details for an online marketing ROI conference taking place June 15-17, 2009 in Washington DC. The conference will focus on developing measures to evaluate marketing success and ROI, with sessions on topics like online marketing in an economic downturn, maintaining brands online, email marketing strategies, and using metrics and analytics. An optional post-conference workshop on June 17th will discuss making online marketing work with limited budgets. Registration information and logistics are also provided.
This document provides an overview and guidelines for effective webinar marketing. It discusses the importance of lead generation principles and avoiding common mistakes like having too broad of an audience or lacking an effective marketing plan. The document emphasizes that webinars are most effective when they have a narrow focus targeting a specific audience's needs. It also stresses testing different marketing strategies to see what generates the most registrations.
This document summarizes a seminar on supercharging B2B sales and marketing in 2013 through the use of technology. It identifies 5 key opportunities: 1) improving email marketing personalization and automation, 2) creating prospect intelligence to better engage leads, 3) managing and scoring leads, 4) providing sales intelligence on prospects, and 5) better measuring marketing ROI. The document advocates for improving marketing quality to individuals, intelligence about prospects, and focusing budgets on the most impactful activities to improve the bottom line. It provides requirements for hiring a marketing manager capable of managing these technologies and strategies.
1. Kuno Creative saw declining revenues and implemented an inbound marketing strategy using blogging, landing pages, and email nurturing to drive traffic, leads, and sales. This approach doubled their revenue and profitability.
2. Their planning process included defining their offerings, resources, sales process, and pricing to attract better clients and qualify leads. They also eliminated unprofitable services and clients.
3. Through consistent blogging, offers, and email marketing, Kuno Creative was able to grow their website traffic from 500 to 18,000 monthly visits and leads from 5 to 400 per month. Their client retainers increased from 3 to 35.
This document provides definitions for various marketing terms, organized into a marketing dictionary. It begins with introductory text explaining that marketing professionals often use jargon and acronyms, so this dictionary aims to define common terms for those new to marketing. The dictionary then lists over 50 terms alphabetically from A-Y, providing a brief definition and examples for each. It concludes by advertising additional digital marketing services from The Digital Bloom.
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
No matter how small your marketing budget, social advertising provides the flexibility for the smallest businesses to benefit from digital advertising. In this webinar we’ll look at how to write compelling ad copy and set up advertising campaigns on Facebook and LinkedIn. We’ll also share some best practices and some of our key learnings from our own digital advertising campaigns. Find out how to get started with social advertising today!
This two-day forum provides an opportunity for marketing professionals to learn about new trends and insights in strategic marketing. Over the course of presentations and workshops, attendees will gain practical knowledge on topics such as product innovation strategies, aligning marketing with business strategy, leveraging social media, measuring marketing ROI, and designing strategic marketing plans. The forum is aimed at senior marketing executives and is designed to provide perspectives and best practices for shaping effective marketing strategies.
Towson University's Strategic Opportunity: Proposal for a Digital Marketing D...Jesse Trahan
An overview of how the digital revolution has empowered customers and how a digital marketing department can address the related challenges and opportunities.
Who is FabCom | integrated strategic marketingfabcom
FabCom is a full-service strategic marketing, PR, and advertising firm located in Scottsdale, Arizona with 25 employees and $30.7 million in annual billings. It provides end-to-end solutions from strategic planning and creative development to implementation across various marketing channels. FabCom's areas of expertise include branding, advertising, public relations, digital marketing and data analytics. It has over 20 years of experience working with clients across various industries and prides itself on delivering guaranteed results through accountability.
The document provides an overview of an integrated marketing solutions company that offers various marketing services including event planning, public relations, online marketing, media planning, design, and modeling. The company conducts research to identify client needs and offers strategic solutions across eight areas and three locations. Key services mentioned include events, PR, online solutions, media planning, design, and modeling.
Smarter campaign management engaging customers at point of maximum impactHolger Kyas
Abstract: In today’s data driven world, C2B organizations need to be innovative marketing leaders to succeed and create meaningful customer experiences. Companies who excel at this are using advanced analytics and “science fueled creativity” to engage their customers at the point of maximum impact. Hear from advanced analytics experts and leaders from Hilton Grand Vacations, Prolifics and IBM on how they are using intelligence to deliver smarter campaigns to positively affect their bottom line.
Onset of digital and the integration of sales and marketing is redefining the way B2B demand generation programs can be successfully run. In this 20 slide eBook we break down some of the basics of running a B2B marketing 2.0 campaign.
The document provides an overview of an integrated marketing solutions company that offers various services including event planning, public relations, online marketing, media planning, design, and modeling. The company conducts research to identify client needs and offers strategic solutions across multiple areas and channels to create optimal marketing campaigns.
This document provides guidance on how to effectively plan and market an event like a trade show to achieve business goals. It stresses the importance of starting the planning process 6-12 months in advance. The key recommendations are to:
1) Set specific, measurable goals and metrics that relate back to your overall business strategy and determine if the cost of the event is justified by the potential return.
2) Identify the specific "call to action" that visitors will be prompted to take to help achieve the goals.
3) Integrate the call to action into all aspects of the event marketing and strategy.
In house social media acceptance - how to foster a learning marketing departmentEmmanuel Vivier
Presentation by Emmanuel Vivier @ #M2C2011 Conference (http://www.marketing2conference.com) in Paris on the 28-29th of march 2011. A few advices for non social media marketing expert about why and how you can motivate your marketing team to keep learning about new trends....
The document discusses the author's background and experience in marketing, branding, and business consulting. Some key points:
- The author has over 20 years of experience in marketing, sales, and business consulting for companies like Microsoft, Hewlett Packard, and WSI eBusiness.
- Services offered include developing marketing strategies, branding, online marketing, business analysis and planning, and generating new business opportunities.
- Past projects have focused on helping companies maximize their online presence to increase revenues, decrease costs, and gain competitive advantages.
- The author founded an organization called Hearty Concept to apply creative responsibility concepts and develop projects that can make a positive change.
Digital marketing for the new era soft com 2017-fi-npptxIgor Jurčić
The document discusses the basics of digital marketing. It defines digital marketing as being more than just digital advertising and involving the development and management of interactive services. The main parts of digital marketing include digital advertising through company websites, email, social media, and mobile. Digital advertising focuses on presenting products/services and their benefits, while branding and raising the image of the company and employees are also important aspects of digital marketing strategy.
Microsoft Dynamics Marketing is a software that enables marketing teams to plan, execute, and measure campaigns across channels. It allows users to engage customers through personalized campaigns, build brand awareness, and demonstrate the impact of marketing efforts. Key capabilities include marketing resource management, multichannel campaigns, lead management, sales collaboration, social marketing, and analytics.
Microsoft Dynamics Marketing is a software that allows marketing teams to plan, execute, and measure campaigns across multiple channels. It enables building brands, engaging customers through personalized campaigns, and demonstrating the impact of marketing investments. Key capabilities include marketing resource management, multichannel campaigns, lead management, sales collaboration, social marketing, and analytics.
How to use analytical software (such as Google Analytics) to measure your marketing successes and find new opportunities.
Agenda:
1. Goals and Benchmarks: Defining how marketing tactics will become successful.
2. Measure: How to analyzed the data to create actionable insights.
3. Adjust: How to create a hypothesis and continue to test it.
The document discusses New Business Media (NBM), a digital marketing initiative launched by BFG Corporation to help organizations in professional education, B2B, and B2C sectors. It provides an overview of BFG Corporation and its services including NBM, Marketing Process Outsourcing, and Industry Interface Program. NBM utilizes content, social media, websites, and other digital channels to generate leads and revenue in a more effective and measurable way than traditional marketing.
This document provides a summary of 25 marketing lessons from MarketingSherpa's Chart of the Week research reports. It includes charts on various topics related to B2B, email, search, and social media marketing. The charts show research findings on challenges marketers face, lead generation tactics, marketing objectives, and how marketing strategies are changing. The document is intended to help marketers learn from MarketingSherpa's benchmark research.
The document provides an overview of strategic marketing and outlines a process for structuring marketing activities to achieve better results. It discusses three key buckets: strategy, tools, and customer acquisition. Strategy involves high-level conceptualization of penetrating the market. Tools are the collateral and processes used for tactical execution. Customer acquisition are the marketing mediums and tactics used to execute strategies. The document recommends first defining strategy before implementing tactics. It aims to provide structure and guidance to help marketers determine the "right things" to be doing.
The document provides an overview of key marketing concepts and tools, outlining perspectives like the marketing orientation in companies, the marketing triangle showing the relationship between a company, employees, and customers, and models of marketing systems. It also describes aspects of marketing like the marketing mix, objectives and strategies for market segmentation, and an analysis of the internal and external environment through tools such as SWOT analysis.
LOJINE provides marketing and sales consulting services to help clients improve their strategies and results. Their services include marketing and sales plans, e-marketing utilization, marketing outsourcing, and more. They aim to deliver value through expertise in consulting, strategies, and outsourcing from strategy development through execution.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, websites, brand sentiment, and garnering management buy-in for engagement initiatives.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, websites, brand sentiment, and garnering management buy-in for engagement initiatives.
This document provides information about an upcoming conference on online engagement marketing. The conference will teach attendees how to generate company-wide buy-in for engagement marketing, utilize different media channels to interact with consumers, evaluate engagement using analytics, and connect creativity to engagement strategies. Key topics will include measuring the impact of marketing on attitudes and behavior, understanding the role of creativity, and communicating engagement as a primary strategy. Attendees will include those in marketing, advertising, promotions, brand management, and integrated marketing.
This two-day forum provides an opportunity for marketing professionals to learn about new trends and insights in strategic marketing. Over the course of presentations and workshops, attendees will gain practical knowledge on topics such as product innovation strategies, aligning marketing with business strategy, leveraging social media, measuring marketing ROI, and designing strategic marketing plans. The forum is aimed at senior marketing executives and is designed to provide perspectives and best practices for shaping effective marketing strategies.
Towson University's Strategic Opportunity: Proposal for a Digital Marketing D...Jesse Trahan
An overview of how the digital revolution has empowered customers and how a digital marketing department can address the related challenges and opportunities.
Who is FabCom | integrated strategic marketingfabcom
FabCom is a full-service strategic marketing, PR, and advertising firm located in Scottsdale, Arizona with 25 employees and $30.7 million in annual billings. It provides end-to-end solutions from strategic planning and creative development to implementation across various marketing channels. FabCom's areas of expertise include branding, advertising, public relations, digital marketing and data analytics. It has over 20 years of experience working with clients across various industries and prides itself on delivering guaranteed results through accountability.
The document provides an overview of an integrated marketing solutions company that offers various marketing services including event planning, public relations, online marketing, media planning, design, and modeling. The company conducts research to identify client needs and offers strategic solutions across eight areas and three locations. Key services mentioned include events, PR, online solutions, media planning, design, and modeling.
Smarter campaign management engaging customers at point of maximum impactHolger Kyas
Abstract: In today’s data driven world, C2B organizations need to be innovative marketing leaders to succeed and create meaningful customer experiences. Companies who excel at this are using advanced analytics and “science fueled creativity” to engage their customers at the point of maximum impact. Hear from advanced analytics experts and leaders from Hilton Grand Vacations, Prolifics and IBM on how they are using intelligence to deliver smarter campaigns to positively affect their bottom line.
Onset of digital and the integration of sales and marketing is redefining the way B2B demand generation programs can be successfully run. In this 20 slide eBook we break down some of the basics of running a B2B marketing 2.0 campaign.
The document provides an overview of an integrated marketing solutions company that offers various services including event planning, public relations, online marketing, media planning, design, and modeling. The company conducts research to identify client needs and offers strategic solutions across multiple areas and channels to create optimal marketing campaigns.
This document provides guidance on how to effectively plan and market an event like a trade show to achieve business goals. It stresses the importance of starting the planning process 6-12 months in advance. The key recommendations are to:
1) Set specific, measurable goals and metrics that relate back to your overall business strategy and determine if the cost of the event is justified by the potential return.
2) Identify the specific "call to action" that visitors will be prompted to take to help achieve the goals.
3) Integrate the call to action into all aspects of the event marketing and strategy.
In house social media acceptance - how to foster a learning marketing departmentEmmanuel Vivier
Presentation by Emmanuel Vivier @ #M2C2011 Conference (http://www.marketing2conference.com) in Paris on the 28-29th of march 2011. A few advices for non social media marketing expert about why and how you can motivate your marketing team to keep learning about new trends....
The document discusses the author's background and experience in marketing, branding, and business consulting. Some key points:
- The author has over 20 years of experience in marketing, sales, and business consulting for companies like Microsoft, Hewlett Packard, and WSI eBusiness.
- Services offered include developing marketing strategies, branding, online marketing, business analysis and planning, and generating new business opportunities.
- Past projects have focused on helping companies maximize their online presence to increase revenues, decrease costs, and gain competitive advantages.
- The author founded an organization called Hearty Concept to apply creative responsibility concepts and develop projects that can make a positive change.
Digital marketing for the new era soft com 2017-fi-npptxIgor Jurčić
The document discusses the basics of digital marketing. It defines digital marketing as being more than just digital advertising and involving the development and management of interactive services. The main parts of digital marketing include digital advertising through company websites, email, social media, and mobile. Digital advertising focuses on presenting products/services and their benefits, while branding and raising the image of the company and employees are also important aspects of digital marketing strategy.
Microsoft Dynamics Marketing is a software that enables marketing teams to plan, execute, and measure campaigns across channels. It allows users to engage customers through personalized campaigns, build brand awareness, and demonstrate the impact of marketing efforts. Key capabilities include marketing resource management, multichannel campaigns, lead management, sales collaboration, social marketing, and analytics.
Microsoft Dynamics Marketing is a software that allows marketing teams to plan, execute, and measure campaigns across multiple channels. It enables building brands, engaging customers through personalized campaigns, and demonstrating the impact of marketing investments. Key capabilities include marketing resource management, multichannel campaigns, lead management, sales collaboration, social marketing, and analytics.
How to use analytical software (such as Google Analytics) to measure your marketing successes and find new opportunities.
Agenda:
1. Goals and Benchmarks: Defining how marketing tactics will become successful.
2. Measure: How to analyzed the data to create actionable insights.
3. Adjust: How to create a hypothesis and continue to test it.
The document discusses New Business Media (NBM), a digital marketing initiative launched by BFG Corporation to help organizations in professional education, B2B, and B2C sectors. It provides an overview of BFG Corporation and its services including NBM, Marketing Process Outsourcing, and Industry Interface Program. NBM utilizes content, social media, websites, and other digital channels to generate leads and revenue in a more effective and measurable way than traditional marketing.
This document provides a summary of 25 marketing lessons from MarketingSherpa's Chart of the Week research reports. It includes charts on various topics related to B2B, email, search, and social media marketing. The charts show research findings on challenges marketers face, lead generation tactics, marketing objectives, and how marketing strategies are changing. The document is intended to help marketers learn from MarketingSherpa's benchmark research.
The document provides an overview of strategic marketing and outlines a process for structuring marketing activities to achieve better results. It discusses three key buckets: strategy, tools, and customer acquisition. Strategy involves high-level conceptualization of penetrating the market. Tools are the collateral and processes used for tactical execution. Customer acquisition are the marketing mediums and tactics used to execute strategies. The document recommends first defining strategy before implementing tactics. It aims to provide structure and guidance to help marketers determine the "right things" to be doing.
The document provides an overview of key marketing concepts and tools, outlining perspectives like the marketing orientation in companies, the marketing triangle showing the relationship between a company, employees, and customers, and models of marketing systems. It also describes aspects of marketing like the marketing mix, objectives and strategies for market segmentation, and an analysis of the internal and external environment through tools such as SWOT analysis.
LOJINE provides marketing and sales consulting services to help clients improve their strategies and results. Their services include marketing and sales plans, e-marketing utilization, marketing outsourcing, and more. They aim to deliver value through expertise in consulting, strategies, and outsourcing from strategy development through execution.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, websites, brand sentiment, and garnering management buy-in for engagement initiatives.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, websites, brand sentiment, and garnering management buy-in for engagement initiatives.
This document provides information about an upcoming conference on online engagement marketing. The conference will teach attendees how to generate company-wide buy-in for engagement marketing, utilize different media channels to interact with consumers, evaluate engagement using analytics, and connect creativity to engagement strategies. Key topics will include measuring the impact of marketing on attitudes and behavior, understanding the role of creativity, and communicating engagement as a primary strategy. Attendees will include those in marketing, advertising, promotions, brand management, and integrated marketing.
The document provides information about the "Online Engagement Marketing" conference to be held from January 27-29, 2010 in Washington, DC. The conference will provide training on generating customer engagement, developing customer-centric marketing approaches, utilizing analytics to evaluate engagement, and connecting creativity with engagement. Attendees will learn how to increase consumer engagement, create positive brand sentiment, develop engagement marketing strategies, and measure engagement effectiveness. The conference includes keynote speakers, workshops, and sessions on various engagement topics over the course of two and a half days.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Arlington, VA and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement. The conference includes keynote speeches, workshops, and sessions on topics such as social media, websites, brand sentiment, and measuring the impact of engagement.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate consumer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, contextual relevancy, brand sentiment, and measuring the impact of engagement.
This document provides information about an online conference on engagement marketing taking place from January 27-29, 2010 in Washington, DC. The conference will teach attendees how to generate company-wide buy-in for engagement marketing, utilize different media channels to interact with consumers, evaluate engagement using analytics, and connect creativity with engagement strategies. Key topics that will be covered include developing customer-centric marketing approaches, measuring the impact of marketing on attitudes and behaviors, and understanding the role of creativity in marketing.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate consumer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, contextual relevancy, brand sentiment, and measuring the impact of engagement.
WSI Lebanon provides all the internet marketing services that Lebanese companies need in order to leverage the power of the internet in order to achieve their business goals.
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
MoovOn Services & Solutions is an Internet Marketing agency. Our mission is to make sure our client's business succeeds by providing the most efficient and effective internet marketing solutions. https://moovon.in/
The document provides information about an upcoming conference on online engagement marketing to be held from January 27-29, 2010 in Washington, DC. The conference will provide workshops and sessions to teach attendees how to generate customer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. Attendees will learn how to increase consumer engagement, create positive brand sentiment, and identify measures to gauge marketing campaign effectiveness.
Step by step, this guide:
Takes you back to basics - grounding you in successful lead-generation principles
Helps you avoid the three biggest mistakes that can sabotage your webinar
marketing plan
Details the core webinar marketing strategies for your plan
Outlines the benefits of leveraging OPM (Other People’s Marketing) resources
Calls you to action with nine easy strategies
Offers more resources, including a sample webinar invitation in the appendices
120228 Mi Sales Academy Synopses Sales ModulesEllisM_Mercuri
The MI Sales Academy provides flexible, modular training to support the long-term development of sales professionals. The modules can be taken individually to focus on specific topics, or as part of a comprehensive learning path. An online tool helps participants identify the most appropriate modules and development path based on a competence evaluation. The Academy uses proven Mercuri methodologies developed over 50 years working with thousands of clients.
8 Types Of Digital Marketing That Help Your Business To Grow | Future Educati...Future Education Magazine
Here are 8 types of digital marketing that help your business to grow: 1. Search Engine Optimization (SEO) 2. Content Marketing 3. Social Media Marketing 4. Pay-Per-Click Advertising (PPC) 5. Email Marketing
In the fast-paced digital landscape, where attention spans are fleeting and competition is fierce, a robust digital marketing strategy is not just an option but a necessity for business growth. Our proposal is crafted with precision and innovation, offering a comprehensive roadmap that goes beyond conventional approaches. Through a strategic fusion of creativity, data-driven analytics, and proven methodologies, we aim to not only enhance your online presence but to revolutionize the way your brand connects with the world.
7 Digital Marketing Tips To Grow Your Small Business In 2024.pptxMPrashanth13
Utilize social media platforms to engage with your target audience and build brand awareness. Implement email marketing campaigns to nurture leads and maintain customer relationships. Invest in search engine optimization (SEO) strategies to improve your online visibility and attract organic traffic.
7 Digital Marketing Tips To Grow Your Small Business In 2024.pptxMPrashanth13
Utilize social media platforms to engage with your target audience and build brand awareness. Implement email marketing campaigns to nurture leads and maintain customer relationships. Invest in search engine optimization (SEO) strategies to improve your online visibility and attract organic traffic.
This document is an image file without any text content. Therefore, I am unable to provide a meaningful summary in 3 sentences or less based on the information given. The document appears to be an image but I cannot determine the subject or essential details of the image from the file itself.
The document discusses five common workplace legal pitfalls and provides strategies to avoid them. It addresses issues related to employee classification, health and safety litigation, equal employment opportunity laws, social media use, and limiting supervisor liability. For each pitfall, it provides tips such as carefully auditing employee classifications, establishing clear expectations and accountability, asking consistency questions during EEO investigations, defining appropriate social media use policies, and conducting harassment training for supervisors.
This document provides information about a two-day conference on applying Lean Six Sigma methodology to improve IT processes and drive business results. The conference will provide an overview of Lean Six Sigma and the DMAIC process, techniques for selecting and managing Six Sigma projects in IT, and case studies on implementing Six Sigma in IT departments. Sessions will also address change management, integrating Six Sigma with ITIL, and migrating from waterfall to lean development models. Attendees can earn up to 18 CPE credits. The conference will be held in Arlington, VA on September 29-30, 2010.
The document discusses a Lean Six Sigma conference for IT professionals to be held from September 27-30, 2010. The conference will provide 18 CPE credits and optional yellow belt certification. Attendees will learn how to apply Lean Six Sigma methodology to improve IT processes and drive business results. They will gain tools to continuously improve work through problem solving. The yellow belt track on September 27-28 will cover Lean Six Sigma concepts and techniques to define, measure, analyze, improve and control processes.
This 3-day course provides comprehensive exam preparation for the Project Management Professional (PMP)® certification exam. Participants will learn the essential terminology, tools, and techniques to navigate the five process groups and nine knowledge areas of the PMBOK® Guide. The course covers key topics like scope, time, cost, quality and risk management, and communication skills. Participants receive a complimentary copy of the PMBOK® Guide and take practice questions and a full-length mock exam to prepare for the real PMP® exam.
The document discusses a Lean Six Sigma conference for IT professionals to be held from September 27-30, 2010. The conference will provide 18 CPE credits and optional yellow belt certification. Attendees will learn how to apply Lean Six Sigma methodology to improve IT processes and drive business results. They will gain tools to continuously improve work through problem solving. The yellow belt track on September 27-28 will cover Lean Six Sigma concepts and techniques to define, measure, analyze, improve and control processes.
This document provides information about a two-day conference on applying Lean Six Sigma methodology to improve IT processes and functions. The conference will provide an overview of Lean Six Sigma and the DMAIC process, discuss specific case studies, and offer a pre-conference certification option. Sessions will address topics such as change management, process transformation, and integrating Six Sigma with other frameworks like ITIL. Attendees will learn techniques for enhancing the quality, efficiency and results of their IT operations through Lean Six Sigma.
This document provides information about a 3-day training course on preparing for the Project Management Professional (PMP) certification exam. The course will cover the key concepts and processes needed to understand the PMP exam, provide sample questions and a practice exam, and help attendees create a personalized study plan. It will be held in Arlington, VA in October 2010. Attendees will learn about the latest PMBOK guide, tips for passing the exam, and how to apply and prepare to take the PMP exam.
This document provides an agenda for a three-day training on implementing a balanced scorecard for government. The training will cover developing a strategy map, identifying key performance measures, building balanced scorecards, setting targets, and creating strategic initiative maps. Attendees will learn best practices for rolling out a balanced scorecard and creating a strategy-focused organization through presentations, exercises and case studies.
This 3-day training event provides government employees with the skills to implement a balanced scorecard performance management system. Attendees will learn how to create strategy maps, develop performance measures, link individual performance plans, and build organizational strategies. The training will cover building scorecards, setting targets, prioritizing initiatives, and communicating results. Attendees can earn 18 continuing education credits, and the training is offered at the Performance Institute in Arlington, VA from October 18-20, 2010.
The document announces an environmental performance summit to be held from June 28-30, 2010 in Arlington, VA. The summit will focus on measuring and improving environmental performance in government through workshops on developing quality performance measures, performance-based budgeting, and selecting the right performance measures for environmental programs. Featured speakers will discuss renewable energy contributions to environmental sustainability and innovations for utilizing performance measures. Attendees include environmental managers, specialists, researchers, and sustainability coordinators.
The document describes a Lean Six Sigma Yellow Belt certification course that will teach participants to apply Six Sigma tools and the DMAIC process to solve organizational challenges and improve processes. The 2-day course will cover Six Sigma concepts and methods, process mapping, project management, and tools for defining problems, measuring performance, analyzing causes of defects, improving processes, and controlling gains. Attendees will learn techniques to support continuous improvement through team problem solving and complete a work-related project.
The document announces an upcoming training event on auditing and evaluating government program performance held from September 27-30, 2010 in Arlington, VA. The event features two interactive courses on performance auditing and program evaluation. Performance auditing focuses on achieving maximum impact through relevant program measures and improving program objectives. Program evaluation teaches how to determine if a program is accomplishing its intended outcomes and how to build an evaluation system. Attendees will learn how to use performance information to drive decision making and capture accurate data to prove government programs are achieving their goals.
The document announces an upcoming training event on auditing and evaluating government program performance held from September 27-30, 2010 in Arlington, VA. The event features two interactive courses on performance auditing and program evaluation, with the goal of helping participants use performance information to drive decision making and prove that government programs are achieving intended outcomes. The performance auditing course will cover creating successful auditing strategies, developing relevant program measures, and learning how to improve program objectives. The program evaluation course will teach how to determine if a program is accomplishing its goals and how to build an evaluation system within an organization.
The document describes two interactive courses on performance auditing and program evaluation taking place from September 27-30, 2010 in Arlington, VA. The performance auditing course will focus on creating strategies to improve performance auditing and developing relevant program measures. The program evaluation course will teach how to determine if a program is achieving its intended outcomes and how to build an evaluation system. The courses will provide techniques for using performance data to drive decision making, assessing risks and vulnerabilities, developing audit objectives, and selecting appropriate data collection and analysis methods. Attendees include government auditors, inspectors general, program managers, and other professionals.
The document discusses a Lean Six Sigma conference for IT professionals to be held from September 27-30, 2010. The conference will provide 18 CPE credits and optional yellow belt certification. Attendees will learn how to apply Lean Six Sigma methodology to improve IT processes and drive business results. They will gain tools to continuously improve work through problem solving. The yellow belt track on September 27-28 will cover Lean Six Sigma concepts and techniques to define, measure, analyze, improve and control processes.
This document provides information about a two-day conference on applying Lean Six Sigma methodology to improve IT processes and functions. The conference will provide an overview of Lean Six Sigma and the DMAIC process, discuss specific case studies, and offer a pre-conference certification option. Sessions will address topics such as change management, process transformation, innovation, and combining Six Sigma with the ITIL framework. Attendees include IT professionals seeking to enhance quality, efficiency and results. CPE credits are offered.
This document provides an agenda and information for the "Budgeting and Forecasting Conference 2010" event being held from September 13-15, 2010 in San Diego, CA. The agenda outlines keynote speeches and sessions on each day that will discuss implementing tools for budgeting and forecasting, utilizing balanced scorecard techniques, developing rolling forecasts, and identifying key business drivers to improve forecasts. A post-conference workshop on September 15th will focus on modeling and forecasting key business drivers. The document provides information on registration, CPE credits, hotel accommodations, and pricing for the conference and workshop.
The document provides information about a conference on implementing balanced scorecards effectively that will take place from August 23-25, 2010 in Washington DC. The conference will include workshops on the first day covering balanced scorecard fundamentals and using business intelligence to enable strategy-aligned scorecards. Day two will focus on developing key measures and cascading scorecards throughout an organization. Speakers will provide guidance on topics such as change management, strategy mapping, monitoring performance, and motivating employees. Attendees include CEOs, CFOs, and other executives seeking to transform strategy into action using balanced scorecards.
This document provides information about a 5-day training seminar on project management titled "Project Management for Results". The seminar will be held from October 4-8, 2010 in Arlington, VA and offers 35 PDUs and 30 CPE credits. Over the 5 days, participants will learn about project initiation, planning, execution, closing, tracking projects, using earned value management tools, understanding the project life cycle, developing estimates and schedules, and more. The seminar is aimed at project managers, program managers, procurement managers, IT specialists, and others involved in project management. Attending the seminar will help professionals bring projects from initiation to execution, develop performance measurements, understand factors for improving troubled projects, and prepare
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L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
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Comme dans les éditions précédentes de l'ICPP, la production du classement fait appel à deux approches méthodologiques différentes : une approche administrative, ou technique, une méthodologie pragmatique reflétant les connaissances et le jugement des experts ; et une approche statistique, utilisant l'analyse factorielle (AF), ou plus précisément la factorisation matricielle. L'utilisation de ces deux approches vise à garantir que le classement des performances des ports à conteneurs reflète le plus fidèlement possible les performances réelles des ports, tout en étant statistiquement robuste.
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M129
1. June 15 – 16, 2009
Washington, DC
Optional Post-Conference
Online
Workshop June 17, 2009
Marketing ROI
Understand ROI to
Maximize Your Online
Marketing Spend
Develop Return-on-Investment
Measures for Evaluating and Reporting
Marketing Success
You Will Learn to:
Use Measures, Metrics and Analytics to Increase Profits
Advance Your Brand with Digital Marketing
Measure ROI Effectively
Identify Strategies for Successful Email Campaigns
In Association with:
Utilize a Performance Framework to Instill Confidence in Marketing during a Downturned Economy
www.ASMIweb.com
2. Day One
June 15, 2009
Online Marketing ROI
8:30
Conference Registration and Continental Breakfast
EMarketer.com 9:00
Keynote Address:
predicts online Online Marketing in a New Economic Landscape
spending to With the current state of the economy, marketers are feeling the pressure to get results
increase by 8.9% while working with slashed budgets. How do you reach clients who are also feeling the
effects of the recession? Online marketing has become that outlet for getting results.
in 2009 to $25.7 Identify low cost marketing outlets that will attract new clients
billion: Are you Discover the correct digital mediums to invest your marketing dollars
ready to measure, Grow your business while attracting clients with limited budgets
manage and report
on your online 10:30
Break and Refreshments
campaigns?
10:45
Advance and Maintain Your Brand Online
Create an inbound marketing strategy for reaching clients by offering a wide
array of touch points
Maintain brand loyalty and client retention while transitioning from traditional to
digital marketing
Learn how to compete in a larger online market
12:00
Lunch
Top 5 Reasons to Attend:
1. Reach your customers effectively in the digital marketplace
2. Utilize search engine optimization to increase ROI
3. Understand the benefits of Lead Generation 2.0
4. Develop effective marketing strategies on a limited budget
5. Discover analytics to predict marketing success
www.ASMIweb.com
Page 2
3. Day One
Continued
Online Marketing ROI
1:00
Develop Measures, Metrics and Analytics for the Digital Marketplace
Acquire new quantitative and qualitative data-mining techniques to uncover insights in
digital media
Transform your organization’s measures and metrics to evaluate the performance of non-
traditional marketing mediums
Discover the most effective analytics to predict marketing success
2:30
Break and Refreshments
2:45
Make Marketing ROI Transparent to Your Stakeholders
Garner executive buy-in for online marketing initiatives
Convey the importance of new marketing mediums and their effect on ROI
Harness reporting skills that provide clear, relevant data to your stakeholders
4:00
Day One Adjourns
Who Should Attend:
VPs/Directors/Managers of:
Internal/External Marketing
Marketing
Integrated Marketing
Brand/Product Management
and Development Planning & Analytics
Advertising
www.ASMIweb.com
Page 3
4. Day Two
June 16, 2009
Online Marketing ROI
8:30
Conference Registration and Continental Breakfast
9:00
Keynote Address
Use Search Engine Optimization to Increase Marketing ROI
Search marketing is a recession-resistant approach to marketing your brand. It’s a measur-
able, secure and effective method that will maintain its place in many budgets. Learn how to
get the most from SEO and see the true return on your marketing department’s efforts.
Recognize modern techniques to manage your search campaigns and get the most
from your dollar
Increase SEM return rates while reducing overhead costs
Identify tools and methods to increase search advertising results
10:30
Break and Refreshments
10:45
Implement Successful Email Strategies to Boost ROI
Explore winning email marketing approaches to increase response rates
Discover strategies for getting the right message to the right person
Learn techniques for creating emails that will respect customers and treat
them as individuals
12:00
Lunch
Explore Winning Email Marketing Techniques
www.ASMIweb.com
Page 4
5. Day Two
Continued
Online Marketing ROI
“Email marketing
1:00
Enhance Marketing ROI with Video and Display Ads
is one of the most
Understand how online video and display ads are different from TV and websites
Pinpoint key performance indicators to gain insight on ad success
effective ways
Identify required measurements of video and display ads to evaluate ad performance
to stay in touch
with customers
2:30
Break and Refreshments
and prospects
2:45
online.”
Develop Lead Generation Techniques on a Tight Budget
Maintain lead quality and transparency in a time when lead generation
Peter DeLegge, Contributor,
sources are consolidating Marketing Today
Realize the future of lead generating and the transition from personal contact
Recognize how Lead Generation 2.0 offers greater controls and new revenue
opportunities for your business
4:00
Conference Adjourns
“ Search marketing spending will grow
by 14.9% in 2009 to $12.3 billion. Search
marketing is not recession-proof, but
it is recession-resistant…Search is
highly measurable, so it will maintain its
place in many budgets and increase in
some others…”
David Hallerman, Senior Analyst, eMarketer.com
www.ASMIweb.com
Page 5
6. Post Conference Workshop
June 17, 2009
Online Marketing ROI
8:30
Workshop Registration and Continental Breakfast
Post-Conference Seminars are practical, supplementary application sessions which incorpo-
rate and review tools, techniques and methods presented during the event. Participants will
obtain a further understanding of how to use newly acquire tools and cutting-edge strategies
to improve strategic planning and financial management performance. Through group exer-
cises and scenario-based learning, you’ll walk away with the expertise and resources needed
for immediate and practical application. Enrollment space is limited, so register today to
reserve your place.
9:00
Make Online Marketing Work on a Limited Budget
There are a variety of different media options available to your marketing department that
will produce results without breaking the bank. Even with limited resources, techniques such
as SEO and integrated marketing can be used. Learn how to convey your brand’s message
to clients by identifying the online venues where they’re most likely to be looking. Maintain
the alignment between overall company goals and your marketing strategies to get the
results your organization is looking for.
Learn what media options are available when working with small budgets
Discover cost-efficient ways to find, influence and convert “browsers” into potential buyers
Maximize the content of your message to get optimal results from your branding campaign
12:00
Workshop Adjourns
Measure the Effectiveness of Your
Video and Display Ads
www.ASMIweb.com
Page 6
7. Post-Conference Webinar
Online Marketing ROI
Sponsorship
Use Performance Dashboards to Boost Marketing Performance
Opportunities
Date: June 25, 2009
Time: 2:00- 3:30 PM EST
As a conference and
training provider, The
Performance dashboards are powerful tools designed to help gauge a business’s progress
American Strategic
in meeting marketing objectives. They provide critical information that enables an organiza-
Management Institute
tion to measure, monitor and manage marketing performance more effectively. However,
is an expert in bringing
without the right focus, processes can fall off track.
together leaders to share
and discuss best practices
During the Webinar YOU WILL LEARN TO:
and innovations. We
Track key performance indicators (KPIs) critical to measuring the success of your
connect decision-makers
organization’s marketing efforts
with respected solution
Identify strategies and metrics linked to consistent marketing performance
providers. ASMI offers
Discover useful measures and metrics to improve decision making
five different pre-designed
sponsorship packages:
To register for this Post-Conference webinar please visit www.ASMIweb.com or contact
• Event Co-Sponsor Session
Dave Yerks at Yerks@ManagementWeb.org or 858-866-9380.
• Sponsor Luncheon
• Sponsor Cocktail
• Hour Sponsor
• Exhibit Booth Sponsor
For more information on
sponsorships or to get
started, contact Jessica Ward
at 703-894-0920 or
Ward@PerformanceWeb.org
www.ASMIweb.com
Page 7
8. Logistics & Registration
Online Marketing ROI
Venue and Hotel:
Online Marketing ROI will be held at the Performance Institute’s
Registration Form
Training Center in Arlington, VA, just one block east of the
Courthouse stop on the Orange Line of the DC Metro. A public
parking garage is located inside of the building for $10/day.
Continental breakfast, refreshments and lunch will be provided for To Register, Call 703-894-0920; Fax this Form to: 703-
delegates on each day.
894-0482 or Visit www.ASMIweb.com
The Performance Institute Conference Center
1515 N. Courthouse Rd., Suite 600 Yes! Register me for Online Marketing ROI
Arlington, VA 22201
Add the Post-Conference Workshop: Make Online Marketing
703-894-0920
Work on a Limited Budget
Hotel and Travel costs are not included in conference tuition.
Add the Pre-Conference Webinar: Use Performance
Dashboards to Boost Marketing Performance
A limited number of rooms have been reserved at the Arlington
Please call me. I am interested in a special Group Discount
Rosslyn Courtyard by Marriott at the prevailing rate of $209.00 until
for my team
May 18, 2009. Please call the hotel directly and reference code “Online
Marketing” when making reservations to get the discounted rate.
Delegate Information
The hotel is conveniently located three blocks from the Rosslyn Metro
station. Please ask the hotel about a complimentary shuttle that is also
available for your convenience.
Name Title
Arlington Rosslyn Courtyard by Marriott
1533 Clarendon Blvd.
Arlington, VA 22209 Organization Dept.
Phone: 703-528-2222 / 1-800-321-2211
www.courtyardarlingtonrosslyn.com
Address
Tuition & Group Discounts:
The tuition rate for attending the Online Marketing ROI
City
is as follows:
Early Bird Rate Regular Rate
State Zip
Conference Only $1,699 $1,799
Post-Conference Workshop ------- $599
Telephone Fax
Post-Conference Webinar ------- $299
* For the Early Bird Rate, Register by April 6, 2009 and Use
Email
Discount Code: EBDC
For more information on group discounts for Online Marketing
Payment Information
ROI please contact Dave Yerks at 858-866-9381 or email him at
Check
Yerks@ManagementWeb.org.
Purchase Order / Training Form
Cancellation Policy For live events: ASMI will provide a full refund less $399 administration fee for cancellations Credit Card
four weeks before the event. If cancellation occurs within two weeks prior to conference start date, no refund
will be issued. Registrants who fail to attend and do not cancel prior to the event will be charged the entire
registration fee.
For webinars: ASMI will provide a full refund less $50 administrative fee for cancellations four weeks before the
Credit Card Number
event. If cancellation occurs within two weeks prior to conference start date, no refund will be issued. Regis-
trants who fail to attend and do not cancel prior to the meeting will be charged the entire registration fee.
All the cancellation requests need to be made online. Your confirmation email contains links to modify or
cancel registrations. Please note that the cancellation is not final until you receive a written confirmation.
Expiration Date Verification no.
Payment must be secured prior to the conference. If payment is not received by the conference start date, a
method of payment must be presented at the time of registration in order to guarantee your participation at the
event.
Quality Assurance ASMI strives to provide you with the most productive and effective educational experience
Name on Card Billing Zip
possible. If after completing the course you feel there is some way we can improve, please write your comments
on the evaluation form provided upon your arrival. Should you feel dissatisfied with your learning experience
and wish to request a credit or refund, please submit it in writing no later than 10 business days after the end of
the training to:
ASMI: Quality Assurance
Please make checks payable to: The Performance Institute
1515 N. Courthouse Road, Suite 600, Arlington, VA 22201
Note: As speakers are confirmed six months before the event, some speaker changes or topic changes may oc-
cur in the program. ASMI is not responsible for speaker changes, but will work to ensure a comparable speaker
is located to participate in the program.
If for any reason ASMI decides to cancel this conference, ASMI accepts no responsibility for covering airfare,
hotel or other costs incurred by registrants, including delegates, sponsors and guests.
Priority Code: M129-WEB
Discounts
• All ‘Early Bird’ Discounts must require payment at time of registration and before the cut-off date in order to
receive any discount.
• Any discounts offered whether by ASMI (including team discounts) must also require payment at the
time of registration.
• All discount offers cannot be combined with any other offer.
• Discounts cannot be applied retroactively