The document discusses New Business Media (NBM), a digital marketing initiative launched by BFG Corporation to help organizations in professional education, B2B, and B2C sectors. It provides an overview of BFG Corporation and its services including NBM, Marketing Process Outsourcing, and Industry Interface Program. NBM utilizes content, social media, websites, and other digital channels to generate leads and revenue in a more effective and measurable way than traditional marketing.

6. New Business Media(NBM): Revenue Driven Branding NBM is an Integrated Interaction of CONTENT Driven Activities - Conversations, Participation, Involvement & Outreach. NBM is Customer Centric , Evoking, Engaging , Simple, Sincere, Transparent, Informal , Multi-Sided, Uncontrolled, Far-Reaching , Viral, Measurable & Inclusive. NBM enhances Market Traction with better ROI (Return On Investment) at right budgets. Back to Service Folio

9. WEBSITE ESSENTIALS Technical J-Query, Advance PHP, MY SQL, Database management system, Photoshop + 1 year Maintenance Better Market focus- Measurable Results Business Focus Areas / Deliverables Domain Registration and Hosting CMS Based New Website Development CMS Based Website Changes or Upgrade Highlights Unlimited Hosting ,SEO Link Building Capability, Multiple Site Hosting, Unlimited email Ids. Emphasis on Product or Service Specific, User friendly and Market Oriented appearance. Creation of Back end Control Panel and Front end User Interface. Digital/Social Media Enablement. Access to change content (no more dependency on website vendor). Website/visitor friendly view (all main sections highlighted on home page).

10. VISUAL IMPACT ..... I Typography Conversational MindMaps Factual Quotes /Snippets Theme Based Visuals Business Focus Areas / Deliverables Typography Conversational Mind Maps- Key Concerns, Issues, Opinions and Polls Factual Quotes/ Snippets Creation Theme based Graphics Highlights Appearance Enhancement – Ease of Glance Through. Ease of Information Access. Checking/Creating Search Engine Friendly Graphics. Content Presentation. User Friendly Interface. Templates and Color Schemes. Creative/Enhanced Online Base. Interesting yet Informative. Communicative and Goal Oriented. Useful and Interactive. Better Visibility with relevance

11. VISUAL IMPACT ..... II OLD NEW Business Focus Areas / Deliverables Format/ Landing Page Creation Image Enhancers Social Media Highlights Highlights Appearance Enhancement – Ease of Glance Through. Ease of Information Access. Checking/Creating Search Engine Friendly Graphics. Content Presentation. User Friendly Interface. Templates and Color Schemes. Creative/Enhanced Online Base. Interesting yet Informative. Communicative and Goal Oriented. Useful and Interactive. Better Visibility with relevance Technical html, Photoshop + 3 months Maintenance J-Query, basic PHP, Photoshop + 6 months Maintenance J-Query, Advance PHP, MY SQL, Database management system, Photoshop + 1 year Maintenance

12. CONTENT MANAGEMENT ….. 1 Nomenclature Wise Business Focus Areas / Deliverables New Website / Existing Content review and re-use Marketing Communication Document - Brochures/ Fliers/ Leaflets/ Collaterals News Letters/ Magazines/ Bulletin/ Journal/ Report Case Papers PowerPoint Presentations Hightlights Thought Leadership Based Content Creation. Validation / Review of existing and new content. Search Engine Friendly Keyword Enrichment. Content Re-use / Templetization. Market Oriented Content Segregation, Taglines, Themes, USP & Trends.

13. CONTENT MANAGEMENT ….. 2 Thought Leadership Wise Business Focus Areas / Deliverables Blogs (SEO specific and Theme specific) Articles/ Write up / White Paper / Theme Paper Methodology/ Approach creation- Project specific, Pedagogy specific, Blue Print Design Creation of Demos/ Module Model Definition- Delivery, Communication Hightlights Thought Leadership Based Content Creation. Validation / Review of existing and new content. Search Engine Friendly Keyword Enrichment. Content Re-use / Templetization. Market Oriented Content Segregation, Taglines, Themes, USP & Trends.

14. DIGITAL MARKETING Concept (Business) involves a Context which is transformed into Content to Communicat e the relevant message to have desired Coverage , increasing market traction. Credibility , then builds naturally leading to Business Expansion. Business Focus Areas / Deliverables Social Media Branding on the website Social Media Optimisation Social Media Existence (Online Profile Creation) RSS feed Online marketing activities - theme based campaigns Hightlights Most Exhaustive reach out among target audience than any other conventional promotion. Better Branding and Reputation Management. Better Visibility with relevance. Access to new regions / Geographies Lead generation and CRM. Scope of leveraging new marketing avenues and ideas. Better reach to new prospects in new regions. Supports Thought Leadership Marketing – Builds trust, credibility & brand equity. Better Market focus- Measurable Results.

16. SEO – Search Engine Optimization Organic SEO enables effective ranking of the website for a longer period of time. PPC , on the other hand, is an online marketing model wherein advertisers pay for the clicks they get after keeping the keywords on top. The only difference in this is that the latter is effective only for relevant components/keywords. In both forms of SEO, as long as one ensure relevant content, other websites get linked to you and search engine appreciate your website.

17. Social Media - SMM

18. Online Visibility & Revenue Generation from Websites Case Study on SEO& SMM results

23. BFG Essence

24. BFG’s Management Structure is based on doctrine of The Trinity formed by the cosmic functions of creation, Maintenance, and Destruction, personified by the forms of Brahma , the creator, Vishnu , the maintainer or preserver, and Siva , the destroyer or transformer. Service Delivery Pyramid

26. Snippets – Industry Insights

27. - US Interactive Marketing Forecast, 2009 To 2014 Marketers See Greater Potential in Interactive Channels / Digital Marketing

28. Benefits of Content Optimization

29. Traditional Marketing ONLY TELLS, while Digital Marketing – Shares - Involves - Drives

30. Measurability

31. Digital Media Distribution

32. Importance of Digital Marketing

33. B2B Buyer Process is Fundamentally Different

34. Digital Media Mediums