The document discusses the author's background and experience in marketing, branding, and business consulting. Some key points: - The author has over 20 years of experience in marketing, sales, and business consulting for companies like Microsoft, Hewlett Packard, and WSI eBusiness. - Services offered include developing marketing strategies, branding, online marketing, business analysis and planning, and generating new business opportunities. - Past projects have focused on helping companies maximize their online presence to increase revenues, decrease costs, and gain competitive advantages. - The author founded an organization called Hearty Concept to apply creative responsibility concepts and develop projects that can make a positive change.

1. 1
I wouldlike tooffermyknowlegeandcreativityforthe companieswhere the businessdecision
makers,are opento accept that thecreativity on businesscan be applied,can redesignpartof itand
can makea change
The objectivesof ourcollaborationare togenerate growth of revenues,brand awarnessand value.
All of these,canbe achievednotonlybya well done promotion.Choosingthatproduct,service from
the companyproposal that couldhave the highestchance tobe well waitedandwellacceptedbythe
customers,prepearingthisproduct,service tobe communicated,risingthe chance tomeetits
customersthrough marketing customeroriented andfitted communication,all of these, can make
the difference.
I like tobraidconcepts,the traditionwiththe trends.Braidingthe benefitsof the onlinemarketing
and communication thatthe internetandmobile worldcanaddto our professional andpersonallife,
withthe traditionalmarketing,usingwhenitisfitted, strategicalpartnerships,withthe productsand
servicesthathave the same customerprofile,canbuildstrongresultson recurring revenue,brand
awarnessand value.
Brand meansa part of these orall of these: quality,creativity,innovation,services,customerrespect,
history,tradition,concept,can makeourlifes more happy,moreeasy and morecoloured.
Aboutthingsthatare importantforme whenIneedto come withideasandsolutions...Icall
these cherryed
~About marketingcustomerorientedandfittedcommunication
My opinionon:
~ branding
~ copywritingandcontent
~ creativityandinnovation
~ the efficiencyonbusiness
~ the resultsonbusiness
~ the importantthingsforthe entrepreneurs
AndraCretu
andra@andra-cretu.com
mobile:+4 0784 80 88 39
www.andra-cretu.com
www.andra-cretu.com/blog

2. 2
Education 1987-1991 High School: National College “DragosVoda”
Sighetu-Marmatiei, Maramures, Romania
 Mathem
 matics and physics degree
1991-1996 University Degree:
Cybernetics,Statisticsand Economical Informatics
Faculty
ASE Bucharest - The Academy of Economical
Science, Bucharest, Romania
 The Economical Cybernetics degree
 The Operational Researches, The Stocks Theory
thesis
Complementary Education
2003- 2004 WSI Internet Consulting and Education
Toronto, Canada
 eBusiness Certified Consultant
1999-2003 The OpenUniversityBusinessSchool,UK
Codecs, Romania
 ProfessionalManagementDiploma, aresultofthe
following courses:
- Managing Customer and Client Relationships
- Accounting for Managers
- The Effective Manager
- Managing Development and Change
- Managing Resources for the Market
March 2002 Negotiation techniques and B2B sales ,
Marketing Plus, Bucharest, Romania
Oct. 1999 HP Selling and product presentation skills,
Hewlett Packard, Salzburg
Oct. 1998 HP Selling and Marketing skills
Hewlett Packard, Istambul
May 1998 MS Professional Selling Skills
Microsoft, Bucharest, Romania
 Microsoft Sales Specialist Diploma
Dec. 1997 Improve your selling and marketing skills
Microsoft, Bucharest, Romania

3. 3
Professional details
2012- present Founderof the Hearty Concept
Hearty Concept isa nongouvernamental organization,
createdwiththe aimto applya differentand creative
responsibility concept and to develop responsibility projects
that can make a change…
To supportthe developmentof the responsibilityprojects,
Hearty Concept has like primary goal, thedevelopmentof
the ValuableCommunity,bygeneratinggrowth revenues,
brandawarness andvalue for the Partners
2009- present Marketer & Brand Developer
www.andra-cretu.com
 Focuson the Content,create itto be valuable,relevantfor
the visitorsandcustomers;a pull marketingstrategyinorder
to rise the chance forthe products to meetthe right
customers;
 Focuson the LandingPageslayout;workwiththe designerto
create a page that containsthe mostrelevantcall toaction
elements;
 SEM ( SearchEngine Marketing) includingSEOandPPC,
Google Adwordswithrelevantbusinessresults gave bythe
growthof Call to ActionCTR ( click throughrate) and the
growthof the revenues;
 Focuson the Reporting,presentthe analyse of the report,
withproposalsforthe future changes,neededtodevelopthe
online presence andtogrow upthe online revenues;
On projects,for web designand web developmentI
collaborate with Concept 24, Bucharest, Romania
My role on the projects:
 Understandthe clientbusinessfromthe marketingcustomer
orientedperspective,the productsandservices,the active
clientsprofile,the competitive advantages,the market
positioning
 Define the mainelementsthatcanmake the difference,the
customerbenefitsthatwillbe communicatedthroughan
appropriate communicationway,torise the chance for the
productsand servicestomeettheircustomers
 Create the marketingandcommunicationproposal,choising
the fittedwayto communicate,the appropriate online tools

4. 4
and marketingactivitiesthatwill generate results:lead
generation,brandawarness,agoodconversionrate
 Prepare the descriptionforthe webdesignersandweb
developersteamtocreate the appropriate onlinepresence
2004- 2009 WSIeBusinessConsultant
WEBSENS SRL Bucharest,Romania
 WSICertifiedConsultant,eBusinessconsultancy, training and
education
 analyzing the client’s business, good understanding the
competition, SWOT analysis, using WSI’s unique Internet
Solutions Lifecycle ™: IBA™-Internet Business Analysis,
approachtofullyunderstand the client’s business needs in
ordertobe successfulontheWeb; uncoverhiddenprofits for
the client’s business
 create theeBusinessPlans;thegeneralmarketingplanand/or
the online marketing plan for the client
 coordinate all the phases of the WSI Internet Solution
Lifecycle™–QualityProjectManagement,using cutting edge
technology in order to deliver a business-class and fully
functional Internet Solution (Intranet, e-commerce, CRM-
CustomerRelationship Management, e-Learning, e-media)
that meets the client specific needs
 Manage theplanningandtheimplementationofuniqueonline
marketing tools and strategies in order to ensure that the
client’sbusinessattractsthehighestvolumeoftargetedtraffic
andtogrow uptheconversionrate(fromvisitorstocustomers)
for a good ROI
 Training the clients and prospects on “how to uncover the
hiddenprofitsfortheirbusiness”,“howtocreate an efficient
marketingplan”,“how todefinethetargetedmarket and the
SMART objectives”.
objectives:steadyconsultancyandeducationservices will generate
requiringrevenueswiththeobjective of achieving 40% of the total
revenues, after 3 years.
results:- therequiringrevenueshavebeen generated even though
duringthefirstyearandevenif,atthattime,thisindustry was at the
beginning in Romania
- the generatedrequiringrevenuesachieved 20% of the total
revenues in 2 years.
 ManagingPartner-developmentofstrategyandtacticsinorderto
attract new customer and new business opportunities;
 created and coordinated lead generation strategy

5. 5
 directinvolvementinthesellingprocess;focusonhelping
companieswithbusiness and technology challenges as
they relate to maximizing the Internet presence to
increase revenue, decrease costs, improve customer
supportservicesandestablish a competitive advantage
 networking
 educatedthemarket:wrotearticleswhichwerepublished
onthe Internetandseveralreviews;sustain conferences
presentation;
 duringthefirstyear:wellunderstanding thelocalmarket,
WSI’scustomers,strategies,product and services, WSI’s
business culture in order to obtain local results using
globalresources;identifiedwaystoexploitthe ebusiness
opportunityinthecountry,standardize/localizedproducts
and services and transfer knowhow
 set-upandmanagethefirsteBusinessconsultancy office
in Romania
 near-totalautonomyandfullcontrolof functions such as
Finance, Sales & Marketing, Purchasing, eBusiness
Development – Project Management; developed and
coordinated;
 establishaccountability,viabilityandgrowthof the firm’s
kernel of products and services
 createdmarketingstrategiesthatalign with and support
agreed Websensobjectivesandalsothevision,ethicsand
values of WSI.
objectives: todeveloptheinternetromanianmarketby sharing the
knowhow,technics and technology, experiences from more than
1500 WSI consultants, worldwide ;
- strong records of accomplishments, growing this domain of the
future
- increasemarketshareeveryyearby30%;the conversion rate is to
reach to 20%, after 2 years.
results:onthesecondyearofactivity, the conversion rate reached
15%, on the terms that the customer inquiries (that is promo,
consultancy,education, strategies to increase the market share),
have been doubled.
1999-2003 MicrosoftSales & Marketing Manager
Q’NET INTERNATIONALSRL Bucharest,Romania
 set-up,developedandcoordinatedthe promotionand
sellingof Microsoftsolutions;start-upthisareaof business
withthe objective of achieving 20% of the total revenue;
 coordinatedthe marketingmix forMicrosoftproductand
solutionsinordertoachieve branding,salesandrevenue
targets

6. 6
 set-upandmanage a team of 3 technical personsand3 sales
persons
 marketsegmentationand positioning
results:
- Q’NET became MicrosoftCertified Solution Provider and
MicrosoftCertified Partner
- 2 yearsafterthe start-up,30% of the total revenue was
achievedbysellingMSproductsand Q’NETwas the 7th
MS
CertifiedSolutionProviderandthe 3rd
MS CertifiedPartner
inthe MS Romaniaclassification.
1996-1999 HewlettPackard Key Account Manager
Q’NET INTERNATIONALSRL Bucharest,Romania
 issuedsalesreportsandforecastsfor HewlettPackard
 implementedcreative HPsalesstrategies
 identifiednewclientsforHPsolutions
 made and followedthe proposalsforthe clientsincharge
 made productpresentation
results:
- increasedrevenuewith40% byaddinghighvaluecustomers
- the conversionrate:leads-customersachieved30%
Hearty Concept isa concept,basedonwishes,belives,hopes,attitude,faith,values,respect,
competitions,performance,motivation,knowledge,healthy,balancestyle of life,openheart
Hearty Conceptisa concept,that combine:
~a businessconcept,basedonefficiency,flexibility,quality,fittedcombinationbetweentradition
and newtrends,opentopeople needs,toinnovation,tocreativity
~a marketingandcommunicationconcept,customeroriented,basedonknowledge,creativity,
relevance,concentratedonthebenefitsforthe clients,onthe thingsthatcan make a difference,
withrespectforthe brands,for the competition,forthe values
~a responsibilityconcept,basedonlove forthe people,openheart,proactive andgiversattitude,
withwishestohelp,tobuildgoodthings,toopenchances,withattention,respectforthe young
generation,comunity,environment
Hearty Conceptisa balancedcombinationbetweenpragmaticthinking,heartyfeeling,creativity.
Hearty Conceptisaboutprojectswithchancesforscalability,sustenability,projectscustomized,
tailoredonthe businessesneeds,onthe peopleneeds,isaboutmakinggoodthingstohappen.
Hearty Conceptisa NGO andregardingthe projectsimplementation,itsactivitydidn’tstartyet;itis
activilyrepresentedfromafewyearsago and duringthisperiodthe conceptbecame mature.
Hearty Conceptisforthe people,especiallyforthe younggeneration,isaboutavaluable network,
can make a difference,canmake achange…
Concept24, romanianonline agencythatofferintegratedonlinemarketing,webdesignandweb
developmentservices,haspresence,throughits projects,onthe Romanian,USA andCanadian
market

7. 7
WSI eBusiness Consulting&Education,headquarteredinToronto,Canada,WSI(We Simplifythe
Internet) isaglobal eBusinesssolutionsproviderwithmore than1700 local officesin87 countries
plusserviceandtechnologypartnersinauniqueeMarketplace.Specializinginthe SMEmarketspace,
WSI providesaffordable Internetrelatedservicesandtechnologiesthatdelivermaximumreturnon
investmentforbusinessesthe worldover
Websens SRL– the firsteBusinessconsulting &educationofficeinRomaniahavingthe WSIlicense
www.wsiconsultants.com
Q’NET International withthe headquarterinBucharest,Romania,the businessstarted-upin1993, is
one of the mostimportantIT&C romaniancompany;itis an integratorof projectsbasedonHewlett
Packard andMicrosoft solutions,beeingone of the firstHPAuthorizedDealer,HPSupportand
Service Provider;MicrosoftCertifiedSolutionProvider,MicrosoftCertifiedPartner,Symantec
BusinessPartner,IBMDealer,FujitsuSiemensPartner
Languages: Romanian
English fluentspeaking,readingandwriting
French fluentspeaking,readingand intermediate writing
Membershipoffline: BNI – BusinessNetworkInternational - The World'sLargestReferral
Organization
CodecsClub
Publicationsoffline:Markmedia,Comunicatii Mobile,e-Finace,ClubIT&C, eWEEK
Contact details:
andra@andra-cretu.com
mobile:+4 0784 80 88 39
www.andra-cretu.com
www.andra-cretu.com/blog