1. b2b marketing
b2b sales
e-strategies
business plans
We help our clients improve their marketing and sales results, from strategy to execution.
We deliver value through our expertise in marketing and sales consulting, e-strategies and marketing outsourcing.
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2. About Us

3. What we can do for you:
 Marketing and sales strategies and plans
 Position or re-position your company / products or services
 E-marketing utilization
 Systemizing marketing and sales functions
 Full execution through marketing outsourcing
www.lojine.com
www.LOJINE.com

4. Scope of services
Consulting Marketing O tso rcing
Outsourcing
Advisory Management
Strategy
gy Execution
Planning Measuring
As independent marketing consultants with solid business backgrounds
and wide marketing expertise, we deliver results from strategy to
expertise
execution.
www.lojine.com
www.LOJINE.com

5. Who we are
Our Vision
Caring more for our clients and caring more for ourselves, offering
effective practical business solutions with a commitment to pursue
excellence in all operations.
Our Values
 Respect
 Integrity
 Q lit
Quality
www.lojine.com
www.LOJINE.com

6. Industries we serve
Industry LOJINE Consulting
Manufacturing 
Distribution 
Technology 
Business Services 
Trading 
Dot-coms 
We work with many types of firms:
large and small, established or in the start-up phase
www.lojine.com
www.LOJINE.com

7. Consultation
Consultation involves a two-way exchange of ideas and
information before a decision is made.
The higher client involvement is, the more effective the
consultation process;
Only then can consultants solve client problems while
creating sustainable value
value.
Consultants are not magicians who wave on their magic
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wands and solve clients’ problems!
www.lojine.com
www.LOJINE.com

8. Marketing outsourcing
A form of outsourcing that involves the contracting of
marketing operations and responsibilities to a third-party
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service provider.
Outsourcing provides new
O tso rcing pro ides a ne and efficient alternati e b
alternative by
offering the company the flexibility of controlling just how
much time and money it wants to allocate to marketing
functions, and still have the highest quality expertise and
experience to call upon.
www.lojine.com
www.LOJINE.com

9. Typical marketing approach
Marketing
Strategy
Marketing
Planning
Marketing
Research
Web
Design
Web
Usability
Internet
Marketing
Your organization
Packaging
Design
Direct
Marketing
PR
Exhibitions
Advertising
Print
www.lojine.com
www.LOJINE.com

10. Outsourced marketing approach
Marketing
Strategy
Marketing
Planning
Marketing
Research
Web
Design
Web
Usability
Internet
Marketing
Your organization Packaging
Design
Direct
Marketing
PR
Exhibitions
Advertising
Ad ti i
Print
www.lojine.com
www.LOJINE.com

11. We would be your organizations’
Chief Marketing
Marketing Manager
Officer (CMO)
Marketing
E-Marketing Manager
Department
www.lojine.com
www.LOJINE.com

12. Service Portfolio

13. B2B Marketing
 Marketing strategies
 Internet marketing strategies
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 Marketing plans / e-marketing plans
 Restructuring / establishing marketing departments
 Marketing d
M k ti department manuals (
t t l (processes)
)
 Product development
 Content writing
 Branding/ e-branding
 E-marketing research
 Marketing communication
Full execution through marketing outsourcing
www.lojine.com
www.LOJINE.com

14. B2B Sales
 Restructuring sales departments
 Establishing the sales cycle
 Standard operating procedures (SOP’s)
 Sales department manuals (p
p (processes)
)
 Sales planning
 Developing the sales kit
 Lead generation plans
 Sales tactics
 Client
Cli t communications
i ti
 Sales team evaluation
www.lojine.com
www.LOJINE.com

15. E-Strategies
E-strategy sets the direction for the entire organization; it
gy
is a subset of business strategy
It is NOT ‘IT strategy’ for the Internet
Much like business strategy drives IT strategy
E-strategy drives IT strategy
www.lojine.com
www.LOJINE.com

16. Our E-Pyramid Framework
http://blog.lojine.com/2011/05/e-pyramid-for-e-strategy.html
www.lojine.com
www.LOJINE.com

17. E-Strategies Services
 Setting corporate e-strategies  E-Research
 Industry research
 E-benchmarking
Eb h ki  CCompetition analysis
titi l i
 Product research
 E-Marketing Strategy  Expert / vendor search
 Website requirements document
 Social media strategy  Search engine marketing
 E-marketing plans  Search engine optimization
 Search engine registration
 Integrate e marketing processes to your
e-marketing  Pay per click campaigns
business
 Social media marketing
 Setting measurement criteria & KPI’s  Social media optimization
 Online reputation monitoring
 E-Press releases, blogging, etc.
www.lojine.com
www.LOJINE.com

18. Business Plans
 Business plan market research
 Business plan writing
 Business plan presentations
 Start ups
 Established companies
 I
Investors & capital sources
t it l
www.lojine.com
www.LOJINE.com

19. How We Work

20. Our basic principles
 Sales is a function of marketing, marketing is not a function of
sales!
 There is a direct relationship between marketing & sales:
Excellent marketing = Excellent $
g $ales
 If some companies think of marketing as an expense, they really
don t
don’t know the cost of ‘not investing in marketing’:
not marketing :
 Lost sales opportunities
 Inability to acquire large key accounts
 Losing i ti
L i existing clients
li t
 And more…
www.lojine.com
www.LOJINE.com

21. How we do it
Define the End Research &
Assess Advise & Coach
Game Benchmark
Measure Monitor Deploy Develop
Enhancement Choose Best
Analyze Improve
Plan Alternative
www.lojine.com
www.LOJINE.com

22. Companies hire us because they…
 Specialized knowledge (industry or functional)
Need an Expert  Unique tools & approaches
 Information about latest innovations
 Objectivity (avoids internal politics)
Need an Outsider  Fresh perspective
 Credibility
 Infrequently performed work
Need More  Short term, intensive work
Capacity  Cheaper than creating a full time position
 Bring people together and improve team spirit
Guidance in Project  Ensure tasks are accomplished on time & within
Management g
budgets
www.lojine.com
www.LOJINE.com

23. The experience !
Them - other consulting Firms Us - LOJINE Consulting
Academic & complex terminologies Simple English (and Arabic!)
Require lots of client resources Work with existing or relatively limited
client resources
li t
Slower Faster & more agile
Theoretical business solutions Practical business solutions
Unneeded complexity We believe that simplicity is the ultimate
sophistication
By the book Hands on experience
www.lojine.com
www.LOJINE.com

24. Why Us? From our clients’ words:
 Our approach is focused on delivering results and making strategy happen
 We carefully analyze your business environment and uncover the
fundamental steps you need to take to sell more
 Our t l i ‘hands ’
O style is ‘h d on’, we t l offer practical and cost effective guidance
truly ff ti l d t ff ti id
 Proven e-xperience
 We provide valuable insights and innovative marketing thinking
 We
W work within th realities of your b d t and seek t maximize th
k ithi the liti f budget d k to i i the
productivity of your business
 Continuous R&D in e-marketing - we are always up-to-date with the latest
worldwide e-marketing technology tactics and trends
www.lojine.com
www.LOJINE.com

25. Engagement models
 In one or more of our 4 core areas: marketing, b2b
Consultancy sales, e strategies
sales e-strategies & business plans
 Consultancy/ Advisory based on agreed man days
Marketing YYour marketing d
k ti department if you don’t have one
t t d ’t h
Outsourcing  More muscle if you do
 Obj ti
Objectives and goals f services required are
d l for i i d
Special clearly identified
Assignments  Characterized by having a starting and an ending
date
 Full assessment of your marketing & sales
Marketing Audit strategies, tactics & performance
www.lojine.com
www.LOJINE.com

26. Have a nice business 
Thank you
8 Mostafa Kamel St., Sheraton Buildings, Heliopolis, Cairo - Egypt
(+2) 010-518-6996 | info@lojine.com | www.lojine.com