This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, websites, brand sentiment, and garnering management buy-in for engagement initiatives.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Arlington, VA and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement. The conference includes keynote speeches, workshops, and sessions on topics such as social media, websites, brand sentiment, and measuring the impact of engagement.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate consumer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, contextual relevancy, brand sentiment, and measuring the impact of engagement.
The document provides information about an upcoming conference on online engagement marketing to be held from January 27-29, 2010 in Washington, DC. The conference will provide workshops and sessions to teach attendees how to generate customer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. Attendees will learn how to increase consumer engagement, create positive brand sentiment, and identify measures to gauge marketing campaign effectiveness.
The document provides information about the "Online Engagement Marketing" conference to be held from January 27-29, 2010 in Washington, DC. The conference will provide training on generating customer engagement, developing customer-centric marketing approaches, utilizing analytics to evaluate engagement, and connecting creativity with engagement. Attendees will learn how to increase consumer engagement, create positive brand sentiment, develop engagement marketing strategies, and measure engagement effectiveness. The conference includes keynote speakers, workshops, and sessions on various engagement topics over the course of two and a half days.
This document provides information about an online marketing ROI conference taking place on June 15-16, 2009 in Washington DC. The conference will focus on helping attendees understand ROI and how to maximize their online marketing spend. Over the two days, sessions will cover topics such as online marketing in an economic downturn, search engine optimization, developing measures and metrics for digital marketing, and email marketing strategies. An optional post-conference workshop on June 17th will discuss making online marketing work with limited budgets.
The document provides information about an online marketing ROI conference to be held on June 15-16, 2009 in Washington DC, with an optional post-conference workshop on June 17. The conference will focus on developing measures and metrics to evaluate online marketing success and ROI. Topics will include search engine optimization, email marketing strategies, video/display ads, and lead generation techniques. Attendees will learn how to use analytics to increase profits and advance their brands in the digital marketplace.
The document discusses the ROI of marketing automation. It outlines how marketing automation can optimize marketing programs, increase conversion rates, and improve alignment between marketing and sales teams. Case studies are provided of companies that have achieved significant benefits from implementing marketing automation, such as doubling lead generation, reducing costs and improving revenue. Marketing automation allows companies to personalize messaging, qualify leads more effectively, and track performance throughout the sales process.
Integrated marketing communications (IMC) is an approach that sees marketing from the customer's perspective. IMC involves evaluating the strategic roles of various communication disciplines like advertising, direct marketing, public relations, and sales promotion, and combining them to maximize impact. It provides a more coordinated approach compared to relying primarily on advertising. IMC has grown due to factors like a shift in power from manufacturers to retailers and the rise of new technologies. The promotional mix refers to the optimal combination of advertising, sales promotion, public relations, personal selling, and direct marketing used in an IMC strategy.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Arlington, VA and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement. The conference includes keynote speeches, workshops, and sessions on topics such as social media, websites, brand sentiment, and measuring the impact of engagement.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate consumer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, contextual relevancy, brand sentiment, and measuring the impact of engagement.
The document provides information about an upcoming conference on online engagement marketing to be held from January 27-29, 2010 in Washington, DC. The conference will provide workshops and sessions to teach attendees how to generate customer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. Attendees will learn how to increase consumer engagement, create positive brand sentiment, and identify measures to gauge marketing campaign effectiveness.
The document provides information about the "Online Engagement Marketing" conference to be held from January 27-29, 2010 in Washington, DC. The conference will provide training on generating customer engagement, developing customer-centric marketing approaches, utilizing analytics to evaluate engagement, and connecting creativity with engagement. Attendees will learn how to increase consumer engagement, create positive brand sentiment, develop engagement marketing strategies, and measure engagement effectiveness. The conference includes keynote speakers, workshops, and sessions on various engagement topics over the course of two and a half days.
This document provides information about an online marketing ROI conference taking place on June 15-16, 2009 in Washington DC. The conference will focus on helping attendees understand ROI and how to maximize their online marketing spend. Over the two days, sessions will cover topics such as online marketing in an economic downturn, search engine optimization, developing measures and metrics for digital marketing, and email marketing strategies. An optional post-conference workshop on June 17th will discuss making online marketing work with limited budgets.
The document provides information about an online marketing ROI conference to be held on June 15-16, 2009 in Washington DC, with an optional post-conference workshop on June 17. The conference will focus on developing measures and metrics to evaluate online marketing success and ROI. Topics will include search engine optimization, email marketing strategies, video/display ads, and lead generation techniques. Attendees will learn how to use analytics to increase profits and advance their brands in the digital marketplace.
The document discusses the ROI of marketing automation. It outlines how marketing automation can optimize marketing programs, increase conversion rates, and improve alignment between marketing and sales teams. Case studies are provided of companies that have achieved significant benefits from implementing marketing automation, such as doubling lead generation, reducing costs and improving revenue. Marketing automation allows companies to personalize messaging, qualify leads more effectively, and track performance throughout the sales process.
Integrated marketing communications (IMC) is an approach that sees marketing from the customer's perspective. IMC involves evaluating the strategic roles of various communication disciplines like advertising, direct marketing, public relations, and sales promotion, and combining them to maximize impact. It provides a more coordinated approach compared to relying primarily on advertising. IMC has grown due to factors like a shift in power from manufacturers to retailers and the rise of new technologies. The promotional mix refers to the optimal combination of advertising, sales promotion, public relations, personal selling, and direct marketing used in an IMC strategy.
This document provides guidance on how to effectively plan and market an event like a trade show to achieve business goals. It stresses the importance of starting the planning process 6-12 months in advance. The key recommendations are to:
1) Set specific, measurable goals and metrics that relate back to your overall business strategy and determine if the cost of the event is justified by the potential return.
2) Identify the specific "call to action" that visitors will be prompted to take to help achieve the goals.
3) Integrate the call to action into all aspects of the event marketing and strategy.
Communication objectives serve as benchmarks for communication planning and decision making between organizations. They translate overall marketing goals into specific communication goals and should be measurable. Objectives may include increasing brand awareness, preference, or sales. Setting objectives requires analyzing the target market and competitors as well as determining primary versus secondary goals. Objectives help measure the success or failure of communication programs relative to the defined goals.
This document discusses how to audit the effectiveness of a company's social media marketing efforts. It outlines a 4-step process:
1. Assess social reach and presence by measuring a brand's followers and digital footprint across platforms like Facebook, Twitter, YouTube compared to competitors. This gives an indication of relative social media strength.
2. Analyze digital conversations, post volumes, and trending topics to understand customer engagement with a brand versus its competitors.
3. Perform SEO health checks to evaluate how well a website is optimized to drive traffic from social media.
4. Develop a social media effectiveness dashboard to continuously monitor key metrics and identify areas for improved social strategy and execution. Regular audits ensure
Digital Media Briefing & Planning Process Shane Crombie
The document outlines the ideal process for planning and implementing a digital media campaign in 3 sentences or less:
The process involves 5 phases - scoping the project, developing objectives and strategies, creating the media buy plan, executing the campaign, and ongoing optimization - to ensure the campaign delivers on its objectives through careful planning, execution, and measurement of performance.
Key aspects of the process include developing a media brief, estimating costs, gaining client approvals, negotiating with publishers, tracking spending and results, and adjusting tactics based on data to optimize toward goals.
The document provides guidelines and best practices for developing effective yearly media strategies and briefs. It recommends including elements such as media KPIs, budget considerations, target audience segmentation, and timing of marketing activities. The author, Robert Johnson, has extensive experience in online marketing, media management consulting, and improving marketing and media ROI.
1) The value exchange equation is activated when mobile advertising provides tangible value to users in exchange for their time and attention. This can help build brand loyalty.
2) Reward-based mobile advertising succeeds when the advertising execution is timely, interactive, and relevant and the reward is predictable, tangible and chosen by the user.
3) Tests showed that reward-based mobile campaigns significantly increased brand awareness, message association, favorability, and purchase intent compared to control groups and mobile advertising norms.
Advertising & Sales Management (VV2)
We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: amitymbaassignment@gmail.com
Call: 9971223030
Summarization of core marketing concepts and the marketing strategy framework. This includes elements that should be applied when devising and developing a marketing strategy for a company.
This presentation covers the importance of developing an Integrated Marketing Communications Media Strategy.
It highlights growth in Digital Media from an Australian perspective.
www.b2bwhiteboard.com
This document discusses the importance of engagement marketing for B2B companies. Engagement marketing involves developing two-way dialogues between organizations and their markets to build brand value, customer loyalty, and drive revenue. It allows companies to participate in conversations occurring in the marketplace and treat customers as partners. While many marketers recognize the importance of customer engagement, few have defined engagement strategies. The document argues that engagement marketing will become increasingly important for B2B companies to remain competitive by listening to customers and turning them into brand advocates.
This document discusses evaluating an integrated marketing plan through metrics. It describes several types of metrics including reach and frequency, which measure how many people are exposed to marketing messages and how often. It also discusses awareness-based metrics like surveys that measure how well-known a brand is, and perception-based metrics that gauge audience associations with a brand. Tracking various metrics can help marketers understand the effectiveness of different marketing activities and refine an integrated marketing plan.
This document provides guidance on tools and best practices for advertising on social media. It recommends determining key metrics to track for personas like influencers and consumers. Examples are provided of companies that drove significant sales through social media campaigns. Monitoring campaigns and having a reputation management plan is advised. The document also stresses the importance of reviewing campaigns for insights to improve future efforts and sharing knowledge across companies.
Relevance and accountability in the age of distractionTod Frincke
The document discusses the challenges facing advertising agencies in today's fragmented media landscape where consumers are distracted. It argues that to be successful, agencies must create experiential and social ideas that engage consumers rather than static ads. The key is focusing ideas around the consumer's relationship and behavioral journey with the brand. Successful agencies will reorient themselves to focus on clear goals, consumer behavior, and rapid collaboration to build winning experiential ideas that serve business objectives and transform consumer attitudes and behaviors.
Mango Digital & YouNet Media trân trọng giới thiệu Webinar “How to uplift your brand performance on social media?” đặc biệt dành tặng các marketer.
Nội dung Webinar:
I. Giới thiệu quy trình ba bước để tối ưu hoá hiệu quả truyền thông thương hiệu trên Social Media
II. Các chỉ số cơ bản để đánh giá Brand performance theo hành trình của người dùng (customer journey) trên Social Media
III. Tầm quan trọng của mô hình Social Media Brand Performance Uplift: các diễn giả chia sẻ và lợi ích của mô hình này và kinh nghiệm thực tế khi áp dụng.
#MangoDigital
#YouNetMedia
Studies that have examined consumers response to celebrity endorsements in advertising still suggest that this tool is extremely efficient for influencing, at least one of the 3 levels of their relationship with the brand: Awareness(Mind), Connection (Heart) and Behavior (pocket). The studies are conflicting in what is the impact level and whether if really impacts all the 3 but there seems to be no doubt that there is an influence. As a validation of this belief is that companies are increasing their spending and plan to continue doing it.
But, on the other hand, the cost of using this tool are extremelly high and the risks are undeniable.
Therefore, it becomes crucial that organizations are able to manage their portfolio of sponsorship and to measure if they are being sucessfull or not. In other words, organizations want to make smart decisions and need information to support them on that. This is what the paper “Sports Assets Portfolio Management” i’ve presented intends to address. The following slide will provide na overview of what can be found in that paper.
Rewiring marketing: a practice based approachBrowne & Mohan
Many marketing managers are not aware if they are leveraging marketing efforts correctly or getting the returns that they anticipated. Often people believe transforming marketing is all about creating some digital assets. Marketing transformation is not piece meal improvement. The primary purpose of a marketing transformation is to increase the ROI of marketing your company. In this white paper, Browne & Mohan consultants share a practice based approach to marketing transformation.
This document provides an overview of developing a full-funnel marketing strategy for B2B companies. It discusses that prospects now research solutions online for a considerable time before contacting vendors. It then outlines the three levels of the marketing funnel: top-funnel focuses on brand awareness; mid-funnel focuses on content engagement and education; and bottom-funnel focuses on lead generation and sales conversions. The document emphasizes using a diverse set of marketing programs that target prospects throughout the entire funnel, not just one part, in order to guide them from awareness to purchase.
This document provides information about a 4-day certification training program on grants management. Attendees can earn up to 24 CPE credits. The training will cover understanding grant administrative requirements, managing grants and cooperative agreements, comprehending cost principles and allowability, and understanding audit requirements for grants. Completing the 4 courses is part of a two-step process to earn the Grants Management Certificate. The training is aimed at grants managers, financial staff, program officials, and others involved in grants management. On-site training and customization options are also available.
- PTC Therapeutics announced two drug discovery deals worth up to $1.9 billion, including a $12 million upfront payment from Roche and an undisclosed option exercise by Celgene. Both deals center around PTC's GEMS technology platform.
- The Roche deal is worth up to $1.9 billion in milestones and royalties and involves finding molecules for 4 CNS targets. The Celgene deal involves an oncology target but financial terms were not disclosed.
- PTC's GEMS platform identifies small molecules that regulate post-transcriptional control mechanisms to increase or decrease protein production from difficult targets.
This document provides information about the Talent Management Solutions 2010 conference being held on April 14-15, 2010 in Arlington, VA. The conference will focus on topics related to talent management, such as understanding the changing landscape of talent management, establishing a strong talent pipeline, creating an effective onboarding process, and using an ROI approach to talent retention. Speakers will provide insights and case studies on these topics. The document outlines the agenda, speaker biographies, registration information, and logistics for the two-day conference.
This document provides information about a 5-day training course titled "Project Management for Results" taking place from June 22-26, 2009 in Washington, DC. The training will teach project managers how to successfully plan, execute, and close out projects on time, on budget, and within scope using project management methodologies from the Project Management Body of Knowledge. Attendees will learn key techniques for defining projects, developing work breakdown structures, managing risks and changes, and other essential project management skills. The training is intended for government project managers and others involved in government projects.
This document provides guidance on how to effectively plan and market an event like a trade show to achieve business goals. It stresses the importance of starting the planning process 6-12 months in advance. The key recommendations are to:
1) Set specific, measurable goals and metrics that relate back to your overall business strategy and determine if the cost of the event is justified by the potential return.
2) Identify the specific "call to action" that visitors will be prompted to take to help achieve the goals.
3) Integrate the call to action into all aspects of the event marketing and strategy.
Communication objectives serve as benchmarks for communication planning and decision making between organizations. They translate overall marketing goals into specific communication goals and should be measurable. Objectives may include increasing brand awareness, preference, or sales. Setting objectives requires analyzing the target market and competitors as well as determining primary versus secondary goals. Objectives help measure the success or failure of communication programs relative to the defined goals.
This document discusses how to audit the effectiveness of a company's social media marketing efforts. It outlines a 4-step process:
1. Assess social reach and presence by measuring a brand's followers and digital footprint across platforms like Facebook, Twitter, YouTube compared to competitors. This gives an indication of relative social media strength.
2. Analyze digital conversations, post volumes, and trending topics to understand customer engagement with a brand versus its competitors.
3. Perform SEO health checks to evaluate how well a website is optimized to drive traffic from social media.
4. Develop a social media effectiveness dashboard to continuously monitor key metrics and identify areas for improved social strategy and execution. Regular audits ensure
Digital Media Briefing & Planning Process Shane Crombie
The document outlines the ideal process for planning and implementing a digital media campaign in 3 sentences or less:
The process involves 5 phases - scoping the project, developing objectives and strategies, creating the media buy plan, executing the campaign, and ongoing optimization - to ensure the campaign delivers on its objectives through careful planning, execution, and measurement of performance.
Key aspects of the process include developing a media brief, estimating costs, gaining client approvals, negotiating with publishers, tracking spending and results, and adjusting tactics based on data to optimize toward goals.
The document provides guidelines and best practices for developing effective yearly media strategies and briefs. It recommends including elements such as media KPIs, budget considerations, target audience segmentation, and timing of marketing activities. The author, Robert Johnson, has extensive experience in online marketing, media management consulting, and improving marketing and media ROI.
1) The value exchange equation is activated when mobile advertising provides tangible value to users in exchange for their time and attention. This can help build brand loyalty.
2) Reward-based mobile advertising succeeds when the advertising execution is timely, interactive, and relevant and the reward is predictable, tangible and chosen by the user.
3) Tests showed that reward-based mobile campaigns significantly increased brand awareness, message association, favorability, and purchase intent compared to control groups and mobile advertising norms.
Advertising & Sales Management (VV2)
We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: amitymbaassignment@gmail.com
Call: 9971223030
Summarization of core marketing concepts and the marketing strategy framework. This includes elements that should be applied when devising and developing a marketing strategy for a company.
This presentation covers the importance of developing an Integrated Marketing Communications Media Strategy.
It highlights growth in Digital Media from an Australian perspective.
www.b2bwhiteboard.com
This document discusses the importance of engagement marketing for B2B companies. Engagement marketing involves developing two-way dialogues between organizations and their markets to build brand value, customer loyalty, and drive revenue. It allows companies to participate in conversations occurring in the marketplace and treat customers as partners. While many marketers recognize the importance of customer engagement, few have defined engagement strategies. The document argues that engagement marketing will become increasingly important for B2B companies to remain competitive by listening to customers and turning them into brand advocates.
This document discusses evaluating an integrated marketing plan through metrics. It describes several types of metrics including reach and frequency, which measure how many people are exposed to marketing messages and how often. It also discusses awareness-based metrics like surveys that measure how well-known a brand is, and perception-based metrics that gauge audience associations with a brand. Tracking various metrics can help marketers understand the effectiveness of different marketing activities and refine an integrated marketing plan.
This document provides guidance on tools and best practices for advertising on social media. It recommends determining key metrics to track for personas like influencers and consumers. Examples are provided of companies that drove significant sales through social media campaigns. Monitoring campaigns and having a reputation management plan is advised. The document also stresses the importance of reviewing campaigns for insights to improve future efforts and sharing knowledge across companies.
Relevance and accountability in the age of distractionTod Frincke
The document discusses the challenges facing advertising agencies in today's fragmented media landscape where consumers are distracted. It argues that to be successful, agencies must create experiential and social ideas that engage consumers rather than static ads. The key is focusing ideas around the consumer's relationship and behavioral journey with the brand. Successful agencies will reorient themselves to focus on clear goals, consumer behavior, and rapid collaboration to build winning experiential ideas that serve business objectives and transform consumer attitudes and behaviors.
Mango Digital & YouNet Media trân trọng giới thiệu Webinar “How to uplift your brand performance on social media?” đặc biệt dành tặng các marketer.
Nội dung Webinar:
I. Giới thiệu quy trình ba bước để tối ưu hoá hiệu quả truyền thông thương hiệu trên Social Media
II. Các chỉ số cơ bản để đánh giá Brand performance theo hành trình của người dùng (customer journey) trên Social Media
III. Tầm quan trọng của mô hình Social Media Brand Performance Uplift: các diễn giả chia sẻ và lợi ích của mô hình này và kinh nghiệm thực tế khi áp dụng.
#MangoDigital
#YouNetMedia
Studies that have examined consumers response to celebrity endorsements in advertising still suggest that this tool is extremely efficient for influencing, at least one of the 3 levels of their relationship with the brand: Awareness(Mind), Connection (Heart) and Behavior (pocket). The studies are conflicting in what is the impact level and whether if really impacts all the 3 but there seems to be no doubt that there is an influence. As a validation of this belief is that companies are increasing their spending and plan to continue doing it.
But, on the other hand, the cost of using this tool are extremelly high and the risks are undeniable.
Therefore, it becomes crucial that organizations are able to manage their portfolio of sponsorship and to measure if they are being sucessfull or not. In other words, organizations want to make smart decisions and need information to support them on that. This is what the paper “Sports Assets Portfolio Management” i’ve presented intends to address. The following slide will provide na overview of what can be found in that paper.
Rewiring marketing: a practice based approachBrowne & Mohan
Many marketing managers are not aware if they are leveraging marketing efforts correctly or getting the returns that they anticipated. Often people believe transforming marketing is all about creating some digital assets. Marketing transformation is not piece meal improvement. The primary purpose of a marketing transformation is to increase the ROI of marketing your company. In this white paper, Browne & Mohan consultants share a practice based approach to marketing transformation.
This document provides an overview of developing a full-funnel marketing strategy for B2B companies. It discusses that prospects now research solutions online for a considerable time before contacting vendors. It then outlines the three levels of the marketing funnel: top-funnel focuses on brand awareness; mid-funnel focuses on content engagement and education; and bottom-funnel focuses on lead generation and sales conversions. The document emphasizes using a diverse set of marketing programs that target prospects throughout the entire funnel, not just one part, in order to guide them from awareness to purchase.
This document provides information about a 4-day certification training program on grants management. Attendees can earn up to 24 CPE credits. The training will cover understanding grant administrative requirements, managing grants and cooperative agreements, comprehending cost principles and allowability, and understanding audit requirements for grants. Completing the 4 courses is part of a two-step process to earn the Grants Management Certificate. The training is aimed at grants managers, financial staff, program officials, and others involved in grants management. On-site training and customization options are also available.
- PTC Therapeutics announced two drug discovery deals worth up to $1.9 billion, including a $12 million upfront payment from Roche and an undisclosed option exercise by Celgene. Both deals center around PTC's GEMS technology platform.
- The Roche deal is worth up to $1.9 billion in milestones and royalties and involves finding molecules for 4 CNS targets. The Celgene deal involves an oncology target but financial terms were not disclosed.
- PTC's GEMS platform identifies small molecules that regulate post-transcriptional control mechanisms to increase or decrease protein production from difficult targets.
This document provides information about the Talent Management Solutions 2010 conference being held on April 14-15, 2010 in Arlington, VA. The conference will focus on topics related to talent management, such as understanding the changing landscape of talent management, establishing a strong talent pipeline, creating an effective onboarding process, and using an ROI approach to talent retention. Speakers will provide insights and case studies on these topics. The document outlines the agenda, speaker biographies, registration information, and logistics for the two-day conference.
This document provides information about a 5-day training course titled "Project Management for Results" taking place from June 22-26, 2009 in Washington, DC. The training will teach project managers how to successfully plan, execute, and close out projects on time, on budget, and within scope using project management methodologies from the Project Management Body of Knowledge. Attendees will learn key techniques for defining projects, developing work breakdown structures, managing risks and changes, and other essential project management skills. The training is intended for government project managers and others involved in government projects.
This document provides information about an upcoming conference on "Performance Auditing and Program Evaluation" to be held in Washington, DC from April 14-17, 2009. The conference will feature two interactive courses, one on performance auditing and one on program evaluation. The document outlines the agenda and topics to be covered each day, including sessions on developing performance measures, auditing data quality, and building evaluation systems. Bios of the trainer speakers are also provided, along with logistics details on registration, venue, and hotel accommodations.
The document announces the STEM Workforce Development Summit to be held on August 19-21, 2009 in Washington, DC. The summit will focus on investing resources in STEM workforce training, educating youth about STEM fields, and engaging underrepresented groups in STEM learning. Sessions will address topics such as successfully aligning workforce development and higher education, attracting underrepresented groups to STEM, and developing 21st century skills in current and future employees. Keynote speakers will discuss the effects of the new administration on the STEM workforce and developing skilled talent through community-based workforce solutions.
This two-day training workshop focuses on improving social services performance through effective performance management and program evaluation. Participants will learn how to build successful performance management systems, develop strategic measures, integrate planning, evaluation and performance measurement, obtain individual accountability, and define outcomes. The workshop will provide strategies and best practices for collecting and analyzing quality data, assessing program impacts, and devising evaluation reports to improve social services programs.
This two-day training workshop focuses on maximizing the customer experience to improve customer satisfaction, loyalty, and profitability. Participants will learn to understand the customer experience, identify touchpoints, objectively assess the current experience, and utilize metrics to monitor performance. The training will involve hands-on exercises to design memorable customer experiences and generate organizational buy-in. It will be held in Arlington, VA and feature a trainer experienced in customer experience strategy and change management.
The document discusses five common workplace legal pitfalls and provides strategies to avoid them. It addresses issues related to employee classification, health and safety litigation, equal employment opportunity laws, social media use, and limiting supervisor liability. For each pitfall, it provides tips such as carefully auditing employee classifications, establishing clear expectations and accountability, asking consistency questions during EEO investigations, defining appropriate social media use policies, and conducting harassment training for supervisors.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate consumer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, contextual relevancy, brand sentiment, and measuring the impact of engagement.
This document provides information about an online conference on engagement marketing taking place from January 27-29, 2010 in Washington, DC. The conference will teach attendees how to generate company-wide buy-in for engagement marketing, utilize different media channels to interact with consumers, evaluate engagement using analytics, and connect creativity with engagement strategies. Key topics that will be covered include developing customer-centric marketing approaches, measuring the impact of marketing on attitudes and behaviors, and understanding the role of creativity in marketing.
This document provides information about an upcoming conference on online engagement marketing. The conference will teach attendees how to generate company-wide buy-in for engagement marketing, utilize different media channels to interact with consumers, evaluate engagement using analytics, and connect creativity to engagement strategies. Key topics will include measuring the impact of marketing on attitudes and behavior, understanding the role of creativity, and communicating engagement as a primary strategy. Attendees will include those in marketing, advertising, promotions, brand management, and integrated marketing.
BSocial is a social media agency that helps brands establish social media presences and engage with customers. It offers services like social media strategy, community management, advertising, and insights to help brands meet their objectives. BSocial takes a brand's objectives and turns them into an effective social media persona and strategy. It then activates the strategy across social platforms using various services and measures results. BSocial prides itself on its refined process for building successful social brands on time and on budget.
Advertising is an integral part of marketing, and it plays a crucial role in promoting a product or service. In this article, we will explore the characteristics of advertising that make it an effective marketing tool.
Communication
Advertising is a means of communication between businesses and their target audience. Through advertising, businesses can convey information about their products or services, such as their features, benefits, and unique selling proposition (USP).
www.brandonwheelz.com
Measuring Success Key Metrics for Evaluating Your Content Marketing Efforts.pdfSEOHabibi
This guide explores the essential metrics and performance indicators you need to track in order to assess the effectiveness of your content marketing endeavors. From engagement rates to conversion metrics, discover how to gauge the impact of your content and make data-driven decisions for improved results.
Mad Results : Your Search For Digital Marketing Agency Ends Heredeepmadresult
At its core, marketing involves understanding customers' needs and preferences and delivering value to meet those needs. It's about identifying target markets, crafting compelling messages, and effectively communicating with potential customers. It encompasses a spectrum of activities, from product development to promotion, aimed at creating value and fostering relationships with target audiences. Whether you're selling a product, service, or idea, marketing is the bridge that connects you to your audience.
Unlocking Success: A Guide to Influencer Marketing for Small BusinessesIndoAge
In the ever-evolving realm of digital marketing, small businesses are always on the lookout for creative strategies to solidify their presence and engage with their desired audience. One particularly successful approach in recent times is Influencer Marketing for Small Businesses.
8 Types Of Digital Marketing That Help Your Business To Grow | Future Educati...Future Education Magazine
Here are 8 types of digital marketing that help your business to grow: 1. Search Engine Optimization (SEO) 2. Content Marketing 3. Social Media Marketing 4. Pay-Per-Click Advertising (PPC) 5. Email Marketing
Digital marketing can help restaurants communicate with and learn from guests through personalized messages. Developing a content strategy with clear goals in mind is important. Goals may include growing a customer database, increasing sales and foot traffic, or building relationships on social media. Testing strategies in a limited market first allows restaurants to enhance their approach based on results before broader application. Tracking key metrics helps ensure strategies are effective at meeting goals over time.
Are you a startup and planning to apply digital marketing strategies? So, it's essential to know the best digital marketing strategies in 2022 that will work well for your startup.
Let's look at the five most effective digital marketing strategies for startups in 2022.
1.Video marketing
2. Social media marketing
3. Search Engine Optimization (SEO)
4. Search Engine Marketing
5. Influencer Marketing
The Importance of Digital Marketing.pdfShreyas848628
Bangalore Digital Marketing is a full-service digital agency, that excels in expanding online businesses through expert Best digital marketing company in Bangalore.
Optimizing Creative Campaign Management For Maximum Impact - Slideshare.docxYoroflow
Campaign management indicates the planning, execution, tracking, and analysis of marketing initiatives or campaigns aimed at achieving specific business goals.
Innovative Approaches to Social Media Management for Maximum Impact.pdfkartik290054
In the rapidly evolving digital landscape, embracing innovative social media strategies is crucial for brands seeking a competitive edge. This presentation delves into groundbreaking approaches that redefine social media management, aiming to captivate, engage, and influence modern audiences effectively.
This document provides an agenda and details for an online marketing ROI conference taking place June 15-17, 2009 in Washington DC. The conference will focus on developing measures to evaluate marketing success and ROI, with sessions on topics like online marketing in an economic downturn, maintaining brands online, email marketing strategies, and using metrics and analytics. An optional post-conference workshop on June 17th will discuss making online marketing work with limited budgets. Registration information and logistics are also provided.
Discover the essence of marketing strategy in this comprehensive guide. Uncover core components, specialized strategies, and real-world examples for business success. Elevate your brand with IM4U's tailored solutions.
Digital media’s rise and constant evolution has reshaped the way we plan,
execute and manage marketing activities. Regardless of industry, product or
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The document discusses a Lean Six Sigma conference for IT professionals to be held from September 27-30, 2010. The conference will provide 18 CPE credits and optional yellow belt certification. Attendees will learn how to apply Lean Six Sigma methodology to improve IT processes and drive business results. They will gain tools to continuously improve work through problem solving. The yellow belt track on September 27-28 will cover Lean Six Sigma concepts and techniques to define, measure, analyze, improve and control processes.
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The document discusses a Lean Six Sigma conference for IT professionals to be held from September 27-30, 2010. The conference will provide 18 CPE credits and optional yellow belt certification. Attendees will learn how to apply Lean Six Sigma methodology to improve IT processes and drive business results. They will gain tools to continuously improve work through problem solving. The yellow belt track on September 27-28 will cover Lean Six Sigma concepts and techniques to define, measure, analyze, improve and control processes.
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M136
1. Online Engagement Marketing
Create Sustainable
Customer Engagement
Programs to Build
Long-Term, Dynamic
Customer Relationships
Online Engagement
Marketing January 27–29, 2010
Washington, DC
You Will Learn To: Generate
Increase Consumer Engagement Company-Wide
Create customer experiences that boost positive brand sentiment
Buy-In for Your
Develop a Customer Centric Marketing Approach
Explore different media channels to best attract and interact with Engagement
targeted consumers
Marketing
Utilize Analytics to Evaluate Engagement
Identify measures and metrics used to gauge the effectiveness of your Approach
marketing campaign
Connect Creativity with Engagement
Understand design and creativity as it relates to consumer engagement
In Association with:
www.ASMIweb.com/Engagement 1
www.ASMIweb.com/Engagement
2. Dear Marketing Professional,
It seems that every year, the field of marketing reinvents itself. The impact of technology on the practice has
changed our understanding of audiences and options for successful outreach. Yet, the same question remains:
How do we measure the effectiveness of our advertising and justify budgets? The field of engagement opens the
door for new ways of looking at audiences and advertising efficacy. Engagement in the marketing world lacks a
universal definition, but the American Strategic Management Institute (ASMI) defines it as an emotional connection
to advertising, often precipitated by its context, that yields a measurable positive impact on brand sentiment and
purchase intent.
ASMI designed this Online Marketing Engagement Training as the first step in identifying, designing and
promoting engagement programs and, most importantly, measuring their affect on revenue. The old idea of reach
as a primary measure of audience value is not longer adequate as marketers prove that fragmentation in marketing
audiences elevates segmentation as a key strategy—and now we have a way to measure and manage this concept.
Measuring Impacts on Attitude and Behavior
Certainly, the role of marketing is to positively impact the bottom line of an organization. Yet, most marketing
includes several intermediate outcomes that can predict the future performance of brands. Use this training to
design dashboards that measure affects on both attitude and behavior to better understand the campaign elements
that lead to success.
Understanding the Role of Creative
Testing and Measurement gives us the information we need to make decisions as marketers, but one area of
marketing remains elusive in replication: creativity. While it is not impossible to quantify the impact of design, the
role of creativity is a recognized, but unpredictable, part of marketing. Learn to embrace and communicate the
value of creativity in your marketing efforts, and foster a culture that seeks innovation.
Communicating Engagement as a Primary Strategy
Marketing and Communication Strategy must align with and inform organizational strategic planning, just as other
functions contribute to future success. Developing senior stakeholder buy-in at your organization for engagement
efforts helps your management centralize the role of the customer, a shift necessary for success in the highly-
customized marketplace.
We hope you will join us in January for Online Engagement Marketing, where we will share insights and give
you tools to develop your own innovative engagement programs. Our experts will lead you through the latest
developments in this emerging field and make you a true marketing leader.
Best Regards,
Nicole Cathcart
Vice President of Marketing & Branding
The American Strategic Management Institute
who should attend:
CMOs, VPs, Directors, Managers and Analysts involved in:
Marketing Advertising Promotions
Brand /Product Management & Media Integrated Marketing
Development
2 www.ASMIweb.com/Engagement
3. Online Engagement Marketing
workshop
January 27, 2010
Workshops are designed to be an interactive way for participants to learn the
latest techniques in order to implement them in their workplace. This workshop
provides a platform to learn practical applications of current best practices. Space
in this comprehensive workshop is limited, so be sure to reserve your seat today.
11:30
Workshop Registration and Continental Breakfast
12:00
Marketing ROI 101
A key element to any marketing strategy is determining measures of success. The best way to
assess your marketing campaign is by calculating ROI and utilizing key measures and metrics
to track and report the performance of your marketing efforts. During this workshop, you will
learn to:
Integrate ROI measurements to your marketing efforts
Effectively evaluate, analyze and assess your marketing ROI
Incorporate your marketing measures and metrics into organizational strategies
4:00
Workshop Adjourns
“The reality is that a new age in marketing has arrived,
one in which consumers are more informed than ever and are increasingly
taking brands into their own hands, seeking out relationships -- knowledge-
based, product-based and community-based -- with the companies they
choose to do business with.”
Bill Nussey,
The Rules of Engagement Marketing
top five reasons to attend:
Understand how Create a more Utilize Evaluate Identify
engagement customer-friendly social media engagement with opportunities
marketing boosts online experience channels to reach an online analytics to improve
revenue a larger audience dashboard positive consumer
sentiment
www.ASMIweb.com/Engagement 3
4. day one Online Engagement Marketing
January 28, 2010
8:30 1:15
Conference Registration and Continental Breakfast
Improve and Align Your Brand through
Different Media Channels
9:00 Align all marketing channels to brand initiatives
Keynote Address: Create a cohesive brand through consistent
messaging and visuals
What is Engagement?
Develop channel-specific approaches that conform
In an interactive world, engagement is the new to mediums
measure of success. In advertising, engagement
can be defined as an emotional connection to a
brand, one that yields positive brand sentiment 2:15
and an increase in purchase intent. During this Break & Refreshments
Keynote Address, you will learn to:
Define and understand engagement 2:30
Develop positive emotional connections with Understand Contextual Relevancy
consumers through engagement initiatives Link context to advertising
Design measures to understand engagement’s Use control groups to measure the affect
affect on customer acquisition and retention of placement
Craft creative, interactive and contextually-
linked campaigns
Use cascading methods to incorporate measures
10:00 into daily operations and engage employees with
Break and Refreshments
strategic systems
10:15
Utilize a Customer-Centric Approach to
3:30
Your Website
Link Creativity with Your
Develop options that put your customer in the
driver’s seat Engagement Strategies
Allow customers to interact with each other with Understand how creativity contributes to the
user-generated content overall quality of your brand
Prioritize a positive user experience Communicate the intangible affect of creativity in
advertising success
Develop a culture that respects and relies
11:15 on creativity
Connect and Communicate through
Social Media
4:00
Open dialogue with current and potential
Day One Adjourns
customers using social networking sites
Use social media as a customer service or public
relations strategy
Identify which social media channels will best reach
your target market
12:00
Lunch Break
4 www.ASMIweb.com/Engagement
5. Online Engagement Marketing
day two
January 29, 2010
8:30 1:15
Continental Breakfast
The ROI of Creativity
Understand the affect of design and creativity in
9:00 success and engagement
Keynote Address: Gain organizational buy-in for investments
The New Online Analytics Dashboard in creativity
A new age of online interactivity means Measure the affect of good design
uncharted territory for measures of success.
Websites are now so instrumental to marketing 2:15
strategies that their measures of success have Break & Refreshments
grown in complexity. In this Keynote Address,
discuss the new online analytics dashboard, and 2:30
learn to:
Customer Service and Engagement
Determine your true online and intermediate Improve customer service to drive engagement
outcomes and what measures capture them Use control groups to measure the affect
Develop a dashboard for your unique of placement
organization Include engagement in customer
service dashboards
Utilize component metrics that constitute the
Use social media as a customer service tool
degree of consumer engagement
10:00
Break and Refreshments 3:30
Garner Management and Stakeholder
Buy-In for Your Engagement
10:15 Marketing Initiatives
Understand the Affect of Engagement Utilize dashboards to communicate information
on Brand Sentiment across a wide group of stakeholders
Develop baseline measures of brand sentiment, Emphasize the importance of engagement
including online and offline audit marketing to top decision makers
Establish connections between brand sentiment Encourage company-wide commitment to creating
and lead generation positive engagement opportunities
Define brand sentiment for customers and
your market
4:00
Day Two Adjourns
11:15
Link Purchase Intent with Consumer
Engagement
Understand the affect of engagement on behavior
and attitude
Develop baseline measures for engagement’s
affect on revenue generation
12:00
Lunch Break
www.ASMIweb.com/Engagement 5
6. Online Engagement Marketing
In House Training
One of the more popular vehicles for accessing the Institute’s educational offerings is the delivery of
on-site trainings and management facilitations. Bringing a training or facilitation in-house gives you
the opportunity to customize a program that addresses your exact challenges and provides a more
personal learning experience, while virtually eliminating travel expenses. Whether you require training
for a small group or for an organizational-wide initiative, the advanced learning methods employed
by the Institute will create an intimate training atmosphere that maximizes knowledge transfer to
enhance the talent within your organization.
CUSTOMIZATION
We realize that not all obstacles can be overcome by applying an “off-the-shelf solution”. While many
training providers will offer you some variation of their standard training, the Institute’s subject matter
experts will work with you and your team to examine your programs and determine your exact areas
of need. The identification of real life examples will create a learning atmosphere that resonates with
participants while at the same time providing immediate return on your training investment. Using
interactive exercises that employ actual projects or scenarios from your organization, instructors
can address specific challenges and align the curriculum of each session to your objectives. While
the majority of on-site trainings are focused on smaller groups, the Institute also has the ability to
accommodate |organizational-wide training initiatives. Utilizing multiple instructors, the Institute has
the capacity to deliver courses to groups of up to 300 participants per day.
AREAS OF EXPERTISE
On-site delivery of single courses, certification programs and entire packages of specialized courses
are available in the following areas:
Strategic Planning Contracting
Performance Measurement Performance Reporting
Project Management Program Evaluation
Lean Six Sigma Administrative Management
Workforce Management Change Management
Budgeting and Forecasting Balanced Scorecard
For more information about in-house training options available to you, please contact Jennifer
Mueller at 202-739-9619 or email her at Jennifer.Mueller@PerformanceInstutite.org
6 www.ASMIweb.com/Engagement
7. Online Engagement Marketing
Logistics & Registration
Venue and Hotel: Tuition & Group Discounts:
Online Engagement Marketing will be held at The tuition rate for attending the Online
The Performance Institute Conference Center Engagement Marketing is as follows:
in Arlington, VA, just one block east of the Offerings Early Bird Rate* Regular Rate
Courthouse Metro stop on the Orange Line. A
public parking garage is located just inside of the Conference $1099 $1199
building for $10/day. Workshop -- $299
The Performance Institute Conference Center *For the Early Bird Rate, register by
1515 N. Courthouse Road, Sixth Floor December 1, 2009.
Arlington, VA 22201
For information on group discounts, contact
877-992-9522
Blake Humble at 858-866-9352 or email him at
Blake.Humble@ASMIweb.com
A limited number of rooms have been reserved
at the Arlington Rosslyn Courtyard by Marriott
at the prevailing rate of $209 until December 27, Cancellation Policy
For live events: ASMI will provide a full refund less $399 administration
2010. Please call the hotel directly and reference fee for cancellations four weeks before the event. If cancellation occurs
code “Engagement Marketing” when making within two weeks prior to conference start date, no refund will be issued.
Registrants who fail to attend and do not cancel prior to the event will be
reservations to get the discounted rate. The hotel charged the entire registration fee.
is conveniently located three blocks from the
All the cancellation requests need to be made online. Your confirmation
Rosslyn Metro station. Please ask the hotel about email contains links to modify or cancel registrations. Please note that the
a complimentary shuttle that is also available for cancellation is not final until you receive a written confirmation.
your convenience. Payment must be secured prior to the conference. If payment is not
received by the conference start date, a method of payment must
Arlington Rosslyn Courtyard by Marriott be presented at the time of registration in order to guarantee your
1533 Clarendon Blvd. participation at the event.
Arlington, VA 22209 Quality Assurance
703-528-2222 or 1-800-321-2211 The American Strategic Management Institute strives to provide you with
the most productive and effective educational experience possible. If
www.courtyardarlingtonrosslyn.com after completing the course you feel there is some way we can improve,
please write your comments on the evaluation form provided upon your
arrival. Should you feel dissatisfied with your learning experience and wish
to request a credit or refund, please submit it in writing no later than 10
business days after the end of the training to:
Exhibiting & Sponsorship The American Strategic Management Institute Corporate Headquarters:
Quality Assurance
805 15th Street, NW, 3rd Floor
To learn more about exhibiting and sponsorships Washington, DC 20005
We will evaluate individual complaints in a context of collective comments
at Online Engagement Marketing please contact from the event.
Blake Humble at 858-866-9352 or email him Note: As speakers are confirmed six months before the event, some
speaker changes or topic changes may occur in the program. The
at Blake.Humble@ASMIweb.com American Strategic Management Institute is not responsible for speaker
changes, but will work to ensure a comparable speaker is located to
participate in the program.
If for any reason The American Strategic Management Institute decides
to cancel this conference The American Strategic Management accepts
no responsibility for covering airfare, hotel or other costs incurred by
registrants, including delegates, sponsors and guests.
Discounts
All ‘Early Bird’ Discounts must require payment at time of registration and
before the cut-off date in order to receive any discount.
Any discounts offered whether by ASMI (including team discounts) must
also require payment at the time of registration.
All discount offers cannot be combined with any other offer.
Discounts cannot be applied retroactively
www.ASMIweb.com/Engagement 7
8. Online Engagement Marketing
Logistics & Registration
to register
Call Fax this Form to Visit
877-992-9522 866-234-0680 www.ASMIweb.com/Engagement
Registration Form
Yes! Register me for Online Engagement Marketing
Yes! Register me for the Pre-Conference Workshop
Please call me. I am interested in a special Group Discount for my team
Delegate Information
Name Title
Organization Dept.
Address
City State Zip
Telephone Fax
Email
Payment Information
Check Purchase Order / Training Form Credit Card
Credit Card Number Expiration Date Verification no.
Name on Card Billing Zip
Please make checks payable to: The Performance Institute
Priority Code: M136-WEB
8 www.ASMIweb.com/Engagement