10 Best Practices For Informational Webinar Productionbretwebattract
The document provides best practices for producing informational webinars. It discusses:
[1] Identifying the target audience and developing a compelling message tailored to their interests to recruit attendees. This includes delivering multiple invitation touchpoints over email.
[2] Creating a detailed work plan with business objectives, roles, deliverables and an 8 week planning horizon.
[3] Using registration questions and analytics to gain insights into attendees' interests and goals to refine messaging and content. Tracking daily registration counts helps optimize the process.
The document discusses the benefits and best practices for implementing a vertical go-to-market (GTM) strategy. Some key points include:
1. More companies are adopting vertical GTM approaches to better address the specific needs of different industries and gain competitive advantages like increased trust and loyalty.
2. There are varying levels of verticalization from generic content to fully dedicated plans and resources for each industry. Companies must determine the right approach for their business.
3. Success requires cross-functional alignment, prioritizing key verticals, developing industry insights, compelling stories and messaging, and enabling sales and marketing teams with sector-specific training and materials. Measurement of KPIs is also important.
The document discusses how small to medium sized businesses (SMBs) can benefit from implementing engaging, high-quality webinars. It outlines that webinars are an effective tool for lead generation, nurturing, and sales that SMBs can implement with limited resources. The ON24 Webcast Elite platform allows SMBs to easily create professional webinars in under an hour with features like custom registration pages, surveys, and analytics to measure returns. The document encourages SMBs to consider webinars to reach more audiences and generate quality leads cost effectively.
The document provides an overview of an integrated marketing solutions company that offers various marketing services including event planning, public relations, online marketing, media planning, design, and modeling. The company conducts research to identify client needs and offers strategic solutions across eight areas and three locations. Key services mentioned include events, PR, online solutions, media planning, design, and modeling.
Definitive Guide to Sales Content PerformanceHighspot
The document provides an overview of content performance analytics for sales content. It discusses how analytics can now provide visibility into how sales content is used and performs throughout the sales process, unlike in the past when sales content was a "black hole". It outlines 8 key reports that provide insights into questions like what content reps have, what gets used, how content engages customers, and how it impacts business results. The document advocates analyzing content usage and performance across the entire sales lifecycle and content lifecycle to fully understand impact.
The document discusses go-to-market strategies versus marketing strategies. It notes that go-to-market strategies specifically focus on product launches, while marketing strategies can apply to ongoing activities. Go-to-market strategies involve additional components to coordinate with product development. Once launched, the go-to-market strategy evolves into an overall marketing strategy. The document then provides details on developing effective go-to-market strategies, including defining target markets, sales processes, distribution channels, and product roadmaps.
This document summarizes challenges in converting leads to sales in today's market and proposes solutions. Traditional lead generation and sales approaches are no longer effective due to changes in buyer behavior. Buyers now do extensive research online before contacting sales and expect knowledgeable discussions of how solutions can benefit their business. However, most sales teams still rely on outdated sales approaches. The document recommends aligning sales and marketing messaging based on buyer personas, using inbound marketing to generate and nurture leads, training salespeople in a formal sales process aligned with the buyer journey, and ongoing investment in sales and marketing technologies and strategies.
The document provides information about an online marketing ROI conference to be held on June 15-16, 2009 in Washington DC, with an optional post-conference workshop on June 17. The conference will focus on developing measures and metrics to evaluate online marketing success and ROI. Topics will include search engine optimization, email marketing strategies, video/display ads, and lead generation techniques. Attendees will learn how to use analytics to increase profits and advance their brands in the digital marketplace.
10 Best Practices For Informational Webinar Productionbretwebattract
The document provides best practices for producing informational webinars. It discusses:
[1] Identifying the target audience and developing a compelling message tailored to their interests to recruit attendees. This includes delivering multiple invitation touchpoints over email.
[2] Creating a detailed work plan with business objectives, roles, deliverables and an 8 week planning horizon.
[3] Using registration questions and analytics to gain insights into attendees' interests and goals to refine messaging and content. Tracking daily registration counts helps optimize the process.
The document discusses the benefits and best practices for implementing a vertical go-to-market (GTM) strategy. Some key points include:
1. More companies are adopting vertical GTM approaches to better address the specific needs of different industries and gain competitive advantages like increased trust and loyalty.
2. There are varying levels of verticalization from generic content to fully dedicated plans and resources for each industry. Companies must determine the right approach for their business.
3. Success requires cross-functional alignment, prioritizing key verticals, developing industry insights, compelling stories and messaging, and enabling sales and marketing teams with sector-specific training and materials. Measurement of KPIs is also important.
The document discusses how small to medium sized businesses (SMBs) can benefit from implementing engaging, high-quality webinars. It outlines that webinars are an effective tool for lead generation, nurturing, and sales that SMBs can implement with limited resources. The ON24 Webcast Elite platform allows SMBs to easily create professional webinars in under an hour with features like custom registration pages, surveys, and analytics to measure returns. The document encourages SMBs to consider webinars to reach more audiences and generate quality leads cost effectively.
The document provides an overview of an integrated marketing solutions company that offers various marketing services including event planning, public relations, online marketing, media planning, design, and modeling. The company conducts research to identify client needs and offers strategic solutions across eight areas and three locations. Key services mentioned include events, PR, online solutions, media planning, design, and modeling.
Definitive Guide to Sales Content PerformanceHighspot
The document provides an overview of content performance analytics for sales content. It discusses how analytics can now provide visibility into how sales content is used and performs throughout the sales process, unlike in the past when sales content was a "black hole". It outlines 8 key reports that provide insights into questions like what content reps have, what gets used, how content engages customers, and how it impacts business results. The document advocates analyzing content usage and performance across the entire sales lifecycle and content lifecycle to fully understand impact.
The document discusses go-to-market strategies versus marketing strategies. It notes that go-to-market strategies specifically focus on product launches, while marketing strategies can apply to ongoing activities. Go-to-market strategies involve additional components to coordinate with product development. Once launched, the go-to-market strategy evolves into an overall marketing strategy. The document then provides details on developing effective go-to-market strategies, including defining target markets, sales processes, distribution channels, and product roadmaps.
This document summarizes challenges in converting leads to sales in today's market and proposes solutions. Traditional lead generation and sales approaches are no longer effective due to changes in buyer behavior. Buyers now do extensive research online before contacting sales and expect knowledgeable discussions of how solutions can benefit their business. However, most sales teams still rely on outdated sales approaches. The document recommends aligning sales and marketing messaging based on buyer personas, using inbound marketing to generate and nurture leads, training salespeople in a formal sales process aligned with the buyer journey, and ongoing investment in sales and marketing technologies and strategies.
The document provides information about an online marketing ROI conference to be held on June 15-16, 2009 in Washington DC, with an optional post-conference workshop on June 17. The conference will focus on developing measures and metrics to evaluate online marketing success and ROI. Topics will include search engine optimization, email marketing strategies, video/display ads, and lead generation techniques. Attendees will learn how to use analytics to increase profits and advance their brands in the digital marketplace.
This document provides an agenda and details for an online marketing ROI conference taking place June 15-17, 2009 in Washington DC. The conference will focus on developing measures to evaluate marketing success and ROI, with sessions on topics like online marketing in an economic downturn, maintaining brands online, email marketing strategies, and using metrics and analytics. An optional post-conference workshop on June 17th will discuss making online marketing work with limited budgets. Registration information and logistics are also provided.
Quillion Performance Marketing 8 Tips For 2009Prove
The document discusses how the economic climate in 2009 will favor performance marketing initiatives that demonstrate accountability and ROI. It outlines 8 steps companies can take to prepare for and optimize performance marketing efforts, such as determining customer lifetime value, capturing prospect information, and building marketing assets. Performance marketing focuses on cost-per-acquisition and risk-sharing media buys that directly generate revenue.
No matter how small your marketing budget, social advertising provides the flexibility for the smallest businesses to benefit from digital advertising. In this webinar we’ll look at how to write compelling ad copy and set up advertising campaigns on Facebook and LinkedIn. We’ll also share some best practices and some of our key learnings from our own digital advertising campaigns. Find out how to get started with social advertising today!
Lead nurturing has become an integral part of a successful marketing strategy—specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase a product or service. Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to:
Create a lead nurture strategy
Nurture leads across channels
Segment a lead database
Choose appropriate content for each lead nurture track and audience
Get the most value from lead nurturing with testing and optimization
Measure and explain lead nurturing’s return on investment
Watch this webinar to learn from industry expert Laz Gonzalez, what companies need to do for the channel sales model to work and how they can make it easier for channel partners to sell.
Our work with Atos on the Lead Generation Factory was rewarded with the trophy for Most Commercially Successful Campaign at the 2015 B2B Marketing Awards. Here is our submission.
Digital marketing is a powerful way for businesses to connect with customers. It involves using online channels and technologies like search engines, websites, social media, email and mobile apps to attract and retain customers. The key is to have a strategy in place that identifies goals and metrics for each channel so businesses can effectively promote their brand, generate leads and increase sales.
Empowering Ad Operations to Create GrowthOperative
A story of transforming people, process and technology to generate growth in media sales and operations.
With quotes and anecdotes from Mark Bernstein, VP of Business Operations at Kelley Blue Book.
HP and MindFire Presentation at Dscoop9: Integrating Print in Marketing Campa...mindfire.agency
Gershon Alon, Workflow Solutions Manager at HP Indigo and Joe Manos, MindFire's Executive Vice President, hosted an education session called, "How to Use Marketing Automation to Seamlessly Integrate Print into Digital Marketing Campaigns."
They presented information on how you can use marketing automation technology to generate high-profit recurring print revenue by making direct mail an integral part of your customers’ marketing campaign workflow.
The document provides an overview of an integrated marketing solutions company that offers various services including event planning, public relations, online marketing, media planning, design, and modeling. The company conducts research to identify client needs and offers strategic solutions across multiple areas and channels to create optimal marketing campaigns.
This document summarizes a workshop on SaaS and digital media marketing delivered by Sriram Reddy. It covers differences between SaaS, PaaS, cloud computing and utility computing models. It also discusses digital media marketing strategies, including push and pull models. Key topics include SaaS pricing models and licensing, the importance of accountability and strategy in marketing, innovations in marketing, and the role of ethics in SaaS business.
This document provides information about an online marketing ROI conference taking place on June 15-16, 2009 in Washington DC. The conference will focus on helping attendees understand ROI and how to maximize their online marketing spend. Over the two days, sessions will cover topics such as online marketing in an economic downturn, search engine optimization, developing measures and metrics for digital marketing, and email marketing strategies. An optional post-conference workshop on June 17th will discuss making online marketing work with limited budgets.
ABM: How to Reach & Engage Hard-to-Reach, Global Buyers (presented on BrightT...Kwanzoo Inc
See Kwanzoo VP of Marketing Kelly J Waffle present on ABM Goals and Strategies, Identifying Target Accounts, Personalization and Effective Messaging, and more.
LinkedIn Conversation Ads Best Practices GuideBart Spiessens
This document provides best practices for creating effective Conversation Ads on LinkedIn. It recommends preparing necessary assets like banner images and call-to-action buttons. For ad creation, it suggests targeting the right audience, choosing an appropriate daily or total budget, selecting a relevant sender, and crafting short, conversational messages. The document also reviews helpful reporting on click-through rates and demographics for optimization.
Nurturing. Another of those words we hear again and again. What’s so great about nurturing?
With so much of the buying journey unassisted by sales, marketing needs to be able to accompany buyers through their journey with the right content. The delivery of the right content at the right time is the role of nurturing. And that works equally well when we’re nurturing a prospect towards an initial sale – as it does when we’re nurturing customers towards repeat or additional purchases.
In this presentation, we will cover topics such as:
• What the buyer journey looks like, pre- and post-sale
• Ways to maximise customer lifetime value
• What content works at each stage of the buyer journey
• Marketing automation and CRM systems: what are they good for?
• Marketing automation: don’t get carried away by hype
• What should we be measuring and when
The document summarizes a roundtable discussion on best practices for marketing webcasts. It includes a discussion of types of webcasts, results from a survey on technology webcasting, and a case study on a series of spyware prevention webcasts conducted by CA. Participants provided input on recruitment strategies, content, use of interactive features, and follow up plans for effective webcasting.
Modern Partner Series-Part 3-Modernize Sales and MarketingMarc Fletcher
The document provides guidance to partners on modernizing their sales and marketing approaches, emphasizing the importance of understanding the customer journey, developing a clear value proposition, leveraging digital marketing techniques, and having a company-wide focus on marketing to reach customers effectively at each stage of their decision-making process. It highlights best practices from successful partners and resources available to help partners improve their digital presence and sales and marketing strategies to better engage customers in today's cloud environment. The overall message is that partners must modernize how they market and sell to keep pace with more educated, research-driven customers and changing buyer behaviors.
Marketing & Sales Witnessing the Biggest Business IntegrationHarsh
Who determines the target customer?
Who controls the buying process?
Who rakes in revenue?
Know all the answers in this e-book.
To know more, visit - www.denave.com
Step by step, this guide:
Takes you back to basics - grounding you in successful lead-generation principles
Helps you avoid the three biggest mistakes that can sabotage your webinar
marketing plan
Details the core webinar marketing strategies for your plan
Outlines the benefits of leveraging OPM (Other People’s Marketing) resources
Calls you to action with nine easy strategies
Offers more resources, including a sample webinar invitation in the appendices
How SMBs Can Benefit from Engaging, High-Quality WebinarsMohamed Mahdy
The document discusses how small and medium-sized businesses (SMBs) can benefit from implementing engaging, high-quality webinars. It outlines that webinars are an effective tool for lead generation, nurturing, and sales that SMBs can implement with limited resources. The ON24 Webcast Elite platform allows SMBs to easily create professional webinars in under an hour with features like custom registration pages, surveys, and analytics to measure returns. The document encourages SMBs to consider webinars to reach more audiences and generate quality leads cost effectively.
This document provides an agenda and details for an online marketing ROI conference taking place June 15-17, 2009 in Washington DC. The conference will focus on developing measures to evaluate marketing success and ROI, with sessions on topics like online marketing in an economic downturn, maintaining brands online, email marketing strategies, and using metrics and analytics. An optional post-conference workshop on June 17th will discuss making online marketing work with limited budgets. Registration information and logistics are also provided.
Quillion Performance Marketing 8 Tips For 2009Prove
The document discusses how the economic climate in 2009 will favor performance marketing initiatives that demonstrate accountability and ROI. It outlines 8 steps companies can take to prepare for and optimize performance marketing efforts, such as determining customer lifetime value, capturing prospect information, and building marketing assets. Performance marketing focuses on cost-per-acquisition and risk-sharing media buys that directly generate revenue.
No matter how small your marketing budget, social advertising provides the flexibility for the smallest businesses to benefit from digital advertising. In this webinar we’ll look at how to write compelling ad copy and set up advertising campaigns on Facebook and LinkedIn. We’ll also share some best practices and some of our key learnings from our own digital advertising campaigns. Find out how to get started with social advertising today!
Lead nurturing has become an integral part of a successful marketing strategy—specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase a product or service. Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to:
Create a lead nurture strategy
Nurture leads across channels
Segment a lead database
Choose appropriate content for each lead nurture track and audience
Get the most value from lead nurturing with testing and optimization
Measure and explain lead nurturing’s return on investment
Watch this webinar to learn from industry expert Laz Gonzalez, what companies need to do for the channel sales model to work and how they can make it easier for channel partners to sell.
Our work with Atos on the Lead Generation Factory was rewarded with the trophy for Most Commercially Successful Campaign at the 2015 B2B Marketing Awards. Here is our submission.
Digital marketing is a powerful way for businesses to connect with customers. It involves using online channels and technologies like search engines, websites, social media, email and mobile apps to attract and retain customers. The key is to have a strategy in place that identifies goals and metrics for each channel so businesses can effectively promote their brand, generate leads and increase sales.
Empowering Ad Operations to Create GrowthOperative
A story of transforming people, process and technology to generate growth in media sales and operations.
With quotes and anecdotes from Mark Bernstein, VP of Business Operations at Kelley Blue Book.
HP and MindFire Presentation at Dscoop9: Integrating Print in Marketing Campa...mindfire.agency
Gershon Alon, Workflow Solutions Manager at HP Indigo and Joe Manos, MindFire's Executive Vice President, hosted an education session called, "How to Use Marketing Automation to Seamlessly Integrate Print into Digital Marketing Campaigns."
They presented information on how you can use marketing automation technology to generate high-profit recurring print revenue by making direct mail an integral part of your customers’ marketing campaign workflow.
The document provides an overview of an integrated marketing solutions company that offers various services including event planning, public relations, online marketing, media planning, design, and modeling. The company conducts research to identify client needs and offers strategic solutions across multiple areas and channels to create optimal marketing campaigns.
This document summarizes a workshop on SaaS and digital media marketing delivered by Sriram Reddy. It covers differences between SaaS, PaaS, cloud computing and utility computing models. It also discusses digital media marketing strategies, including push and pull models. Key topics include SaaS pricing models and licensing, the importance of accountability and strategy in marketing, innovations in marketing, and the role of ethics in SaaS business.
This document provides information about an online marketing ROI conference taking place on June 15-16, 2009 in Washington DC. The conference will focus on helping attendees understand ROI and how to maximize their online marketing spend. Over the two days, sessions will cover topics such as online marketing in an economic downturn, search engine optimization, developing measures and metrics for digital marketing, and email marketing strategies. An optional post-conference workshop on June 17th will discuss making online marketing work with limited budgets.
ABM: How to Reach & Engage Hard-to-Reach, Global Buyers (presented on BrightT...Kwanzoo Inc
See Kwanzoo VP of Marketing Kelly J Waffle present on ABM Goals and Strategies, Identifying Target Accounts, Personalization and Effective Messaging, and more.
LinkedIn Conversation Ads Best Practices GuideBart Spiessens
This document provides best practices for creating effective Conversation Ads on LinkedIn. It recommends preparing necessary assets like banner images and call-to-action buttons. For ad creation, it suggests targeting the right audience, choosing an appropriate daily or total budget, selecting a relevant sender, and crafting short, conversational messages. The document also reviews helpful reporting on click-through rates and demographics for optimization.
Nurturing. Another of those words we hear again and again. What’s so great about nurturing?
With so much of the buying journey unassisted by sales, marketing needs to be able to accompany buyers through their journey with the right content. The delivery of the right content at the right time is the role of nurturing. And that works equally well when we’re nurturing a prospect towards an initial sale – as it does when we’re nurturing customers towards repeat or additional purchases.
In this presentation, we will cover topics such as:
• What the buyer journey looks like, pre- and post-sale
• Ways to maximise customer lifetime value
• What content works at each stage of the buyer journey
• Marketing automation and CRM systems: what are they good for?
• Marketing automation: don’t get carried away by hype
• What should we be measuring and when
The document summarizes a roundtable discussion on best practices for marketing webcasts. It includes a discussion of types of webcasts, results from a survey on technology webcasting, and a case study on a series of spyware prevention webcasts conducted by CA. Participants provided input on recruitment strategies, content, use of interactive features, and follow up plans for effective webcasting.
Modern Partner Series-Part 3-Modernize Sales and MarketingMarc Fletcher
The document provides guidance to partners on modernizing their sales and marketing approaches, emphasizing the importance of understanding the customer journey, developing a clear value proposition, leveraging digital marketing techniques, and having a company-wide focus on marketing to reach customers effectively at each stage of their decision-making process. It highlights best practices from successful partners and resources available to help partners improve their digital presence and sales and marketing strategies to better engage customers in today's cloud environment. The overall message is that partners must modernize how they market and sell to keep pace with more educated, research-driven customers and changing buyer behaviors.
Marketing & Sales Witnessing the Biggest Business IntegrationHarsh
Who determines the target customer?
Who controls the buying process?
Who rakes in revenue?
Know all the answers in this e-book.
To know more, visit - www.denave.com
Step by step, this guide:
Takes you back to basics - grounding you in successful lead-generation principles
Helps you avoid the three biggest mistakes that can sabotage your webinar
marketing plan
Details the core webinar marketing strategies for your plan
Outlines the benefits of leveraging OPM (Other People’s Marketing) resources
Calls you to action with nine easy strategies
Offers more resources, including a sample webinar invitation in the appendices
How SMBs Can Benefit from Engaging, High-Quality WebinarsMohamed Mahdy
The document discusses how small and medium-sized businesses (SMBs) can benefit from implementing engaging, high-quality webinars. It outlines that webinars are an effective tool for lead generation, nurturing, and sales that SMBs can implement with limited resources. The ON24 Webcast Elite platform allows SMBs to easily create professional webinars in under an hour with features like custom registration pages, surveys, and analytics to measure returns. The document encourages SMBs to consider webinars to reach more audiences and generate quality leads cost effectively.
The Industrial Supplier's Guide to Online Marketing Success | GlobalSpecChristianJHaight
This document provides guidance on improving webinar marketing strategies for industrial companies. It recommends using webinar software that enables interactive content and engagement tracking. When presenting on video, pay attention to lighting, background, visuals, and post-event follow up. Engagement is important, so use live polls and combine slides with video. The goal is to stand out from other webinars, keep audiences engaged through the virtual format, and positively represent your brand.
First and only technology cutting-edge event in Europe bringing you real cognitive automation use cases from end-users, 12 – 14 March 2019 in Berlin, Germany
Join the event and learn:
• how to deal with unstructured data for better predictive analytics and forecasting
• how to set up an AI or machine learning department with fast results and roll out into the rest of the organization
• how to guarantee Data Readiness, Data Creation and Normalisation
• how to leverage Tensorflow, Keras, Neural Network, Deep learning, and Dataset, for your business success
Meat AI & intelligent robotics experts from YES BANK, UBS, Xing, Alibaba, idealo internet, DHL, Turkcell, Solvay, Unicredit, ieso digital health, Zurich Group, Magic Unicorn Inc., Unbabel, and many more top companies at the Cognitive Automation Conference between 12 - 14 March in Berlin, Germany.
Download the FULL AGENDA to see the entire speaker list, round table sessions, focused workshops and at the following link: http://bit.ly/CognitiveAutomation2019FullAgenda
The document discusses marketing strategies during times of crisis. It recommends maintaining marketing activities and share of voice during downturns, as evidence shows this leads to increased sales and market share later on. It also suggests refocusing spending on areas like R&D, advertising, and sales to position the organization for future growth. Additionally, the document provides tips such as focusing on helpful content in your area of expertise, equipping sales teams to work virtually, preparing for long-term changes, and keeping communications going during uncertain times.
eBook - How to Run a Successful Webinar Marketing Campaign Using ZoomInfoLauren Barber
The document provides tips on running a successful webinar marketing campaign using ZoomInfo. It discusses identifying buyer personas, segmenting existing data, improving outreach efforts, creating relevant content, keeping registration simple, and executing a successful follow up strategy. ZoomInfo can help with each step by analyzing data to identify buyer personas, segmenting contacts, ensuring accurate contact data for outreach, replicating past successful content and audiences, integrating registration data, and providing follow up contact data. The goal is driving targeted registrants and qualified leads through understanding audiences and executing the full campaign process.
The Profit Unlocker is an online toolkit that provides businesses with insights into their customers' profit potential, untapped opportunities, and actions to improve profit quickly. It analyzes customer and salesperson performance and profitability by market sector. The toolkit offers step-by-step guidance and tracking to help businesses unlock hidden profits through their existing customers and exceed sales targets. It is created by experienced sales experts and promises to increase profitability through an intuitive interface and proven methodology.
Building a better Inbound Marketing Machine (Marketo) -AB2012Retelur Marketing
Presentación elaborada por Marketo en la que se analiza la integración de estrategias de inbound marketing para conseguir a través de los distintos canales online el éxito de las marcas. (inglés).
How to Build A Better Inbound Marketing MachineColumn Five
This document provides guidance on how to build an effective inbound marketing machine by combining inbound marketing tactics with outbound marketing, corporate communications, and marketing automation strategies. It discusses key inbound marketing tactics like content marketing, search engine optimization, and social media marketing. It then explains how supplementing these inbound tactics with outbound strategies like events, list purchases, and telemarketing; corporate communications; and marketing automation can amplify the impact of inbound marketing efforts. The goal is to engage prospects through different channels and tactics at different stages of their buying journey.
The Profit UnlockerTM offers three programs to help sales directors exceed their targets and significantly increase profits using existing resources: 1) Unlock hidden profit potential from existing customers, 2) Boost new business development results, and 3) Construct a relentless business development engine. The programs provide tools, guidance, and support to identify profitable opportunities, develop customer and marketing plans, and improve sales processes. For a low monthly fee, their goal is to empower businesses to profitably grow their sales.
The Profit UnlockerTM offers three programs to help sales directors exceed their business targets: 1) Unlock hidden profit potential from existing customers, 2) Boost new business development results, and 3) Construct a relentless business development engine. The programs provide tools and guidance to increase profits through existing customers, improve new business conversion rates, and establish structured sales processes. The goal is to empower businesses to generate more sustainable profits using current resources.
The Profit UnlockerTM offers three programs to help sales directors exceed their business targets: 1) Unlock hidden profit potential from existing customers, 2) Boost new business development results, and 3) Construct a relentless business development engine. The programs provide tools and guidance to identify profitable opportunities, develop customer and marketing plans, and improve sales processes. The goal is to significantly and sustainably increase profits using existing resources.
10 Best Practices Informational WebinarsWebAttract
The document provides best practices for producing informational webinars. It discusses 10 best practices:
1. Make your audience the top priority by understanding them and ensuring they get value from the webinar.
2. Develop a clear work plan with business objectives, roles, deliverables and an 8 week planning horizon.
3. Recruit the audience through identifying the target group, creating compelling messages, and using an informed invitation strategy.
4. Identify the target group to recruit from by profiling them and matching the value proposition.
5. Develop compelling recruitment messages by using the audience's language, exciting them without selling, and communicating value.
6. Broadcast recruitment messages through
10 Best Practices For Informational Webinar Productionbretwebattract
The document provides best practices for producing informational webinars. It discusses:
[1] Identifying the target audience and developing a compelling message tailored to their interests to recruit attendees. This includes delivering multiple invitation touchpoints over email.
[2] Creating a detailed work plan with business objectives, roles, deliverables and an 8 week planning horizon.
[3] Using registration questions and analytics to gain insights into attendees' interests and goals to refine messaging and content. Tracking daily registration counts helps optimize the process.
Driving Sales & Increasing Profits with the Right Demand Generation ToolLeadFormix Inc.
Generating sales and leads is important for every business and demand generation can make a massive difference. When your business is attracting new and potential customers, demand generation is a necessity to ensure brand recognition and customer engagement.
Improving marketing in B2B using Social Networking Dr.Hakan Tetik
The idea is very basic: Corporates should have their own facebook platforms expecially for their field services like sales, services and marketing. Employees or channels which are in cooperation with the main body of the echosystem can better teach each other, can better compete and can better collaborate - let them do but listen carefully !
B2B Online Event Marketing Reach 600,000 CFOs Sell More. The purpose of this presentation is to help you insetting up your webinars to successfully sell your offer to Corporate Finance Executives Find more on http://ProformativeInsights.com.
8 Ways to Create Engaging Live, Virtual and Hybrid EventsFlutterbyBarb
The document provides 8 ways to create engaging live, virtual and hybrid events. It discusses setting objectives, getting consensus from decision-makers, understanding the target audience, planning an experiential component, being engaging, amplifying engagement through pre-and post-event activities, training event staff, and measuring the event's success through lead capture and demonstrating return on investment. The overall guidance is focused on making events more impactful by deeply understanding objectives and audiences, creating interactive experiences, and integrating events as part of a broader marketing strategy.
How to Market & Sell When It’s Not ‘Business as Usual’Melissa Chadwick
This webinar is part of NVTC’s “Business Continuity in a Pandemic” series.
Businesses are constantly adapting to change, but what do you do when it comes suddenly in the form of a global health and economic disruption? Your business can’t afford to come to a grinding halt, but it also can’t operate as usual. This webinar will discuss through a marketing and sales lens how you can stay engaged with customers and drive growth, particularly in the face of global uncertainty. The discussion will touch on:
-The role of sales & marketing in the continuity of business operations
-Concrete steps your organization can implement today to pivot your customer engagement strategies
-The dos and don’ts of marketing and PR in times of crisis
Similar to definitive_webinar_marketing_eguide (20)
Growing Your Manufacturing Business with Modern Marketing and SalesARTILLERY LLC
Webinar slides and script for presentation to members of the American Ceramics Society on November 20, 2019. Recorded version can be watched at http://bit.ly/2XQBvsC
7 Concepts from 200 Marketing & Sales Books Every Marketer Needs to KnowARTILLERY LLC
Presentation made by Douglas Burdett to American Marketing Association Triangle Chapter, Raleigh NC on October 18, 2018 in celebration of the first 200 episodes of The Marketing Book Podcast.
7 Concepts from Over 100 Marketing & Sales Books Every Marketer Should KnowARTILLERY LLC
Presentation made to the Triangle Marketing Club, Raleigh NC, February 28, 2017. Promotional video for the talk: https://www.youtube.com/watch?v=3t_emYGC7VM
Walt is the CEO of Briscoe Manufacturing, a family-owned manufacturing company. Sales have been declining for years as customers now research products online rather than calling sales reps. Walt realizes customers are visiting other companies' websites that provide helpful information, rather than Briscoe's site which only talks about the company. Walt transforms the Briscoe site into a resource for customers by answering common questions. Website traffic and sales increase as customers find the helpful information they need. The story shows that to succeed in sales today, companies must focus on helping customers rather than just promoting products.
This document discusses how to create content that generates leads and sales through a 4-part process of planning, creating, distributing, and analyzing content. It explains that the planning process involves understanding business goals, key target markets, and a company's sources of competitive advantage. The creation process involves conducting research and determining the types of content to produce. Distribution involves sharing the content through appropriate channels. The final step is to measure the performance of the content. The overall goal is to attract, engage, and drive action from a target audience.
Presentation by Douglas Burdett about how to use podcasts to market and grow your business to the Richmond Virginia American Marketing Association on June 7, 2016
Presentation on podcasting as a content marketing tactic given to the Hampton Roads American Marketing Association on January 14, 2016 at the Hampton Yacht Club by Douglas Burdett
How To Use Buyer Personas To Avoid "Ready, Fire, Aim" MarketingARTILLERY LLC
Buyer personas are archetypes that represent the real people who buy or might buy a company's products. They are developed through interviews with buyers and provide insights into factors like what motivates buyers to invest in a solution, what results buyers expect to achieve, concerns that cause buyers to hesitate, the process buyers follow to research options, and what criteria buyers use to evaluate alternatives. Developing accurate buyer personas can help companies avoid "ready, fire, aim" marketing by ensuring they target the right people with relevant information that addresses buyers' perceived barriers and success factors.
The document discusses inbound marketing methodology. It outlines key ingredients like defining buyer personas, identifying marketing triggers, creating a keyword list, and outlining a content strategy. It also discusses extending reach through social media, offering premium content to attract visitors, using calls-to-action and landing pages, nurturing and segmenting leads, and keeping in touch with customers.
Marketing to the Government: 9 Things Contractors Must DoARTILLERY LLC
Slides from the 3/27/14 Veteran's Business Conference Workshop
Marketing to the Government: Marketing (and selling) to the government can be a tough venture if you don’t know how to approach federal agencies and present your product. This workshop will help you establish your company’s value proposition; and highlight effective marketing tools and sales techniques for closing the deal with the government. Panel speakers include Douglas Burdett (Artillery Marketing Communications) and Mark Amtower (Government Market Master and author of Selling to the Government).
2013. With partner KRC Research, Weber Shandwick surveyed 630 professionals — managers on up to the C-suite, excluding CEOs — about the social participation of CEOs. Respondents worked in companies with revenues of $500 million or more and represented 10 countries across North America, Europe, Latin America and Asia Pacific.
Moving the Light Out from Under the BushelARTILLERY LLC
The document discusses using social media and the internet to communicate effectively for Christ and Saint Luke's Episcopal Church. It recommends setting up blogs, podcasts, and other online content to reach more people, as well as using social networks like Facebook, Pinterest, YouTube and Twitter to share this content and strengthen relationships with parishioners. Capturing email addresses and setting up a regular content schedule would help the church leverage these digital tools for marketing and outreach.
The United States Army Social Media HandbookARTILLERY LLC
This document provides guidance on the U.S. Army's use of social media. It summarizes the Department of Defense's directive on social media and internet capabilities. It also outlines the Army's social media strategy and provides best practices on establishing an official Army social media presence, operations security, branding, and crisis communications on social media. The document aims to help Army communicators effectively use social media to tell the Army's story.
How To Create Marketing That People LoveARTILLERY LLC
The document discusses how marketing has changed and the need for inbound marketing strategies. It outlines the key components of inbound marketing: 1) getting found online through SEO, blogging, and social media; 2) converting visitors through offers, calls to action, and lead nurturing; and 3) analyzing results and improving strategies. The presentation provides examples and emphasizes that inbound marketing focuses on creating helpful content to attract and engage potential customers throughout their buying process.
Navigating the Social Network: The Air Force Guide to Effective Social Media UseARTILLERY LLC
This document is an Air Force guide to effective social media use. It provides tips for Airmen, leaders, and public affairs professionals on safely and productively using social media. The guide covers considerations like operations security, privacy, branding, and complying with policies. It also profiles common social media platforms and how to integrate social media into an overall public affairs strategy. The document aims to educate Air Force personnel on harnessing the capabilities of social media while avoiding potential pitfalls.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
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Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.