This document provides information about an upcoming conference on online engagement marketing. The conference will teach attendees how to generate company-wide buy-in for engagement marketing, utilize different media channels to interact with consumers, evaluate engagement using analytics, and connect creativity to engagement strategies. Key topics will include measuring the impact of marketing on attitudes and behavior, understanding the role of creativity, and communicating engagement as a primary strategy. Attendees will include those in marketing, advertising, promotions, brand management, and integrated marketing.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate consumer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, contextual relevancy, brand sentiment, and measuring the impact of engagement.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Arlington, VA and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement. The conference includes keynote speeches, workshops, and sessions on topics such as social media, websites, brand sentiment, and measuring the impact of engagement.
The document provides information about an upcoming conference on online engagement marketing to be held from January 27-29, 2010 in Washington, DC. The conference will provide workshops and sessions to teach attendees how to generate customer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. Attendees will learn how to increase consumer engagement, create positive brand sentiment, and identify measures to gauge marketing campaign effectiveness.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, websites, brand sentiment, and garnering management buy-in for engagement initiatives.
Relevance and accountability in the age of distractionTod Frincke
The document discusses the challenges facing advertising agencies in today's fragmented media landscape where consumers are distracted. It argues that to be successful, agencies must create experiential and social ideas that engage consumers rather than static ads. The key is focusing ideas around the consumer's relationship and behavioral journey with the brand. Successful agencies will reorient themselves to focus on clear goals, consumer behavior, and rapid collaboration to build winning experiential ideas that serve business objectives and transform consumer attitudes and behaviors.
The document provides an overview of strategic marketing and outlines a process for structuring marketing activities to achieve better results. It discusses three key buckets: strategy, tools, and customer acquisition. Strategy involves high-level conceptualization of penetrating the market. Tools are the collateral and processes used for tactical execution. Customer acquisition are the marketing mediums and tactics used to execute strategies. The document recommends first defining strategy before implementing tactics. It aims to provide structure and guidance to help marketers determine the "right things" to be doing.
This two-day forum provides an opportunity for marketing professionals to learn about new trends and insights in strategic marketing. Over the course of presentations and workshops, attendees will gain practical knowledge on topics such as product innovation strategies, aligning marketing with business strategy, leveraging social media, measuring marketing ROI, and designing strategic marketing plans. The forum is aimed at senior marketing executives and is designed to provide perspectives and best practices for shaping effective marketing strategies.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate consumer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, contextual relevancy, brand sentiment, and measuring the impact of engagement.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Arlington, VA and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement. The conference includes keynote speeches, workshops, and sessions on topics such as social media, websites, brand sentiment, and measuring the impact of engagement.
The document provides information about an upcoming conference on online engagement marketing to be held from January 27-29, 2010 in Washington, DC. The conference will provide workshops and sessions to teach attendees how to generate customer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. Attendees will learn how to increase consumer engagement, create positive brand sentiment, and identify measures to gauge marketing campaign effectiveness.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, websites, brand sentiment, and garnering management buy-in for engagement initiatives.
Relevance and accountability in the age of distractionTod Frincke
The document discusses the challenges facing advertising agencies in today's fragmented media landscape where consumers are distracted. It argues that to be successful, agencies must create experiential and social ideas that engage consumers rather than static ads. The key is focusing ideas around the consumer's relationship and behavioral journey with the brand. Successful agencies will reorient themselves to focus on clear goals, consumer behavior, and rapid collaboration to build winning experiential ideas that serve business objectives and transform consumer attitudes and behaviors.
The document provides an overview of strategic marketing and outlines a process for structuring marketing activities to achieve better results. It discusses three key buckets: strategy, tools, and customer acquisition. Strategy involves high-level conceptualization of penetrating the market. Tools are the collateral and processes used for tactical execution. Customer acquisition are the marketing mediums and tactics used to execute strategies. The document recommends first defining strategy before implementing tactics. It aims to provide structure and guidance to help marketers determine the "right things" to be doing.
This two-day forum provides an opportunity for marketing professionals to learn about new trends and insights in strategic marketing. Over the course of presentations and workshops, attendees will gain practical knowledge on topics such as product innovation strategies, aligning marketing with business strategy, leveraging social media, measuring marketing ROI, and designing strategic marketing plans. The forum is aimed at senior marketing executives and is designed to provide perspectives and best practices for shaping effective marketing strategies.
This document discusses the importance of engagement marketing for B2B companies. Engagement marketing involves developing two-way dialogues between organizations and their markets to build brand value, customer loyalty, and drive revenue. It allows companies to participate in conversations occurring in the marketplace and treat customers as partners. While many marketers recognize the importance of customer engagement, few have defined engagement strategies. The document argues that engagement marketing will become increasingly important for B2B companies to remain competitive by listening to customers and turning them into brand advocates.
Studies that have examined consumers response to celebrity endorsements in advertising still suggest that this tool is extremely efficient for influencing, at least one of the 3 levels of their relationship with the brand: Awareness(Mind), Connection (Heart) and Behavior (pocket). The studies are conflicting in what is the impact level and whether if really impacts all the 3 but there seems to be no doubt that there is an influence. As a validation of this belief is that companies are increasing their spending and plan to continue doing it.
But, on the other hand, the cost of using this tool are extremelly high and the risks are undeniable.
Therefore, it becomes crucial that organizations are able to manage their portfolio of sponsorship and to measure if they are being sucessfull or not. In other words, organizations want to make smart decisions and need information to support them on that. This is what the paper “Sports Assets Portfolio Management” i’ve presented intends to address. The following slide will provide na overview of what can be found in that paper.
The document provides guidance on marketing a business on a shoestring budget. It discusses the importance of understanding customers and the 4 P's of marketing - product, price, place and promotion. It recommends low-cost marketing strategies like social media, blogging, search engine optimization and mobile marketing. Key takeaways are to continuously drive the business forward with small weekly improvements, keep marketing simple and affordable, and regularly reinvent strategies to stay relevant.
This document provides information about an online marketing ROI conference taking place on June 15-16, 2009 in Washington DC. The conference will focus on helping attendees understand ROI and how to maximize their online marketing spend. Over the two days, sessions will cover topics such as online marketing in an economic downturn, search engine optimization, developing measures and metrics for digital marketing, and email marketing strategies. An optional post-conference workshop on June 17th will discuss making online marketing work with limited budgets.
This document provides guidance on how to effectively plan and market an event like a trade show to achieve business goals. It stresses the importance of starting the planning process 6-12 months in advance. The key recommendations are to:
1) Set specific, measurable goals and metrics that relate back to your overall business strategy and determine if the cost of the event is justified by the potential return.
2) Identify the specific "call to action" that visitors will be prompted to take to help achieve the goals.
3) Integrate the call to action into all aspects of the event marketing and strategy.
The document discusses the ROI of marketing automation. It outlines how marketing automation can optimize marketing programs, increase conversion rates, and improve alignment between marketing and sales teams. Case studies are provided of companies that have achieved significant benefits from implementing marketing automation, such as doubling lead generation, reducing costs and improving revenue. Marketing automation allows companies to personalize messaging, qualify leads more effectively, and track performance throughout the sales process.
The document provides information about an online marketing ROI conference to be held on June 15-16, 2009 in Washington DC, with an optional post-conference workshop on June 17. The conference will focus on developing measures and metrics to evaluate online marketing success and ROI. Topics will include search engine optimization, email marketing strategies, video/display ads, and lead generation techniques. Attendees will learn how to use analytics to increase profits and advance their brands in the digital marketplace.
Our mission at The Faction Agency is to amplify every client's business objectives—from market share gains to increased sales revenue—with powerful brand equity.
Our commitment to achieving a new standard of excellence with every client sets our business apart. It's what keeps us tapped into what’s going on in today’s technology-driven markets so we can help our clients influence what comes next to achieve real and lasting success.
This document provides an overview of demand generation strategies and tactics. It discusses the importance of understanding customers' motivations and buying behaviors. It also highlights key elements of an effective demand generation program, including behavioral targeting, content marketing, and aligning sales and marketing. The document uses case studies to illustrate how these strategies and tactics can be successfully applied.
Consumer Electronics Show (CES) 2015 marketing trends for brands and marketersJack Morton Worldwide
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, “the center of convergence among content, services and products.”
This document provides guidance on tools and best practices for advertising on social media. It recommends determining key metrics to track for personas like influencers and consumers. Examples are provided of companies that drove significant sales through social media campaigns. Monitoring campaigns and having a reputation management plan is advised. The document also stresses the importance of reviewing campaigns for insights to improve future efforts and sharing knowledge across companies.
This document discusses how to audit the effectiveness of a company's social media marketing efforts. It outlines a 4-step process:
1. Assess social reach and presence by measuring a brand's followers and digital footprint across platforms like Facebook, Twitter, YouTube compared to competitors. This gives an indication of relative social media strength.
2. Analyze digital conversations, post volumes, and trending topics to understand customer engagement with a brand versus its competitors.
3. Perform SEO health checks to evaluate how well a website is optimized to drive traffic from social media.
4. Develop a social media effectiveness dashboard to continuously monitor key metrics and identify areas for improved social strategy and execution. Regular audits ensure
Communication objectives serve as benchmarks for communication planning and decision making between organizations. They translate overall marketing goals into specific communication goals and should be measurable. Objectives may include increasing brand awareness, preference, or sales. Setting objectives requires analyzing the target market and competitors as well as determining primary versus secondary goals. Objectives help measure the success or failure of communication programs relative to the defined goals.
Advertising & Sales Management (VV2)
We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: amitymbaassignment@gmail.com
Call: 9971223030
The document provides guidelines and best practices for developing effective yearly media strategies and briefs. It recommends including elements such as media KPIs, budget considerations, target audience segmentation, and timing of marketing activities. The author, Robert Johnson, has extensive experience in online marketing, media management consulting, and improving marketing and media ROI.
2010 Outlook: Doom and Gloom for DTC? 10 Points for Winning with PatientsAdvanceMarketWoRx LLC
Now is the time to re-think DTC marketing in the 21st Century. With all of the new ways to engage with patients, here are 10 prescriptions that can help marketers improve their DTC efforts in 2010.
(As originally published in DTC Perspectives, December 2009)
Mango Digital & YouNet Media trân trọng giới thiệu Webinar “How to uplift your brand performance on social media?” đặc biệt dành tặng các marketer.
Nội dung Webinar:
I. Giới thiệu quy trình ba bước để tối ưu hoá hiệu quả truyền thông thương hiệu trên Social Media
II. Các chỉ số cơ bản để đánh giá Brand performance theo hành trình của người dùng (customer journey) trên Social Media
III. Tầm quan trọng của mô hình Social Media Brand Performance Uplift: các diễn giả chia sẻ và lợi ích của mô hình này và kinh nghiệm thực tế khi áp dụng.
#MangoDigital
#YouNetMedia
This document provides information about a conference on veteran reintegration into the civilian workforce held from February 17-19, 2010 in Arlington, VA. The conference aimed to help attendees develop strategies and programs to assist veterans transitioning from military to civilian life and employment. Over the three days, speakers covered topics such as creating job training programs, developing strategic reintegration plans, assisting disabled veterans, and utilizing one-stop career centers. The document provides an agenda, speaker bios, registration information, and details about networking opportunities.
The document summarizes a two-day conference on recruiting and retaining veterans in the workforce. The conference aimed to teach organizations how to develop training programs and strategic plans to assist veterans transitioning from military to civilian life. Speakers discussed creating job opportunities for disabled veterans and utilizing one-stop career centers. Sessions covered developing skills training, translating military experience into civilian jobs, and programs to help homeless veterans find work.
This 3-day training course provides a comprehensive overview of the Project Management Professional (PMP) certification exam. Participants will learn about the process groups and knowledge areas covered in the PMBOK Guide, tips and techniques for passing the exam, and how to create a personalized study plan. The course utilizes real sample exam questions and a full-length practice test to help attendees understand what they need to know to apply for and pass the PMP exam.
This document provides information about a Balanced Scorecard workshop taking place on July 15-17, 2009 in Washington DC. The workshop includes optional pre-conference workshops on July 15th focusing on implementing balanced scorecards for commercial and government enterprises. The main conference on July 16-17th will focus on topics such as developing strategy maps, communicating strategy, developing key metrics, and monitoring performance. Speakers will provide lessons on implementing balanced scorecards and aligning them with business intelligence programs. Attendees can earn up to 18 CPE credits. In-house training and other upcoming events focusing on performance management are also advertised.
This document discusses the importance of engagement marketing for B2B companies. Engagement marketing involves developing two-way dialogues between organizations and their markets to build brand value, customer loyalty, and drive revenue. It allows companies to participate in conversations occurring in the marketplace and treat customers as partners. While many marketers recognize the importance of customer engagement, few have defined engagement strategies. The document argues that engagement marketing will become increasingly important for B2B companies to remain competitive by listening to customers and turning them into brand advocates.
Studies that have examined consumers response to celebrity endorsements in advertising still suggest that this tool is extremely efficient for influencing, at least one of the 3 levels of their relationship with the brand: Awareness(Mind), Connection (Heart) and Behavior (pocket). The studies are conflicting in what is the impact level and whether if really impacts all the 3 but there seems to be no doubt that there is an influence. As a validation of this belief is that companies are increasing their spending and plan to continue doing it.
But, on the other hand, the cost of using this tool are extremelly high and the risks are undeniable.
Therefore, it becomes crucial that organizations are able to manage their portfolio of sponsorship and to measure if they are being sucessfull or not. In other words, organizations want to make smart decisions and need information to support them on that. This is what the paper “Sports Assets Portfolio Management” i’ve presented intends to address. The following slide will provide na overview of what can be found in that paper.
The document provides guidance on marketing a business on a shoestring budget. It discusses the importance of understanding customers and the 4 P's of marketing - product, price, place and promotion. It recommends low-cost marketing strategies like social media, blogging, search engine optimization and mobile marketing. Key takeaways are to continuously drive the business forward with small weekly improvements, keep marketing simple and affordable, and regularly reinvent strategies to stay relevant.
This document provides information about an online marketing ROI conference taking place on June 15-16, 2009 in Washington DC. The conference will focus on helping attendees understand ROI and how to maximize their online marketing spend. Over the two days, sessions will cover topics such as online marketing in an economic downturn, search engine optimization, developing measures and metrics for digital marketing, and email marketing strategies. An optional post-conference workshop on June 17th will discuss making online marketing work with limited budgets.
This document provides guidance on how to effectively plan and market an event like a trade show to achieve business goals. It stresses the importance of starting the planning process 6-12 months in advance. The key recommendations are to:
1) Set specific, measurable goals and metrics that relate back to your overall business strategy and determine if the cost of the event is justified by the potential return.
2) Identify the specific "call to action" that visitors will be prompted to take to help achieve the goals.
3) Integrate the call to action into all aspects of the event marketing and strategy.
The document discusses the ROI of marketing automation. It outlines how marketing automation can optimize marketing programs, increase conversion rates, and improve alignment between marketing and sales teams. Case studies are provided of companies that have achieved significant benefits from implementing marketing automation, such as doubling lead generation, reducing costs and improving revenue. Marketing automation allows companies to personalize messaging, qualify leads more effectively, and track performance throughout the sales process.
The document provides information about an online marketing ROI conference to be held on June 15-16, 2009 in Washington DC, with an optional post-conference workshop on June 17. The conference will focus on developing measures and metrics to evaluate online marketing success and ROI. Topics will include search engine optimization, email marketing strategies, video/display ads, and lead generation techniques. Attendees will learn how to use analytics to increase profits and advance their brands in the digital marketplace.
Our mission at The Faction Agency is to amplify every client's business objectives—from market share gains to increased sales revenue—with powerful brand equity.
Our commitment to achieving a new standard of excellence with every client sets our business apart. It's what keeps us tapped into what’s going on in today’s technology-driven markets so we can help our clients influence what comes next to achieve real and lasting success.
This document provides an overview of demand generation strategies and tactics. It discusses the importance of understanding customers' motivations and buying behaviors. It also highlights key elements of an effective demand generation program, including behavioral targeting, content marketing, and aligning sales and marketing. The document uses case studies to illustrate how these strategies and tactics can be successfully applied.
Consumer Electronics Show (CES) 2015 marketing trends for brands and marketersJack Morton Worldwide
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, “the center of convergence among content, services and products.”
This document provides guidance on tools and best practices for advertising on social media. It recommends determining key metrics to track for personas like influencers and consumers. Examples are provided of companies that drove significant sales through social media campaigns. Monitoring campaigns and having a reputation management plan is advised. The document also stresses the importance of reviewing campaigns for insights to improve future efforts and sharing knowledge across companies.
This document discusses how to audit the effectiveness of a company's social media marketing efforts. It outlines a 4-step process:
1. Assess social reach and presence by measuring a brand's followers and digital footprint across platforms like Facebook, Twitter, YouTube compared to competitors. This gives an indication of relative social media strength.
2. Analyze digital conversations, post volumes, and trending topics to understand customer engagement with a brand versus its competitors.
3. Perform SEO health checks to evaluate how well a website is optimized to drive traffic from social media.
4. Develop a social media effectiveness dashboard to continuously monitor key metrics and identify areas for improved social strategy and execution. Regular audits ensure
Communication objectives serve as benchmarks for communication planning and decision making between organizations. They translate overall marketing goals into specific communication goals and should be measurable. Objectives may include increasing brand awareness, preference, or sales. Setting objectives requires analyzing the target market and competitors as well as determining primary versus secondary goals. Objectives help measure the success or failure of communication programs relative to the defined goals.
Advertising & Sales Management (VV2)
We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: amitymbaassignment@gmail.com
Call: 9971223030
The document provides guidelines and best practices for developing effective yearly media strategies and briefs. It recommends including elements such as media KPIs, budget considerations, target audience segmentation, and timing of marketing activities. The author, Robert Johnson, has extensive experience in online marketing, media management consulting, and improving marketing and media ROI.
2010 Outlook: Doom and Gloom for DTC? 10 Points for Winning with PatientsAdvanceMarketWoRx LLC
Now is the time to re-think DTC marketing in the 21st Century. With all of the new ways to engage with patients, here are 10 prescriptions that can help marketers improve their DTC efforts in 2010.
(As originally published in DTC Perspectives, December 2009)
Mango Digital & YouNet Media trân trọng giới thiệu Webinar “How to uplift your brand performance on social media?” đặc biệt dành tặng các marketer.
Nội dung Webinar:
I. Giới thiệu quy trình ba bước để tối ưu hoá hiệu quả truyền thông thương hiệu trên Social Media
II. Các chỉ số cơ bản để đánh giá Brand performance theo hành trình của người dùng (customer journey) trên Social Media
III. Tầm quan trọng của mô hình Social Media Brand Performance Uplift: các diễn giả chia sẻ và lợi ích của mô hình này và kinh nghiệm thực tế khi áp dụng.
#MangoDigital
#YouNetMedia
This document provides information about a conference on veteran reintegration into the civilian workforce held from February 17-19, 2010 in Arlington, VA. The conference aimed to help attendees develop strategies and programs to assist veterans transitioning from military to civilian life and employment. Over the three days, speakers covered topics such as creating job training programs, developing strategic reintegration plans, assisting disabled veterans, and utilizing one-stop career centers. The document provides an agenda, speaker bios, registration information, and details about networking opportunities.
The document summarizes a two-day conference on recruiting and retaining veterans in the workforce. The conference aimed to teach organizations how to develop training programs and strategic plans to assist veterans transitioning from military to civilian life. Speakers discussed creating job opportunities for disabled veterans and utilizing one-stop career centers. Sessions covered developing skills training, translating military experience into civilian jobs, and programs to help homeless veterans find work.
This 3-day training course provides a comprehensive overview of the Project Management Professional (PMP) certification exam. Participants will learn about the process groups and knowledge areas covered in the PMBOK Guide, tips and techniques for passing the exam, and how to create a personalized study plan. The course utilizes real sample exam questions and a full-length practice test to help attendees understand what they need to know to apply for and pass the PMP exam.
This document provides information about a Balanced Scorecard workshop taking place on July 15-17, 2009 in Washington DC. The workshop includes optional pre-conference workshops on July 15th focusing on implementing balanced scorecards for commercial and government enterprises. The main conference on July 16-17th will focus on topics such as developing strategy maps, communicating strategy, developing key metrics, and monitoring performance. Speakers will provide lessons on implementing balanced scorecards and aligning them with business intelligence programs. Attendees can earn up to 18 CPE credits. In-house training and other upcoming events focusing on performance management are also advertised.
This document provides information about a conference on reducing gang violence through innovative measures and tactics held from October 5-6, 2009 in Washington D.C. The conference aimed to teach law enforcement and other professionals strategies to control and suppress gang violence through proven methods, new technology, and understanding changing gang cultures. It featured sessions on intelligence-led policing, managing gang units, investigating the Latin Kings gang, and creating task forces and community partnerships to reduce violent crime. A post-conference workshop on managing and preventing gangs in schools was also offered.
This document provides information about a three-day leadership training program titled "Building the 21st Century Leader". The program will focus on refining communication skills, engaging employees, and using innovation and creativity. It will take place November 16-18, 2009 in Arlington, VA and cover topics such as communicating vision, active listening, managing conflict, and fostering a creative environment. The document includes an agenda, speaker biographies, sponsorship and registration information.
This two-day training seminar on project leadership will be held on September 10-11, 2009 in Washington, DC. On day one, participants will learn about identifying tools and techniques to help project teams succeed, communication techniques to increase productivity, decision making methods, and managing project change. They will also learn about group dynamics and leadership styles. Day two will cover organizing and negotiating for effectiveness, the art of decision making, delegation, communication techniques, managing project change and issues/risks. Attendees will include project managers, program managers, PMO managers, project team leaders, and others. The training will provide practical lessons and exercises to help participants lead projects more effectively.
The document announces The 2009 Project Management Office Summit taking place from October 14-16, 2009 in San Diego, CA. The summit will focus on developing and implementing effective Project Management Offices (PMOs) to maximize project efficiency. Topics will include leveraging PMOs in tight economic times, increasing project transparency, aligning PMOs with business needs, and establishing virtual PMOs. Pre-conference and post-conference seminars on implementing PMOs and advanced PMO techniques will also be offered.
The document is a program for The National Summit on Gang Violence taking place from May 10-12, 2010 in Arlington, VA. The summit will provide presentations and discussions on emerging gang trends, new technology used in gang investigations, proven strategies to control gang violence, and preventing youth involvement in gangs. Specific sessions will examine social networking, hip hop culture, outlaw motorcycle gangs, the Sureño movement, and the Latin Kings. A post-conference workshop on May 12 will focus on managing and preventing gangs in schools.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate consumer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, contextual relevancy, brand sentiment, and measuring the impact of engagement.
This document provides information about an online conference on engagement marketing taking place from January 27-29, 2010 in Washington, DC. The conference will teach attendees how to generate company-wide buy-in for engagement marketing, utilize different media channels to interact with consumers, evaluate engagement using analytics, and connect creativity with engagement strategies. Key topics that will be covered include developing customer-centric marketing approaches, measuring the impact of marketing on attitudes and behaviors, and understanding the role of creativity in marketing.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, websites, brand sentiment, and garnering management buy-in for engagement initiatives.
BSocial is a social media agency that helps brands establish social media presences and engage with customers. It offers services like social media strategy, community management, advertising, and insights to help brands meet their objectives. BSocial takes a brand's objectives and turns them into an effective social media persona and strategy. It then activates the strategy across social platforms using various services and measures results. BSocial prides itself on its refined process for building successful social brands on time and on budget.
This document discusses engagement marketing for B2B companies. It defines engagement marketing as developing a two-way dialogue between organizations and their markets to build brand value, customer loyalty, and drive revenue. The document outlines strategies for B2B engagement marketing, such as monitoring online conversations, creating unique online content, leveraging the sales team, and building online communities. It also provides tactics for engagement marketing including using multiple communication channels, incorporating customer input into marketing and sales processes, and maintaining consistent messaging across channels.
This slide provides a brief discussion and concept of social media marketing through which you will better understand social media marketing and prepare your presentation on social media marketing.
Quelline Brandsuns provides event marketing and brand activation services. Their expertise includes product placement, events, and advertising ("stradvertising") to bring brands to life. They use event studies to evaluate the impact and returns of various marketing options. Their services include brand strategy, event planning and execution, guerrilla marketing, exhibitions, seminars, and more. They aim to make every event memorable for clients by developing customized plans to meet marketing goals like branding, lead generation, education, and internal celebrations.
Unlocking Success: A Guide to Influencer Marketing for Small BusinessesIndoAge
In the ever-evolving realm of digital marketing, small businesses are always on the lookout for creative strategies to solidify their presence and engage with their desired audience. One particularly successful approach in recent times is Influencer Marketing for Small Businesses.
How to Prove Marketing ROI: Overcoming Digital Marketing ChallengesMediacurrent
Measuring the effectiveness of marketing activities and proving impact on revenue are on the mind of every marketer. There’s no question that there’s value in properly identifying, tracking, and analyzing KPIs to understand the value marketing brings to your organization, but it can be challenging getting the framework in place to do this properly.
Digital marketing can help restaurants communicate with and learn from guests through personalized messages. Developing a content strategy with clear goals in mind is important. Goals may include growing a customer database, increasing sales and foot traffic, or building relationships on social media. Testing strategies in a limited market first allows restaurants to enhance their approach based on results before broader application. Tracking key metrics helps ensure strategies are effective at meeting goals over time.
Mad Results : Your Search For Digital Marketing Agency Ends Heredeepmadresult
At its core, marketing involves understanding customers' needs and preferences and delivering value to meet those needs. It's about identifying target markets, crafting compelling messages, and effectively communicating with potential customers. It encompasses a spectrum of activities, from product development to promotion, aimed at creating value and fostering relationships with target audiences. Whether you're selling a product, service, or idea, marketing is the bridge that connects you to your audience.
The document provides guidance to business leaders on refining growth strategies in four key areas: 1) Refining customer acquisition strategies through more engagement-driven marketing. 2) Increasing focus on customer retention and winback. 3) Integrating online marketing strategies across websites, social media, and paid media. 4) Leveraging business intelligence and data analytics to gain insights into customers and optimize strategies. The overall message is that leaders should sharpen their approaches to better engage customers and leverage available tools and data to drive results.
Measuring Success Key Metrics for Evaluating Your Content Marketing Efforts.pdfSEOHabibi
This guide explores the essential metrics and performance indicators you need to track in order to assess the effectiveness of your content marketing endeavors. From engagement rates to conversion metrics, discover how to gauge the impact of your content and make data-driven decisions for improved results.
The Power of Influencer Marketing How to Harness the Influence for Your Busin...SEOHabibi
In the ever-evolving landscape of digital marketing, the phenomenon of influencer marketing has emerged as a formidable force, redefining the way brands connect with their audiences. At its core, influencer marketing harnesses the inherent power of relatability and authenticity, leveraging individuals who have established trust and credibility within specific niches or communities. This dynamic approach transforms traditional advertising narratives, replacing them with genuine and personal endorsements that resonate deeply with consumers.
Are you a startup and planning to apply digital marketing strategies? So, it's essential to know the best digital marketing strategies in 2022 that will work well for your startup.
Let's look at the five most effective digital marketing strategies for startups in 2022.
1.Video marketing
2. Social media marketing
3. Search Engine Optimization (SEO)
4. Search Engine Marketing
5. Influencer Marketing
Advertising is an integral part of marketing, and it plays a crucial role in promoting a product or service. In this article, we will explore the characteristics of advertising that make it an effective marketing tool.
Communication
Advertising is a means of communication between businesses and their target audience. Through advertising, businesses can convey information about their products or services, such as their features, benefits, and unique selling proposition (USP).
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The document discusses a Lean Six Sigma conference for IT professionals to be held from September 27-30, 2010. The conference will provide 18 CPE credits and optional yellow belt certification. Attendees will learn how to apply Lean Six Sigma methodology to improve IT processes and drive business results. They will gain tools to continuously improve work through problem solving. The yellow belt track on September 27-28 will cover Lean Six Sigma concepts and techniques to define, measure, analyze, improve and control processes.
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The document discusses a Lean Six Sigma conference for IT professionals to be held from September 27-30, 2010. The conference will provide 18 CPE credits and optional yellow belt certification. Attendees will learn how to apply Lean Six Sigma methodology to improve IT processes and drive business results. They will gain tools to continuously improve work through problem solving. The yellow belt track on September 27-28 will cover Lean Six Sigma concepts and techniques to define, measure, analyze, improve and control processes.
This document provides information about a two-day conference on applying Lean Six Sigma methodology to improve IT processes and functions. The conference will provide an overview of Lean Six Sigma and the DMAIC process, discuss specific case studies, and offer a pre-conference certification option. Sessions will address topics such as change management, process transformation, and integrating Six Sigma with other frameworks like ITIL. Attendees will learn techniques for enhancing the quality, efficiency and results of their IT operations through Lean Six Sigma.
This document provides information about a 3-day training course on preparing for the Project Management Professional (PMP) certification exam. The course will cover the key concepts and processes needed to understand the PMP exam, provide sample questions and a practice exam, and help attendees create a personalized study plan. It will be held in Arlington, VA in October 2010. Attendees will learn about the latest PMBOK guide, tips for passing the exam, and how to apply and prepare to take the PMP exam.
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This 3-day training event provides government employees with the skills to implement a balanced scorecard performance management system. Attendees will learn how to create strategy maps, develop performance measures, link individual performance plans, and build organizational strategies. The training will cover building scorecards, setting targets, prioritizing initiatives, and communicating results. Attendees can earn 18 continuing education credits, and the training is offered at the Performance Institute in Arlington, VA from October 18-20, 2010.
The document announces an environmental performance summit to be held from June 28-30, 2010 in Arlington, VA. The summit will focus on measuring and improving environmental performance in government through workshops on developing quality performance measures, performance-based budgeting, and selecting the right performance measures for environmental programs. Featured speakers will discuss renewable energy contributions to environmental sustainability and innovations for utilizing performance measures. Attendees include environmental managers, specialists, researchers, and sustainability coordinators.
The document describes a Lean Six Sigma Yellow Belt certification course that will teach participants to apply Six Sigma tools and the DMAIC process to solve organizational challenges and improve processes. The 2-day course will cover Six Sigma concepts and methods, process mapping, project management, and tools for defining problems, measuring performance, analyzing causes of defects, improving processes, and controlling gains. Attendees will learn techniques to support continuous improvement through team problem solving and complete a work-related project.
The document announces an upcoming training event on auditing and evaluating government program performance held from September 27-30, 2010 in Arlington, VA. The event features two interactive courses on performance auditing and program evaluation. Performance auditing focuses on achieving maximum impact through relevant program measures and improving program objectives. Program evaluation teaches how to determine if a program is accomplishing its intended outcomes and how to build an evaluation system. Attendees will learn how to use performance information to drive decision making and capture accurate data to prove government programs are achieving their goals.
The document announces an upcoming training event on auditing and evaluating government program performance held from September 27-30, 2010 in Arlington, VA. The event features two interactive courses on performance auditing and program evaluation, with the goal of helping participants use performance information to drive decision making and prove that government programs are achieving intended outcomes. The performance auditing course will cover creating successful auditing strategies, developing relevant program measures, and learning how to improve program objectives. The program evaluation course will teach how to determine if a program is accomplishing its goals and how to build an evaluation system within an organization.
The document describes two interactive courses on performance auditing and program evaluation taking place from September 27-30, 2010 in Arlington, VA. The performance auditing course will focus on creating strategies to improve performance auditing and developing relevant program measures. The program evaluation course will teach how to determine if a program is achieving its intended outcomes and how to build an evaluation system. The courses will provide techniques for using performance data to drive decision making, assessing risks and vulnerabilities, developing audit objectives, and selecting appropriate data collection and analysis methods. Attendees include government auditors, inspectors general, program managers, and other professionals.
The document discusses a Lean Six Sigma conference for IT professionals to be held from September 27-30, 2010. The conference will provide 18 CPE credits and optional yellow belt certification. Attendees will learn how to apply Lean Six Sigma methodology to improve IT processes and drive business results. They will gain tools to continuously improve work through problem solving. The yellow belt track on September 27-28 will cover Lean Six Sigma concepts and techniques to define, measure, analyze, improve and control processes.
This document provides information about a two-day conference on applying Lean Six Sigma methodology to improve IT processes and functions. The conference will provide an overview of Lean Six Sigma and the DMAIC process, discuss specific case studies, and offer a pre-conference certification option. Sessions will address topics such as change management, process transformation, innovation, and combining Six Sigma with the ITIL framework. Attendees include IT professionals seeking to enhance quality, efficiency and results. CPE credits are offered.
This document provides an agenda and information for the "Budgeting and Forecasting Conference 2010" event being held from September 13-15, 2010 in San Diego, CA. The agenda outlines keynote speeches and sessions on each day that will discuss implementing tools for budgeting and forecasting, utilizing balanced scorecard techniques, developing rolling forecasts, and identifying key business drivers to improve forecasts. A post-conference workshop on September 15th will focus on modeling and forecasting key business drivers. The document provides information on registration, CPE credits, hotel accommodations, and pricing for the conference and workshop.
The document provides information about a conference on implementing balanced scorecards effectively that will take place from August 23-25, 2010 in Washington DC. The conference will include workshops on the first day covering balanced scorecard fundamentals and using business intelligence to enable strategy-aligned scorecards. Day two will focus on developing key measures and cascading scorecards throughout an organization. Speakers will provide guidance on topics such as change management, strategy mapping, monitoring performance, and motivating employees. Attendees include CEOs, CFOs, and other executives seeking to transform strategy into action using balanced scorecards.
This document provides information about a 5-day training seminar on project management titled "Project Management for Results". The seminar will be held from October 4-8, 2010 in Arlington, VA and offers 35 PDUs and 30 CPE credits. Over the 5 days, participants will learn about project initiation, planning, execution, closing, tracking projects, using earned value management tools, understanding the project life cycle, developing estimates and schedules, and more. The seminar is aimed at project managers, program managers, procurement managers, IT specialists, and others involved in project management. Attending the seminar will help professionals bring projects from initiation to execution, develop performance measurements, understand factors for improving troubled projects, and prepare
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M136
1. Online Engagement Marketing
Create Sustainable
Customer Engagement
Programs to Build
Long-Term, Dynamic
Customer Relationships
Online Engagement
Marketing January 27–29, 2010
Washington, DC
You Will Learn To: Generate
Increase Consumer Engagement Company-Wide
Create customer experiences that boost positive brand sentiment
Buy-In for Your
Develop a Customer Centric Marketing Approach
Explore different media channels to best attract and interact with Engagement
targeted consumers
Marketing
Utilize Analytics to Evaluate Engagement
Identify measures and metrics used to gauge the effectiveness of your Approach
marketing campaign
Connect Creativity with Engagement
Understand design and creativity as it relates to consumer engagement
In Association with:
www.ASMIweb.com/Engagement 1
www.ASMIweb.com/Engagement
2. Dear Marketing Professional,
It seems that every year, the field of marketing reinvents itself. The impact of technology on the practice has
changed our understanding of audiences and options for successful outreach. Yet, the same question remains:
How do we measure the effectiveness of our advertising and justify budgets? The field of engagement opens the
door for new ways of looking at audiences and advertising efficacy. Engagement in the marketing world lacks a
universal definition, but the American Strategic Management Institute (ASMI) defines it as an emotional connection
to advertising, often precipitated by its context, that yields a measurable positive impact on brand sentiment and
purchase intent.
ASMI designed this Online Marketing Engagement Training as the first step in identifying, designing and
promoting engagement programs and, most importantly, measuring their affect on revenue. The old idea of reach
as a primary measure of audience value is not longer adequate as marketers prove that fragmentation in marketing
audiences elevates segmentation as a key strategy—and now we have a way to measure and manage this concept.
Measuring Impacts on Attitude and Behavior
Certainly, the role of marketing is to positively impact the bottom line of an organization. Yet, most marketing
includes several intermediate outcomes that can predict the future performance of brands. Use this training to
design dashboards that measure affects on both attitude and behavior to better understand the campaign elements
that lead to success.
Understanding the Role of Creative
Testing and Measurement gives us the information we need to make decisions as marketers, but one area of
marketing remains elusive in replication: creativity. While it is not impossible to quantify the impact of design, the
role of creativity is a recognized, but unpredictable, part of marketing. Learn to embrace and communicate the
value of creativity in your marketing efforts, and foster a culture that seeks innovation.
Communicating Engagement as a Primary Strategy
Marketing and Communication Strategy must align with and inform organizational strategic planning, just as other
functions contribute to future success. Developing senior stakeholder buy-in at your organization for engagement
efforts helps your management centralize the role of the customer, a shift necessary for success in the highly-
customized marketplace.
We hope you will join us in January for Online Engagement Marketing, where we will share insights and give
you tools to develop your own innovative engagement programs. Our experts will lead you through the latest
developments in this emerging field and make you a true marketing leader.
Best Regards,
Nicole Cathcart
Vice President of Marketing & Branding
The American Strategic Management Institute
who should attend:
CMOs, VPs, Directors, Managers and Analysts involved in:
Marketing Advertising Promotions
Brand /Product Management & Media Integrated Marketing
Development
2 www.ASMIweb.com/Engagement
3. Online Engagement Marketing
workshop
January 27, 2010
Workshops are designed to be an interactive way for participants to learn the
latest techniques in order to implement them in their workplace. This workshop
provides a platform to learn practical applications of current best practices. Space
in this comprehensive workshop is limited, so be sure to reserve your seat today.
11:30
Workshop Registration and Continental Breakfast
12:00
Marketing ROI 101
A key element to any marketing strategy is determining measures of success. The best way to
assess your marketing campaign is by calculating ROI and utilizing key measures and metrics
to track and report the performance of your marketing efforts. During this workshop, you will
learn to:
Integrate ROI measurements to your marketing efforts
Effectively evaluate, analyze and assess your marketing ROI
Incorporate your marketing measures and metrics into organizational strategies
Katie Paine
Founder
KD Paine and Associates
4:00
Workshop Adjourns
“The reality is that a new age in marketing has arrived,
one in which consumers are more informed than ever and are increasingly
taking brands into their own hands, seeking out relationships -- knowledge-
based, product-based and community-based -- with the companies they
choose to do business with.”
Bill Nussey,
The Rules of Engagement Marketing
top five reasons to attend:
Understand how Create a more Utilize Evaluate Identify
engagement customer-friendly social media engagement with opportunities
marketing boosts online experience channels to reach an online analytics to improve
revenue a larger audience dashboard positive consumer
sentiment
www.ASMIweb.com/Engagement 3
4. day one Online Engagement Marketing
January 28, 2010
8:30 12:15
Conference Registration and Continental Breakfast Lunch Break
9:00 1:15
Keynote Address: Link Creativity with Your
What is Engagement? Engagement Strategies
In an interactive world, engagement is the new Understand how creativity contributes to the
measure of success. In advertising, engagement overall quality of your brand
can be defined as an emotional connection to a Communicate the intangible affect of creativity in
brand, one that yields positive brand sentiment and advertising success
an increase in purchase intent. During this Keynote Develop a culture that respects and relies
Address, you will learn to: on creativity
Define and understand engagement Karen Grimm
Develop positive emotional connections with Chief Strategy Officer
consumers through engagement initiatives Siddall
Design measures to understand engagement’s
affect on customer acquisition and retention
Karen Grimm 2:15
Chief Strategy Officer Break & Refreshments
Siddall
2:30
10:00 Understand Contextual Relevancy
Break and Refreshments
Link context to advertising
Use control groups to measure the affect
10:15 of placement
Utilize a Customer-Centric Approach to Craft creative, interactive and contextually-
Your Website linked campaigns
Develop options that put your customer in the Use cascading methods to incorporate measures
driver’s seat into daily operations and engage employees with
Allow customers to interact with each other with strategic systems
user-generated content
John Rooks
Prioritize a positive user experience President
Paul Chaney The Soap Group
Internet Marketing Director
Bizzuka 3:30
The ROI of Creativity
11:15
Understand the affect of design and creativity in
Connect and Communicate through success and engagement
Social Media Gain organizational buy-in for investments in
Open dialogue with current and potential creativity
customers using social networking sites Measure the affect of good design
Use social media as a customer service or public John Rooks
relations strategy President
Identify which social media channels will best reach The Soap Group
your target market
Paul Chaney 4:30
Internet Marketing Director Day One Adjourns
Bizzuka
4 www.ASMIweb.com/Engagement
5. Online Engagement Marketing
day two
January 29, 2010
8:30 12:15
Continental Breakfast Lunch Break
9:00
Keynote Address: 1:15
The New Online Analytics Dashboard Improve and Align Your Brand through
A new age of online interactivity means uncharted
Different Media Channels
territory for measures of success. Websites are now Align all marketing channels to brand initiatives
so instrumental to marketing strategies that their Create a cohesive brand through consistent
measures of success have grown in complexity. messaging and visuals
In this Keynote Address, discuss the new online
Develop channel-specific approaches that conform
analytics dashboard, and learn to:
to mediums
Determine your true online and intermediate
outcomes and what measures capture them Perry Goldschein
Partner
Develop a dashboard for your unique organization
S Dialogue
Utilize component metrics that constitute the
degree of consumer engagement
2:15
Brandon Prebynski – Web Strategies Break & Refreshments
President
Spider Media, Inc.
2:30
10:00 Customer Service and Engagement
Break and Refreshments
Improve customer service to drive engagement
10:15 Use control groups to measure the affect
of placement
Understand the Effect of Engagement on
Include engagement in customer
Brand Sentiment through Social Media service dashboards
Define engagement and brand sentiment metrics Use social media as a customer service tool
for customers, your staff, and your organization
John Moore
Dive into some online tools and methods to
Word-of-Mouth Evangilist
monitor social media engagement and brand
sentiment metrics Word-of-Mouth Association
Setup listening stations to monitor engagement
3:30
and brand sentiment
Garner Management and Stakeholder
Laura Lee Dooley Buy-In for Your Engagement
Online Engagement Strategist Marketing Initiatives
World Resources Institute
Utilize dashboards to communicate information
across a wide group of stakeholders
11:15
Emphasize the importance of engagement
Link Purchase Intent with marketing to top decision makers
Consumer Engagement Encourage company-wide commitment to creating
Generate insights to identify what types of positive engagement opportunities
engagements effectively influence consumer/
shopper behaviors and attitudes at each step Brandon Prebynski – Web Strategies
along the path to purchase President
Develop optimized marketing and merchandising Spider Media, Inc.
strategies based on engagement understanding
4:30
Develop baseline measures for engagement’s
Day Two Adjourns
effect on revenue generation
John Dranow
President and CEO
SmartRevenue
Candace Adams
President of Global Retail Strategy
SmartRevenue www.ASMIweb.com/Engagement 5
6. Online Engagement Marketing
In House Training
One of the more popular vehicles for accessing the Institute’s educational offerings is the delivery of
on-site trainings and management facilitations. Bringing a training or facilitation in-house gives you
the opportunity to customize a program that addresses your exact challenges and provides a more
personal learning experience, while virtually eliminating travel expenses. Whether you require training
for a small group or for an organizational-wide initiative, the advanced learning methods employed
by the Institute will create an intimate training atmosphere that maximizes knowledge transfer to
enhance the talent within your organization.
CUSTOMIZATION
We realize that not all obstacles can be overcome by applying an “off-the-shelf solution”. While many
training providers will offer you some variation of their standard training, the Institute’s subject matter
experts will work with you and your team to examine your programs and determine your exact areas
of need. The identification of real life examples will create a learning atmosphere that resonates with
participants while at the same time providing immediate return on your training investment. Using
interactive exercises that employ actual projects or scenarios from your organization, instructors
can address specific challenges and align the curriculum of each session to your objectives. While
the majority of on-site trainings are focused on smaller groups, the Institute also has the ability to
accommodate |organizational-wide training initiatives. Utilizing multiple instructors, the Institute has
the capacity to deliver courses to groups of up to 300 participants per day.
AREAS OF EXPERTISE
On-site delivery of single courses, certification programs and entire packages of specialized courses
are available in the following areas:
Strategic Planning Contracting
Performance Measurement Performance Reporting
Project Management Program Evaluation
Lean Six Sigma Administrative Management
Workforce Management Change Management
Budgeting and Forecasting Balanced Scorecard
For more information about in-house training options available to you, please contact Blake
Zach at 202-739-9548 or email him at Blake.Zach@ASMIweb.com.
6 www.ASMIweb.com/Engagement
7. Online Engagement Marketing
Logistics & Registration
Venue and Hotel: Tuition & Group Discounts:
Online Engagement Marketing will be held at The tuition rate for attending the Online
The Performance Institute Conference Center Engagement Marketing is as follows:
in Arlington, VA, just one block east of the Offerings Early Bird Rate* Regular Rate
Courthouse Metro stop on the Orange Line. A
public parking garage is located just inside of the Conference $1099 $1199
building for $10/day. Workshop -- $299
The Performance Institute Conference Center *For the Early Bird Rate, register by
1515 N. Courthouse Road, Sixth Floor December 1, 2009.
Arlington, VA 22201
For information on group discounts, please contact
877-992-9522
Dave Yerks at 858-866-9381 or email him at
David.Yerks@ASMIweb.com
A limited number of rooms have been reserved
at the Arlington Rosslyn Courtyard by Marriott
at the prevailing rate of $209 until December 27, Cancellation Policy
For live events: ASMI will provide a full refund less $399 administration
2010. Please call the hotel directly and reference fee for cancellations four weeks before the event. If cancellation occurs
code “Engagement Marketing” when making within two weeks prior to conference start date, no refund will be issued.
Registrants who fail to attend and do not cancel prior to the event will be
reservations to get the discounted rate. The hotel charged the entire registration fee.
is conveniently located three blocks from the
All the cancellation requests need to be made online. Your confirmation
Rosslyn Metro station. Please ask the hotel about email contains links to modify or cancel registrations. Please note that the
a complimentary shuttle that is also available for cancellation is not final until you receive a written confirmation.
your convenience. Payment must be secured prior to the conference. If payment is not
received by the conference start date, a method of payment must
Arlington Rosslyn Courtyard by Marriott be presented at the time of registration in order to guarantee your
1533 Clarendon Blvd. participation at the event.
Arlington, VA 22209 Quality Assurance
703-528-2222 or 1-800-321-2211 The American Strategic Management Institute strives to provide you with
the most productive and effective educational experience possible. If
www.courtyardarlingtonrosslyn.com after completing the course you feel there is some way we can improve,
please write your comments on the evaluation form provided upon your
arrival. Should you feel dissatisfied with your learning experience and wish
to request a credit or refund, please submit it in writing no later than 10
business days after the end of the training to:
Exhibiting & Sponsorship The American Strategic Management Institute Corporate Headquarters:
Quality Assurance
805 15th Street, NW, 3rd Floor
To learn more about exhibiting and sponsorships Washington, DC 20005
We will evaluate individual complaints in a context of collective comments
at Online Engagement Marketing please contact from the event.
Meredith Mason at 202-739-9707 or email her Note: As speakers are confirmed six months before the event, some
speaker changes or topic changes may occur in the program. The
at Meredith.Mason@ASMIweb.com American Strategic Management Institute is not responsible for speaker
changes, but will work to ensure a comparable speaker is located to
participate in the program.
If for any reason The American Strategic Management Institute decides
to cancel this conference The American Strategic Management accepts
no responsibility for covering airfare, hotel or other costs incurred by
registrants, including delegates, sponsors and guests.
Discounts
All ‘Early Bird’ Discounts must require payment at time of registration and
before the cut-off date in order to receive any discount.
Any discounts offered whether by ASMI (including team discounts) must
also require payment at the time of registration.
All discount offers cannot be combined with any other offer.
Discounts cannot be applied retroactively
www.ASMIweb.com/Engagement 7
8. Online Engagement Marketing
Logistics & Registration
to register
Call Fax this Form to Visit
877-992-9522 866-234-0680 www.ASMIweb.com/Engagement
Registration Form
Yes! Register me for Online Engagement Marketing
Yes! Register me for the Pre-Conference Workshop
Please call me. I am interested in a special Group Discount for my team
Delegate Information
Name Title
Organization Dept.
Address
City State Zip
Telephone Fax
Email
Payment Information
Check Purchase Order / Training Form Credit Card
Credit Card Number Expiration Date Verification no.
Name on Card Billing Zip
Please make checks payable to: The Performance Institute
Priority Code: M136-WEB
8 www.ASMIweb.com/Engagement