This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate consumer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, contextual relevancy, brand sentiment, and measuring the impact of engagement.
The document provides information about the "Online Engagement Marketing" conference to be held from January 27-29, 2010 in Washington, DC. The conference will provide training on generating customer engagement, developing customer-centric marketing approaches, utilizing analytics to evaluate engagement, and connecting creativity with engagement. Attendees will learn how to increase consumer engagement, create positive brand sentiment, develop engagement marketing strategies, and measure engagement effectiveness. The conference includes keynote speakers, workshops, and sessions on various engagement topics over the course of two and a half days.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Arlington, VA and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement. The conference includes keynote speeches, workshops, and sessions on topics such as social media, websites, brand sentiment, and measuring the impact of engagement.
The document provides information about an upcoming conference on online engagement marketing to be held from January 27-29, 2010 in Washington, DC. The conference will provide workshops and sessions to teach attendees how to generate customer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. Attendees will learn how to increase consumer engagement, create positive brand sentiment, and identify measures to gauge marketing campaign effectiveness.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, websites, brand sentiment, and garnering management buy-in for engagement initiatives.
Relevance and accountability in the age of distractionTod Frincke
The document discusses the challenges facing advertising agencies in today's fragmented media landscape where consumers are distracted. It argues that to be successful, agencies must create experiential and social ideas that engage consumers rather than static ads. The key is focusing ideas around the consumer's relationship and behavioral journey with the brand. Successful agencies will reorient themselves to focus on clear goals, consumer behavior, and rapid collaboration to build winning experiential ideas that serve business objectives and transform consumer attitudes and behaviors.
The document provides an overview of strategic marketing and outlines a process for structuring marketing activities to achieve better results. It discusses three key buckets: strategy, tools, and customer acquisition. Strategy involves high-level conceptualization of penetrating the market. Tools are the collateral and processes used for tactical execution. Customer acquisition are the marketing mediums and tactics used to execute strategies. The document recommends first defining strategy before implementing tactics. It aims to provide structure and guidance to help marketers determine the "right things" to be doing.
The document discusses the ROI of marketing automation. It outlines how marketing automation can optimize marketing programs, increase conversion rates, and improve alignment between marketing and sales teams. Case studies are provided of companies that have achieved significant benefits from implementing marketing automation, such as doubling lead generation, reducing costs and improving revenue. Marketing automation allows companies to personalize messaging, qualify leads more effectively, and track performance throughout the sales process.
The document provides information about the "Online Engagement Marketing" conference to be held from January 27-29, 2010 in Washington, DC. The conference will provide training on generating customer engagement, developing customer-centric marketing approaches, utilizing analytics to evaluate engagement, and connecting creativity with engagement. Attendees will learn how to increase consumer engagement, create positive brand sentiment, develop engagement marketing strategies, and measure engagement effectiveness. The conference includes keynote speakers, workshops, and sessions on various engagement topics over the course of two and a half days.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Arlington, VA and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement. The conference includes keynote speeches, workshops, and sessions on topics such as social media, websites, brand sentiment, and measuring the impact of engagement.
The document provides information about an upcoming conference on online engagement marketing to be held from January 27-29, 2010 in Washington, DC. The conference will provide workshops and sessions to teach attendees how to generate customer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. Attendees will learn how to increase consumer engagement, create positive brand sentiment, and identify measures to gauge marketing campaign effectiveness.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, websites, brand sentiment, and garnering management buy-in for engagement initiatives.
Relevance and accountability in the age of distractionTod Frincke
The document discusses the challenges facing advertising agencies in today's fragmented media landscape where consumers are distracted. It argues that to be successful, agencies must create experiential and social ideas that engage consumers rather than static ads. The key is focusing ideas around the consumer's relationship and behavioral journey with the brand. Successful agencies will reorient themselves to focus on clear goals, consumer behavior, and rapid collaboration to build winning experiential ideas that serve business objectives and transform consumer attitudes and behaviors.
The document provides an overview of strategic marketing and outlines a process for structuring marketing activities to achieve better results. It discusses three key buckets: strategy, tools, and customer acquisition. Strategy involves high-level conceptualization of penetrating the market. Tools are the collateral and processes used for tactical execution. Customer acquisition are the marketing mediums and tactics used to execute strategies. The document recommends first defining strategy before implementing tactics. It aims to provide structure and guidance to help marketers determine the "right things" to be doing.
The document discusses the ROI of marketing automation. It outlines how marketing automation can optimize marketing programs, increase conversion rates, and improve alignment between marketing and sales teams. Case studies are provided of companies that have achieved significant benefits from implementing marketing automation, such as doubling lead generation, reducing costs and improving revenue. Marketing automation allows companies to personalize messaging, qualify leads more effectively, and track performance throughout the sales process.
This document provides guidance on how to effectively plan and market an event like a trade show to achieve business goals. It stresses the importance of starting the planning process 6-12 months in advance. The key recommendations are to:
1) Set specific, measurable goals and metrics that relate back to your overall business strategy and determine if the cost of the event is justified by the potential return.
2) Identify the specific "call to action" that visitors will be prompted to take to help achieve the goals.
3) Integrate the call to action into all aspects of the event marketing and strategy.
This document provides information about an online marketing ROI conference taking place on June 15-16, 2009 in Washington DC. The conference will focus on helping attendees understand ROI and how to maximize their online marketing spend. Over the two days, sessions will cover topics such as online marketing in an economic downturn, search engine optimization, developing measures and metrics for digital marketing, and email marketing strategies. An optional post-conference workshop on June 17th will discuss making online marketing work with limited budgets.
This document provides guidance on tools and best practices for advertising on social media. It recommends determining key metrics to track for personas like influencers and consumers. Examples are provided of companies that drove significant sales through social media campaigns. Monitoring campaigns and having a reputation management plan is advised. The document also stresses the importance of reviewing campaigns for insights to improve future efforts and sharing knowledge across companies.
This document discusses the importance of engagement marketing for B2B companies. Engagement marketing involves developing two-way dialogues between organizations and their markets to build brand value, customer loyalty, and drive revenue. It allows companies to participate in conversations occurring in the marketplace and treat customers as partners. While many marketers recognize the importance of customer engagement, few have defined engagement strategies. The document argues that engagement marketing will become increasingly important for B2B companies to remain competitive by listening to customers and turning them into brand advocates.
The document provides guidance on marketing a business on a shoestring budget. It discusses the importance of understanding customers and the 4 P's of marketing - product, price, place and promotion. It recommends low-cost marketing strategies like social media, blogging, search engine optimization and mobile marketing. Key takeaways are to continuously drive the business forward with small weekly improvements, keep marketing simple and affordable, and regularly reinvent strategies to stay relevant.
This document discusses how to audit the effectiveness of a company's social media marketing efforts. It outlines a 4-step process:
1. Assess social reach and presence by measuring a brand's followers and digital footprint across platforms like Facebook, Twitter, YouTube compared to competitors. This gives an indication of relative social media strength.
2. Analyze digital conversations, post volumes, and trending topics to understand customer engagement with a brand versus its competitors.
3. Perform SEO health checks to evaluate how well a website is optimized to drive traffic from social media.
4. Develop a social media effectiveness dashboard to continuously monitor key metrics and identify areas for improved social strategy and execution. Regular audits ensure
The document provides information about an online marketing ROI conference to be held on June 15-16, 2009 in Washington DC, with an optional post-conference workshop on June 17. The conference will focus on developing measures and metrics to evaluate online marketing success and ROI. Topics will include search engine optimization, email marketing strategies, video/display ads, and lead generation techniques. Attendees will learn how to use analytics to increase profits and advance their brands in the digital marketplace.
Studies that have examined consumers response to celebrity endorsements in advertising still suggest that this tool is extremely efficient for influencing, at least one of the 3 levels of their relationship with the brand: Awareness(Mind), Connection (Heart) and Behavior (pocket). The studies are conflicting in what is the impact level and whether if really impacts all the 3 but there seems to be no doubt that there is an influence. As a validation of this belief is that companies are increasing their spending and plan to continue doing it.
But, on the other hand, the cost of using this tool are extremelly high and the risks are undeniable.
Therefore, it becomes crucial that organizations are able to manage their portfolio of sponsorship and to measure if they are being sucessfull or not. In other words, organizations want to make smart decisions and need information to support them on that. This is what the paper “Sports Assets Portfolio Management” i’ve presented intends to address. The following slide will provide na overview of what can be found in that paper.
1) The value exchange equation is activated when mobile advertising provides tangible value to users in exchange for their time and attention. This can help build brand loyalty.
2) Reward-based mobile advertising succeeds when the advertising execution is timely, interactive, and relevant and the reward is predictable, tangible and chosen by the user.
3) Tests showed that reward-based mobile campaigns significantly increased brand awareness, message association, favorability, and purchase intent compared to control groups and mobile advertising norms.
This document examines the effectiveness of celebrity endorsements in advertising. It analyzes data from over 2,600 ads to determine if celebrity ads perform better than non-celebrity ads. The analysis finds that contrary to popular belief, celebrity ads do not generally perform better and often perform worse than non-celebrity ads. While clever uses of celebrities can be effective, the creative content of the ad is more important for driving positive responses from viewers than the celebrity endorsement alone. Employing celebrities also carries business risks if they become associated with scandals. The evidence suggests celebrities are not a simple or guaranteed way to improve ad effectiveness.
This two-day forum provides an opportunity for marketing professionals to learn about new trends and insights in strategic marketing. Over the course of presentations and workshops, attendees will gain practical knowledge on topics such as product innovation strategies, aligning marketing with business strategy, leveraging social media, measuring marketing ROI, and designing strategic marketing plans. The forum is aimed at senior marketing executives and is designed to provide perspectives and best practices for shaping effective marketing strategies.
Paid social media advertising is growing, with 64% of advertisers increasing their budgets in 2013. However, the increases are modest, usually between 1-10%. Advertisers are funding these increases by shifting budget from other online and offline channels to paid social media advertising. Paid social media advertising is seen as an integrated tactic and is usually run alongside other online display, video, and mobile advertising as well as offline print and TV. The primary goal is branding, such as raising awareness. However, measuring ROI remains a challenge as advertisers prefer metrics that span online and offline but most media sellers only provide online-specific metrics like likes and clicks.
Shopper marketing is one of the fastest growing areas of advertising and promotions for CPG companies. Over the next three years, 83% of companies plan to increase their investments in shopper marketing, with 55% expecting to grow it over 5% annually. This is fueled by the need to better influence shoppers across the entire path to purchase and generate measurable results. Traditional media spending is declining as shopper marketing moves to center stage. CPG companies are investing in shopper marketing to capture insights on shoppers and create effective campaigns to engage deal-driven consumers in a fragmented marketing environment.
This document provides an overview of demand generation strategies and tactics. It discusses the importance of understanding customers' motivations and buying behaviors. It also highlights key elements of an effective demand generation program, including behavioral targeting, content marketing, and aligning sales and marketing. The document uses case studies to illustrate how these strategies and tactics can be successfully applied.
Mango Digital & YouNet Media trân trọng giới thiệu Webinar “How to uplift your brand performance on social media?” đặc biệt dành tặng các marketer.
Nội dung Webinar:
I. Giới thiệu quy trình ba bước để tối ưu hoá hiệu quả truyền thông thương hiệu trên Social Media
II. Các chỉ số cơ bản để đánh giá Brand performance theo hành trình của người dùng (customer journey) trên Social Media
III. Tầm quan trọng của mô hình Social Media Brand Performance Uplift: các diễn giả chia sẻ và lợi ích của mô hình này và kinh nghiệm thực tế khi áp dụng.
#MangoDigital
#YouNetMedia
Advertising & Sales Management (VV2)
We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: amitymbaassignment@gmail.com
Call: 9971223030
Communication objectives serve as benchmarks for communication planning and decision making between organizations. They translate overall marketing goals into specific communication goals and should be measurable. Objectives may include increasing brand awareness, preference, or sales. Setting objectives requires analyzing the target market and competitors as well as determining primary versus secondary goals. Objectives help measure the success or failure of communication programs relative to the defined goals.
The document is an agenda for a two-day training on customer experience management. Day one focuses on understanding the customer experience through mapping touchpoints and objectively assessing the current experience. It also covers generating buy-in for customer experience initiatives. Day two focuses on designing memorable customer experiences, executing the customer experience, and measuring experience achievement through metrics. The training is intended to help organizations improve customer satisfaction, loyalty, and profitability.
This document provides information about a four-day conference on auditing and evaluating program performance to be held from October 26-29, 2009 in Arlington, VA. The conference will feature two interactive courses, one on auditing performance information and developing relevant measures, and the other on building program evaluation systems within organizations. Each course will cover topics like developing reliable data systems, assessing data quality, and applying evaluation findings. The document provides an agenda and descriptions for each day of the courses. It also lists information on trainers, sponsorship opportunities, logistics, registration, and tuition costs.
The document provides information about the Corporate Performance Management Training Forum 2010, which will take place on January 20-21, 2010 in Arlington, VA. The forum will provide training on building strategy maps, balanced scorecards, and initiative maps through hands-on exercises. Participants can earn up to 12 CPE credits. The training is aimed at strategic planners, performance analysts, project managers, and other professionals. The agenda outlines the daily schedule and topics to be covered over the two-day event.
The document provides information about the Workforce Excellence 2010 conference to be held April 20-22, 2010 in Arlington, VA. The conference will focus on building and sustaining workforce partnerships, leveraging workforce funding, developing strong performance measures, and meeting the demand for a skilled workforce. Over the three days, participants will learn from keynote speakers and panels about topics such as developing industry-driven workforce systems, implementing proven partnership practices, and establishing measurable outcomes for workforce programs. Breakout sessions will also cover grant management, recruitment strategies, and cultivating workers during economic uncertainty. A post-conference workshop on grants management for results will be offered on the final day.
This document provides guidance on how to effectively plan and market an event like a trade show to achieve business goals. It stresses the importance of starting the planning process 6-12 months in advance. The key recommendations are to:
1) Set specific, measurable goals and metrics that relate back to your overall business strategy and determine if the cost of the event is justified by the potential return.
2) Identify the specific "call to action" that visitors will be prompted to take to help achieve the goals.
3) Integrate the call to action into all aspects of the event marketing and strategy.
This document provides information about an online marketing ROI conference taking place on June 15-16, 2009 in Washington DC. The conference will focus on helping attendees understand ROI and how to maximize their online marketing spend. Over the two days, sessions will cover topics such as online marketing in an economic downturn, search engine optimization, developing measures and metrics for digital marketing, and email marketing strategies. An optional post-conference workshop on June 17th will discuss making online marketing work with limited budgets.
This document provides guidance on tools and best practices for advertising on social media. It recommends determining key metrics to track for personas like influencers and consumers. Examples are provided of companies that drove significant sales through social media campaigns. Monitoring campaigns and having a reputation management plan is advised. The document also stresses the importance of reviewing campaigns for insights to improve future efforts and sharing knowledge across companies.
This document discusses the importance of engagement marketing for B2B companies. Engagement marketing involves developing two-way dialogues between organizations and their markets to build brand value, customer loyalty, and drive revenue. It allows companies to participate in conversations occurring in the marketplace and treat customers as partners. While many marketers recognize the importance of customer engagement, few have defined engagement strategies. The document argues that engagement marketing will become increasingly important for B2B companies to remain competitive by listening to customers and turning them into brand advocates.
The document provides guidance on marketing a business on a shoestring budget. It discusses the importance of understanding customers and the 4 P's of marketing - product, price, place and promotion. It recommends low-cost marketing strategies like social media, blogging, search engine optimization and mobile marketing. Key takeaways are to continuously drive the business forward with small weekly improvements, keep marketing simple and affordable, and regularly reinvent strategies to stay relevant.
This document discusses how to audit the effectiveness of a company's social media marketing efforts. It outlines a 4-step process:
1. Assess social reach and presence by measuring a brand's followers and digital footprint across platforms like Facebook, Twitter, YouTube compared to competitors. This gives an indication of relative social media strength.
2. Analyze digital conversations, post volumes, and trending topics to understand customer engagement with a brand versus its competitors.
3. Perform SEO health checks to evaluate how well a website is optimized to drive traffic from social media.
4. Develop a social media effectiveness dashboard to continuously monitor key metrics and identify areas for improved social strategy and execution. Regular audits ensure
The document provides information about an online marketing ROI conference to be held on June 15-16, 2009 in Washington DC, with an optional post-conference workshop on June 17. The conference will focus on developing measures and metrics to evaluate online marketing success and ROI. Topics will include search engine optimization, email marketing strategies, video/display ads, and lead generation techniques. Attendees will learn how to use analytics to increase profits and advance their brands in the digital marketplace.
Studies that have examined consumers response to celebrity endorsements in advertising still suggest that this tool is extremely efficient for influencing, at least one of the 3 levels of their relationship with the brand: Awareness(Mind), Connection (Heart) and Behavior (pocket). The studies are conflicting in what is the impact level and whether if really impacts all the 3 but there seems to be no doubt that there is an influence. As a validation of this belief is that companies are increasing their spending and plan to continue doing it.
But, on the other hand, the cost of using this tool are extremelly high and the risks are undeniable.
Therefore, it becomes crucial that organizations are able to manage their portfolio of sponsorship and to measure if they are being sucessfull or not. In other words, organizations want to make smart decisions and need information to support them on that. This is what the paper “Sports Assets Portfolio Management” i’ve presented intends to address. The following slide will provide na overview of what can be found in that paper.
1) The value exchange equation is activated when mobile advertising provides tangible value to users in exchange for their time and attention. This can help build brand loyalty.
2) Reward-based mobile advertising succeeds when the advertising execution is timely, interactive, and relevant and the reward is predictable, tangible and chosen by the user.
3) Tests showed that reward-based mobile campaigns significantly increased brand awareness, message association, favorability, and purchase intent compared to control groups and mobile advertising norms.
This document examines the effectiveness of celebrity endorsements in advertising. It analyzes data from over 2,600 ads to determine if celebrity ads perform better than non-celebrity ads. The analysis finds that contrary to popular belief, celebrity ads do not generally perform better and often perform worse than non-celebrity ads. While clever uses of celebrities can be effective, the creative content of the ad is more important for driving positive responses from viewers than the celebrity endorsement alone. Employing celebrities also carries business risks if they become associated with scandals. The evidence suggests celebrities are not a simple or guaranteed way to improve ad effectiveness.
This two-day forum provides an opportunity for marketing professionals to learn about new trends and insights in strategic marketing. Over the course of presentations and workshops, attendees will gain practical knowledge on topics such as product innovation strategies, aligning marketing with business strategy, leveraging social media, measuring marketing ROI, and designing strategic marketing plans. The forum is aimed at senior marketing executives and is designed to provide perspectives and best practices for shaping effective marketing strategies.
Paid social media advertising is growing, with 64% of advertisers increasing their budgets in 2013. However, the increases are modest, usually between 1-10%. Advertisers are funding these increases by shifting budget from other online and offline channels to paid social media advertising. Paid social media advertising is seen as an integrated tactic and is usually run alongside other online display, video, and mobile advertising as well as offline print and TV. The primary goal is branding, such as raising awareness. However, measuring ROI remains a challenge as advertisers prefer metrics that span online and offline but most media sellers only provide online-specific metrics like likes and clicks.
Shopper marketing is one of the fastest growing areas of advertising and promotions for CPG companies. Over the next three years, 83% of companies plan to increase their investments in shopper marketing, with 55% expecting to grow it over 5% annually. This is fueled by the need to better influence shoppers across the entire path to purchase and generate measurable results. Traditional media spending is declining as shopper marketing moves to center stage. CPG companies are investing in shopper marketing to capture insights on shoppers and create effective campaigns to engage deal-driven consumers in a fragmented marketing environment.
This document provides an overview of demand generation strategies and tactics. It discusses the importance of understanding customers' motivations and buying behaviors. It also highlights key elements of an effective demand generation program, including behavioral targeting, content marketing, and aligning sales and marketing. The document uses case studies to illustrate how these strategies and tactics can be successfully applied.
Mango Digital & YouNet Media trân trọng giới thiệu Webinar “How to uplift your brand performance on social media?” đặc biệt dành tặng các marketer.
Nội dung Webinar:
I. Giới thiệu quy trình ba bước để tối ưu hoá hiệu quả truyền thông thương hiệu trên Social Media
II. Các chỉ số cơ bản để đánh giá Brand performance theo hành trình của người dùng (customer journey) trên Social Media
III. Tầm quan trọng của mô hình Social Media Brand Performance Uplift: các diễn giả chia sẻ và lợi ích của mô hình này và kinh nghiệm thực tế khi áp dụng.
#MangoDigital
#YouNetMedia
Advertising & Sales Management (VV2)
We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: amitymbaassignment@gmail.com
Call: 9971223030
Communication objectives serve as benchmarks for communication planning and decision making between organizations. They translate overall marketing goals into specific communication goals and should be measurable. Objectives may include increasing brand awareness, preference, or sales. Setting objectives requires analyzing the target market and competitors as well as determining primary versus secondary goals. Objectives help measure the success or failure of communication programs relative to the defined goals.
The document is an agenda for a two-day training on customer experience management. Day one focuses on understanding the customer experience through mapping touchpoints and objectively assessing the current experience. It also covers generating buy-in for customer experience initiatives. Day two focuses on designing memorable customer experiences, executing the customer experience, and measuring experience achievement through metrics. The training is intended to help organizations improve customer satisfaction, loyalty, and profitability.
This document provides information about a four-day conference on auditing and evaluating program performance to be held from October 26-29, 2009 in Arlington, VA. The conference will feature two interactive courses, one on auditing performance information and developing relevant measures, and the other on building program evaluation systems within organizations. Each course will cover topics like developing reliable data systems, assessing data quality, and applying evaluation findings. The document provides an agenda and descriptions for each day of the courses. It also lists information on trainers, sponsorship opportunities, logistics, registration, and tuition costs.
The document provides information about the Corporate Performance Management Training Forum 2010, which will take place on January 20-21, 2010 in Arlington, VA. The forum will provide training on building strategy maps, balanced scorecards, and initiative maps through hands-on exercises. Participants can earn up to 12 CPE credits. The training is aimed at strategic planners, performance analysts, project managers, and other professionals. The agenda outlines the daily schedule and topics to be covered over the two-day event.
The document provides information about the Workforce Excellence 2010 conference to be held April 20-22, 2010 in Arlington, VA. The conference will focus on building and sustaining workforce partnerships, leveraging workforce funding, developing strong performance measures, and meeting the demand for a skilled workforce. Over the three days, participants will learn from keynote speakers and panels about topics such as developing industry-driven workforce systems, implementing proven partnership practices, and establishing measurable outcomes for workforce programs. Breakout sessions will also cover grant management, recruitment strategies, and cultivating workers during economic uncertainty. A post-conference workshop on grants management for results will be offered on the final day.
The two-day conference aimed to provide tools and strategies for assisting veterans transitioning from military to civilian life. Topics included developing job training programs, creating strategic reintegration plans, assisting disabled veterans, and utilizing one-stop career centers. Speakers would discuss developing skills, addressing challenges, and aligning military experience with civilian jobs to promote a successful transition. The goal was to help organizations effectively recruit, train, and retain returning veterans.
The 2009 Conference on Sex Offender Registration & Management will take place August 24-26, 2009 in Washington, DC. The conference will provide the latest techniques in sex offender prevention, response, and supervision. It will feature workshops on risk assessment tools and grants management opportunities. Participants will learn how to enhance public safety, comply with federal requirements, and improve supervision through cross-jurisdictional collaboration. The conference aims to help law enforcement professionals better meet the changing needs of sex offender registration and management.
The document discusses an upcoming conference on Project Management Offices (PMOs). The conference will provide training on how to implement successful PMOs, leverage PMOs to maximize efficiency, and develop measures to evaluate PMO performance. It includes an agenda with keynote speakers and sessions on various best practices for establishing, aligning, and optimizing PMOs. Attendees can earn up to 18 professional development units and there are also optional pre-conference workshops on implementing new PMOs and techniques for established PMOs.
The three day conference will address youth development initiatives and performance measures for youth programs. Attendees will learn strategies to address the needs of today's youth, develop performance measures aligned with program missions, and create strategic plans and leverage funding to sustain youth services programs. Specific sessions will focus on developing 21st century skills, promoting healthy youth outcomes, strengthening after school programs, engaging employers, and reporting outcomes to stakeholders. The goal is to provide attendees with tools and best practices for inspiring youth success, measuring program results, and ensuring the continuation of youth services.
The document discusses an upcoming conference on Project Management Offices (PMOs). The two-day conference will provide training and workshops on how to implement effective PMOs, including aligning PMOs with business needs, leveraging PMOs during economic downturns, and developing measures to evaluate PMO performance. The document outlines the conference agenda, speaker biographies, pre-conference workshop topics, and logistics for attending the event.
This document provides information about an upcoming conference on online engagement marketing. The conference will teach attendees how to generate company-wide buy-in for engagement marketing, utilize different media channels to interact with consumers, evaluate engagement using analytics, and connect creativity to engagement strategies. Key topics will include measuring the impact of marketing on attitudes and behavior, understanding the role of creativity, and communicating engagement as a primary strategy. Attendees will include those in marketing, advertising, promotions, brand management, and integrated marketing.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, websites, brand sentiment, and garnering management buy-in for engagement initiatives.
BSocial is a social media agency that helps brands establish social media presences and engage with customers. It offers services like social media strategy, community management, advertising, and insights to help brands meet their objectives. BSocial takes a brand's objectives and turns them into an effective social media persona and strategy. It then activates the strategy across social platforms using various services and measures results. BSocial prides itself on its refined process for building successful social brands on time and on budget.
Unlocking Success: A Guide to Influencer Marketing for Small BusinessesIndoAge
In the ever-evolving realm of digital marketing, small businesses are always on the lookout for creative strategies to solidify their presence and engage with their desired audience. One particularly successful approach in recent times is Influencer Marketing for Small Businesses.
This slide provides a brief discussion and concept of social media marketing through which you will better understand social media marketing and prepare your presentation on social media marketing.
Mad Results : Your Search For Digital Marketing Agency Ends Heredeepmadresult
At its core, marketing involves understanding customers' needs and preferences and delivering value to meet those needs. It's about identifying target markets, crafting compelling messages, and effectively communicating with potential customers. It encompasses a spectrum of activities, from product development to promotion, aimed at creating value and fostering relationships with target audiences. Whether you're selling a product, service, or idea, marketing is the bridge that connects you to your audience.
Are you a startup and planning to apply digital marketing strategies? So, it's essential to know the best digital marketing strategies in 2022 that will work well for your startup.
Let's look at the five most effective digital marketing strategies for startups in 2022.
1.Video marketing
2. Social media marketing
3. Search Engine Optimization (SEO)
4. Search Engine Marketing
5. Influencer Marketing
The Power of Influencer Marketing How to Harness the Influence for Your Busin...SEOHabibi
In the ever-evolving landscape of digital marketing, the phenomenon of influencer marketing has emerged as a formidable force, redefining the way brands connect with their audiences. At its core, influencer marketing harnesses the inherent power of relatability and authenticity, leveraging individuals who have established trust and credibility within specific niches or communities. This dynamic approach transforms traditional advertising narratives, replacing them with genuine and personal endorsements that resonate deeply with consumers.
Digital marketing can help restaurants communicate with and learn from guests through personalized messages. Developing a content strategy with clear goals in mind is important. Goals may include growing a customer database, increasing sales and foot traffic, or building relationships on social media. Testing strategies in a limited market first allows restaurants to enhance their approach based on results before broader application. Tracking key metrics helps ensure strategies are effective at meeting goals over time.
How to Prove Marketing ROI: Overcoming Digital Marketing ChallengesMediacurrent
Measuring the effectiveness of marketing activities and proving impact on revenue are on the mind of every marketer. There’s no question that there’s value in properly identifying, tracking, and analyzing KPIs to understand the value marketing brings to your organization, but it can be challenging getting the framework in place to do this properly.
This document discusses digital marketing strategies and trends. It defines digital marketing as promoting visibility online through search engine optimization, social media, content, email marketing, paid advertising, and more. The evolution of digital marketing is described, from traditional print/TV ads to today's data-driven digital approaches. Six key digital marketing channels are outlined: search engine optimization, content marketing, social media marketing, email marketing, pay-per-click advertising, and analytics. Current trends in digital marketing highlighted include the growing roles of artificial intelligence, influencer marketing, video, and voice search optimization. The document encourages readers to apply these strategies and stay updated on emerging trends.
Advertising is an integral part of marketing, and it plays a crucial role in promoting a product or service. In this article, we will explore the characteristics of advertising that make it an effective marketing tool.
Communication
Advertising is a means of communication between businesses and their target audience. Through advertising, businesses can convey information about their products or services, such as their features, benefits, and unique selling proposition (USP).
www.brandonwheelz.com
This document discusses engagement marketing for B2B companies. It defines engagement marketing as developing a two-way dialogue between organizations and their markets to build brand value, customer loyalty, and drive revenue. The document outlines strategies for B2B engagement marketing, such as monitoring online conversations, creating unique online content, leveraging the sales team, and building online communities. It also provides tactics for engagement marketing including using multiple communication channels, incorporating customer input into marketing and sales processes, and maintaining consistent messaging across channels.
Measuring Success Key Metrics for Evaluating Your Content Marketing Efforts.pdfSEOHabibi
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In today's digital age, Social Media Engagement is the way of life. From status
updates on Facebook to tweeting about your new pair of jeans to connecting
with professionals on LinkedIn – We almost live in a 'One button
economy'. Businesses across the globe are leveraging on the C2C Era,
however one prominent question that almost troubles all is - “I will
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This document provides an agenda and details for an online marketing ROI conference taking place June 15-17, 2009 in Washington DC. The conference will focus on developing measures to evaluate marketing success and ROI, with sessions on topics like online marketing in an economic downturn, maintaining brands online, email marketing strategies, and using metrics and analytics. An optional post-conference workshop on June 17th will discuss making online marketing work with limited budgets. Registration information and logistics are also provided.
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The document discusses five common workplace legal pitfalls and provides strategies to avoid them. It addresses issues related to employee classification, health and safety litigation, equal employment opportunity laws, social media use, and limiting supervisor liability. For each pitfall, it provides tips such as carefully auditing employee classifications, establishing clear expectations and accountability, asking consistency questions during EEO investigations, defining appropriate social media use policies, and conducting harassment training for supervisors.
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The document discusses a Lean Six Sigma conference for IT professionals to be held from September 27-30, 2010. The conference will provide 18 CPE credits and optional yellow belt certification. Attendees will learn how to apply Lean Six Sigma methodology to improve IT processes and drive business results. They will gain tools to continuously improve work through problem solving. The yellow belt track on September 27-28 will cover Lean Six Sigma concepts and techniques to define, measure, analyze, improve and control processes.
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The document discusses a Lean Six Sigma conference for IT professionals to be held from September 27-30, 2010. The conference will provide 18 CPE credits and optional yellow belt certification. Attendees will learn how to apply Lean Six Sigma methodology to improve IT processes and drive business results. They will gain tools to continuously improve work through problem solving. The yellow belt track on September 27-28 will cover Lean Six Sigma concepts and techniques to define, measure, analyze, improve and control processes.
This document provides information about a two-day conference on applying Lean Six Sigma methodology to improve IT processes and functions. The conference will provide an overview of Lean Six Sigma and the DMAIC process, discuss specific case studies, and offer a pre-conference certification option. Sessions will address topics such as change management, process transformation, and integrating Six Sigma with other frameworks like ITIL. Attendees will learn techniques for enhancing the quality, efficiency and results of their IT operations through Lean Six Sigma.
This document provides information about a 3-day training course on preparing for the Project Management Professional (PMP) certification exam. The course will cover the key concepts and processes needed to understand the PMP exam, provide sample questions and a practice exam, and help attendees create a personalized study plan. It will be held in Arlington, VA in October 2010. Attendees will learn about the latest PMBOK guide, tips for passing the exam, and how to apply and prepare to take the PMP exam.
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This 3-day training event provides government employees with the skills to implement a balanced scorecard performance management system. Attendees will learn how to create strategy maps, develop performance measures, link individual performance plans, and build organizational strategies. The training will cover building scorecards, setting targets, prioritizing initiatives, and communicating results. Attendees can earn 18 continuing education credits, and the training is offered at the Performance Institute in Arlington, VA from October 18-20, 2010.
The document announces an environmental performance summit to be held from June 28-30, 2010 in Arlington, VA. The summit will focus on measuring and improving environmental performance in government through workshops on developing quality performance measures, performance-based budgeting, and selecting the right performance measures for environmental programs. Featured speakers will discuss renewable energy contributions to environmental sustainability and innovations for utilizing performance measures. Attendees include environmental managers, specialists, researchers, and sustainability coordinators.
The document describes a Lean Six Sigma Yellow Belt certification course that will teach participants to apply Six Sigma tools and the DMAIC process to solve organizational challenges and improve processes. The 2-day course will cover Six Sigma concepts and methods, process mapping, project management, and tools for defining problems, measuring performance, analyzing causes of defects, improving processes, and controlling gains. Attendees will learn techniques to support continuous improvement through team problem solving and complete a work-related project.
The document announces an upcoming training event on auditing and evaluating government program performance held from September 27-30, 2010 in Arlington, VA. The event features two interactive courses on performance auditing and program evaluation. Performance auditing focuses on achieving maximum impact through relevant program measures and improving program objectives. Program evaluation teaches how to determine if a program is accomplishing its intended outcomes and how to build an evaluation system. Attendees will learn how to use performance information to drive decision making and capture accurate data to prove government programs are achieving their goals.
The document announces an upcoming training event on auditing and evaluating government program performance held from September 27-30, 2010 in Arlington, VA. The event features two interactive courses on performance auditing and program evaluation, with the goal of helping participants use performance information to drive decision making and prove that government programs are achieving intended outcomes. The performance auditing course will cover creating successful auditing strategies, developing relevant program measures, and learning how to improve program objectives. The program evaluation course will teach how to determine if a program is accomplishing its goals and how to build an evaluation system within an organization.
The document describes two interactive courses on performance auditing and program evaluation taking place from September 27-30, 2010 in Arlington, VA. The performance auditing course will focus on creating strategies to improve performance auditing and developing relevant program measures. The program evaluation course will teach how to determine if a program is achieving its intended outcomes and how to build an evaluation system. The courses will provide techniques for using performance data to drive decision making, assessing risks and vulnerabilities, developing audit objectives, and selecting appropriate data collection and analysis methods. Attendees include government auditors, inspectors general, program managers, and other professionals.
The document discusses a Lean Six Sigma conference for IT professionals to be held from September 27-30, 2010. The conference will provide 18 CPE credits and optional yellow belt certification. Attendees will learn how to apply Lean Six Sigma methodology to improve IT processes and drive business results. They will gain tools to continuously improve work through problem solving. The yellow belt track on September 27-28 will cover Lean Six Sigma concepts and techniques to define, measure, analyze, improve and control processes.
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This document provides an agenda and information for the "Budgeting and Forecasting Conference 2010" event being held from September 13-15, 2010 in San Diego, CA. The agenda outlines keynote speeches and sessions on each day that will discuss implementing tools for budgeting and forecasting, utilizing balanced scorecard techniques, developing rolling forecasts, and identifying key business drivers to improve forecasts. A post-conference workshop on September 15th will focus on modeling and forecasting key business drivers. The document provides information on registration, CPE credits, hotel accommodations, and pricing for the conference and workshop.
The document provides information about a conference on implementing balanced scorecards effectively that will take place from August 23-25, 2010 in Washington DC. The conference will include workshops on the first day covering balanced scorecard fundamentals and using business intelligence to enable strategy-aligned scorecards. Day two will focus on developing key measures and cascading scorecards throughout an organization. Speakers will provide guidance on topics such as change management, strategy mapping, monitoring performance, and motivating employees. Attendees include CEOs, CFOs, and other executives seeking to transform strategy into action using balanced scorecards.
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M136
1. Online Engagement Marketing
Create Sustainable
Customer Engagement
Programs to Build
Long-Term, Dynamic
Customer Relationships
Online Engagement
Marketing January 27–29, 2010
Washington, DC
You Will Learn To: Generate
Increase Consumer Engagement Company-Wide
Create customer experiences that boost positive brand sentiment
Buy-In for Your
Develop a Customer Centric Marketing Approach
Explore different media channels to best attract and interact with Engagement
targeted consumers
Marketing
Utilize Analytics to Evaluate Engagement
Identify measures and metrics used to gauge the effectiveness of your Approach
marketing campaign
Connect Creativity with Engagement
Understand design and creativity as it relates to consumer engagement
In Association with:
www.ASMIweb.com/Engagement 1
www.ASMIweb.com/Engagement
2. Dear Marketing Professional,
It seems that every year, the field of marketing reinvents itself. The impact of technology on the practice has
changed our understanding of audiences and options for successful outreach. Yet, the same question remains:
How do we measure the effectiveness of our advertising and justify budgets? The field of engagement opens the
door for new ways of looking at audiences and advertising efficacy. Engagement in the marketing world lacks a
universal definition, but the American Strategic Management Institute (ASMI) defines it as an emotional connection
to advertising, often precipitated by its context, that yields a measurable positive impact on brand sentiment and
purchase intent.
ASMI designed this Online Marketing Engagement Training as the first step in identifying, designing and
promoting engagement programs and, most importantly, measuring their affect on revenue. The old idea of reach
as a primary measure of audience value is not longer adequate as marketers prove that fragmentation in marketing
audiences elevates segmentation as a key strategy—and now we have a way to measure and manage this concept.
Measuring Impacts on Attitude and Behavior
Certainly, the role of marketing is to positively impact the bottom line of an organization. Yet, most marketing
includes several intermediate outcomes that can predict the future performance of brands. Use this training to
design dashboards that measure affects on both attitude and behavior to better understand the campaign elements
that lead to success.
Understanding the Role of Creative
Testing and Measurement gives us the information we need to make decisions as marketers, but one area of
marketing remains elusive in replication: creativity. While it is not impossible to quantify the impact of design, the
role of creativity is a recognized, but unpredictable, part of marketing. Learn to embrace and communicate the
value of creativity in your marketing efforts, and foster a culture that seeks innovation.
Communicating Engagement as a Primary Strategy
Marketing and Communication Strategy must align with and inform organizational strategic planning, just as other
functions contribute to future success. Developing senior stakeholder buy-in at your organization for engagement
efforts helps your management centralize the role of the customer, a shift necessary for success in the highly-
customized marketplace.
We hope you will join us in January for Online Engagement Marketing, where we will share insights and give
you tools to develop your own innovative engagement programs. Our experts will lead you through the latest
developments in this emerging field and make you a true marketing leader.
Best Regards,
Nicole Cathcart
Vice President of Marketing & Branding
The American Strategic Management Institute
who should attend:
CMOs, VPs, Directors, Managers and Analysts involved in:
Marketing Advertising Promotions
Brand /Product Management & Media Integrated Marketing
Development
2 www.ASMIweb.com/Engagement
3. Online Engagement Marketing
workshop
January 27, 2010
Workshops are designed to be an interactive way for participants to learn the
latest techniques in order to implement them in their workplace. This workshop
provides a platform to learn practical applications of current best practices. Space
in this comprehensive workshop is limited, so be sure to reserve your seat today.
11:30
Workshop Registration and Continental Breakfast
12:00
Marketing ROI 101
A key element to any marketing strategy is determining measures of success. The best way to
assess your marketing campaign is by calculating ROI and utilizing key measures and metrics
to track and report the performance of your marketing efforts. During this workshop, you will
learn to:
Integrate ROI measurements to your marketing efforts
Effectively evaluate, analyze and assess your marketing ROI
Incorporate your marketing measures and metrics into organizational strategies
4:00
Workshop Adjourns
“The reality is that a new age in marketing has arrived,
one in which consumers are more informed than ever and are increasingly
taking brands into their own hands, seeking out relationships -- knowledge-
based, product-based and community-based -- with the companies they
choose to do business with.”
Bill Nussey,
The Rules of Engagement Marketing
top five reasons to attend:
Understand how Create a more Utilize Evaluate Identify
engagement customer-friendly social media engagement with opportunities
marketing boosts online experience channels to reach an online analytics to improve
revenue a larger audience dashboard positive consumer
sentiment
www.ASMIweb.com/Engagement 3
4. day one Online Engagement Marketing
January 28, 2010
8:30 Lunch Break
Conference Registration and Continental Breakfast
1:15
9:00 Link Creativity with Your
Keynote Address: Engagement Strategies
What is Engagement? Understand how creativity contributes to the
In an interactive world, engagement is the new overall quality of your brand
measure of success. In advertising, engagement Communicate the intangible affect of creativity in
can be defined as an emotional connection to a advertising success
brand, one that yields positive brand sentiment Develop a culture that respects and relies
and an increase in purchase intent. During this on creativity
Keynote Address, you will learn to: Karen Grimm
Define and understand engagement Chief Strategy Officer
Siddall, Inc
Develop positive emotional connections with
consumers through engagement initiatives
Design measures to understand engagement’s 2:15
affect on customer acquisition and retention Break & Refreshments
Karen Grimm
Chief Strategy Officer 2:30
Siddall, Inc Understand Contextual Relevancy
Link context to advertising
10:00 Use control groups to measure the affect
Break and Refreshments of placement
Craft creative, interactive and contextually-
10:15 linked campaigns
Utilize a Customer-Centric Approach to Use cascading methods to incorporate measures
Your Website into daily operations and engage employees with
strategic systems
Develop options that put your customer in the
driver’s seat John Rooks
Allow customers to interact with each other with President
user-generated content The Soap Group
Prioritize a positive user experience
Paul Chaney 3:30
Internet Marketing Director Improve and Align Your Brand through
Bizzuka Different Media Channels
Align all marketing channels to brand initiatives
11:15 Create a cohesive brand through consistent
Connect and Communicate through messaging and visuals
Social Media Develop channel-specific approaches that conform
Open dialogue with current and potential to mediums
customers using social networking sites
Use social media as a customer service or public 4:30
relations strategy Day One Adjourns
Identify which social media channels will best reach
your target market
Paul Chaney
Internet Marketing Director
Bizzuka
12:15
4 www.ASMIweb.com/Engagement
5. Online Engagement Marketing
day two
January 29, 2010
8:30 1:15
Continental Breakfast
The ROI of Creativity
Understand the affect of design and creativity in
9:00 success and engagement
Keynote Address: Gain organizational buy-in for investments
The New Online Analytics Dashboard in creativity
A new age of online interactivity means Measure the affect of good design
uncharted territory for measures of success. John Rooks
Websites are now so instrumental to marketing President
strategies that their measures of success have The Soap Group
grown in complexity. In this Keynote Address,
discuss the new online analytics dashboard, and
2:15
learn to: Break & Refreshments
Determine your true online and intermediate
outcomes and what measures capture them 2:30
Develop a dashboard for your unique Customer Service and Engagement
organization Improve customer service to drive engagement
Utilize component metrics that constitute the Use control groups to measure the affect
degree of consumer engagement of placement
Include engagement in customer
service dashboards
10:00 Use social media as a customer service tool
Break and Refreshments
10:15 3:30
Understand the Affect of Engagement Garner Management and Stakeholder
on Brand Sentiment Buy-In for Your Engagement
Develop baseline measures of brand sentiment, Marketing Initiatives
including online and offline audit Utilize dashboards to communicate information
Establish connections between brand sentiment across a wide group of stakeholders
and lead generation Emphasize the importance of engagement
Define brand sentiment for customers and marketing to top decision makers
your market Encourage company-wide commitment to creating
positive engagement opportunities
11:15
Link Purchase Intent with Consumer 4:30
Engagement Day Two Adjourns
Understand the affect of engagement on behavior
and attitude
Develop baseline measures for engagement’s
affect on revenue generation
12:15
Lunch Break
www.ASMIweb.com/Engagement 5
6. Online Engagement Marketing
In House Training
One of the more popular vehicles for accessing the Institute’s educational offerings is the delivery of
on-site trainings and management facilitations. Bringing a training or facilitation in-house gives you
the opportunity to customize a program that addresses your exact challenges and provides a more
personal learning experience, while virtually eliminating travel expenses. Whether you require training
for a small group or for an organizational-wide initiative, the advanced learning methods employed
by the Institute will create an intimate training atmosphere that maximizes knowledge transfer to
enhance the talent within your organization.
CUSTOMIZATION
We realize that not all obstacles can be overcome by applying an “off-the-shelf solution”. While many
training providers will offer you some variation of their standard training, the Institute’s subject matter
experts will work with you and your team to examine your programs and determine your exact areas
of need. The identification of real life examples will create a learning atmosphere that resonates with
participants while at the same time providing immediate return on your training investment. Using
interactive exercises that employ actual projects or scenarios from your organization, instructors
can address specific challenges and align the curriculum of each session to your objectives. While
the majority of on-site trainings are focused on smaller groups, the Institute also has the ability to
accommodate |organizational-wide training initiatives. Utilizing multiple instructors, the Institute has
the capacity to deliver courses to groups of up to 300 participants per day.
AREAS OF EXPERTISE
On-site delivery of single courses, certification programs and entire packages of specialized courses
are available in the following areas:
Strategic Planning Contracting
Performance Measurement Performance Reporting
Project Management Program Evaluation
Lean Six Sigma Administrative Management
Workforce Management Change Management
Budgeting and Forecasting Balanced Scorecard
For more information about in-house training options available to you, please contact Blake
Zach at 202-739-9548 or email him at Blake.Zach@ASMIweb.com.
6 www.ASMIweb.com/Engagement
7. Online Engagement Marketing
Logistics & Registration
Venue and Hotel: Tuition & Group Discounts:
Online Engagement Marketing will be held at The tuition rate for attending the Online
The Performance Institute Conference Center Engagement Marketing is as follows:
in Arlington, VA, just one block east of the Offerings Early Bird Rate* Regular Rate
Courthouse Metro stop on the Orange Line. A
public parking garage is located just inside of the Conference $1099 $1199
building for $10/day. Workshop -- $299
The Performance Institute Conference Center *For the Early Bird Rate, register by
1515 N. Courthouse Road, Sixth Floor December 1, 2009.
Arlington, VA 22201
For information on group discounts, contact
877-992-9522
Blake Humble at 858-866-9352 or email him at
Blake.Humble@ASMIweb.com
A limited number of rooms have been reserved
at the Arlington Rosslyn Courtyard by Marriott
at the prevailing rate of $209 until December 27, Cancellation Policy
For live events: ASMI will provide a full refund less $399 administration
2010. Please call the hotel directly and reference fee for cancellations four weeks before the event. If cancellation occurs
code “Engagement Marketing” when making within two weeks prior to conference start date, no refund will be issued.
Registrants who fail to attend and do not cancel prior to the event will be
reservations to get the discounted rate. The hotel charged the entire registration fee.
is conveniently located three blocks from the
All the cancellation requests need to be made online. Your confirmation
Rosslyn Metro station. Please ask the hotel about email contains links to modify or cancel registrations. Please note that the
a complimentary shuttle that is also available for cancellation is not final until you receive a written confirmation.
your convenience. Payment must be secured prior to the conference. If payment is not
received by the conference start date, a method of payment must
Arlington Rosslyn Courtyard by Marriott be presented at the time of registration in order to guarantee your
1533 Clarendon Blvd. participation at the event.
Arlington, VA 22209 Quality Assurance
703-528-2222 or 1-800-321-2211 The American Strategic Management Institute strives to provide you with
the most productive and effective educational experience possible. If
www.courtyardarlingtonrosslyn.com after completing the course you feel there is some way we can improve,
please write your comments on the evaluation form provided upon your
arrival. Should you feel dissatisfied with your learning experience and wish
to request a credit or refund, please submit it in writing no later than 10
business days after the end of the training to:
Exhibiting & Sponsorship The American Strategic Management Institute Corporate Headquarters:
Quality Assurance
805 15th Street, NW, 3rd Floor
To learn more about exhibiting and sponsorships Washington, DC 20005
We will evaluate individual complaints in a context of collective comments
at Online Engagement Marketing please contact from the event.
Blake Humble at 858-866-9352 or email him Note: As speakers are confirmed six months before the event, some
speaker changes or topic changes may occur in the program. The
at Blake.Humble@ASMIweb.com American Strategic Management Institute is not responsible for speaker
changes, but will work to ensure a comparable speaker is located to
participate in the program.
If for any reason The American Strategic Management Institute decides
to cancel this conference The American Strategic Management accepts
no responsibility for covering airfare, hotel or other costs incurred by
registrants, including delegates, sponsors and guests.
Discounts
All ‘Early Bird’ Discounts must require payment at time of registration and
before the cut-off date in order to receive any discount.
Any discounts offered whether by ASMI (including team discounts) must
also require payment at the time of registration.
All discount offers cannot be combined with any other offer.
Discounts cannot be applied retroactively
www.ASMIweb.com/Engagement 7
8. Online Engagement Marketing
Logistics & Registration
to register
Call Fax this Form to Visit
877-992-9522 866-234-0680 www.ASMIweb.com/Engagement
Registration Form
Yes! Register me for Online Engagement Marketing
Yes! Register me for the Pre-Conference Workshop
Please call me. I am interested in a special Group Discount for my team
Delegate Information
Name Title
Organization Dept.
Address
City State Zip
Telephone Fax
Email
Payment Information
Check Purchase Order / Training Form Credit Card
Credit Card Number Expiration Date Verification no.
Name on Card Billing Zip
Please make checks payable to: The Performance Institute
Priority Code: M136-WEB
8 www.ASMIweb.com/Engagement