This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, websites, brand sentiment, and garnering management buy-in for engagement initiatives.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate consumer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, contextual relevancy, brand sentiment, and measuring the impact of engagement.
This document provides information about a Lean Six Sigma Yellow Belt Certification training program. The two-day training will teach participants to [1] apply Six Sigma tools to solve organizational challenges, [2] use the DMAIC process to improve projects and programs, and [3] implement Lean and Six Sigma more efficiently. [2] Attendees will learn techniques to continuously improve processes and complete an organizational improvement project.
The document summarizes an upcoming HR Measures, Metrics and Analytics Summit to be held from January 20-22, 2010 in Arlington, VA. The summit will provide attendees with tools and strategies to measure the effectiveness of HR programs, benchmark organizational effectiveness using metrics and analytics, and identify best practices in HR metrics. Over the three days, attendees will learn how to select metrics to increase workforce performance, measure the impact of HR on business outcomes, and design a metrics system to drive innovation. Speakers will address topics such as developing a balanced scorecard and measuring employee engagement and retention.
This document provides information about a three-day training event on budgeting for government agencies. The event features three interactive core courses that will examine leading budget methodologies: 1) Activity-Based Cost Management, 2) Navigating the Budget Process, and 3) Performance-Based Budgeting. Attendees can receive up to 30 CPE credits. Each course will provide practical instruction on an important aspect of budget preparation and execution through presentations and application exercises.
The document describes an upcoming conference called "The Performance Conference 2009" being held from October 6-9, 2009 in Chicago, IL. The conference will feature 12 comprehensive tracks related to performance management, measures, metrics, and business analytics. It will provide executives and professionals tools and strategies for driving organizational performance and profitability, especially in turbulent economic times. Over 3,000 business leaders from various industries and functions are expected to attend the conference.
This document advertises an event planning and project management certification week being held from March 2-6, 2009 in Washington, DC. It will feature two interactive classes on project management for administrative professionals and event planning, design, and implementation. Attendees can earn up to 30 CPE credits. The certification week aims to help administrative professionals develop advanced skills to become indispensable members and managers in their organizations.
The document provides information about the Balanced Scorecard 2010 conference taking place from August 23-25, 2010 in Washington, DC. The conference will focus on communicating Balanced Scorecard performance effectively, defining and implementing strategy, cascading strategy throughout the organization, and identifying next steps after implementation. It includes an agenda with keynote speakers and sessions on topics like developing measures, managing change, and linking performance to financial and business processes. Pre-conference workshops on August 23rd will cover Balanced Scorecard fundamentals and business intelligence fundamentals.
The document provides information about the Balanced Scorecard 2010 conference taking place from August 23-25, 2010 in Arlington, VA. The conference will focus on communicating Balanced Scorecard performance effectively, defining and implementing strategy, cascading strategy throughout the organization, and identifying next steps after implementation. Attendees can earn up to 18 CPE credits. Pre-conference workshops on August 23rd will cover Balanced Scorecard fundamentals and implementing BI to enable a strategy-aligned Balanced Scorecard. Conference sessions over the following two days will address topics such as developing key measures, the learning growth perspective, managing through strategic themes, and the role of leadership in BSC initiatives.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate consumer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, contextual relevancy, brand sentiment, and measuring the impact of engagement.
This document provides information about a Lean Six Sigma Yellow Belt Certification training program. The two-day training will teach participants to [1] apply Six Sigma tools to solve organizational challenges, [2] use the DMAIC process to improve projects and programs, and [3] implement Lean and Six Sigma more efficiently. [2] Attendees will learn techniques to continuously improve processes and complete an organizational improvement project.
The document summarizes an upcoming HR Measures, Metrics and Analytics Summit to be held from January 20-22, 2010 in Arlington, VA. The summit will provide attendees with tools and strategies to measure the effectiveness of HR programs, benchmark organizational effectiveness using metrics and analytics, and identify best practices in HR metrics. Over the three days, attendees will learn how to select metrics to increase workforce performance, measure the impact of HR on business outcomes, and design a metrics system to drive innovation. Speakers will address topics such as developing a balanced scorecard and measuring employee engagement and retention.
This document provides information about a three-day training event on budgeting for government agencies. The event features three interactive core courses that will examine leading budget methodologies: 1) Activity-Based Cost Management, 2) Navigating the Budget Process, and 3) Performance-Based Budgeting. Attendees can receive up to 30 CPE credits. Each course will provide practical instruction on an important aspect of budget preparation and execution through presentations and application exercises.
The document describes an upcoming conference called "The Performance Conference 2009" being held from October 6-9, 2009 in Chicago, IL. The conference will feature 12 comprehensive tracks related to performance management, measures, metrics, and business analytics. It will provide executives and professionals tools and strategies for driving organizational performance and profitability, especially in turbulent economic times. Over 3,000 business leaders from various industries and functions are expected to attend the conference.
This document advertises an event planning and project management certification week being held from March 2-6, 2009 in Washington, DC. It will feature two interactive classes on project management for administrative professionals and event planning, design, and implementation. Attendees can earn up to 30 CPE credits. The certification week aims to help administrative professionals develop advanced skills to become indispensable members and managers in their organizations.
The document provides information about the Balanced Scorecard 2010 conference taking place from August 23-25, 2010 in Washington, DC. The conference will focus on communicating Balanced Scorecard performance effectively, defining and implementing strategy, cascading strategy throughout the organization, and identifying next steps after implementation. It includes an agenda with keynote speakers and sessions on topics like developing measures, managing change, and linking performance to financial and business processes. Pre-conference workshops on August 23rd will cover Balanced Scorecard fundamentals and business intelligence fundamentals.
The document provides information about the Balanced Scorecard 2010 conference taking place from August 23-25, 2010 in Arlington, VA. The conference will focus on communicating Balanced Scorecard performance effectively, defining and implementing strategy, cascading strategy throughout the organization, and identifying next steps after implementation. Attendees can earn up to 18 CPE credits. Pre-conference workshops on August 23rd will cover Balanced Scorecard fundamentals and implementing BI to enable a strategy-aligned Balanced Scorecard. Conference sessions over the following two days will address topics such as developing key measures, the learning growth perspective, managing through strategic themes, and the role of leadership in BSC initiatives.
This document provides information about the "Budgeting and Forecasting 2010: Restructure Your Forecasting for Improved Reporting" conference, including the agenda, speakers, and logistics. The conference will be held April 19-21, 2010 in San Diego, CA and focus on techniques for improving budgeting and forecasting processes through tools like balanced scorecards, rolling forecasts, and analytics. It will provide attendees with 15 CPE credits and strategies to enhance budget accuracy and organizational performance.
The document advertises a two-day training conference on developing and implementing rolling forecasts to improve financial performance. Attendees will learn how to design effective rolling forecasts that identify key business drivers, trends, and risks to improve forecast accuracy. The training will provide guidance on aligning rolling forecasts with strategic plans and integrating them into the management process. The conference will be held in Washington D.C. on August 5-6, 2009 and offers 13 CPE credits to attendees such as CFOs, VPs of finance, and financial analysts.
This document provides information about a Grants Management Certification Week training event that will take place from May 18-21, 2009 in Washington, DC. The training consists of four interactive courses that will provide 24 CPE credits. Attendees will learn about grant administrative requirements, managing grants and cooperative agreements, cost principles and allowability, and audit requirements for grants. The training also provides information on how to earn the Grants Management Certificate by completing the prerequisite Grants Management for Results training or having relevant experience, and then attending the four certification courses. Sponsorship opportunities are also described for organizations interested in customizing the training for their own staff.
The document announces a Six Sigma Excellence Summit to be held from July 13-15, 2010 in Arlington, VA. The summit will provide training on Lean Six Sigma tools and techniques to streamline processes, identify effective performance measures, and build infrastructure to successfully deploy Six Sigma initiatives. It will include keynote speakers, breakout sessions on various Six Sigma topics, and a pre-conference White Belt certification workshop. Attendees will learn how to eliminate waste, lower costs, garner company-wide support, and effectively manage Six Sigma programs. The goal is to help organizations effectively manage, measure and sustain their Lean Six Sigma efforts.
The document summarizes a two-day strategic alliance conference that will teach attendees how to successfully launch, manage, and evaluate strategic partnerships. The conference will provide best practices for identifying metrics to measure alliance performance, aligning alliances with corporate strategy, and fostering transparency between partner organizations. Speakers will discuss governance methods, communication strategies, and tools for assessing relationship health.
The document provides information about an upcoming HR Measures, Metrics & Analytics Summit to be held from August 30 to September 1, 2010 in Arlington, VA. The summit will teach attendees how to develop and implement HR measures and metrics to drive better organizational efficiency. Attendees will learn how to understand changing HR metrics landscapes, design custom performance measurement frameworks, measure the strategic value of HR investments, and utilize workforce analytics to optimize performance and cost savings. The summit will include keynote speakers, sessions on various metrics and analytics topics, and optional post-conference workshops.
The document provides information about the "Balanced Scorecard 2009" conference, including dates, location, agenda items, speakers, and registration details. The conference aims to teach attendees how to implement balanced scorecards to advance organizational strategy and goals. Over two days and optional workshops, topics will include developing measures, cascading scorecards, leadership, and monitoring performance. Attendees can earn up to 15 CPE credits. The conference will be held in Arlington, VA in December 2009.
The document describes a Lean Six Sigma Yellow Belt certification course that will teach participants to apply Six Sigma tools and the DMAIC process to solve organizational challenges and improve processes. The 2-day course will cover Six Sigma concepts and methods, process mapping, project management, and tools for defining problems, measuring performance, analyzing causes of defects, improving processes, and controlling gains. Attendees will learn techniques to support continuous improvement through team problem solving and complete a work-related project.
This document provides an agenda for the "Budgeting and Forecasting 2010: Restructure Your Forecasting for Improved Reporting" conference held from April 19-21, 2010 in San Diego, CA. The conference aims to help attendees implement cutting-edge tools and rolling forecasts to drive profits through improved budgeting and forecasting. Sessions over the two-day conference will cover topics such as utilizing balanced scorecards, creating accurate forecasts from imprecise data, developing effective budgeting approaches with rolling forecasts, and structuring forecasts to reduce risk and improve stability. A post-conference workshop on April 21st will allow attendees to further apply the tools and strategies covered.
The document summarizes an upcoming conference on budgeting and forecasting that will take place from June 14-16, 2010 in Boston, MA. The conference will provide techniques and tools for improving budgeting and forecasting practices, including implementing balanced scorecard techniques, integrating analytical tools, improving cash flow forecasting, and moving beyond Excel to a web-based budgeting and forecasting approach. Speakers will discuss topics such as establishing solid financial foundations, measuring budget performance, and assessing risk through forecasting.
This document provides information about an upcoming training event titled "Project Leadership" hosted by The Performance Institute. The two-day training will be held on August 9-10, 2010 in Arlington, VA and will provide up to 14 PDU credits. Attendees will learn skills related to effective project leadership, team building, communication, decision-making, change management, and conflict resolution. The training will use interactive exercises and real-world examples. Information is provided about the venue, hotel accommodations, fees, registration, cancellations, and sponsorships.
The document provides information about a two-day training event on customer experience management to be held in Atlanta, Georgia from August 9-10, 2010. The training will teach attendees how to design memorable customer experiences, engage employees, and utilize metrics to measure customer experience. Attendees will learn how to define customer experience intent, understand experience disconnects, and execute and measure experience achievement.
This document provides information about a conference on implementing and advancing strategy using the Balanced Scorecard methodology. The conference will be held on December 8-9, 2009 in Arlington, VA and includes optional pre-conference workshops on December 7. Attendees will learn how to streamline strategic planning, develop strategic initiatives, communicate performance effectively, link measures to employee performance, and identify next steps after implementation. Speakers will address topics like change management strategies, developing key measures and metrics, matching measures to job functions, and cascading the Balanced Scorecard throughout an organization.
The document provides information about the Balanced Scorecard 2009 conference, including dates, location, agenda, sessions, speakers, and registration details. The conference will be held December 8-9, 2009 in Arlington, VA and focuses on implementing balanced scorecards to achieve organizational goals and strategy. Attendees can earn up to 15 CPE credits learning strategies like cascading scorecards, developing key measures, and next steps after implementation. Pre-conference workshops on December 7th cover scorecard fundamentals and business intelligence.
This document provides information about the "Budgeting and Forecasting 2010: Restructure Your Forecasting for Improved Reporting" conference. The conference will be held from April 19-21, 2010 in San Diego, CA and will focus on helping attendees restructure their forecasting for improved reporting through techniques like implementing balanced scorecards, developing accurate forecasts from imprecise data, and transitioning to rolling forecasts. The document provides an agenda for the three days of sessions, speakers, and information on logistics like registration, fees, hotel accommodations, and CPE credits.
The document provides information about the Balanced Scorecard 2009 conference, including the dates, location, schedule, speakers, and topics. The two-day conference in Arlington, VA will focus on helping attendees define, implement, and advance organizational strategy using the Balanced Scorecard methodology. Speakers will cover topics such as change management strategies, developing key performance measures and metrics, cascading the Balanced Scorecard throughout the organization, and next steps after implementation. The pre-conference workshops on December 7th will focus on Balanced Scorecard fundamentals and implementing business intelligence to support a strategy-aligned scorecard.
The document provides information about a conference on implementing balanced scorecards effectively that will take place from August 23-25, 2010 in Washington DC. The conference will include workshops on the first day covering balanced scorecard fundamentals and using business intelligence to enable strategy-aligned scorecards. Day two will focus on developing key measures and cascading scorecards throughout an organization. Speakers will provide guidance on topics such as change management, strategy mapping, monitoring performance, and motivating employees. Attendees include CEOs, CFOs, and other executives seeking to transform strategy into action using balanced scorecards.
This document provides information about an upcoming training event titled "Project Leadership" hosted by The Performance Institute. The two-day training will be held on August 9-10, 2010 in Arlington, VA and will provide up to 14 PDU credits. Attendees will learn skills related to effective project leadership, team building, communication, decision-making, change management, and conflict resolution. The training will use interactive exercises and real-world examples. Information is provided about the venue, hotel accommodations, registration fees, payment, cancellations, and contact information.
This document provides an agenda for the "Budgeting and Forecasting 2010: Restructure Your Forecasting for Improved Reporting" conference held from April 19-21, 2010 in San Diego, CA. The conference will focus on tools and techniques for improving budgeting and forecasting processes, including implementing balanced scorecards, integrating analytical tools, improving cash flow forecasting, and transitioning to rolling forecasts. Speakers will discuss topics such as measuring factors that drive return on investment in budgeting/forecasting systems, employing balanced scorecards for increased transparency and accuracy, and identifying better cash flow drivers. Attendedees will learn how to create accurate forecasts with imperfect data, set budget priorities, and streamline forecasting processes.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Arlington, VA and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement. The conference includes keynote speeches, workshops, and sessions on topics such as social media, websites, brand sentiment, and measuring the impact of engagement.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate consumer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, contextual relevancy, brand sentiment, and measuring the impact of engagement.
This document provides information about an online conference on engagement marketing taking place from January 27-29, 2010 in Washington, DC. The conference will teach attendees how to generate company-wide buy-in for engagement marketing, utilize different media channels to interact with consumers, evaluate engagement using analytics, and connect creativity with engagement strategies. Key topics that will be covered include developing customer-centric marketing approaches, measuring the impact of marketing on attitudes and behaviors, and understanding the role of creativity in marketing.
This document provides information about the "Budgeting and Forecasting 2010: Restructure Your Forecasting for Improved Reporting" conference, including the agenda, speakers, and logistics. The conference will be held April 19-21, 2010 in San Diego, CA and focus on techniques for improving budgeting and forecasting processes through tools like balanced scorecards, rolling forecasts, and analytics. It will provide attendees with 15 CPE credits and strategies to enhance budget accuracy and organizational performance.
The document advertises a two-day training conference on developing and implementing rolling forecasts to improve financial performance. Attendees will learn how to design effective rolling forecasts that identify key business drivers, trends, and risks to improve forecast accuracy. The training will provide guidance on aligning rolling forecasts with strategic plans and integrating them into the management process. The conference will be held in Washington D.C. on August 5-6, 2009 and offers 13 CPE credits to attendees such as CFOs, VPs of finance, and financial analysts.
This document provides information about a Grants Management Certification Week training event that will take place from May 18-21, 2009 in Washington, DC. The training consists of four interactive courses that will provide 24 CPE credits. Attendees will learn about grant administrative requirements, managing grants and cooperative agreements, cost principles and allowability, and audit requirements for grants. The training also provides information on how to earn the Grants Management Certificate by completing the prerequisite Grants Management for Results training or having relevant experience, and then attending the four certification courses. Sponsorship opportunities are also described for organizations interested in customizing the training for their own staff.
The document announces a Six Sigma Excellence Summit to be held from July 13-15, 2010 in Arlington, VA. The summit will provide training on Lean Six Sigma tools and techniques to streamline processes, identify effective performance measures, and build infrastructure to successfully deploy Six Sigma initiatives. It will include keynote speakers, breakout sessions on various Six Sigma topics, and a pre-conference White Belt certification workshop. Attendees will learn how to eliminate waste, lower costs, garner company-wide support, and effectively manage Six Sigma programs. The goal is to help organizations effectively manage, measure and sustain their Lean Six Sigma efforts.
The document summarizes a two-day strategic alliance conference that will teach attendees how to successfully launch, manage, and evaluate strategic partnerships. The conference will provide best practices for identifying metrics to measure alliance performance, aligning alliances with corporate strategy, and fostering transparency between partner organizations. Speakers will discuss governance methods, communication strategies, and tools for assessing relationship health.
The document provides information about an upcoming HR Measures, Metrics & Analytics Summit to be held from August 30 to September 1, 2010 in Arlington, VA. The summit will teach attendees how to develop and implement HR measures and metrics to drive better organizational efficiency. Attendees will learn how to understand changing HR metrics landscapes, design custom performance measurement frameworks, measure the strategic value of HR investments, and utilize workforce analytics to optimize performance and cost savings. The summit will include keynote speakers, sessions on various metrics and analytics topics, and optional post-conference workshops.
The document provides information about the "Balanced Scorecard 2009" conference, including dates, location, agenda items, speakers, and registration details. The conference aims to teach attendees how to implement balanced scorecards to advance organizational strategy and goals. Over two days and optional workshops, topics will include developing measures, cascading scorecards, leadership, and monitoring performance. Attendees can earn up to 15 CPE credits. The conference will be held in Arlington, VA in December 2009.
The document describes a Lean Six Sigma Yellow Belt certification course that will teach participants to apply Six Sigma tools and the DMAIC process to solve organizational challenges and improve processes. The 2-day course will cover Six Sigma concepts and methods, process mapping, project management, and tools for defining problems, measuring performance, analyzing causes of defects, improving processes, and controlling gains. Attendees will learn techniques to support continuous improvement through team problem solving and complete a work-related project.
This document provides an agenda for the "Budgeting and Forecasting 2010: Restructure Your Forecasting for Improved Reporting" conference held from April 19-21, 2010 in San Diego, CA. The conference aims to help attendees implement cutting-edge tools and rolling forecasts to drive profits through improved budgeting and forecasting. Sessions over the two-day conference will cover topics such as utilizing balanced scorecards, creating accurate forecasts from imprecise data, developing effective budgeting approaches with rolling forecasts, and structuring forecasts to reduce risk and improve stability. A post-conference workshop on April 21st will allow attendees to further apply the tools and strategies covered.
The document summarizes an upcoming conference on budgeting and forecasting that will take place from June 14-16, 2010 in Boston, MA. The conference will provide techniques and tools for improving budgeting and forecasting practices, including implementing balanced scorecard techniques, integrating analytical tools, improving cash flow forecasting, and moving beyond Excel to a web-based budgeting and forecasting approach. Speakers will discuss topics such as establishing solid financial foundations, measuring budget performance, and assessing risk through forecasting.
This document provides information about an upcoming training event titled "Project Leadership" hosted by The Performance Institute. The two-day training will be held on August 9-10, 2010 in Arlington, VA and will provide up to 14 PDU credits. Attendees will learn skills related to effective project leadership, team building, communication, decision-making, change management, and conflict resolution. The training will use interactive exercises and real-world examples. Information is provided about the venue, hotel accommodations, fees, registration, cancellations, and sponsorships.
The document provides information about a two-day training event on customer experience management to be held in Atlanta, Georgia from August 9-10, 2010. The training will teach attendees how to design memorable customer experiences, engage employees, and utilize metrics to measure customer experience. Attendees will learn how to define customer experience intent, understand experience disconnects, and execute and measure experience achievement.
This document provides information about a conference on implementing and advancing strategy using the Balanced Scorecard methodology. The conference will be held on December 8-9, 2009 in Arlington, VA and includes optional pre-conference workshops on December 7. Attendees will learn how to streamline strategic planning, develop strategic initiatives, communicate performance effectively, link measures to employee performance, and identify next steps after implementation. Speakers will address topics like change management strategies, developing key measures and metrics, matching measures to job functions, and cascading the Balanced Scorecard throughout an organization.
The document provides information about the Balanced Scorecard 2009 conference, including dates, location, agenda, sessions, speakers, and registration details. The conference will be held December 8-9, 2009 in Arlington, VA and focuses on implementing balanced scorecards to achieve organizational goals and strategy. Attendees can earn up to 15 CPE credits learning strategies like cascading scorecards, developing key measures, and next steps after implementation. Pre-conference workshops on December 7th cover scorecard fundamentals and business intelligence.
This document provides information about the "Budgeting and Forecasting 2010: Restructure Your Forecasting for Improved Reporting" conference. The conference will be held from April 19-21, 2010 in San Diego, CA and will focus on helping attendees restructure their forecasting for improved reporting through techniques like implementing balanced scorecards, developing accurate forecasts from imprecise data, and transitioning to rolling forecasts. The document provides an agenda for the three days of sessions, speakers, and information on logistics like registration, fees, hotel accommodations, and CPE credits.
The document provides information about the Balanced Scorecard 2009 conference, including the dates, location, schedule, speakers, and topics. The two-day conference in Arlington, VA will focus on helping attendees define, implement, and advance organizational strategy using the Balanced Scorecard methodology. Speakers will cover topics such as change management strategies, developing key performance measures and metrics, cascading the Balanced Scorecard throughout the organization, and next steps after implementation. The pre-conference workshops on December 7th will focus on Balanced Scorecard fundamentals and implementing business intelligence to support a strategy-aligned scorecard.
The document provides information about a conference on implementing balanced scorecards effectively that will take place from August 23-25, 2010 in Washington DC. The conference will include workshops on the first day covering balanced scorecard fundamentals and using business intelligence to enable strategy-aligned scorecards. Day two will focus on developing key measures and cascading scorecards throughout an organization. Speakers will provide guidance on topics such as change management, strategy mapping, monitoring performance, and motivating employees. Attendees include CEOs, CFOs, and other executives seeking to transform strategy into action using balanced scorecards.
This document provides information about an upcoming training event titled "Project Leadership" hosted by The Performance Institute. The two-day training will be held on August 9-10, 2010 in Arlington, VA and will provide up to 14 PDU credits. Attendees will learn skills related to effective project leadership, team building, communication, decision-making, change management, and conflict resolution. The training will use interactive exercises and real-world examples. Information is provided about the venue, hotel accommodations, registration fees, payment, cancellations, and contact information.
This document provides an agenda for the "Budgeting and Forecasting 2010: Restructure Your Forecasting for Improved Reporting" conference held from April 19-21, 2010 in San Diego, CA. The conference will focus on tools and techniques for improving budgeting and forecasting processes, including implementing balanced scorecards, integrating analytical tools, improving cash flow forecasting, and transitioning to rolling forecasts. Speakers will discuss topics such as measuring factors that drive return on investment in budgeting/forecasting systems, employing balanced scorecards for increased transparency and accuracy, and identifying better cash flow drivers. Attendedees will learn how to create accurate forecasts with imperfect data, set budget priorities, and streamline forecasting processes.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Arlington, VA and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement. The conference includes keynote speeches, workshops, and sessions on topics such as social media, websites, brand sentiment, and measuring the impact of engagement.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate consumer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, contextual relevancy, brand sentiment, and measuring the impact of engagement.
This document provides information about an online conference on engagement marketing taking place from January 27-29, 2010 in Washington, DC. The conference will teach attendees how to generate company-wide buy-in for engagement marketing, utilize different media channels to interact with consumers, evaluate engagement using analytics, and connect creativity with engagement strategies. Key topics that will be covered include developing customer-centric marketing approaches, measuring the impact of marketing on attitudes and behaviors, and understanding the role of creativity in marketing.
The document provides information about an upcoming conference on online engagement marketing to be held from January 27-29, 2010 in Washington, DC. The conference will provide workshops and sessions to teach attendees how to generate customer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. Attendees will learn how to increase consumer engagement, create positive brand sentiment, and identify measures to gauge marketing campaign effectiveness.
This document provides information about an upcoming conference on online engagement marketing. The conference will teach attendees how to generate company-wide buy-in for engagement marketing, utilize different media channels to interact with consumers, evaluate engagement using analytics, and connect creativity to engagement strategies. Key topics will include measuring the impact of marketing on attitudes and behavior, understanding the role of creativity, and communicating engagement as a primary strategy. Attendees will include those in marketing, advertising, promotions, brand management, and integrated marketing.
The document provides information about the "Online Engagement Marketing" conference to be held from January 27-29, 2010 in Washington, DC. The conference will provide training on generating customer engagement, developing customer-centric marketing approaches, utilizing analytics to evaluate engagement, and connecting creativity with engagement. Attendees will learn how to increase consumer engagement, create positive brand sentiment, develop engagement marketing strategies, and measure engagement effectiveness. The conference includes keynote speakers, workshops, and sessions on various engagement topics over the course of two and a half days.
This document provides information about an online marketing ROI conference taking place on June 15-16, 2009 in Washington DC. The conference will focus on helping attendees understand ROI and how to maximize their online marketing spend. Over the two days, sessions will cover topics such as online marketing in an economic downturn, search engine optimization, developing measures and metrics for digital marketing, and email marketing strategies. An optional post-conference workshop on June 17th will discuss making online marketing work with limited budgets.
The document provides information about an online marketing ROI conference to be held on June 15-16, 2009 in Washington DC, with an optional post-conference workshop on June 17. The conference will focus on developing measures and metrics to evaluate online marketing success and ROI. Topics will include search engine optimization, email marketing strategies, video/display ads, and lead generation techniques. Attendees will learn how to use analytics to increase profits and advance their brands in the digital marketplace.
BSocial is a social media agency that helps brands establish social media presences and engage with customers. It offers services like social media strategy, community management, advertising, and insights to help brands meet their objectives. BSocial takes a brand's objectives and turns them into an effective social media persona and strategy. It then activates the strategy across social platforms using various services and measures results. BSocial prides itself on its refined process for building successful social brands on time and on budget.
Advertising is an integral part of marketing, and it plays a crucial role in promoting a product or service. In this article, we will explore the characteristics of advertising that make it an effective marketing tool.
Communication
Advertising is a means of communication between businesses and their target audience. Through advertising, businesses can convey information about their products or services, such as their features, benefits, and unique selling proposition (USP).
www.brandonwheelz.com
Measuring Success Key Metrics for Evaluating Your Content Marketing Efforts.pdfSEOHabibi
This guide explores the essential metrics and performance indicators you need to track in order to assess the effectiveness of your content marketing endeavors. From engagement rates to conversion metrics, discover how to gauge the impact of your content and make data-driven decisions for improved results.
Mad Results : Your Search For Digital Marketing Agency Ends Heredeepmadresult
At its core, marketing involves understanding customers' needs and preferences and delivering value to meet those needs. It's about identifying target markets, crafting compelling messages, and effectively communicating with potential customers. It encompasses a spectrum of activities, from product development to promotion, aimed at creating value and fostering relationships with target audiences. Whether you're selling a product, service, or idea, marketing is the bridge that connects you to your audience.
Unlocking Success: A Guide to Influencer Marketing for Small BusinessesIndoAge
In the ever-evolving realm of digital marketing, small businesses are always on the lookout for creative strategies to solidify their presence and engage with their desired audience. One particularly successful approach in recent times is Influencer Marketing for Small Businesses.
8 Types Of Digital Marketing That Help Your Business To Grow | Future Educati...Future Education Magazine
Here are 8 types of digital marketing that help your business to grow: 1. Search Engine Optimization (SEO) 2. Content Marketing 3. Social Media Marketing 4. Pay-Per-Click Advertising (PPC) 5. Email Marketing
Digital marketing can help restaurants communicate with and learn from guests through personalized messages. Developing a content strategy with clear goals in mind is important. Goals may include growing a customer database, increasing sales and foot traffic, or building relationships on social media. Testing strategies in a limited market first allows restaurants to enhance their approach based on results before broader application. Tracking key metrics helps ensure strategies are effective at meeting goals over time.
Are you a startup and planning to apply digital marketing strategies? So, it's essential to know the best digital marketing strategies in 2022 that will work well for your startup.
Let's look at the five most effective digital marketing strategies for startups in 2022.
1.Video marketing
2. Social media marketing
3. Search Engine Optimization (SEO)
4. Search Engine Marketing
5. Influencer Marketing
The Importance of Digital Marketing.pdfShreyas848628
Bangalore Digital Marketing is a full-service digital agency, that excels in expanding online businesses through expert Best digital marketing company in Bangalore.
Optimizing Creative Campaign Management For Maximum Impact - Slideshare.docxYoroflow
Campaign management indicates the planning, execution, tracking, and analysis of marketing initiatives or campaigns aimed at achieving specific business goals.
This document is an image file without any text content. Therefore, I am unable to provide a meaningful summary in 3 sentences or less based on the information given. The document appears to be an image but I cannot determine the subject or essential details of the image from the file itself.
The document discusses five common workplace legal pitfalls and provides strategies to avoid them. It addresses issues related to employee classification, health and safety litigation, equal employment opportunity laws, social media use, and limiting supervisor liability. For each pitfall, it provides tips such as carefully auditing employee classifications, establishing clear expectations and accountability, asking consistency questions during EEO investigations, defining appropriate social media use policies, and conducting harassment training for supervisors.
This document provides information about a two-day conference on applying Lean Six Sigma methodology to improve IT processes and drive business results. The conference will provide an overview of Lean Six Sigma and the DMAIC process, techniques for selecting and managing Six Sigma projects in IT, and case studies on implementing Six Sigma in IT departments. Sessions will also address change management, integrating Six Sigma with ITIL, and migrating from waterfall to lean development models. Attendees can earn up to 18 CPE credits. The conference will be held in Arlington, VA on September 29-30, 2010.
The document discusses a Lean Six Sigma conference for IT professionals to be held from September 27-30, 2010. The conference will provide 18 CPE credits and optional yellow belt certification. Attendees will learn how to apply Lean Six Sigma methodology to improve IT processes and drive business results. They will gain tools to continuously improve work through problem solving. The yellow belt track on September 27-28 will cover Lean Six Sigma concepts and techniques to define, measure, analyze, improve and control processes.
This 3-day course provides comprehensive exam preparation for the Project Management Professional (PMP)® certification exam. Participants will learn the essential terminology, tools, and techniques to navigate the five process groups and nine knowledge areas of the PMBOK® Guide. The course covers key topics like scope, time, cost, quality and risk management, and communication skills. Participants receive a complimentary copy of the PMBOK® Guide and take practice questions and a full-length mock exam to prepare for the real PMP® exam.
The document discusses a Lean Six Sigma conference for IT professionals to be held from September 27-30, 2010. The conference will provide 18 CPE credits and optional yellow belt certification. Attendees will learn how to apply Lean Six Sigma methodology to improve IT processes and drive business results. They will gain tools to continuously improve work through problem solving. The yellow belt track on September 27-28 will cover Lean Six Sigma concepts and techniques to define, measure, analyze, improve and control processes.
This document provides information about a two-day conference on applying Lean Six Sigma methodology to improve IT processes and functions. The conference will provide an overview of Lean Six Sigma and the DMAIC process, discuss specific case studies, and offer a pre-conference certification option. Sessions will address topics such as change management, process transformation, and integrating Six Sigma with other frameworks like ITIL. Attendees will learn techniques for enhancing the quality, efficiency and results of their IT operations through Lean Six Sigma.
This document provides information about a 3-day training course on preparing for the Project Management Professional (PMP) certification exam. The course will cover the key concepts and processes needed to understand the PMP exam, provide sample questions and a practice exam, and help attendees create a personalized study plan. It will be held in Arlington, VA in October 2010. Attendees will learn about the latest PMBOK guide, tips for passing the exam, and how to apply and prepare to take the PMP exam.
This document provides an agenda for a three-day training on implementing a balanced scorecard for government. The training will cover developing a strategy map, identifying key performance measures, building balanced scorecards, setting targets, and creating strategic initiative maps. Attendees will learn best practices for rolling out a balanced scorecard and creating a strategy-focused organization through presentations, exercises and case studies.
This 3-day training event provides government employees with the skills to implement a balanced scorecard performance management system. Attendees will learn how to create strategy maps, develop performance measures, link individual performance plans, and build organizational strategies. The training will cover building scorecards, setting targets, prioritizing initiatives, and communicating results. Attendees can earn 18 continuing education credits, and the training is offered at the Performance Institute in Arlington, VA from October 18-20, 2010.
The document announces an environmental performance summit to be held from June 28-30, 2010 in Arlington, VA. The summit will focus on measuring and improving environmental performance in government through workshops on developing quality performance measures, performance-based budgeting, and selecting the right performance measures for environmental programs. Featured speakers will discuss renewable energy contributions to environmental sustainability and innovations for utilizing performance measures. Attendees include environmental managers, specialists, researchers, and sustainability coordinators.
The document announces an upcoming training event on auditing and evaluating government program performance held from September 27-30, 2010 in Arlington, VA. The event features two interactive courses on performance auditing and program evaluation. Performance auditing focuses on achieving maximum impact through relevant program measures and improving program objectives. Program evaluation teaches how to determine if a program is accomplishing its intended outcomes and how to build an evaluation system. Attendees will learn how to use performance information to drive decision making and capture accurate data to prove government programs are achieving their goals.
The document announces an upcoming training event on auditing and evaluating government program performance held from September 27-30, 2010 in Arlington, VA. The event features two interactive courses on performance auditing and program evaluation, with the goal of helping participants use performance information to drive decision making and prove that government programs are achieving intended outcomes. The performance auditing course will cover creating successful auditing strategies, developing relevant program measures, and learning how to improve program objectives. The program evaluation course will teach how to determine if a program is accomplishing its goals and how to build an evaluation system within an organization.
The document describes two interactive courses on performance auditing and program evaluation taking place from September 27-30, 2010 in Arlington, VA. The performance auditing course will focus on creating strategies to improve performance auditing and developing relevant program measures. The program evaluation course will teach how to determine if a program is achieving its intended outcomes and how to build an evaluation system. The courses will provide techniques for using performance data to drive decision making, assessing risks and vulnerabilities, developing audit objectives, and selecting appropriate data collection and analysis methods. Attendees include government auditors, inspectors general, program managers, and other professionals.
The document discusses a Lean Six Sigma conference for IT professionals to be held from September 27-30, 2010. The conference will provide 18 CPE credits and optional yellow belt certification. Attendees will learn how to apply Lean Six Sigma methodology to improve IT processes and drive business results. They will gain tools to continuously improve work through problem solving. The yellow belt track on September 27-28 will cover Lean Six Sigma concepts and techniques to define, measure, analyze, improve and control processes.
This document provides information about a two-day conference on applying Lean Six Sigma methodology to improve IT processes and functions. The conference will provide an overview of Lean Six Sigma and the DMAIC process, discuss specific case studies, and offer a pre-conference certification option. Sessions will address topics such as change management, process transformation, innovation, and combining Six Sigma with the ITIL framework. Attendees include IT professionals seeking to enhance quality, efficiency and results. CPE credits are offered.
This document provides an agenda and information for the "Budgeting and Forecasting Conference 2010" event being held from September 13-15, 2010 in San Diego, CA. The agenda outlines keynote speeches and sessions on each day that will discuss implementing tools for budgeting and forecasting, utilizing balanced scorecard techniques, developing rolling forecasts, and identifying key business drivers to improve forecasts. A post-conference workshop on September 15th will focus on modeling and forecasting key business drivers. The document provides information on registration, CPE credits, hotel accommodations, and pricing for the conference and workshop.
This document provides information about a 5-day training seminar on project management titled "Project Management for Results". The seminar will be held from October 4-8, 2010 in Arlington, VA and offers 35 PDUs and 30 CPE credits. Over the 5 days, participants will learn about project initiation, planning, execution, closing, tracking projects, using earned value management tools, understanding the project life cycle, developing estimates and schedules, and more. The seminar is aimed at project managers, program managers, procurement managers, IT specialists, and others involved in project management. Attending the seminar will help professionals bring projects from initiation to execution, develop performance measurements, understand factors for improving troubled projects, and prepare
This 3-day training event focuses on project management skills and earned value management. On day one, participants will learn about project initiation, planning, execution and closing. They will also review key project management concepts and terminology. Day two covers defining project requirements, developing a work breakdown structure, scheduling and network diagrams. Day three focuses on resource planning and management, risk planning, and quality planning. The event aims to help participants complete projects on time, within budget and meet customer expectations. It is suitable for project managers, program managers, procurement staff and others.
This document provides information about a 5-day training seminar on project management titled "Project Management for Results". The seminar will be held from October 4-8, 2010 in Arlington, VA and offers 35 PDUs and 30 CPE credits. Over the 5 days, participants will learn about project initiation, planning, execution, closing, tracking projects, using earned value management tools, understanding the project life cycle, developing a work breakdown structure, and other project management skills and methodologies according to the PMBOK. The seminar is aimed at project managers, program managers, procurement managers, IT specialists, and others involved in project management. Attending the seminar will help professionals bring projects from initiation to execution,
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Virtual Leadership and the managing workIruniUshara1
Virtual leadership is a form of leadership in which teams are managed via a remote working environment.
Like traditional leadership roles, virtual leaders focus on motivating employees and helping teams accomplish their goals.
Virtual leadership focuses heavily on improving collaboration through communication, accountability, and transparency
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
1. Online Engagement Marketing
Create Sustainable
Customer Engagement
Programs to Build
Long-Term, Dynamic
Customer Relationships
Online Engagement
Marketing January 27–29, 2010
Washington, DC
You Will Learn To: Generate
Increase Consumer Engagement Company-Wide
Create customer experiences that boost positive brand sentiment
Buy-In for Your
Develop a Customer Centric Marketing Approach
Explore different media channels to best attract and interact with Engagement
targeted consumers
Marketing
Utilize Analytics to Evaluate Engagement
Identify measures and metrics used to gauge the effectiveness of your Approach
marketing campaign
Connect Creativity with Engagement
Understand design and creativity as it relates to consumer engagement
In Association with:
www.ASMIweb.com/Engagement 1
www.ASMIweb.com/Engagement
2. Dear Marketing Professional,
It seems that every year, the field of marketing reinvents itself. The impact of technology on the practice has
changed our understanding of audiences and options for successful outreach. Yet, the same question remains:
How do we measure the effectiveness of our advertising and justify budgets? The field of engagement opens the
door for new ways of looking at audiences and advertising efficacy. Engagement in the marketing world lacks a
universal definition, but the American Strategic Management Institute (ASMI) defines it as an emotional connection
to advertising, often precipitated by its context, that yields a measurable positive impact on brand sentiment and
purchase intent.
ASMI designed this Online Marketing Engagement Training as the first step in identifying, designing and
promoting engagement programs and, most importantly, measuring their affect on revenue. The old idea of reach
as a primary measure of audience value is not longer adequate as marketers prove that fragmentation in marketing
audiences elevates segmentation as a key strategy—and now we have a way to measure and manage this concept.
Measuring Impacts on Attitude and Behavior
Certainly, the role of marketing is to positively impact the bottom line of an organization. Yet, most marketing
includes several intermediate outcomes that can predict the future performance of brands. Use this training to
design dashboards that measure affects on both attitude and behavior to better understand the campaign elements
that lead to success.
Understanding the Role of Creative
Testing and Measurement gives us the information we need to make decisions as marketers, but one area of
marketing remains elusive in replication: creativity. While it is not impossible to quantify the impact of design, the
role of creativity is a recognized, but unpredictable, part of marketing. Learn to embrace and communicate the
value of creativity in your marketing efforts, and foster a culture that seeks innovation.
Communicating Engagement as a Primary Strategy
Marketing and Communication Strategy must align with and inform organizational strategic planning, just as other
functions contribute to future success. Developing senior stakeholder buy-in at your organization for engagement
efforts helps your management centralize the role of the customer, a shift necessary for success in the highly-
customized marketplace.
We hope you will join us in January for Online Engagement Marketing, where we will share insights and give
you tools to develop your own innovative engagement programs. Our experts will lead you through the latest
developments in this emerging field and make you a true marketing leader.
Best Regards,
Nicole Cathcart
Vice President of Marketing & Branding
The American Strategic Management Institute
who should attend:
CMOs, VPs, Directors, Managers and Analysts involved in:
Marketing Advertising Promotions
Brand /Product Management & Media Integrated Marketing
Development
2 www.ASMIweb.com/Engagement
3. Online Engagement Marketing
workshop
January 27, 2010
Workshops are designed to be an interactive way for participants to learn the
latest techniques in order to implement them in their workplace. This workshop
provides a platform to learn practical applications of current best practices. Space
in this comprehensive workshop is limited, so be sure to reserve your seat today.
11:30
Workshop Registration and Continental Breakfast
12:00
Marketing ROI 101
A key element to any marketing strategy is determining measures of success. The best way to
assess your marketing campaign is by calculating ROI and utilizing key measures and metrics
to track and report the performance of your marketing efforts. During this workshop, you will
learn to:
Integrate ROI measurements to your marketing efforts
Effectively evaluate, analyze and assess your marketing ROI
Incorporate your marketing measures and metrics into organizational strategies
4:00
Workshop Adjourns
“The reality is that a new age in marketing has arrived,
one in which consumers are more informed than ever and are increasingly
taking brands into their own hands, seeking out relationships -- knowledge-
based, product-based and community-based -- with the companies they
choose to do business with.”
Bill Nussey,
The Rules of Engagement Marketing
top five reasons to attend:
Understand how Create a more Utilize Evaluate Identify
engagement customer-friendly social media engagement with opportunities
marketing boosts online experience channels to reach an online analytics to improve
revenue a larger audience dashboard positive consumer
sentiment
www.ASMIweb.com/Engagement 3
4. day one Online Engagement Marketing
January 28, 2010
8:30 1:15
Conference Registration and Continental Breakfast
Improve and Align Your Brand through
Different Media Channels
9:00 Align all marketing channels to brand initiatives
Keynote Address: Create a cohesive brand through consistent
messaging and visuals
What is Engagement?
Develop channel-specific approaches that conform
In an interactive world, engagement is the new to mediums
measure of success. In advertising, engagement
can be defined as an emotional connection to a
brand, one that yields positive brand sentiment 2:15
and an increase in purchase intent. During this Break & Refreshments
Keynote Address, you will learn to:
Define and understand engagement 2:30
Develop positive emotional connections with Understand Contextual Relevancy
consumers through engagement initiatives Link context to advertising
Design measures to understand engagement’s Use control groups to measure the affect
affect on customer acquisition and retention of placement
Craft creative, interactive and contextually-
linked campaigns
Use cascading methods to incorporate measures
10:00 into daily operations and engage employees with
Break and Refreshments
strategic systems
10:15
Utilize a Customer-Centric Approach to
3:30
Your Website
Link Creativity with Your
Develop options that put your customer in the
driver’s seat Engagement Strategies
Allow customers to interact with each other with Understand how creativity contributes to the
user-generated content overall quality of your brand
Prioritize a positive user experience Communicate the intangible affect of creativity in
advertising success
Develop a culture that respects and relies
11:15 on creativity
Connect and Communicate through
Social Media
4:00
Open dialogue with current and potential
Day One Adjourns
customers using social networking sites
Use social media as a customer service or public
relations strategy
Identify which social media channels will best reach
your target market
12:00
Lunch Break
4 www.ASMIweb.com/Engagement
5. Online Engagement Marketing
day two
January 29, 2010
8:30 1:15
Continental Breakfast
The ROI of Creativity
Understand the affect of design and creativity in
9:00 success and engagement
Keynote Address: Gain organizational buy-in for investments
The New Online Analytics Dashboard in creativity
A new age of online interactivity means Measure the affect of good design
uncharted territory for measures of success.
Websites are now so instrumental to marketing 2:15
strategies that their measures of success have Break & Refreshments
grown in complexity. In this Keynote Address,
discuss the new online analytics dashboard, and 2:30
learn to:
Customer Service and Engagement
Determine your true online and intermediate Improve customer service to drive engagement
outcomes and what measures capture them Use control groups to measure the affect
Develop a dashboard for your unique of placement
organization Include engagement in customer
service dashboards
Utilize component metrics that constitute the
Use social media as a customer service tool
degree of consumer engagement
10:00
Break and Refreshments 3:30
Garner Management and Stakeholder
Buy-In for Your Engagement
10:15 Marketing Initiatives
Understand the Affect of Engagement Utilize dashboards to communicate information
on Brand Sentiment across a wide group of stakeholders
Develop baseline measures of brand sentiment, Emphasize the importance of engagement
including online and offline audit marketing to top decision makers
Establish connections between brand sentiment Encourage company-wide commitment to creating
and lead generation positive engagement opportunities
Define brand sentiment for customers and
your market
4:00
Day Two Adjourns
11:15
Link Purchase Intent with Consumer
Engagement
Understand the affect of engagement on behavior
and attitude
Develop baseline measures for engagement’s
affect on revenue generation
12:00
Lunch Break
www.ASMIweb.com/Engagement 5
6. Online Engagement Marketing
In House Training
One of the more popular vehicles for accessing the Institute’s educational offerings is the delivery of
on-site trainings and management facilitations. Bringing a training or facilitation in-house gives you
the opportunity to customize a program that addresses your exact challenges and provides a more
personal learning experience, while virtually eliminating travel expenses. Whether you require training
for a small group or for an organizational-wide initiative, the advanced learning methods employed
by the Institute will create an intimate training atmosphere that maximizes knowledge transfer to
enhance the talent within your organization.
CUSTOMIZATION
We realize that not all obstacles can be overcome by applying an “off-the-shelf solution”. While many
training providers will offer you some variation of their standard training, the Institute’s subject matter
experts will work with you and your team to examine your programs and determine your exact areas
of need. The identification of real life examples will create a learning atmosphere that resonates with
participants while at the same time providing immediate return on your training investment. Using
interactive exercises that employ actual projects or scenarios from your organization, instructors
can address specific challenges and align the curriculum of each session to your objectives. While
the majority of on-site trainings are focused on smaller groups, the Institute also has the ability to
accommodate |organizational-wide training initiatives. Utilizing multiple instructors, the Institute has
the capacity to deliver courses to groups of up to 300 participants per day.
AREAS OF EXPERTISE
On-site delivery of single courses, certification programs and entire packages of specialized courses
are available in the following areas:
Strategic Planning Contracting
Performance Measurement Performance Reporting
Project Management Program Evaluation
Lean Six Sigma Administrative Management
Workforce Management Change Management
Budgeting and Forecasting Balanced Scorecard
For more information about in-house training options available to you, please contact Jennifer
Mueller at 202-739-9619 or email her at Jennifer.Mueller@PerformanceInstutite.org
6 www.ASMIweb.com/Engagement
7. Online Engagement Marketing
Logistics & Registration
Venue and Hotel: Tuition & Group Discounts:
Online Engagement Marketing will be held at The tuition rate for attending the Online
The Performance Institute Conference Center Engagement Marketing is as follows:
in Arlington, VA, just one block east of the Offerings Early Bird Rate* Regular Rate
Courthouse Metro stop on the Orange Line. A
public parking garage is located just inside of the Conference $1099 $1199
building for $10/day. Workshop -- $299
The Performance Institute Conference Center *For the Early Bird Rate, register by
1515 N. Courthouse Road, Sixth Floor December 1, 2009.
Arlington, VA 22201
For information on group discounts, contact
877-992-9522
Blake Humble at 858-866-9352 or email him at
Blake.Humble@ASMIweb.com
A limited number of rooms have been reserved
at the Arlington Rosslyn Courtyard by Marriott
at the prevailing rate of $209 until December 27, Cancellation Policy
For live events: ASMI will provide a full refund less $399 administration
2010. Please call the hotel directly and reference fee for cancellations four weeks before the event. If cancellation occurs
code “Engagement Marketing” when making within two weeks prior to conference start date, no refund will be issued.
Registrants who fail to attend and do not cancel prior to the event will be
reservations to get the discounted rate. The hotel charged the entire registration fee.
is conveniently located three blocks from the
All the cancellation requests need to be made online. Your confirmation
Rosslyn Metro station. Please ask the hotel about email contains links to modify or cancel registrations. Please note that the
a complimentary shuttle that is also available for cancellation is not final until you receive a written confirmation.
your convenience. Payment must be secured prior to the conference. If payment is not
received by the conference start date, a method of payment must
Arlington Rosslyn Courtyard by Marriott be presented at the time of registration in order to guarantee your
1533 Clarendon Blvd. participation at the event.
Arlington, VA 22209 Quality Assurance
703-528-2222 or 1-800-321-2211 The American Strategic Management Institute strives to provide you with
the most productive and effective educational experience possible. If
www.courtyardarlingtonrosslyn.com after completing the course you feel there is some way we can improve,
please write your comments on the evaluation form provided upon your
arrival. Should you feel dissatisfied with your learning experience and wish
to request a credit or refund, please submit it in writing no later than 10
business days after the end of the training to:
Exhibiting & Sponsorship The American Strategic Management Institute Corporate Headquarters:
Quality Assurance
805 15th Street, NW, 3rd Floor
To learn more about exhibiting and sponsorships Washington, DC 20005
We will evaluate individual complaints in a context of collective comments
at Online Engagement Marketing please contact from the event.
Blake Humble at 858-866-9352 or email him Note: As speakers are confirmed six months before the event, some
speaker changes or topic changes may occur in the program. The
at Blake.Humble@ASMIweb.com American Strategic Management Institute is not responsible for speaker
changes, but will work to ensure a comparable speaker is located to
participate in the program.
If for any reason The American Strategic Management Institute decides
to cancel this conference The American Strategic Management accepts
no responsibility for covering airfare, hotel or other costs incurred by
registrants, including delegates, sponsors and guests.
Discounts
All ‘Early Bird’ Discounts must require payment at time of registration and
before the cut-off date in order to receive any discount.
Any discounts offered whether by ASMI (including team discounts) must
also require payment at the time of registration.
All discount offers cannot be combined with any other offer.
Discounts cannot be applied retroactively
www.ASMIweb.com/Engagement 7
8. Online Engagement Marketing
Logistics & Registration
to register
Call Fax this Form to Visit
877-992-9522 866-234-0680 www.ASMIweb.com/Engagement
Registration Form
Yes! Register me for Online Engagement Marketing
Yes! Register me for the Pre-Conference Workshop
Please call me. I am interested in a special Group Discount for my team
Delegate Information
Name Title
Organization Dept.
Address
City State Zip
Telephone Fax
Email
Payment Information
Check Purchase Order / Training Form Credit Card
Credit Card Number Expiration Date Verification no.
Name on Card Billing Zip
Please make checks payable to: The Performance Institute
Priority Code: M136-WEB
8 www.ASMIweb.com/Engagement