This document outlines 7 potential advertising ideas for Lynx deodorant. Idea 1 involves stop motion animation of blue tack transforming into human figures. Idea 2 uses black humor, showing a man revived after being sprayed with Lynx after being hit by a car. Idea 3 parodies teenagers talking about using Lynx. Idea 4 features Morgan Freeman narrating about Lynx providing long-lasting protection. Idea 5 relies on sex appeal by showing people's clothes disappearing after Lynx is sprayed. Idea 6 depicts a giant person sweating which causes rain, stopped by using a huge Lynx spray can. Idea 7 parodies a relay race where participants pass a Lynx can instead of a baton. Each idea lists strengths, weaknesses

1. Idea 1- Animated (Claymation)
Stop motion blue tack animation, blue tack starts as a little ball and
then turns into a man. The blue tack man gets out of bed and walks
to the lynx can and sprays it; which turns it into a human. Then the
guy sees another piece of blue tack and sprays that, transforming
that into a woman.
- Ethos
- Humour
- Surreal
- Series
Strengths:
- Unique.
- Doable, meaning I am able to perform this idea.
- Could be funny.
- Has high potential to be a good advertisement.
Weaknesses:
- Finding actors willing to do the role.
- Easy to mess up.
- Time consuming.
- Difficult to do because of continuity.
Slogan- Feeling BLUE? Get in
TACKed
Opportunities:
- I have all materials needed.
- Experience with stop motion.
- Experience with sculpting blue tack.
- Location is reachable.
Threats:
- Finding actors willing to do the role.
- Time consuming.

2. Idea 2- Black Humour
Guy gets hit by a car and dies, everyone is in shock. A woman comes running
through the crowd and sprays the guy with lynx and he comes back to life. At
the end guy narrates “lynx, come to life”.
- Pathos
- Shock
- Humour
- Surreal
Slogan: Come to life
- Stand alone
Strengths:
- Has that unrealistic humour that is eye catching to the
audience.
- Has potential to be funny.
- The idea is doable.
- Could be done relatively fast.
- Very strong shock
Weaknesses:
- Doing the scene with the car.
- Getting the props.
- Making the transition between realistic and unrealistic
funny.
- Needs quite a few actors.
- May portray negativity towards brand or company
Opportunities:
- Location would be easy to find.
- Could be cheap.
- Doesn‟t need too many props.
Threats:
- Getting the main props might be hard.
- Getting enough actors.
- Trying to reduce the negativity being
portrayed from the death.
- Doing the scene when the guy gets hit
by a car.

3. Idea 3- Parody
Three teenagers are sitting on a wall and one says „I‟m gonna go meet one of
my links‟, he goes home and starts talking to his lynx can. „Hey baby, I want
you all over my body‟, then his mum walks into the room.
- Pathos
- Humour
- Parody
- Series
Strengths:
- Really easy to perform.
- Doesn‟t need a big cast.
- Doesn‟t take a lot of time.
- Cheap props.
- Very few props.
- Could be funny.
- Simplistic.
- Realistic but unlikely; which work well together
to make adverts seem more interesting
Weaknesses:
- Doesn‟t appeal to all people.
- It might not be an effective advertisement.
- It might give off the wrong impression.
Opportunities:
- Quick.
- Effective.
- Small cast.
- Easy to do.
- Simplistic.
Threats
- Small target audience.
- This parody may not be known enough.
- It could easily give off the wrong impression.
- Older people might not understand the use of
slang.

4. Idea 4- Ethos
Morgan Freeman narrating: „on the road to being successful, one must protect their self from all
trines. Lynx attract with extra long protection.‟ that is said whilst it‟s a split screen shot of a
guy and a girl waking up, going to the bathroom and spraying deodorant. After that a shot
of Morgan Freeman will appear at the end.
- Ethos
- Logos
- Parody
- Realistic
- Stand alone
Strengths:
- Includes an appealing celebrity.
- Uses weasel words.
- Has a small use of logos.
- Easy to do.
- Barely any props.
Weaknesses:
- The target audience is unclear due to
the celebrity used.
- Might not seem unisex.
- Could give off the wrong impressions.
-Doesn‟t have enough content.
- Might not be very eye catching.
Opportunities:
- Quick and easy to produce
- Props are cheap
- Attracts more people because it uses a
celebrity.
- Simplistic.
Threats:
- Getting Morgan Freeman.
- Might not seem unisex.
- Could give off the wrong impressions.
- Might be too short.
- Doesn‟t have enough content.

5. Idea 5- Sex Appeal
Factories spray Lynx into the air, this makes everyone's clothes disappear (leafs will be
used to stop nudity). At first people start being embarrassed, but after awhile people
start kissing and getting closer to each other.
- Sex Appeal
- Humour
-Unrealistic
- Stand alone
Strengths:
- Sex appeal attracts male audience.
- Unrealistic, this makes it more eye catching.
-Funny, this makes it more memorable.
Weaknesses:
- Huge cast.
- Getting cast that are willing to do the role.
- Advert is more appealing for males than
females.
- Hard to produce without nudity.
- Not cost effective.
Opportunities:
- Eye catching activity.
-Although similar to most lynx ads it is
unique.
Threats:
- More of a masculine advertisement.
- Nudity may occur in some shots.
- Getting cast that are willing to do the
role.
-Some locations will be hard to reach.

6. Idea 6- Surreal
A giant person starts sweating a lot, this makes it seem like its raining for people who are
regular heights. The people who live near the giant person build the guy a huge spray
can and the guy uses it and it stops him from sweating, this makes it sunny.
- Pathos
- Humour
- Surrealism
- Stand alone
Strengths:
- Unique
- Eye catching
- Memorable
- Funny and sad, which plays with your emotions.
Weaknesses:
- Special effects.
- The weather.
- Getting the best cast to fit their roles.
- Getting props.
- Narrative quality.
Opportunities:
- Unique.
-Easily memorable.
Threats:
- Special effects needed to make the person
giant.
- Special effects needed to make the giant
sweat excessively.
- The change in weather.
- Filming whilst its raining.
- Locations.
- Getting props

7. Idea 7- Parody
Relay race on a running track, instead of passing on a baton they pass a lynx can and
spray their selves and carry on running. As the protagonist comes to the finish
line, he gets rugby tackled to the ground by a stampede of attractive women.
- Pathos
- Parody
- Humour
- Sex appeal
- Stand alone
Strengths:
- Unique.
- One location.
- Easy to do.
- Simplistic.
- Its memorable.
Weaknesses:
- Risks of injuring actors in scenes.
- Booking a running track might be
expensive.
-Big cast.
Opportunities:
- Location is reachable
- Idea is quick and easy to film
- The idea is funny which makes it memorable.
- Unique features that makes it different from
other advertisements.
Threats:
- Injuring actors.
- Expenses.
-Getting full cast.