Lynx conducted a focus group to better understand how to market their products to both males and females. The group found that while males respond to the sexy women in Lynx ads, females prefer ads featuring attractive males or more creative concepts. Participants felt humor, creativity like claymation using bluetack, or parody ads could better appeal to both genders compared to the sexual ads. They thought changing to more humorous themes instead of sex could make Lynx more effective at selling to all.