This document contains ideas for advertising Lynx body spray. Idea 1 involves a man and woman being magnetically pulled out of their homes and flying towards each other after spraying Lynx. Idea 2 shows a man sniffing the air and acting like an animal to find a woman who sprayed Lynx. Idea 3 features a nerdy kid whose failed birthday party becomes popular after he sprays Lynx. Idea 4 depicts two dancing robots combining into a larger robot after pressing an "attract" button. Idea 5 takes a documentary approach of scientists observing how Lynx makes objects and people attract. Idea 6 also uses a documentary style to show Lynx cans "mating" and having a baby can after releasing their scents.

1. Advert Ideas
By Lucas Warren

2. Idea 1Synopsis:
A split screen of a man in his bathroom, and a woman in her bathroom, they sprays on lynx, then
suddenly start to get dragged backwards, slowly at first, but then they suddenly fly out of their windows,
down the streets and through trees. And as the man’s flying, women on the street give him seductive
looks. The man and the woman then turn around mid-air, and sees they are flying towards each other.
They collide, the woman landing in his arms, they smile at each other.
Slogan: ‘Get some magnetism’
Target Audience: ‘The Aspirer’ Psychographic
SWOT Analysis
Strengths Weaknesses Opportunity Threats
•Clear metaphor shown
visually.
•Retains the lynx style of
advertising i.e. man and
woman get together at the
end.
•May not compare well to
other ideas?
•I know people who could
play the parts in the advert.
•Appropriate locations
available
•Requires a lot of time for
vfx
•Need breakable glass
which is expensive

3. Idea 2Synopsis:
A man in his house, peaks out from the door and starts sniffing the air like an animal, finds a sent and
begins to run towards the sent. Jumping over obstacles (prams/cars/bushes?) and swings on a rope
swing (trying to be like Tarzan). He finally gets to a house, where he stops to smells the air again, then
sprints towards the house. He gets into a womans room and sees her spraying lynx, she smiles at him
and he smiles back.
Slogan: ‘Unleash you animal magnetism’
Target Audience: ‘The Aspirer’ / ‘The Mainstreamer’ Psychographics
SWOT Analysis
Strengths Weaknesses Opportunity Threats
•Retains the lynx style of
advertising i.e. man and
woman get together at the
end.
•Intertextuality of the film
Tarzan
•Potentially humorous to
audience
•Could condone going into
peoples houses randomly
•I know people who could
play the parts in the
advert.
•Appropriate locations
available
•Not very expensive overall
•Actor may not be able to
jump over the objects /
injured trying

4. Idea 3
Synopsis:
A nerdy kid, waiting alone in his luxury house waiting for people to come to his failed birthday party,
he decides to open the one gift left for him, which is lynx. He sprays himself with the lynx, and
suddenly the door bell rings, he gets up and opens the door to see a huge crowd of people, screaming
and yelling with joy. And the party begins… (cuts to shot of him with lots of girls)
Target Audience: ‘The Aspirer’ Psychographic
SWOT Analysis
Strengths Weaknesses Opportunity Threats
•Retains the lynx style of
advertising i.e. man ends
up with women
•Clear message for product
i.e. use it and get women
•Not directed towards
women as much as the
others
•I know people who could
play the parts in the
advert.
•No obvious location
available
•Could be expensive
•Hard to find a large crowd
for the ad

5. Idea 4
Synopsis:
Two robots (one with a blue tint and the other with a pink tint) are dancing in at a disco, they both
look at each other in a competitive manor. The dance off continues until then they both push a button
on their chests labeled attract, then they suddenly fly towards each other and combine into huge
dancing robot.
Target Audience: ‘The Aspirer’ Psychographic
SWOT Analysis
Strengths Weaknesses Opportunity Threats
•Unusual and fun
•Similar to the Citron robot
advert
•Not an entirely clear
message
•No obvious location
available
•Could be expensive
•Hard to make outfits

6. Idea 5
Synopsis:
Documentary style, Scientists trying to understand how lynx attract makes people get together. They put
lynx on objects and they attract together, and the scientists take notes. Then they put lynx on
volunteers and they attract together and make out.
Target Audience: ‘The Aspirer’ Psychographic
SWOT Analysis
Strengths
Weaknesse
s
Opportunity Threats
•Original and different •Does not fit the lynx style •Editing software available •No obvious location
available
•Could be expensive
•No available cast

7. Idea 6
Synopsis:
Documentary style, of a man looking at a can of lynx through binoculars, narrating its actions.
The man watches as the can (lynx for men can) scurries across the ground looking for its mate,
narrating as it happens, then can then sprays some lynx in the air (the narrator says it releases a
sent), then the mate (a lynx for women can) appear out of the bushes and they huddle together.
(Close up shot of the cans / not doc style) the narrator says the slogan, then a little lynx bullet
appears besides the two cans (like a child)
Target Audience: ‘The Aspirer’ Psychographic
SWOT Analysis
Strengths Weaknesses Opportunity Threats
•Original and different
•Parody of nature docs
•Promotes both male and
female versions of product
as well as bullet
•Does not fit the lynx style
of people getting together
•Some might not get the
reference to nature docs
•Editing software available
•Easy to obtain props
•No obvious location
available
•No available voice actor
•Could be difficult to make
cans move