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Primary research is first hand research, which gives specific results for
a specific targeted audience. This research is done to get more
accurate and reliable results. This allows the company to make a
better product or service suited to the targeted consumers needs or
wants, this makes it more likely that the product or service would be
more successful; which results in increased sales and a greater
profit. Examples of primary research are questionnaires, surveys,
interviews and focus groups. For these examples the company
normally choose people from an audience they have already
targeted, those examples help increase the amount of information
known about what needs to be done to the product. Primary
research is more effective when it after secondary research because
the secondary research narrows the options down.
Secondary research is researching research that has already been
done. This research is less specific and less reliable because the
information used is most likely old and may not be accurate.
Secondary research could either be for free, when the information is
free, the information tends to be rather old. Or you could pay a
company to get the information they have acquired; which would be
a more reliable source because the information would be newer but
may not be very accurate. Examples of secondary research are
using the internet, newspapers, contacting other companies asking
them for information and television. For these examples the
company try reduce the amount of money spent until they are more
certain what they want to advertise. Secondary research usually
comes before primary research.
This is my previous research that I done for a previous unit. Qualitative
data- deals with descriptive data, Qualitative data is usually
descriptive data, which is harder to analyze than quantitative data.
This is stuff like questionnaires, leaflets, reports, articles and other
things that provide data through words. This type of data normally
leads to quantitative data. Qualitative data helps when you are trying
to identify specific areas of a product, because it is a written version
of information it has a visual aspect that may help create the needed
questions. This makes quantitative data easier to tally and create.
Qualitative data is basically just individual written responses to stuff
like questionnaires and surveys, that company's create to find out
more information about their target audience.
This is my previous research that I done for a previous unit.
Quantitative- deals numerical data, quantitative data is easier to
analyse. It is things like tallies, which can be transformed into
graphs, categories and tables of raw data. Qualitative data such as
questionnaires will be tallied to find accurate data needed for
companies. Quantitative data is also faster to write up and analyse.
Quantitative data is easier to analyse, making it clearer what people
think about specific things; which allows the company to make a
better product or service based on the targeted audiences needs