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Types of Research

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Types of Research

  1. 1. Primary research Primary research is first hand research, which gives specific results for a specific targeted audience. This research is done to get more accurate and reliable results. This allows the company to make a better product or service suited to the targeted consumers needs or wants, this makes it more likely that the product or service would be more successful; which results in increased sales and a greater profit. Examples of primary research are questionnaires, surveys, interviews and focus groups. For these examples the company normally choose people from an audience they have already targeted, those examples help increase the amount of information known about what needs to be done to the product. Primary research is more effective when it after secondary research because the secondary research narrows the options down.
  2. 2. Secondary research Secondary research is researching research that has already been done. This research is less specific and less reliable because the information used is most likely old and may not be accurate. Secondary research could either be for free, when the information is free, the information tends to be rather old. Or you could pay a company to get the information they have acquired; which would be a more reliable source because the information would be newer but may not be very accurate. Examples of secondary research are using the internet, newspapers, contacting other companies asking them for information and television. For these examples the company try reduce the amount of money spent until they are more certain what they want to advertise. Secondary research usually comes before primary research.
  3. 3. Qualitative research This is my previous research that I done for a previous unit. Qualitative data- deals with descriptive data, Qualitative data is usually descriptive data, which is harder to analyze than quantitative data. This is stuff like questionnaires, leaflets, reports, articles and other things that provide data through words. This type of data normally leads to quantitative data. Qualitative data helps when you are trying to identify specific areas of a product, because it is a written version of information it has a visual aspect that may help create the needed questions. This makes quantitative data easier to tally and create. Qualitative data is basically just individual written responses to stuff like questionnaires and surveys, that company's create to find out more information about their target audience.
  4. 4. Quantitative research This is my previous research that I done for a previous unit. Quantitative- deals numerical data, quantitative data is easier to analyse. It is things like tallies, which can be transformed into graphs, categories and tables of raw data. Qualitative data such as questionnaires will be tallied to find accurate data needed for companies. Quantitative data is also faster to write up and analyse. Quantitative data is easier to analyse, making it clearer what people think about specific things; which allows the company to make a better product or service based on the targeted audiences needs and wants.
  • saraqureshi96

    Oct. 22, 2014

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