The Right Guard advertisement uses a celebrity, Michael Strahan, an American football player, to appeal to consumers and imply the product is of high quality. By featuring a professional athlete using their product, it suggests Right Guard provides total protection and is good enough for elite athletes, so it is good enough for regular consumers as well. The advertisement also employs humor to market the product.

1. Market research
Competitions advertisements
In the Right Guard total protection advert they
use ethos to sell their product, the celebrity
they use in the advert is Strahan; an American
football player. The use of ethos makes the
advert automatically use snob appeal because of
the fact that a professional American footballer
uses this product it means it is of a higher quality,
so if its good enough for them it is good enough
for you. This advertisement also uses humour
Sure
Old lynx adverts