- The document discusses key financial metrics for measuring marketing performance such as margins, average selling price, fixed and variable costs, contribution per unit, and break-even analysis. - It also covers return on investment metrics like net profit, return on sales, return on investment, payback period, and net present value which are important for evaluating marketing investments and projects. - Finally, it discusses return on marketing investment which measures the contribution from marketing expenditures and profitability analysis techniques for assessing marketing performance.