* Original variable cost per unit is $45
* New variable cost per unit after equipment purchase is $45 - $5 = $40
* Original fixed costs are $43,750
* New fixed costs after equipment purchase are $48,700
* Selling price remains $80 per unit
* Contribution per unit is selling price - variable cost = $80 - $40 = $40
* Break-even point in units = Fixed costs / Contribution per unit
= $48,700 / $40
= 1,218 units
Therefore, the break-even point in units if Splurge Electronics purchases the new equipment is 1,218 units.
To understand the basic concepts of marginal cost and marginal costing.
To understand the difference between the Absorption costing and Marginal Costing.
To learn the practical applications of Marginal costing.
To understand Breakeven charts & Limitation
To understand the basic concepts of marginal cost and marginal costing.
To understand the difference between the Absorption costing and Marginal Costing.
To learn the practical applications of Marginal costing.
To understand Breakeven charts & Limitation
1Break-Even AnalysisMarketers need to understand break.docxaulasnilda
1
Break-Even Analysis
Marketers need to understand break-even
analysis because it helps them choose the
best pricing strategy and make smart
decisions about the short- and long-term
profitability of the product.
This is an analysis that tells you how many
products you need to sell to cover your costs.
Profitability
Profitability Definitions
Revenue the money we take in from sales
Cost the money it costs us to make and sell our product
Profit the money we have left over from our revenue
after we pay all of our costs
Revenue - Costs = Profit
Price the money a consumer pays for one unit of product
the money we take in from one unit of product
Price x Units = Revenue
Revenue/Units = Price
2
Exercise 1
Product
Units Sold in
August
Price per
Unit
Cost per Unit
Bulletin Board 400 $3.00 $1.00
Magnetic White Board 600 $4.00 $3.00
Combination Board 250 $5.00 $3.50
Exercise 1
1. What was Stick-It-Up’s total sales revenue in August?
2. What was Stick-It-Up’s total profit in August?
3. What product contributed the most to sales revenue in August?
What percentage of the sales revenue did it contribute?
4. What product contributed the most to profit in August? What
percentage of the profit did it contribute?
5. If sales of magnetic white boards went up by 20%, how much
more would it contribute to sales revenue? To profits?
6. Suppose that increasing sales of magnetic white boards by 20%
would cost the company $500 per month in advertising expenses.
Should they spend the $500 per month on additional advertising?
Exercise 1
What was Stick-It-Up’s total revenue in August?
Revenue from:
Bulletin Boards 400 x $3.00 $1,200.00
Magnetic White Boards 600 x $4.00 $2,400.00
Combination Boards 250 x $5.00 $1,250.00
Total Revenue $4,850.00
Product
Units Sold in
August
Price per
Unit
Cost per Unit
Bulletin Board 400 $3.00 $1.00
Magnetic White Board 600 $4.00 $3.00
Combination Board 250 $5.00 $3.50
3
Exercise 1
What was Stick-It-Up’s total profit in August?
Cost of:
Bulletin Boards 400 x $1.00 $400.00
Magnetic White Boards 600 x $3.00 $1,800.00
Combination Boards 250 x $3.50 $875.00
Total Cost $3,075.00
Profit = Total Revenue - Total Cost = $4,850 - $3,075 = $1,775
Product
Units Sold in
August
Price per
Unit
Cost per Unit
Bulletin Board 400 $3.00 $1.00
Magnetic White Board 600 $4.00 $3.00
Combination Board 250 $5.00 $3.50
Exercise 1
What was Stick-It-Up’s total profit in August?
Profit on:
Bulletin Boards 400 x ($3.00-$1.00) $800.00
Magnetic White Boards 600 x ($4.00-$3.00) $600.00
Combination Boards 250 x ($5.00-$3.50) $375.00
Total Profit $1,775.00
Product
Units Sold in
August
Price per
Unit
Cost per Unit
Bulletin Board 400 $3.00 $1.00
Magnetic White Board 600 $4.00 $3.00
Combination Board 250 $5.00 $3.50
Exercise 1
What product contributed the most to revenue in August? What
percentage did it contribute?
Bulletin Boards $1,200.00
Magnetic White Boards $2,400 ...
A manager should always reject a special order ifThe .docxstelzriedemarla
A manager should always reject a special order if:
The area to the right of the breakeven point and between the total revenue line and the total expense line represents:
The horizontal line intersecting the vertical y-axis at the level of total cost on a CVP graph represents:
The Muffin House produces and sells a variety of muffins. The selling price per dozen is $15, variable costs are $9 per dozen, and total fixed costs are $4,200. How many dozen muffins must The Muffin House sell to breakeven?
Corny and Sweet grows and sells sweet corn at its roadside produce stand. The selling price per dozen is $3.75, variable costs are $1.25 per dozen, and total fixed costs are $750.00. What are breakeven sales in dollars?
Pluto Incorporated provided the following information regarding its single product:
Direct materials used
$240,000
Direct labor incurred
$420,000
Variable manufacturing overhead
$160,000
Fixed manufacturing overhead
$100,000
Variable selling and administrative expenses
$60,000
Fixed selling and administrative expenses
$20,000
The regular selling price for the product is $80. The annual quantity of units produced and sold is 40,000 units (the costs above relate to the 40,000 units production level). The company has excess capacity and regular sales will not be affected by this special order. There was no beginning inventory. What would be the effect on operating income of accepting a special order for 3,500 units at a sale price of $55 per product?
Sky High Seats manufactures seats for airplanes. The company has the capacity to produce 100,000 seats per year, but is currently producing and selling 75,000 seats per year. The following information relates to current production:
Sale price per unit
$400
Variable costs per unit:
$220
Manufacturing
$50
Marketing and administrative
Total fixed costs:
Manufacturing
$750,000
Marketing and administrative
$200,000
If a special sales order is accepted for 7,000 seats at a price of $350 per unit, and fixed costs remain unchanged, how would operating income be affected? (NOTE: Assume regular sales are not affected by the special order.)
The effect of a plant closing on employee morale is an example of which of the following?
If total fixed costs are $455,000, the contribution margin per unit is $25.00, and targeted operating income is $25,000, how many units must be sold to breakeven?
In a special sales order decision, incremental fixed costs that will be incurred if the special order is accepted are considered to be:
In a special sales order decision, incremental fixed costs that will be incurred if the special order is accepted are considered to be:
Samson Incorporated provided the following information regarding its only product:
Sale price per unit
$50.00
Direct materials used
$160,000
Direct labor incurred
$185,000
Variable manufacturing overhead
$120,000
Variable selling and administrative expenses
$70,.
come and join AFTERSCHOOOL and change the world of millions of people. Raise your voice for truth, honesty, values and work to change the world - use fair means to become an entrepreneur
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
1Break-Even AnalysisMarketers need to understand break.docxaulasnilda
1
Break-Even Analysis
Marketers need to understand break-even
analysis because it helps them choose the
best pricing strategy and make smart
decisions about the short- and long-term
profitability of the product.
This is an analysis that tells you how many
products you need to sell to cover your costs.
Profitability
Profitability Definitions
Revenue the money we take in from sales
Cost the money it costs us to make and sell our product
Profit the money we have left over from our revenue
after we pay all of our costs
Revenue - Costs = Profit
Price the money a consumer pays for one unit of product
the money we take in from one unit of product
Price x Units = Revenue
Revenue/Units = Price
2
Exercise 1
Product
Units Sold in
August
Price per
Unit
Cost per Unit
Bulletin Board 400 $3.00 $1.00
Magnetic White Board 600 $4.00 $3.00
Combination Board 250 $5.00 $3.50
Exercise 1
1. What was Stick-It-Up’s total sales revenue in August?
2. What was Stick-It-Up’s total profit in August?
3. What product contributed the most to sales revenue in August?
What percentage of the sales revenue did it contribute?
4. What product contributed the most to profit in August? What
percentage of the profit did it contribute?
5. If sales of magnetic white boards went up by 20%, how much
more would it contribute to sales revenue? To profits?
6. Suppose that increasing sales of magnetic white boards by 20%
would cost the company $500 per month in advertising expenses.
Should they spend the $500 per month on additional advertising?
Exercise 1
What was Stick-It-Up’s total revenue in August?
Revenue from:
Bulletin Boards 400 x $3.00 $1,200.00
Magnetic White Boards 600 x $4.00 $2,400.00
Combination Boards 250 x $5.00 $1,250.00
Total Revenue $4,850.00
Product
Units Sold in
August
Price per
Unit
Cost per Unit
Bulletin Board 400 $3.00 $1.00
Magnetic White Board 600 $4.00 $3.00
Combination Board 250 $5.00 $3.50
3
Exercise 1
What was Stick-It-Up’s total profit in August?
Cost of:
Bulletin Boards 400 x $1.00 $400.00
Magnetic White Boards 600 x $3.00 $1,800.00
Combination Boards 250 x $3.50 $875.00
Total Cost $3,075.00
Profit = Total Revenue - Total Cost = $4,850 - $3,075 = $1,775
Product
Units Sold in
August
Price per
Unit
Cost per Unit
Bulletin Board 400 $3.00 $1.00
Magnetic White Board 600 $4.00 $3.00
Combination Board 250 $5.00 $3.50
Exercise 1
What was Stick-It-Up’s total profit in August?
Profit on:
Bulletin Boards 400 x ($3.00-$1.00) $800.00
Magnetic White Boards 600 x ($4.00-$3.00) $600.00
Combination Boards 250 x ($5.00-$3.50) $375.00
Total Profit $1,775.00
Product
Units Sold in
August
Price per
Unit
Cost per Unit
Bulletin Board 400 $3.00 $1.00
Magnetic White Board 600 $4.00 $3.00
Combination Board 250 $5.00 $3.50
Exercise 1
What product contributed the most to revenue in August? What
percentage did it contribute?
Bulletin Boards $1,200.00
Magnetic White Boards $2,400 ...
A manager should always reject a special order ifThe .docxstelzriedemarla
A manager should always reject a special order if:
The area to the right of the breakeven point and between the total revenue line and the total expense line represents:
The horizontal line intersecting the vertical y-axis at the level of total cost on a CVP graph represents:
The Muffin House produces and sells a variety of muffins. The selling price per dozen is $15, variable costs are $9 per dozen, and total fixed costs are $4,200. How many dozen muffins must The Muffin House sell to breakeven?
Corny and Sweet grows and sells sweet corn at its roadside produce stand. The selling price per dozen is $3.75, variable costs are $1.25 per dozen, and total fixed costs are $750.00. What are breakeven sales in dollars?
Pluto Incorporated provided the following information regarding its single product:
Direct materials used
$240,000
Direct labor incurred
$420,000
Variable manufacturing overhead
$160,000
Fixed manufacturing overhead
$100,000
Variable selling and administrative expenses
$60,000
Fixed selling and administrative expenses
$20,000
The regular selling price for the product is $80. The annual quantity of units produced and sold is 40,000 units (the costs above relate to the 40,000 units production level). The company has excess capacity and regular sales will not be affected by this special order. There was no beginning inventory. What would be the effect on operating income of accepting a special order for 3,500 units at a sale price of $55 per product?
Sky High Seats manufactures seats for airplanes. The company has the capacity to produce 100,000 seats per year, but is currently producing and selling 75,000 seats per year. The following information relates to current production:
Sale price per unit
$400
Variable costs per unit:
$220
Manufacturing
$50
Marketing and administrative
Total fixed costs:
Manufacturing
$750,000
Marketing and administrative
$200,000
If a special sales order is accepted for 7,000 seats at a price of $350 per unit, and fixed costs remain unchanged, how would operating income be affected? (NOTE: Assume regular sales are not affected by the special order.)
The effect of a plant closing on employee morale is an example of which of the following?
If total fixed costs are $455,000, the contribution margin per unit is $25.00, and targeted operating income is $25,000, how many units must be sold to breakeven?
In a special sales order decision, incremental fixed costs that will be incurred if the special order is accepted are considered to be:
In a special sales order decision, incremental fixed costs that will be incurred if the special order is accepted are considered to be:
Samson Incorporated provided the following information regarding its only product:
Sale price per unit
$50.00
Direct materials used
$160,000
Direct labor incurred
$185,000
Variable manufacturing overhead
$120,000
Variable selling and administrative expenses
$70,.
come and join AFTERSCHOOOL and change the world of millions of people. Raise your voice for truth, honesty, values and work to change the world - use fair means to become an entrepreneur
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Personal Brand Statement:
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2. Contribution Margin Statement
Sales per unit
- Variable Cost per unit
Contribution per unit
X No. of units
Total Contribution
- Total Fixed Costs
Profit
3. CVP Analysis
Cost-volume-profit (CVP) analysis is the study
of the effects of output volume on revenue
(sales), expenses (costs), and net income (net
profit).
4. 1. The behavior of costs and revenues have been reliably determined and
is linear over the relevant range
2. All costs may be divided into fixed and variable elements.
3. Fixed cost remain constant over the relevant volume range.
4. Variable costs are proportional to volume.
5. Selling prices to be unchanged.
6. Prices of cost factors are to be unchanged.
7. Efficiency and productivity remain unchanged.
8. The analysis either covers a single product or it assumes that a given
sales-mix will be maintained as total volume changes.
9. Revenue and costs are being compared on a common activity base.
10. Changes in beginning and ending inventory levels are insignificant in
amount.
CVP Assumptions
5. Example
Per Unit
Selling price $3.00
Variable cost of each item 2.10
Contribution $ .90
Monthly fixed expenses:
Rent $10,000
Depreciation 20,000
Other fixed expenses 15,000
Total fixed expenses per month $ 45,000
6. Contribution Margin Ratio or Profit
Volume Ratio
• CMR or PV Ratio represents the percentage of
sale available to recover the fixed cost.
• CMR or PV Ratio = Contribution per unit
Selling Price per Unit
,OR,
Total Contribution
Total Sales
7. Example
Per Unit
Selling price $3.00
Variable cost of each item 2.10
Contribution $ .90
Monthly fixed expenses:
Rent $10,000
Depreciation 20,000
Other fixed expenses 15,000
Total fixed expenses per month $ 45,000
Compute the Contribution Margin Ratio.
8. Break Even
The break-even is the level of sales at which
revenue equals expenses and net income is zero.
Sales
- Variable expenses
- Fixed expenses
Zero net income (break-even point)
10. Break Even Point (BEP)
• Break Even Point is the ‘no. of units to be
sold to achieve no profit no loss’.
BEP = Total Fixed Costs / Contribution per unit
11. Break Even Sales (BES)
• Break Even Sales is the ‘amount of sales in
rupees required to achieve the no profit no
loss’
Break Even Sales = Total Fixed Cost / CMR
12. Example
Per Unit
Selling price $3.00
Variable cost of each item 2.10
Contribution $ .90
Monthly fixed expenses:
Rent $10,000
Depreciation 20,000
Other fixed expenses 15,000
Total fixed expenses per month $ 45,000
Compute the BEP and BES.
13. Margin of Safety
• The excess of actual sales revenue over the
break even sales revenue.
• It represents the ‘how much sales the
company can lose before it incurs a loss’.
• It is the cushion available.
Margin of safety (in Rs.)= Actual Sales – BES
14. Example
Per Unit
Selling price $3.00
Variable cost of each item 2.10
Contribution $ .90
Monthly fixed expenses:
Rent $10,000
Depreciation 20,000
Other fixed expenses 15,000
Total fixed expenses per month $ 45,000
Compute the margin of safety if the actual sales is $200,000.
15. Example
A company had incurred fixed expenses of Rs.4,50,000 with sales of
Rs.15,00,000 and earned a profit of Rs.3,00,000 during the first half
of the year. In the Second half, it suffered a loss of Rs.1,50,000.
Compute:
i. The profit volume ratio, break even sales and margin of safety
for the first half.
ii. Sales of second half assuming that the selling price per
unit, variable cost per unit and fixed expenses remained unchanged.
iii. The margin of safety and breakeven point for the whole year.
16. Diva Products produces scarves. The estimated fixed costs
for the year are $164,500, and the estimated variable costs
per unit are $9. The company expects to produce and sell
40,000 scarves at a unit selling price of $16 per unit. How
much is the break-even point in units?
Ans: 23,500 units
17. At Bahama Foods, the break-even point is 1,600 units. If
fixed costs total $44,000 and variable costs are $12 per
unit, what is the selling price per unit?
Ans: $39.50
18. Widgely Sales Company’s break-even point is 12,200 units.
Each unit incurs variable costs of $2.20 and is sold for $4.90.
How much are total fixed costs?
Ans: $32,940
19. Target Net Profit
• CVP Analysis can be used to determine the total
sales or total units to be sold to achieve a ‘Target
Profit’.
No. of units to be sold = Total Fixed Costs +
Target Net Profit
Contribution per unit
Sales required in rupees = Total Fixed Costs +
Target Net Profit
CMR
20. Example
Per Unit
Selling price $3.00
Variable cost of each item 2.10
Contribution $ .90
Monthly fixed expenses:
Rent $10,000
Depreciation 20,000
Other fixed expenses 15,000
Total fixed expenses per month $ 45,000
Compute the number of units to be sold and amount of sales (in dollars)
required to earn a monthly profit of $9,000
21. Operating Leverage
• Operating leverage: a firm’s ratio of fixed costs to
variable costs.
• Highly leveraged firms have high fixed costs and
low variable costs.
– A small change in sales volume = a large change in net
income.
• Low leveraged firms have lower fixed costs and
higher variable costs.
– Changes in sales volume will have a smaller effect on
net income.
22. Degree of Operating Leverage
• DOL = % change in Operating Profits
% change in Sales
= Contribution/ Operating Profit
23. Example
Two competing companies HERO Ltd. and ZERO Ltd. sell same type of product in the same
market. Their forecasted Profit and Loss A/c for the year ending Mar 2018 are as follows:
HERO ZERO
Sales 500,000 500,000
Less: Variable Costs 400,000 300,000
Fixed costs 50,000 150,000
Forecasted net profit 50,000 50,000
You are required to state which company is likely greater profits in the conditions of:
a. Low demand
b. High Demand.
24. Total Annual
Costs (Rs.)
Percent of total annual
cost which is variable
Material 210,000 100%
Labour 150,000 80%
Factory overheads 92,000 60%
Administration expenses 40,000 35%
A Japanese soft drink is planning to establish a subsidiary company
in India to produce mineral water. Based on the estimated annual
sales of 40,000 bottles of mineral water, cost studies produced the
following estimates for Indian Subsidiary:
The Indian production will be sold by the manufacturer's representatives
who will receive a commission of 8% of the sale price.
1.What should be the selling price per bottle to earn a net profit of 10%
on sales.
2.What will be the break even point in units and in Rupee sales at the
above computed selling price.
25. Splurge Electronics sells homework machines for $80 each. Variable
costs per unit are $45 and total fixed costs are $43,750. Splurge is
considering the purchase of new equipment that would increase
fixed costs to $48,700, but decrease the variable costs per unit by
$5. At that level, Splurge Electronics expects it can sell 1,500 units
next year. What is the company’s break-even point in units if it
purchases the new equipment, assuming the selling price remains
constant?
Ans: 1,218 units