This document summarizes a two-day luxury marketing masterclass to be held in Singapore in November 2011. The masterclass will bring together luxury brand executives to discuss strategies and innovations in luxury marketing. Participants will learn about high-net-worth consumers in Asia, digital luxury branding, and engaging consumers through social media. Specific sessions will focus on opportunities in China and India for luxury brands. The goal is to provide tools and insights for successfully marketing and sustaining luxury brands in Asia.
The goal of the survey was to establish an industry benchmark for digital marketers
at luxury companies. Results to this study, revealed in this report, determine
spending trends and marketing successes, as well as areas in need of further
development and investigation in the luxury market.
Loewe digital strategy is a case study for my digital and ecommerce classes
It´s an example of how a luxury company can leverage digital strengths, if they really want to develop a competitive advantage in the market (as Burberry has done)
If you are interested in more in depth analysis, please contact rosafvp@gmail.com
No confidential information is included in this presentation.
Copyright has no meaning for me. Let´s share knowledge. The world will work better!!!!
The goal of the survey was to establish an industry benchmark for digital marketers
at luxury companies. Results to this study, revealed in this report, determine
spending trends and marketing successes, as well as areas in need of further
development and investigation in the luxury market.
Loewe digital strategy is a case study for my digital and ecommerce classes
It´s an example of how a luxury company can leverage digital strengths, if they really want to develop a competitive advantage in the market (as Burberry has done)
If you are interested in more in depth analysis, please contact rosafvp@gmail.com
No confidential information is included in this presentation.
Copyright has no meaning for me. Let´s share knowledge. The world will work better!!!!
Fashion Brands Go Social, Sportswear International PresentationFashion's Collective
A presentation given by Fashion's Collective at the eFashion Summit in Frankfurt, Germany providing an overview of the opportunities in social media for fashion brands, along with examples.
The Marketers Way Forward, Issue 1: Social Cue Marketing - How to Build Mid-...Ben Gordon
Over the past month I've chatted with agency leaders across the US about marketing during the pandemic. On those calls, I've asked about the questions and challenges they are hearing from their Clients. The Marketers Way Forward series attempts to provide creative, data-driven solutions to those questions.
This first issue addresses the critical and very common question,
"How do I know what messaging to serve audiences and when is it alright to do so?"
Using tools already available to marketers, I have laid out a structured, data-led approach to building a short-term, content marketing strategy rooted in a simple idea. Listening to your audience.
Evolution in technology has lead to a huge change in marketing. Marketing has gone through two evolutions. Marketing 3.0 addresses the human centric era.
Presentation has been an extract of a white paper released by Marketing gurus Philip Kotler and Hermawan Kartajaya.
I am a preacher of this marketing version. I look forward to implement and practice it.
This edition features a handful of Influential women in marketing across several sectors that are forefront of leading us into a digital future
Read More: https://ciolook.com/the-10-most-influential-women-in-marketing-2022-sept2022/
EyeforTravel - Sales & Marketing in Travel Asia-Pacific 2008EyeforTravel
In-depth analysis, thought-provoking case
studies and essential networking at the
industry’s premier sales and marketing event.
http://events.eyefortravel.com/smapac/?q=smapac?t=scribd
http://www.eyefortravel.com/?t=scribd
This edition features The Most Influential CMOs that are at the forefront of leading us into a digital future
Read More: https://ciolook.com/the-10-most-influential-cmos-to-follow-2023-april2023/
Fashion Brands Go Social, Sportswear International PresentationFashion's Collective
A presentation given by Fashion's Collective at the eFashion Summit in Frankfurt, Germany providing an overview of the opportunities in social media for fashion brands, along with examples.
The Marketers Way Forward, Issue 1: Social Cue Marketing - How to Build Mid-...Ben Gordon
Over the past month I've chatted with agency leaders across the US about marketing during the pandemic. On those calls, I've asked about the questions and challenges they are hearing from their Clients. The Marketers Way Forward series attempts to provide creative, data-driven solutions to those questions.
This first issue addresses the critical and very common question,
"How do I know what messaging to serve audiences and when is it alright to do so?"
Using tools already available to marketers, I have laid out a structured, data-led approach to building a short-term, content marketing strategy rooted in a simple idea. Listening to your audience.
Evolution in technology has lead to a huge change in marketing. Marketing has gone through two evolutions. Marketing 3.0 addresses the human centric era.
Presentation has been an extract of a white paper released by Marketing gurus Philip Kotler and Hermawan Kartajaya.
I am a preacher of this marketing version. I look forward to implement and practice it.
This edition features a handful of Influential women in marketing across several sectors that are forefront of leading us into a digital future
Read More: https://ciolook.com/the-10-most-influential-women-in-marketing-2022-sept2022/
EyeforTravel - Sales & Marketing in Travel Asia-Pacific 2008EyeforTravel
In-depth analysis, thought-provoking case
studies and essential networking at the
industry’s premier sales and marketing event.
http://events.eyefortravel.com/smapac/?q=smapac?t=scribd
http://www.eyefortravel.com/?t=scribd
This edition features The Most Influential CMOs that are at the forefront of leading us into a digital future
Read More: https://ciolook.com/the-10-most-influential-cmos-to-follow-2023-april2023/
About Joseph Sobin: With Dual Masters Degree’s in Urban and Regional Planning with
an emphasis in Resort Planning Development and Strategic Marketing for the Hospitality
and Tourism Industry, Certified Travel Counselor and Destination Specialist Designations
coupled with 15 plus years in travel, tourism, hospitality and real estate marketing
consultancy, Joseph and his team deliver tangible, practical results for their clients.
Their work is on-time, compelling, and professional. Joseph also holds real estate brokerage
licenses in the states of Colorado and New York.
About Joseph Sobin: With Dual Masters Degree’s in Urban and Regional Planning with
an emphasis in Resort Planning Development and Strategic Marketing for the Hospitality
and Tourism Industry, Certified Travel Counselor and Destination Specialist Designations
coupled with 15 plus years in travel, tourism, hospitality and real estate marketing
consultancy, Joseph and his team deliver tangible, practical results for their clients.
Their work is on-time, compelling, and professional. Joseph also holds real estate brokerage
licenses in the states of Colorado and New York.
Joseph writes a Travel Industry Column for Examiner.com and is a frequent guest lecturer
concerning Marketing and Public Relations at New York University’s Tisch School
of Hospitality, Tourism and Sports Management
Joseph and his associates specialize in the deluxe, luxury and green market niche utilizing
an extensive network of travel, tourism, hospitality and real estate professionals
worldwide.
EXPLORING DIGITAL BRANDING TRENDS IN UAE.pdfasiyahanif9977
https://nexusbeez.com/
it’s essential to keep an eye on the latest digital branding in UAE trends that can drive future success. Lastly, in this article, we’ll explore some of the most impactful trends shaping the world of digital branding in the UAE.
Modern Union was founded in 2011 by Matt Gill, David Indo and Tom Denford, 3 high-profile and highly experienced media and communication experts.
Modern Union is a new type of communications agency built upon a set of principles designed to fulfil the needs and challenges facing brands in a modern world.
We believe that ambitious brands deserve better quality strategic advice and better quality service to make marketing budgets work harder in a digital age.
We believe that independent, channel neutral strategic planning is the key to this success. In an increasingly complex media world, brands need impartial advice about where and how to invest in marketing to provide the greatest potential for growth.
We believe that many traditional agencies are unable to do this.
We are different. We are Modern Union.
The 10 Most Influential CMOs To Watch In 2023.pdfTHECIOWORLD
Analisa Dominic is the driving force behind this endeavor. As a seasoned executive in Product Management and Marketing, she is widely recognized for her expertise in cultivating multimillion-dollar revenues, fostering sustainable expansion, and cementing market dominance across diverse sectors.
If you do not wish to answer any questions, just issue a press release.
Big News is an inspiration to User-generated Content.
A Crisis creates a new Hashtag for your personal branding
Others come to your rescue only by hijacking your trending hashtag.
If you raise your voice, you’ll lose the audience.
The weight of your words is amplified by the height of your position.
Don’t always use the word “Always”. Never use the word “Never”.
Finger-pointing is bad. Doing it with a finger is worse.
Even if you are not a gentleman, there is no need to tell the whole world.
Apologize quickly to avoid more backlash
Presented in 5 DigiMarcon Conference in Singapore, Houston, LA, Chicago and London in 2018
Andrew Chow speaks internationally delivering keynote on B2B Marketing through Linkedin and Personal Branding
This is a presentation to youth at large in school who needs to know their digital responsiveness and their social responsibility on using social media and the internet.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
1. Early Bird
Offer Save
up to
S$600!
LUXURY MARKETING ASIA MASTERCLASS
21st & 22nd November 2011 Copthorne King’s Hotel Singapore
COURSE OVERVIEW:
Luxury Marketing Asia Masterclass brings together only key luxury brand marketing executives. For 2 days, leaders in
the industry will discuss key strategies, tactics, policies, procedures and most importantly innovations in the Luxury
Marketing space.
If you truly are a Luxury Brand Marketer, we invite you to join this exclusive gathering of like-minded executives. We
will be sharing knowledge over a 2 day span. Through thought provoking case studies, panel discussions and round
tables there are a multitude of key take-aways that will be bandied about.
Key Benefits of Attending the Course:
Reviewing the spending patterns of HNWIs in Asia Pacific
Understanding the buying motivations and triggers of wealthy consumers and wealthy shoppers
Tapping onto the opportunities and challenges of sustaining in the luxury market
Master the keys to successful consumer engagement through effective choice of media platforms and digital
media strategies
Carving strategies to manage the expansion in luxury expenditures in Asia
Discover how the digital revolution has challenged traditional luxury brands, but created greater opportunities
for new entrants
Explore the possibilities of building a brand that is available to the masses but attainable only by the elite
Learn how to create an authentic brand personality on the web for long term engagement
Who Should Attend:
CEOs, Directors, Vice Presidents and Senior Managers of:
Organised by:
o Luxury Marketing
o Luxury Sales
o Digital Marketing
o Relationship Management
o Branding
o Loyalty Marketing Crown Leadership
International Group
o Customer Relationship Management
o Business Development
REGISTER TODAY! Tel: (65) 6633 5318 Fax: (65) 6399 3699 Email: register@crownleadership.com
2. Course Agenda: Day 1
9:00 Analyzing the Habits of the Affluent in Asia
Understanding the segment in Asia and reviewing the changes taking place
What is the current spending pattern of HNWIs in Asia, online and offline?
Differentiating between HNWIs expectations and motivations for service and product based organizations?
o Real estate
o Banking
o Travel
o Retail
Profiling the online luxury consumers and what opportunities hold in the virtual market
Bernita Pang , Marketing Manager, InCent Pte Ltd
10:30 Morning Coffee and Networking Break
11:00 Establishing the Right Strategy to Appeal to the Affluent
How design plays a pivotal role in brand credibility and is the glue that holds a luxury experience together
Understanding the new level of consumer expectation and respond with experiences that meet and
exceed the expectation
Unveiling the mystery why the democratization of luxury in combination with the digital revolution has
challenged traditional luxury brands
Luca Deplano, Vice President Marketing, Banyan Tree Hotels & Resorts
12:30 Networking Luncheon
14:00 Creating and Building Online Luxury Brand
Creating a Great Customer Experience
Online & Offline Channels of Marketing
Case Studies
Shauna Li Roolvink, Founder & Principal Consultant, BrandHub
15:30 Afternoon Tea and Networking Break
16:00 Bridging the Gap Between Luxury Brands and Their Consumers
Understand how social networking sites influence consumer shopping habits in the luxury industry and
the impact on brands
Engaging effectively via Facebook, Youtube & Twitter while maintaining brand control
Case studies
Jerome Joseph, Head Brand Coach, Brand One
17:45 End of Day 1
Who Should Attend:
CEOs, Directors, Vice Presidents and Senior Managers of:
o Luxury Marketing o Branding
o Luxury Sales o Loyalty Marketing
o Digital Marketing o Customer Relationship Management
o Relationship Management o Business Development
REGISTER TODAY! Tel: (65) 6633 5318 Fax: (65) 6399 3699 Email: register@crownleadership.com
3. Course Agenda: Day 2
9:00 Assessing Luxury Brand Sustainability in the Post Crisis Landscape
Understanding how future business and economic trends have redefined opportunities today for luxury brands
Managing a promotional campaign that markets to the masses while maintaining brand exclusivity and
prestige
Exclusivity vs. Expansion-Which is more sustainable and does recession affect your brand’s stand on
this?
Balancing the equilibrium of maintaining exclusivity of elite products & services and marketing via online
social technologies for everyone
Luca Deplano, Vice President Marketing, Banyan Tree Hotels & Resorts
10:30 Morning Coffee and Networking Break
11:00 The role of social media for Luxury Marketing in Asia
As social media continues its meteoric ascent, newly empowered consumers wield more control than ever before.
Although retail sales are dominated by brick and mortar stores, the influence of the Internet on offline purchases is
becoming increasingly important. Retailers must listen to and engage their customers through social media by
participating and encouraging conversations. The end result will improve customer service and will help turn loyal
customers into passionate advocates.
Loyalty programs through Facebook application
Working alongside with “Groupon” systems
Location-based marketing on Foursquare
Leveraging on customers’ social network
Develop your customer base through social network and mobile apps
Managing conversational marketing through Twitter
Creating user-generated content through offline customer interaction
Andrew Chow, Founder, IdeaMart (S) Pte Ltd
12:30 Networking Luncheon
14:00 Special Focus on China: Tapping into the Fast Growing Population in a Unique Market
Assessing the China luxury forecast: Year after year taking the pulse of a fast-evolving Chinese population
Specific luxury segments, different brand strategies:
o Watches & Jewellery
o Fashion & Accessories
o Cosmetics
Focusing on using social media to communicate directly with customers
Creating an effective social media strategy that enhance the luxury brand experience
Eddie Chau, Founder and CEO, Brandtology
15:30 Afternoon Tea and Networking Break
16:00 Special Focus on India: Identifying Opportunities for Growth in India
Analyzing future trends and developments and the impact on marketing strategies in India
Standing out among the competitive clutter
Examining the attributes of a successful marketing campaign in India
Evaluating the potential and challenges of entering India as an emerging luxury market and its impact on resulting
strategies
Understanding the structural shift in the categories of luxury products in an increasingly flat world
Angela Sim, Managing Director , Roi Strategy Consultants
17:45 End of Masterclass
REGISTER TODAY! Tel: (65) 6633 5318 Fax: (65) 6399 3699 Email: register@crownleadership.com