General Company Brochure

4. LDR LONDON is a powerful
consumer PR agency. Our specialty
is building pioneer brands and
invigorating established brands.
We are innovative, straight-talking,
business savvy and relentless.
With a massive network of contacts
covering media, celebrity, industry, creative,
production and destination, we are the gate-
keepers to a world of exclusive brand and
business opportunities.
Our energy is infectious.
PR by LDR LONDON
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5. Top: Media launch for Top: Membership marketing for Top: Look book for heidi Top: Viral marketing for Top: GQ top 100 for 42 Top: Sunday Times for Top: Membership marketing for Top: Metro publicity stunt Top: Sunday Time Style exclusive Top: Metro feature & letter
inTouch Alpine retreats Milk & Honey, London klein, London 42 Below, NZ Below, NZ Pampas Plains, Argentina The Clubhouse, Chamonix for 42 Below, NZ for The Clubhouse, Chamonix story for 42 Below, NZ
Middle: Art direction for Middle: Creative consultancy for Middle: Membership marketing Middle: Product placement for Middle: European launch Middle: Destination Middle: Arena cover story for Middle: Brand consultancy for Middle: Product launch for Middle: Evening Standard
easyJet magazine, Ibiza 42 Below Cocktail World Cup for The Clubhouse, Chamonix heidi klein, London for The Clubhouse, France marketing, Thomas Cubitt 42 Below, NZ heidi klein beauty products Cusqueña, Peru cover story for heidi klein
Bottom: Consultancy for Bottom: BA High Life cover story Bottom: The Financial Times Bottom: Media relations for Bottom: Traveller cover Bottom: Introducing Bottom: Art direction for Bottom: The Daily Telegraph for Bottom: Traveller shoot for Bottom: Fundraising for
42 Below Vodka for heidi klein, London for Pampas Plains, Argentina 42 Below, NZ story for heidi klein celebrities to our cleints. Trailer Happiness, London Pampas Plains, Argentina heidi klein, London Galapagos Trust
PR by LDR LONDON PR by LDR LONDON
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6. PRICELESS
Intelligent PR gives brands third
party endorsement, genuine
social currency and fuels word
of mouth recommendation –
it’s a priceless combination.
Picture details: Our strategies and campaigns are simple
Gay Times product placement – and effective. We use fine tuned media and
we target niche markets to drive
fmcg sales market intelligence.
Canny clients get us involved in both brand
and product development and use us as a
periscope to pulse the competition and
mole the market place.
PR by LDR LONDON
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7. Picture details:
Vogue brand endorsement –
we use luxury media to target
high net worth individuals
PERSUASIVE
First we . . . immerse ourselves in your brand
dedicate a sharp PR team
study your commercial objectives
pin-point your markets
talk to your agencies
tailor your strategy
Then we . . . create cunning ideas
target our communications
persuade our press contacts
engage our opinion formers
direct new business leads
mount a sustained attack
The result . . . we drive brand awareness and sales
PR by LDR LONDON
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8. PROOF
What our clients say about us . . .
“Commercially aware” Stephen Loftus, Red Bull UK
“No bullshit” Jonathan Downey, Match Bar Group
“Trendsetters” Annabel Cutler, The Daily Mail, FeMail
“Trustworthy” Tiffanie Darke, The Sunday Times Style
“Saved our bacon” Lucy Taylor, Channel 4, You Are What You Eat
“Highly connected” Paul Lubicz, The Wellbeing Manager
“Inspiring” Charles Rolls, Fever Tree Tonics
“Straight talking” Heidi Gosman, heidi klein
“Very effective” John Glaser, Compass Box Whisky
PR by LDR LONDON PR by LDR LONDON
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9. THE PIONEERING SPIRIT IS INTOXICATING

10. Tracked down by a band of
clever Kiwis, we used a mix of
cunning stunts, bar nuts and
mad professors to catapult an
obscure premium New Zealand
Vodka brand on to the world
drinks stage.
“No nonsense anti-brand brand” Clever media consultancy, creative
The Sunday Times direction, numerous industry introductions
and the most talked about drinks trade
“Viral will trigger tabloid outrage” initiative in a decade, Vodka University,
Marketing Week helped us secure spectacular media
endorsements used on billboards around
“Recommended” the world and ignite brand talk that
Financial Times quadrupled UK sales year on year and
sent the share price soaring.
“Politically incorrect can work”
Economist 3 year contract
“100 best things in the world” Online: www.42below.co.nz
Picture details: 42 Below founder and ex Saatchi &
GQ Saatchi Director, Geoff Ross, sits on the pot.
PR by LDR LONDON
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11. Recommended by a former
client we were called up on a
beach in Australia and assigned
a mission to expand the A-
listers one-stop-holiday-shop
and retail brand in its third year.
“Cult swimwear boutique” Retail consultancy, brand direction, an
Vanity Fair ingeniously cost-effective photo shoot,
database management, a direct mail-shot,
“First-stop for winter sun” introductions to premium brand partners
Vogue and a major press offensive helped us boost
footfall, online and in-store, supporting
“The brilliant 1-stop-holiday-shop” record summer sales.
The Daily Mail
1 year contract
“Clever design that flatters ”
The Times Online: www.heidiklein.co.uk
Picture details: Art direction by LDR LOnDOn,
photography by Ben Harries.
“50 to watch”
Real Business
PR by LDR LONDON
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12. Working with destination
entrepreneur and creative
genius Jonathan Downey we
masterminded some of the most
decadent media launches known
to man – from world-class
London member’s bars to mind
blowing Alpha-Alpine hospitality.
“There’s no hype like no hype at all” A membership scheme, highly targeted
The Independent on Sunday database, a slick direct mail-shot, hard
negotiation, a trip of a lifetime for the UK’s
“Top 10 destinations” press elite and tactical coverage across
GQ Europe’s lifestyle media secured 75%
occupancy for its first season in just 36
“A magnet for indulgent skiers” hours and buy-out offers within the first
The Financial Times 12 months.
“The perfect destination” 3 year contract
The Evening Standard
Online: www.mlkhny.com / www.clubhouse.fr
Picture details: Photography by The Sunday Times Style.
“Smash hit bar”
Arena
PR by LDR LONDON
PR by LDR LONDON Page 17
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13. Following a two minute
conversation at a Notting Hill
charity bash we were selected
by Time Warner film fitness
guru and former Sunday Times
columnist to work to a grueling
deadline for the launch of a
revolutionary new concept in
health and fitness.
“The ultimate makeover” Creation of brand identity and creative
The Independent on Sunday consultancy, graphic design, introductions
to celebrity contacts, clever cross brand
“Fitness guru” promotions, market research and tactical
The Sunday Times press work (without naming names)
allowed us to establish the brand concept
“Not surprising he’s hired by and score a monthly wellbeing column
Hollywood studios” in GQ and exclusive contracts with Black
In Style Amex, high net worth individuals and
A-list clients.
“Engages the mind”
Harpers Bazaar 6 month contract
“Lynchpin for a team of experts” Online: www.thewellbeingmanager.com
Picture details: Art direction by LDR LOnDOn,
Attitude photography by Ben Harries.
PR by LDR LONDON
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14. Celebrity and Destination and Health, Beauty
Charity Property and Lifestyle
Galapagos Trust Urban Splash heidi klein
Bryan Adams English Partnerships The Wellbeing Manager
Rock Archive Locum Destination L’Oréal
nCH Club Med TAG Heuer
Breakthrough Rough Guides TAG McLaren Audio
Explore Worldwide The Luzmon
The Clubhouse
EXPERIENCE Wineworld London
Visit London
We get a kick out of working with savvy
Food and Drink Leisure Business and Telco
marketeers and brilliant brand builders
Red Bull UK Milk & Honey ABn Amro
Gordon Ramsay supperclub Lloyds of London
42 Below Vodka Cantaloupe Group Cable & Wireless
Cusqueña Match Bar Group Yellow Pages
Compass Box Whisky Leith’s Restaurants Philip Morris
Wines of Argentina Bank Restaurants
Wines from Spain Mean Fiddler
Fever-Tree
Pampas Plains
Harvey nichols
PR by LDR LONDON PR by LDR LONDON
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15. EXPERTISE PARTNERSHIPS
National and pan-European Campaigns ON-Comunicación
Leading European PR agency
Consumer, Trade and Business Media Relations www.on-comunicacion.com
Product Placement, Celebrity and Media Endorsement
DNA Productions
Brand Experiences, Launches and Events
Award winning events company
Cross Branding and Promotions www.dnaproductions.co.uk
Viral and Direct Marketing
Lighthouse
Campaign Evaluation Visionary brand and retail brains
www.lighthouseglobal.eu.com
Project teams and freelance network
Over 25 years brand building experience United Creatives
Multi-lingual Cutting edge network
(French, Spanish, Italian, Australian) www.unitedcreatives.com
PR by LDR LONDON PR by LDR LONDON
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16. Thank you to all of our affiliates and clients, past, present and
future: Conde Nast Publishing, Associated Newspapers Ltd,
ink Publishing Ltd, Times Newspapers Ltd, National Magazine
Company Ltd and IPC Media Ltd.
©2006
LDR Creative Communications Ltd. This publication has been produced Graphic Design by Chris Edmunds
with the collaboration of clients and at The Creative Alliance.
No part of the publication may be media partners.
reproduced, stored in a retrieval system, Printed by Dolphin Print, London.
or transmitted, in any form or by any Photography ©2006 Ben Harries,
means without prior permission in Rick Lew, Stewart Shining, Ray Main,
writing from LDR LONDON. Louis de Rohan, Niko de Rohan.