SCORE is a nonprofit organization with over 400 chapters and 11,000 volunteers nationwide that provides free business mentoring and resources to existing and emerging small businesses. Keith Kaplan presented on branding, marketing, and digital strategy in the current digital age. Effective branding identifies a business and differentiates it from competitors, while marketing teaches consumers why they should choose a product over others. Digital strategy involves using tools like websites, social media, paid search, and email marketing to reach customers. Business owners must be ready to change their approach as disruptive new technologies emerge. SCORE offers ongoing workshops and free one-on-one counseling to help businesses succeed.