The document discusses several Indian fashion brands - Masaba, Anita Dongre, Manyavar, Chumbak, Soch - and provides key details about each brand such as their founders, trademarks, and meaning/inspiration behind their names. It mentions that Masaba refers to wildflowers in African language, Anita Dongre's brand was inspired by her memories of elephants, Manyavar aims to present itself as a mark of respect, and Chumbak and Soch both have meanings related to thoughts or thinking in Hindi.
FAB INDIA , PLANOGRAM OF FAB INDIA, VISUAL MERCHANDISINGRashikaSinha
About visual merchandising, floor design, planogram, mood board , theme board, color board,. You can find detail information about fab India. Retail technology management. Fab india marketing strtegy . Detailed information about planogram design as well.
FAB INDIA , PLANOGRAM OF FAB INDIA, VISUAL MERCHANDISINGRashikaSinha
About visual merchandising, floor design, planogram, mood board , theme board, color board,. You can find detail information about fab India. Retail technology management. Fab india marketing strtegy . Detailed information about planogram design as well.
The Concept of Luxury Brands - PresentationKlaus Heine
This presentation corresponds to the paper about the definition and categorization of luxury products and brands, "The Concept of Luxury Brands" by Klaus Heine, www.conceptofluxurybrands.com.
ABSTRACT: This paper defines both luxury products and brands and also distinguishes similar concepts such as premium and masstige and differentiates between major types of luxury products and brands such as accessible vs. exceptional luxury products and connoisseur vs. star brands. In that way, it should create a better understanding of what actually constitutes luxury products and brands, and thus should be useful for both researchers and managers within the field of luxury brand management.
CONTENTS of the Paper:
I. The TAXONOMY OF LUXURY
1. The Basic Definition of Luxury
1.1. The Necessity-Luxury Continuum
1.2. The Relativity of Luxury
1.3. General Perspective for the Definition of Luxury
2. The Major Understandings of Luxury
2.1. The Philosophical-sociological Understanding of Luxury
2.2. The Micro-economic Understanding of Luxury
2.3. The Managerial Understanding of Luxury
2.3.1. Areas of Research
2.3.2. Scope of Luxury
2.3.3. Limiting the Scope of Luxury
3. Luxury Products
3.1. The Definition of Luxury Products
3.2. Categorization of Luxury Product Industries
3.3. Types of Luxury Products
4. Luxury Brands
4.1. The Definition of Luxury Brands
4.2. The Relationships between Luxury Products and Brands
4.3. The Relationships between Luxury Characteristics and Brand Identity
4.4. Types of Luxury Brands
4.4.1. Luxury Brands by Luxury Level
4.4.2. Luxury Brands by Awareness
4.4.3. Luxury Brands by Business Volume
4. Distinguishing Luxury Products and Brands from similar Concepts
5.1. Premium Products and Brands
5.2. Masstige Products and Brands
5.3. Prestige Products and Brands
II. HANDBOOK FOR THE CREATION OF LUXURY PRODUCTS AND BRANDS
1. The Characteristics of Luxury Products
1.1. Price
1.2. Quality
1.2.1. Manufacturing Characteristics
1.2.2. Concrete Product Characteristics
1.2.3. Abstract Product Characteristics
1.3. Aesthetics
1.4. Rarity
1.5. Extraordinariness
1.6. Symbolism
2. The Luxury Marketing-Mix
2.1. Luxury Product Policy
2.2. Luxury Price Policy
2.3. Luxury Distribution Policy
2.4. Luxury Communication Policy
V. CONCLUSIONS
The Indian fashion Industry has witnessed a massive boom
over the decades. With designers like Ritu Kumar, a veteran of
Indian Fashion since 1969 and designers like Kanika Goyal,
Manish Malhotra, Masaba Gupta, the Indian Fashion industry
have produced enormously talented designers who have
established a reputable position for themselves across the
globe.
Brand study on luxury fashion house Burberry, including history of the brand, signature style, research on store layout, facade & design of interiors, and uniqueness & quintessence of the brand.
Three wallpapers, a window display with a theme accompanied by a comprehensive design process, and one store prop concept designed by the poster is also included.
It is a unique company which started by just selling artistic fridge magnets
Over the years with Chumbak has successfully cemented a business idea.
Transforming the colours and unique artistry of India exceptional novelty products
Dive into the captivating world of renowned fashion designer Anita Dongre with our PowerPoint presentation. From her humble beginnings to becoming a global fashion icon, explore her inspiring journey through insightful biography, the inception of her fashion empire, the opening of her first store, glimpses into her personal life and hobbies, intriguing facts, and the fascinating history of her creative factories. Uncover the awards and recognition that have adorned her illustrious career. Join us on a visual odyssey that celebrates the indomitable spirit and creativity of Anita Dongre, a trailblazer in the fashion industry.
Warm Greetings,
Waves Institute of Fashion Designing
https://wifd.in
The Concept of Luxury Brands - PresentationKlaus Heine
This presentation corresponds to the paper about the definition and categorization of luxury products and brands, "The Concept of Luxury Brands" by Klaus Heine, www.conceptofluxurybrands.com.
ABSTRACT: This paper defines both luxury products and brands and also distinguishes similar concepts such as premium and masstige and differentiates between major types of luxury products and brands such as accessible vs. exceptional luxury products and connoisseur vs. star brands. In that way, it should create a better understanding of what actually constitutes luxury products and brands, and thus should be useful for both researchers and managers within the field of luxury brand management.
CONTENTS of the Paper:
I. The TAXONOMY OF LUXURY
1. The Basic Definition of Luxury
1.1. The Necessity-Luxury Continuum
1.2. The Relativity of Luxury
1.3. General Perspective for the Definition of Luxury
2. The Major Understandings of Luxury
2.1. The Philosophical-sociological Understanding of Luxury
2.2. The Micro-economic Understanding of Luxury
2.3. The Managerial Understanding of Luxury
2.3.1. Areas of Research
2.3.2. Scope of Luxury
2.3.3. Limiting the Scope of Luxury
3. Luxury Products
3.1. The Definition of Luxury Products
3.2. Categorization of Luxury Product Industries
3.3. Types of Luxury Products
4. Luxury Brands
4.1. The Definition of Luxury Brands
4.2. The Relationships between Luxury Products and Brands
4.3. The Relationships between Luxury Characteristics and Brand Identity
4.4. Types of Luxury Brands
4.4.1. Luxury Brands by Luxury Level
4.4.2. Luxury Brands by Awareness
4.4.3. Luxury Brands by Business Volume
4. Distinguishing Luxury Products and Brands from similar Concepts
5.1. Premium Products and Brands
5.2. Masstige Products and Brands
5.3. Prestige Products and Brands
II. HANDBOOK FOR THE CREATION OF LUXURY PRODUCTS AND BRANDS
1. The Characteristics of Luxury Products
1.1. Price
1.2. Quality
1.2.1. Manufacturing Characteristics
1.2.2. Concrete Product Characteristics
1.2.3. Abstract Product Characteristics
1.3. Aesthetics
1.4. Rarity
1.5. Extraordinariness
1.6. Symbolism
2. The Luxury Marketing-Mix
2.1. Luxury Product Policy
2.2. Luxury Price Policy
2.3. Luxury Distribution Policy
2.4. Luxury Communication Policy
V. CONCLUSIONS
The Indian fashion Industry has witnessed a massive boom
over the decades. With designers like Ritu Kumar, a veteran of
Indian Fashion since 1969 and designers like Kanika Goyal,
Manish Malhotra, Masaba Gupta, the Indian Fashion industry
have produced enormously talented designers who have
established a reputable position for themselves across the
globe.
Brand study on luxury fashion house Burberry, including history of the brand, signature style, research on store layout, facade & design of interiors, and uniqueness & quintessence of the brand.
Three wallpapers, a window display with a theme accompanied by a comprehensive design process, and one store prop concept designed by the poster is also included.
It is a unique company which started by just selling artistic fridge magnets
Over the years with Chumbak has successfully cemented a business idea.
Transforming the colours and unique artistry of India exceptional novelty products
Dive into the captivating world of renowned fashion designer Anita Dongre with our PowerPoint presentation. From her humble beginnings to becoming a global fashion icon, explore her inspiring journey through insightful biography, the inception of her fashion empire, the opening of her first store, glimpses into her personal life and hobbies, intriguing facts, and the fascinating history of her creative factories. Uncover the awards and recognition that have adorned her illustrious career. Join us on a visual odyssey that celebrates the indomitable spirit and creativity of Anita Dongre, a trailblazer in the fashion industry.
Warm Greetings,
Waves Institute of Fashion Designing
https://wifd.in
Sabyasachi is a leading fashion designer who has been renowned for his budget friendly creations as well as the iconic costumes he designed for the Bollywood weddings.
Indian Fashion Industry
Some of the most important factors that influence the particular clothing choices are people values and attitudes, their tendencies toward conformity or individuality, and their personalities.
Fashion magazine is one book were to be left from today for people to read in hundreds of years.
Values are the ideas, belief, and things that are important to an individual. They are the underlying motivations for a person’s actions.
Attitudes are formed from values. They are an individuals feelings or reactions to people, things or ideas.
Some people select clothing because they value comforts.
Ritu Beri's journey in fashion industry is explained in the presentation. The first batch student of NIFT has done some impeccable contributions in fashion industry.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
1. Trade mark was registered in United state.
The famous fashion designer Masaba Gupta is the owner of
Masaba.
Masaba may refer to: the Masaba people;
the Masaba language; Masaba, a peak of Mount Elgon, east
Africa.
2. The meaning of 'Masaba' is 'wildflower' in African language
and that is perhaps reflected in her work which is 'wild and
revolutionary' in essence.
3. Founder of And Design India LTD.
Later re-branded as House of Anita Dongre.
Currently And (Western wear), Global Desi (boho -chick brand inspired
by folk tales of India) and her signed label Anita Dongre.
Anita Dongre (eevice Of Elephant) is a trademark Send To Vienna
Codification under class 35.
4. .
Fashion designer Anita Dongre had her first encounter
with an Asian elephant when she was a child. This
childhood memory reminds her of how elephants were
being used to ferry people that day, and how she wished
they were left in their natural habitat.
5. Manyavar, the men’s designer ethnicwear brand is owned by Vedant
Fashions.
Ravi Modi is the founder and MD of Manyavar.
Manyavar is a Word Trademark filed in West Bengal, Kolkata IP Office.
The company strives to forge an emotional connect with its target
customer. It creates impact by presenting itself as ‘a mark of respect’, a
brand with which consumers can proudly associate with.
6. Chumbak was founded in 2010 as an idea for creating a range of
fun souvenirs for India and Indians.
Today, Chumbak is a Design Led Lifestyle Brand for products
across Apparel, Home and Accessories.
Chumbak is a Device Trademark filed in Karnataka, Chennai IP
Office.
7. It also inspired them to name their brand Chumbak, which means magnet in
Hindi. They follow a hybrid business model where they handle both online and
offline presence.
& it was a simple thought. Let's give the world something cool to take back from
their travels to India. We also loved design and that was always above everything.
8. Vinay Chatlani is the co-founder and chief executive officer
at Soch Apparels Pvt Ltd, the company that owns Soch, India's
fastest growing Indian Fashion Wear Brand.
Soch is inspired from Shobha Chatlani. It started out as an in-house
ethnic wear brand at a multi-brand store on a high street in
Bangalore.
Soch is a Device Trademark filed in Uttar pradesh, Delhi IP Office.
SOCH is a trademark of M.D. Retail LLP. Filed in March 29 (2013).
9. Soch which means "Thoughts".
Soch is one of the most loved ethnic brands in the country that
mirrors the new-age woman. The brand has redefined the
traditional Indian outfit for women of all ages, who effortlessly
balance work and home life looking their best. And as an Indian
brand it has the logo written in English but in Devnagri style.