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Fashion & Branding Industry
This document provides information about fashion and branding industry group members and introduces topics related to fashion including sunglasses, watches, clothing brands for men and women, and famous fashion designers from India. It discusses the history and evolution of the fashion industry and provides details about various fashion brands and designers. The document is organized into sections covering the fashion industry levels, histories of sunglasses and watches, lists of brand names and designers, and brief biographies of notable Indian fashion designers.
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Fashion & Branding Industry
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- 2. GROUP MEMBERS KEVIN JOY PARIDHIGOYAL PREETI PERIWAL GOWTHAM PALANIAPPAN JEFFIN JAMES
- 3. INTRODUCTION • Thefashion & Branding Industry is a product of the modern age. • Custom Made prior to the mid-19th century. • Mass Production and the rise of brands – 20th Century.
- 4. • International andhighly Globalized Industry. • Fashion industry accounts for a significant share of world economic output. • The fashion industry has long been one of the largest employers in the United States, and it has also shifted to China in the 21st century
- 5. The Fashion Industryconsists of four levels: • The production of Raw Materials (Principally fibres textiles but also leather and fur). • The production of fashion goods by designers, manufacturers, contractors, and others; • Retail sales • various forms of advertising and promotion.
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- 7. HISTORY • Precursors • Sunglassesmade from flat panes of smoky quartz, which offered no corrective powers but did protect the eyes from glare were used in China in the 12th century or possibly earlier • Modern developments • In the early 1900s, the use of sunglasses started to become more widespread, especially among stars of movies
- 8. Functions • Visualclarity and comfort • Protection Standards for sunglasses Special-use sunglasses •Sunglasses in sports •Sunglasses in space
- 9. Different Typesof Sunglasses • Aviator sunglasses • Clip-on glasses • Gradient lenses •Flip-up sunglasses •Mirrored sunglasses •Oversized sunglasses •Shutter Shades •Tea shades •Wayfarers •Wrap-around sunglasses
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- 33. “TIME IS GOLD” •Wristwatches became popular in the 1920s, • Watches evolved from portable spring- driven clocks, which first appeared in 15th century Europe.
- 34. German - SphericalTable Watch (Melanchthon's Watch) - Walters 5817 The earliest dated watch known, from 1530
- 35. MOST EXPENSIVE WATCH INTHE WORLD!! • Swiss watchmaker Hublot • A total of 1282 diamonds • More than 100 carats of baguette diamonds • 6 square emerald cut stones, each weighing more than 3 carats
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- 37. • Rolex isthe largest single luxury watch brand, producing about 2,000 watches per day, with estimated revenues of around US$3 billion.
- 38. • The firstwaterproof wristwatch "Oyster", 1926 • The first wristwatch with an automatically changing date on the dial (Rolex Date) • The first wristwatch case waterproof to 100 m (330 ft) (Rolex Oyster Perpetual Submariner) • The first wristwatch to show two time zones at once (Rolex GMT Master) • The first wristwatch with an automatically changing day and date on the dial (Rolex Day-Date) • The first watchmaker to earn chronometer certification for a wristwatch
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- 40. • The "OmegaSpeedmaster Professional Chronograph" was the first watch on the moon, worn by Buzz Aldrin Founded 1848 Founder(s) Louis Brandt Headquarters Bienne, Switzerland
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- 42. • The companywas purchased by TAG Group (Holdings) S.A. in 1985 and the Heuer brand became TAG Heuer. • The TAG Heuer slogan is "Swiss Avant-Garde Since 1860".
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- 45. • Vibrant, bredin Italy and a firm favorite with men around the world, Diesel’s clothing is aimed at the young adult market, particularly its jeans, but the brand can now be found on everything from underwear to fragrance.
- 46. • Diesel’s innovativeapproaches to fashion and art includes endorsing young creativity by sponsoring the Diesel-U-Music Contest and the Sundance Film Festival as well as being the first clothing company to market their clothing in video games
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- 48. • Recently celebrating20 years of design, the original brand was founded by Domenico Dolce and Stefano Gabbana, and is more formal and ‘timeless’ than it’s younger, more flamboyant little brother D&G – a slightly more casual line that follows an urban inspiration and attempts to set trends rather than follow them.
- 49. • The designhouse describes itself as “new luxury, authentic and unconventional – a style that expresses new forms of elegance, presenting itself as a modern classicism” and is known for its geometric and dark approach to fashion
- 51. • Tommy HilfigerCorporation is an American company which is incorporated in Hong Kong. • A Tommy Hilfiger shop • In 1989, a Hong Kong businessman Silas Chou acquired Tommy Hilfiger Corporation via Sportswear Holdings Limited, along with his partner Lawrence Stroll. • Chou served as Chairman and then Co-Chairman from 1989 to 2002.
- 52. • In 1992,The Corporation listed in New York Stock Exchange. • Later Chou sold the company, and in 2006 de-listed and privatization to the British Apax Partners. • Phillips-Van Heusen bought the company in 2010. • Fabrics, designer wear, denim, cosmetics & toiletries, engineering files & tools, prophylactics and air charter services
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- 55. • Lacoste isa French apparel company founded in 1933 that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously tennis shirts. • In recent years, Lacoste has introduced a home line of sheeting and towels.
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- 60. • Founded byMario Prada in 1913. • Miuccia Prada- Head designer. • Leather goods and imported English steamer trunks and handbags. • Miu Miu in 1992. • Council of Fashion Designers of America award for accessories in 1993. • Prada began producing mobile phones with LG Electronics in 1997 LG Prada (KE850), LG Prada II (KF900) and LG Prada 3.0
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- 63. • Founded byGianni Versace in 1978. • CEO- Santo Versace. • Atelier Versace, Versace Couture, Versace Sports, Versace Home Collection, Versace Jeans Couture, Versace Collection and Versus. • Palazzo Versace • Versace advertising • campaign in 2005.
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- 66. • Founder GiorgioArmani • Armani Collezioni, Armani Jeans, Armani Exchange, Armani Junior, Armani/Casa, Armani Cosmetics, Armani Hotels and Resorts. • Cristiano Ronaldo and Megan Fox. • Creating fashion shoes under the label EA7 with Reebok.
- 69. • Founded byChristian Dior in 1946. • The Dior flagship boutique in the upscale Ginza shopping district of Tokyo. First opened in 2004. • Christian Dior Parfums (Est. 1947) Christian Dior Cosmetics (Est. 1969) Dior Homme (Est.1970) • Bernard Arnault- CEO
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- 72. FAMOUS FASHION DESIGNERS •The industry forfashion in India had witnessed a boom over the last few years, with a growing list of top Indian fashion designers showcasing their work on the International stage. •From the traditional sarees, to the exquisite collection of fabrics, the Indian fashion industry has embraced its inner beauty, and displayed to the world the immense talent of Indian designers.
- 74. RITU KUMAR • RituKumar (born November 11, 1944) is an Indian fashion designer, based in Delhi. • Ritu is globally recognized for her styles that reflect ancient Indian traditions, and the use of locally produced fabrics.
- 75. • She isa brand in herself. • She has also designed the wardrobes of Miss India winners, all of whom went on to win the crown at their respective international pageants. • With the successful launch of a new brand, titled LABEL, in 2002, Ritu now caters for the everyday wear of Indian women.
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- 77. MANISH MALHOTRA •At the ageof just 25, Malhotra made a firm entry into the Bollywood film industry, by styling actress Juhi Chawla in Swarg. •As a costume designer, Manish has dressed some of the most beautiful women Bollywood has ever been graced with. • Some of them include Karishma and Kareena Kapoor, Aishwarya Rai, Rani Mukherjee, Preity Zinta, the evergreen Madhuri Dixit, Raveena Tandon, and many more. • He was also asked to design clothes for Michael Jackson when he visited India for a Bollywood show.
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- 79. RITU BERI •First Indianto present a collection in the world’s style capital at Paris. •Ritu Beri studied fashion arts at the NIFT, New Delhi. • Beri’s talents have bought her clients like Former US President Mr. Bill Clinton, Hollywood celebrities, famous Parisian Socialite, the Swarovski family, other similar VIPs. •She is the author of the personal fashion book, 101 Ways to Look Good.
- 81. ROHIT BAL •Given thehonor of being referred to as “India’s master of fabric and fantasy” by TIME magazine in 1996. •He is one among the country’s finest style gurus. •With a keen eye that sources materials from villages and local craftsmen, Rohit has mastered the art of converting local Indian textures into beautiful fabrics and cloths. •Graduation in History from St. Stephen’s College in Delhi. •Bal has designed for the game show Kaun Banega Crorepati.
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- 83. ANITA DONGRE •She begandesigning clothes when over 20 years ago, before the inception of even the NIFT. •45-year-old Anita now runs a corporate fashion house that consists of five labels with over 120 outlets across the country. • There isn’t a better person in India to learn the business aspects of style from.
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