ENG202- term paper--S- Fashion magazineSamiya Yesmin
its my business plan/proposition for opening a fashion magazine in Bangladesh as a part of my course ENG202- Business communication term paper for Mr. Khurrum Mallik
ENG202- term paper--S- Fashion magazineSamiya Yesmin
its my business plan/proposition for opening a fashion magazine in Bangladesh as a part of my course ENG202- Business communication term paper for Mr. Khurrum Mallik
Indian Fashion Industry
Some of the most important factors that influence the particular clothing choices are people values and attitudes, their tendencies toward conformity or individuality, and their personalities.
Fashion magazine is one book were to be left from today for people to read in hundreds of years.
Values are the ideas, belief, and things that are important to an individual. They are the underlying motivations for a person’s actions.
Attitudes are formed from values. They are an individuals feelings or reactions to people, things or ideas.
Some people select clothing because they value comforts.
Course Title: Human Resource Management
Course code: MBA 509
Prepared For
Course Instructor
Dr. M. Nazmul Amin Mojumder
Human Resource Management
MBA Program
Prepared By
Abdullah Al Masud
Leaving the job at Kotak Mahindra and beginning her own company was an utterl...drilers123
Leaving the job at Kotak Mahindra and beginning her own company was an utterly tough choice to make At the age of 51, she quit her well-settled job and started Nykaa Her journey is an illustration of Indian women achieving the impossible.
https://www.drilers.com/post/falguni-nayar-the-makeup-queen-of-india
A deep dive into sabyasachi kolkata x H&M collaborationkaustav sengupta
A collaboration that is one of the most hyped events in the Indian fashion and retail world today is appearing to me as one of the biggest fashion paradoxes in India. Is it the 'Pierre Cardin syndrome', an intention to democratize fashion or simply a suicide mission for Sabya? My critical review on Sayasachi's collaboration with H&M, a fast fashion brand.
This presentation gives the brief idea about four P's which are products,price,place and promotion of any commodity to be sold. I am concentrating on cloth brands.
Indian Fashion Industry
Some of the most important factors that influence the particular clothing choices are people values and attitudes, their tendencies toward conformity or individuality, and their personalities.
Fashion magazine is one book were to be left from today for people to read in hundreds of years.
Values are the ideas, belief, and things that are important to an individual. They are the underlying motivations for a person’s actions.
Attitudes are formed from values. They are an individuals feelings or reactions to people, things or ideas.
Some people select clothing because they value comforts.
Course Title: Human Resource Management
Course code: MBA 509
Prepared For
Course Instructor
Dr. M. Nazmul Amin Mojumder
Human Resource Management
MBA Program
Prepared By
Abdullah Al Masud
Leaving the job at Kotak Mahindra and beginning her own company was an utterl...drilers123
Leaving the job at Kotak Mahindra and beginning her own company was an utterly tough choice to make At the age of 51, she quit her well-settled job and started Nykaa Her journey is an illustration of Indian women achieving the impossible.
https://www.drilers.com/post/falguni-nayar-the-makeup-queen-of-india
A deep dive into sabyasachi kolkata x H&M collaborationkaustav sengupta
A collaboration that is one of the most hyped events in the Indian fashion and retail world today is appearing to me as one of the biggest fashion paradoxes in India. Is it the 'Pierre Cardin syndrome', an intention to democratize fashion or simply a suicide mission for Sabya? My critical review on Sayasachi's collaboration with H&M, a fast fashion brand.
This presentation gives the brief idea about four P's which are products,price,place and promotion of any commodity to be sold. I am concentrating on cloth brands.
Evaluating the brand Loyalty of Fabindia (including common problems that fashion brands face) through a survey including a set of questionnaire with results in form of pie charts. Also a complete brand research for Fabindia with hypothesis and problem solving solutions.
Garment is now the largest export earner in Bangladesh. Bangladeshi garments ware increasingly becoming visible in the market of developing countries. Bangladesh is one of the leading readymade garments exporters of the world. Every year Bangladesh exports more than one third of the total garments requirements of the RMG market of the world. Every year Bangladesh earns more than 76% of its foreign currency from this sector. For the high progress in the sector efficient fashion merchandising is essential, which included proper dealing to buyer, high quality production, proper shipment on due date etc. Fashion merchandising is therefore plays a very important role in the garments factory and other industries to ensure the quality and other competitive requirement to survive in the market. It is very necessary to have very good merchandiser in the industry to survive in the market, to run a factory successfully in this competitive market.
WIN World Insights | Issue 05 | April, 2014WIN World
WIN World - Global Markets - Behind the Logo. Simplicity for global logos as the only one solution as global economic market moves towards far-reaching globalization.
A Review on Advertisement - The Vein of Marketing with Special Reference to T...INFOGAIN PUBLICATION
The paper examines the impact of brand awareness on buying behavior through various literatures. Creating brand awareness and providing unique information about the brand and also creates brand image in the minds of consumers. Advertisement a plays a major role and an effective tool used to create brand awareness. Brand awareness is one of the marketing factors in determine the buying behavior. Consumers do build optimistic opinion about a brand on the basis of information provided by the companies.
Majestic fashion designers of 2019 smallMerry D'souza
Fashion. It is one word that is all inclusive and means something different to every individual in the world. Over the years there have been multiple changes in how it is perceived and has grown into one of the most complex industries to be a part of
Denim Club Newsletter : Issue March 26, 2014denimclub
Denim Club compiles the latest news and updates related to denim business and industry from all across the globe and brings these to you in the form of the Denim Club Newsletter.
UKEssays. (November 2018). Plan For Burger King In Pakistan Marketing Essay. Retrieved from https://www.ukessays.com/essays/marketing/plan-for-burger-king-in-pakistan-marketing-essay.php?vref=1
International Business and Country Analysis: FinlandHassaan Elahi
This report is based on analyzing the international business opportunities in Finland for Pakistan and have also given in-depth country analysis of Finland based on current trends and most recent data related to different aspects of the country. In this report, objective of choosing Finland and its importance for Pakistan in trade relations has been given. Moreover, brief description and the evolution of the country have also been mentioned. The report has also given a detailed analysis of the country’s current political, socioeconomic and cultural scenarios and have also mentioned the risks associated with conducting and operating businesses in Finland for foreigners. Furthermore, the report has also analyzed the current economic trends of Finland by highlighting its key performance indicators that are used by the country, assessing its current trade performance, balance of payment and exchange rate situation both in the past and future, mode of trade used by the country, investment opportunities and trends, and key trading partners of the country with their share. The report has also analyzed the current industry situation of Finland by highlighting and assessing its key performing sectors, export and import oriented industries, export and import partners, as well as its current export and import market share. Moreover, Finland’s competitive advantage, its major resources and companies have also been mentioned. Lastly, the report has also given forecast of the next five years based on the analyzed data and have also suggested some solutions for the country to improve its major weaknesses. In addition, the report has also highlighted the ways in which Pakistan can reap benefit from Finland, how Pakistan can collaborate with this country and what exporters and government of Pakistan can do to maintain a long term robust trade relationship with Finland by providing mutual benefit to both the countries.
Impact of E-WOM, Social Networking Sites and Perceived Value on Purchase Inte...Hassaan Elahi
This research is being carried out in order to determine whether the purchase intentions of cosmetic product customers living in Karachi are influenced by electronic word of mouth marketing, perceived value of the product and social networking sites and how these variables are influencing the purchase decisions of online buyers. The study also focuses on finding the significance of perceived value, social networking sites and e-WOM in influencing the purchase intentions of customers of cosmetic products living in Karachi. It was really important for us to conduct the research on this topic in order to find out the gap between our research and the previous researches that have been conducted in different countries of the world. The pathway undertaken in this paper was explanatory research which served as a basis for our data collection and analysis as we had to check the existence of any potential relationship that may exist between our dependent and independent variables. We have used 150 respondents for the sample size of this research. The target population for our research were women who are the ultimate users of cosmetic products and brands. The sampling technique used in our research was systematic random technique. The instrument that we chose for our data collection was questionnaires which consist of Likert scale questions. We have analyzed our data and determined the relationship that exist between our dependent variable and independent variables by using one sample t-test technique. The result of the test concludes that each of our independent variable (e-WOM, social networking sites and perceived value) has an impact on our dependent variable which is purchase intentions of customers of cosmetic products. Finally, at the end of this report, we have also provided the conclusions and discussions based on our understanding of previous literatures and knowledge that we gained while conducting this research. The implications and recommendations were also provided in this research to facilitate our various stakeholders and to solve the problems that were the focus of this research. Lastly, we have also given the limitations of this research at the end of the report.
Brand and Reputation Management – StarbucksHassaan Elahi
This report has analyzed the reputation management strategy of Starbucks that helped it to maintain its brand reputation for which it is famous globally. The report has also provided details associated with different theories of branding and relate it with existing strategies of Starbucks that have enabled it to create brand awareness and brand recall among its customers. Furthermore, it has also highlighted how successful Starbuck was in improving its image through its brand reputation management strategies that allowed it to win back the trust of its customers.
Supply Chain Management at Engro Foods - Iqra UniversityHassaan Elahi
A comprehensive report on the supply chain management at Engro Foods Karachi, Pakistan.
-Written and compiled by Hassaan Elahi
-Group Members: Hassaan Elahi, Ali Amad, Israr Ali Pechuho, Muhammad Zahir Ali, Taimoor Nawaz, and Irfan Zahid
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Home assignment II on Spectroscopy 2024 Answers.pdf
How to Develop and Market a Brand - Guest Speaker: Deepak Perwani - Global Entrepreneurship Week - Iqra University
1. Global Entrepreneurship Week
“How to Develop and Market a Brand”
Written by:
Hassaan Elahi (28270)
Guest Speaker:
Mr. Deepak Perwani
Course:
Entrepreneurship
Program:
BBA
Submitted to:
Sir Ali Abbas
2. Global Entrepreneurship Week
1
Introduction
Global entrepreneurship week is an annual event which is held to conduct different guest speaking
sessions in order to cultivate and promote entrepreneurship culture. Various entrepreneurs are
invited from different industries to share their experiences, journey and entrepreneurship spirit in
front of students. These entrepreneurs also help the students by mentoring and guiding them about
how they can start their own ventures successfully in a highly competitive and volatile markets of
Pakistan.
How to Develop and Market a Brand
(Guest Speaker: Deepak Perwani)
Biography
Mr. Deepak Perwani is one of the most renowned top
Pakistani fashion designer who started from a small
platform and end up as one of the most expensive designer
of Pakistan. He is a role model for many people who are
trying to start their career in the fashion industry. Deepak started his career when he was studying
in New York at an early age of 20, by working in his uncle’s store where he started designing just
to earn some pocket money. He never realized that this business in which he had little knowledge
will make his life better. He used to design clothes for many prime ministers, ministers, and
celebrities when he was just 20 years old. He got two Hum TV awards, Two MTV awards as well
as several other international acclaims and compliments one after another. He is a man who never
takes any attention rather he gets attentions for his outclass work. This was also evident when he
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astonished people by enrolling his name in the Guinness Book of World Records for making
world’s largest kurta.
Deepak’s take on how to develop and market a brand
In the session, which was conducted at Iqra University, Mr. Deepak
started off by showing students a series of videos related to different
advertising campaigns which were based on men’s wear and
women’s wear and he also explained how to differ brands, how to
identify them and what makes one brand different from the other.
After showing the videos, he stated that for him, fashion is a blank
canvas and you can actually take the canvas and write, project and
make anything that you want in that canvas. So after commencing
the session, he asked the students how does one sees a brand, is it
something that we can just open in the next morning because we feel like it? Is a brand something
that you can create by just putting a name on a billboard? Is a brand something that is successful?
Or something that needs to be thought out? Or is a brand something that can just happen overnight?
He stated that all these questions are something that he and his team asked themselves when they
started out as a brand during the formation of Deepak Perwani. He stated that 1994 was the time
when Deepak Perwani was conceptualized. Situations were very different in those days, there was
very less competition within the fashion industry, designers were very few in the country, and
those who were interested in this field and wanted to become a designer, did not know how to
become a designer. Everybody who was in the market did not understand how retail worked.
Everybody did not understand the concept of affordable fashion. It was a very difficult time to sell
your product to the people, as you’ve to beg to the customers to buy your clothes. Moreover, the
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industry itself was not formalized at that time. He said that in the last 30 years, we were known as
a “non-serious” retail industry that nobody paid attention too. But in the last 10 years, we formally
organized it and tried to create fashion weeks to promote this industry in the country and became
biggest tax paying retail market brand in Pakistan. This also includes other brands, such as Khaadi,
Junaid Jamshed, Gul Ahmed, Ideas and many other designers and retail brands who worked in the
market.
Today, brands are not easy to make, he further said. Mr. Deepak emphasized that the most
important thing for a brand is to have a certain kind of vision. If you don’t have a vision, you can
never become a brand, he said. Mr. Deepak said that a great example of this is Iqra University
itself. He shared his experience when he used to go to school with Mr. Hunaid Lakhani. He said
that Mr. Hunaid wanted to first open up a fashion institute as an AIFD, back in the days. Mr.
Hunaid used to discuss with him by kept on saying that there is a market in this area, and there is
an opportunity in this business and it would be a great idea to come up with a fashion school. In
those days, the only fashion school existed in Pakistan was PIFD (Pakistan Institute of Fashion
Designing) situated in Lahore which was established by the ministry of commerce and trade
development authority of Pakistan in collaboration with a French designer named Ted Lapidus.
They first managed to create a school and went ahead to make a fashion university out of it. AIFD
(Asian Institute of Fashion Designing) has been very successful in Karachi and it was only possible
because Mr. Hunaid Lakhani had the vision and he managed to create a brand for this city, Deepak
said.
In the same way, whether its education, whether its retail, whether its science and technology,
whether its consumer products, and whether its food, anything can sell if you want to sell, Mr.
Deepak said. But does it really become a brand? That is the real question which we need to ask
5. Global Entrepreneurship Week
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ourselves. In the current situation, the most difficult thing is not to create a brand but how you
actually manage it to live in a market competitive environment, where pricing has to be right, and
where value for money has to be there for the customer to make the brand successful and this goes
for all sectors that you looked at because there is so much competition everywhere and you need
to discover that how can one differentiate itself from the others and how does one actually end up
creating something successful, he said. One of the biggest example of this is Khaadi who managed
to revolutionize Pakistan and has taken Pakistan forward as a local brand itself with also the
presence in UAE, England and all the other GCC countries. And they only managed to do this with
their name “Khaadi”. Khaddar existed in Pakistan, which was sold a lot in those days when Khaadi
was founded and the company used it and went ahead to create a brand which was price conscious,
fashionable, it also gave value for money and the brand also made it feel that their clothes can be
worn by anyone, whether you’re rich or poor, and whether you belong from upper class, middle
class or lower class. It was acceptable to everyone and that’s what makes a brand, Deepak
emphasized.
He said that what we learned up till now and what all students must have to learn whether they
want to pursue their careers in fashion, retail, finance or any other field, is that there is always a
one product that help to sustain you and your brand throughout. Mr. Deepak further said that a
couple of years ago, he was sitting with the CEO of Christian Laqua which is a French brand of
Paris, at the airport of Milan, waiting for a flight. And before their unexpected meeting at the
airport, Mr. Deepak saw a news while reading a magazine that Christian Laqua filed a bankruptcy
of 217 million euros. So at the airport, he asked the CEO that why did they filed a bankruptcy
when Christian Laqua in the 80s and 90s was the biggest brand of Paris. The CEO replied that Mr.
Laqua failed to make that one product that could have helped him to sustain the entire brand. In
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the Khaadi’s case, that one product which lead to their success is the Kurtis that many women
wear and that one kurti helped to sustain the entire fashion of Khaadi. One product is what sustains
any brand in the world, Mr. Deepak emphasized.
Another example, which Mr. Deepak gave was regarding Chanel which he said is the highest
selling brand in terms of luxury consumerism. The perfume Chanel no. 5 sells every 36 seconds
all over the world, and it is still the highest selling perfume in the world after over a 100 years.
Likewise, the Chanel bag that every woman wear sells every 7 minutes all over the world which
is priced around £3500. Just imagine the pricing and the power of the one product, he quoted.
Brands are the ethos of any company and how they look at themselves and how they’re dependent
on one product which help them to move forward, Deepak stated. One interesting point which Mr.
Deepak shared that within fashion, in the luxury brand items, people are very price conscious and
it’s the secondary product that would sell more, rather than the clothes. The clothes are just there
to support the brand. But when consumers go out and buy something from the market, they want
to feel a part of the brand, they want to connect with a brand, but sometimes they are not able to
afford it. That’s why it is noticeable that perfumes, glasses, belts, cufflinks, and ties are more
bought by the customers when they go in a high end store. They will not try to buy the main
products oftenly, such as suits, jackets, tops, blouse because those things will be too expensive. So
it would be cheaper to buy a pair of Armani glasses of Rs.15000, for instance, or to buy Armani
perfume for Rs.7000 as opposed to trying to buy Armani suit that would cost around $3000. That’s
how consumers differentiate and still wants to become a part of a brand, he said.
Mr. Deepak further stated that ethos, commitment, and a complete focus into a market is what
creates a brand. He stated that in fashion, brands must have 3 things. The brand must be identifiable
and must relate to the customer, the brand must have enough shock value to make the customers
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realize that it is the brand that they want to wear, and the brand must constantly keep on innovating
and reinventing itself to make itself better because customers are very fickle and if they get
dissatisfied, they will switch to another brand. Once a customer buys a product, his/her
expectations becomes a little higher from the brand. According to Mr. Deepak, brands are made if
you believe in them, brands are made if you’re innovative, and brands are made if you have
individual original idea. He said that globally it will take a lot of time, but as far as the domestic
market is concerned, you will shine with any brand if you believe in yourself. He said that you will
fail a lot of time, but he quoted that you must learn how to fall before you can learn how to fly. He
advised to the students that if you want to create a brand as an entrepreneur, first concentrate on
the kind of brand that you want to make, and the kind of ethos that you want to believe in before
you move forward and make your brand a global brand. And you also have to look at how brand
can keep on continue to do well and innovate constantly in its product, marketing, advertising,
planning and execution. Moreover, you will also have to make sure that whether your brand is in
line with the current trends to move forward and this applies to all sectors. If you cannot be
innovative in today’s modern age, especially in this globalization where everything is available on
a click of a button, then you will be left behind as a brand, Deepak said.