Robust quality of digital signage content is required for certain call-to-action process. Here we shared tips to create great signage content. Click this links or visit here: www.smartdigitalsignage.ca/
Local Marketing, Inc. is a full-service marketing firm that provides dealerships with diverse marketing and advertising services. They specialize in digital marketing strategies including search engine marketing, search engine optimization, email marketing, brand management, and account management. Their goal is to increase qualified leads, optimize digital presence, and help clients sell more vehicles through localized and targeted digital campaigns.
This document provides information about digital marketing strategies and services from TOPS Digital Marketing Specialists. It discusses the importance of having a responsive website that works across devices and focuses on different content for awareness, consideration and conversion stages of the marketing funnel. It also explains the difference between search engine optimization (SEO) and search engine marketing/pay-per-click (SEM), and promotes TOPS' local roots, transparent approach and customizable dashboard for tracking campaign performance.
Featuring a client who puts this practice to use, we dive into the WordStream Way for marketing your agency. Verticalization. Find an industry with potential, become an expert in the field, and grow your business!
Watch this recording to know how to:
- Use different strategies across each stage of the sales funnel
- Scale your approach across clients
- Create data-backed proposals with WordStream Advisor
MNsearch Event - "Success Stories in Digital Marketing"
Presented by Nick Noble, Digital Marketing Manager, Versique
Focus area: PPC
An inside look at the playbook that took one eCommerce company’s AdWords account to the big league of results. We’ll count down the top 10 plays that made the account great. This is a Wednesday night highlight that you won’t want to miss.
Naresh Tomar has over 18 years of experience in e-commerce, travel management, and operations. He is seeking a challenging position to utilize his skills and experience to contribute to company goals. His experience includes selling products on Amazon, Flipkart, and other marketplaces, managing vendor relationships, and overseeing operations as a senior manager. Previously, he held roles in travel management, facility management, and procurement.
This document discusses how search engine optimization (SEO) and paid search have evolved. It notes that 97% of consumers research local products and services online and 40% believe top search results are best. It outlines options like organic SEO, paid search (PPC), Google Maps, and social media. The document then provides more details on SEO best practices, paid search advertising, and how social media is now integrated into search results. It emphasizes that an online presence is required for business success today.
Digital Marketing Workshop on Google AdwordsAli Raza
- Introduction to Web, Digital Marketing & Google Adwords
- Types of campaign
- Setting up Adwords campaign
- Hardcore keyword research
- Organizing Ad groups
- How to write effective Ads
- Sitewide, phone & review extension
- Optimizing landing pages - Top 10 ways
- Understanding quality score
- Big management
- Negative keywords
- Understanding tracking & analytics
- Re-marketing
- Must have tools
- Case studies of different companies on How Adwords made a difference in there overall marketing strategy
- Conclusion
Local Marketing, Inc. is a full-service marketing firm that provides dealerships with diverse marketing and advertising services. They specialize in digital marketing strategies including search engine marketing, search engine optimization, email marketing, brand management, and account management. Their goal is to increase qualified leads, optimize digital presence, and help clients sell more vehicles through localized and targeted digital campaigns.
This document provides information about digital marketing strategies and services from TOPS Digital Marketing Specialists. It discusses the importance of having a responsive website that works across devices and focuses on different content for awareness, consideration and conversion stages of the marketing funnel. It also explains the difference between search engine optimization (SEO) and search engine marketing/pay-per-click (SEM), and promotes TOPS' local roots, transparent approach and customizable dashboard for tracking campaign performance.
Featuring a client who puts this practice to use, we dive into the WordStream Way for marketing your agency. Verticalization. Find an industry with potential, become an expert in the field, and grow your business!
Watch this recording to know how to:
- Use different strategies across each stage of the sales funnel
- Scale your approach across clients
- Create data-backed proposals with WordStream Advisor
MNsearch Event - "Success Stories in Digital Marketing"
Presented by Nick Noble, Digital Marketing Manager, Versique
Focus area: PPC
An inside look at the playbook that took one eCommerce company’s AdWords account to the big league of results. We’ll count down the top 10 plays that made the account great. This is a Wednesday night highlight that you won’t want to miss.
Naresh Tomar has over 18 years of experience in e-commerce, travel management, and operations. He is seeking a challenging position to utilize his skills and experience to contribute to company goals. His experience includes selling products on Amazon, Flipkart, and other marketplaces, managing vendor relationships, and overseeing operations as a senior manager. Previously, he held roles in travel management, facility management, and procurement.
This document discusses how search engine optimization (SEO) and paid search have evolved. It notes that 97% of consumers research local products and services online and 40% believe top search results are best. It outlines options like organic SEO, paid search (PPC), Google Maps, and social media. The document then provides more details on SEO best practices, paid search advertising, and how social media is now integrated into search results. It emphasizes that an online presence is required for business success today.
Digital Marketing Workshop on Google AdwordsAli Raza
- Introduction to Web, Digital Marketing & Google Adwords
- Types of campaign
- Setting up Adwords campaign
- Hardcore keyword research
- Organizing Ad groups
- How to write effective Ads
- Sitewide, phone & review extension
- Optimizing landing pages - Top 10 ways
- Understanding quality score
- Big management
- Negative keywords
- Understanding tracking & analytics
- Re-marketing
- Must have tools
- Case studies of different companies on How Adwords made a difference in there overall marketing strategy
- Conclusion
Get Found Fast: Google AdWords Strategies for GrowthIntuit Inc.
The document provides an overview of Google AdWords strategies for business growth presented by Colin Anstie, CEO of Raging Digital. It discusses what Google AdWords is, why businesses should use it to drive traffic, and provides step-by-step instructions on how to set up an AdWords campaign including choosing keywords, writing ads, setting a budget, and monitoring performance. Key tips highlighted include using AdWords as part of an overall marketing strategy, having optimized landing pages, and frequently testing and optimizing ads and campaigns.
How to MAXIMIZE Lead Flow for YOUR business with PPC & Google AdsSocial Sphere Media
This webinar will be all about how to generate more leads via Paid Search (PPC/AdWords) in your business.
NOW… before you say “PPC Does Not Work…”
I want to encourage you to invest an hour of your time learning about the latest changes in Google AdWords, Paid Search, and how PPC can be the key to almost unlimited scalability in terms of lead flow for your business.
Even if you have invested thousands of dollars in PPC in the past and have gotten no return, I can assure you that with the right strategy and setup (which I will be showing you on the webinar) you can get a great 3-7x ROI via Paid Search.
You'll discover how the AdWords engine works, the secrets to maximizing quality scores, and even proven examples that you can swipe & deploy!
I'll even share with you the most important KPIs & how to track them!
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
FOLLOW US ON SOCIAL MEDIA
Facebook: https://www.facebook.com/socialsphere...
Instagram: https://www.instagram.com/socialspher...
LinkedIn: https://www.linkedin.com/company/soci...
Twitter: https://twitter.com/socialspherega
Prime Your Amazon Profits for the Holiday Shopping SeasonTinuiti
This document summarizes a webinar about preparing for the holiday shopping season on Amazon. It discusses what happened on Amazon Prime Day, with sales growing over 60% and Echo devices selling 7 times more than the previous year. It also covers how to increase conversion rates through enhanced brand content, maximize positioning and sales for an inventory-free January, protect margins and streamline workflows, and the essentials of financial preparation including reviewing past performance, understanding current data, and planning purchasing and shipping strategies. The document includes polls and questions from attendees.
Developing the Ultimate Demand Gen WebsiteDigital Reach
Your website might be stopping you from ranking properly, reducing your conversion rate, and preventing you from hitting your revenue goals. You’ve known this for a while, but now it’s time to take it seriously.
But how do you know when it’s really time for a new site? And what about optimizing your website for search? Should that happen now, or wait until later?
If this sounds like your current experience, you’ll want to join our Head of Operations Andrew Seidman on June 7th to discuss the ins-and-outs of developing an SEO Friendly Website.
During this Web Clinic, we’ll cover:
When to pull the trigger on a new website
When (and how) to think about SEO
How to choose your CMS
Track A - 10 reasons how ecommerce platforms make voucher code promotions suck!Affiliate Summit
– Why retailers run unengaging promotions
– The impact an inflexible ecommerce platforms
– Promotions you might want to want to run
David Hall, Co-founder, Uniqodo
When SEOs limit their marketing campaigns to one country or region, they are sure to miss out on the endless opportunities of international expansion. An international SEO strategy requires a unique set of skills, but it also offers the chance to vastly multiply your potential audience.
This document summarizes a presentation about how to turn a small business website into a lead generation machine using inbound marketing techniques. The presentation covers the basics of inbound marketing, assessing a website for lead generation opportunities, and three free tips to generate leads. It then demonstrates HubSpot's marketing software and outlines next steps.
How to Scale Your ABM Program with ContentUberflip
Are you looking for a way to better align your sales and marketing teams? Wondering how you can scale ABM and content personalization?
Presented at SiriusDecisions 2018 Summit, Daniel Day, Snowflake’s Director of Account Based Marketing, shares ABM-led insights on landing top target accounts by creating personalized content experiences with Uberflip.
Accessibility refers to how easily a person
can interact with your website regardless
of their abilities or impairments. Learn how to make your websites more accessible with these tips.
I got an opportunity to share my learnings with aspiring SaaS founders, fellow and aspiring SaaS marketers, and product folks.
This is the deck I used for the workshop.
Conversion Rate Optimization Workshop by Ali Raza Ali Raza
A brief Conversion Rate Optimization Workshop by Ali Raza with various factors being discussed which includes
Introduction to Conversion Rate Optimization
Why CRO is Important for your website and Business?
Understanding Visitors Psychology
How to create a compelling and clear value proposition? [Working on your Unique Competitive Edge]
How User Experience Can Differentiate ‘CRO’ for Your Business?
How Event Based Promotions Increase the ‘CRO’ for Your Business?
How Much Important ‘Urgency’ Factor in Your Creatives?
How Important is Emotional Resonance?
Communicate Value - Why Pay?
Testimonials - Case Studies - Proof’s how they can help your business.
Remove distraction - Consumer is Lazy!
What is A/B testing?
How to do A/B testing to determine what is working best for your business?
Landing Page A/B Testing Samples
Several Case Studies Discussed.
Different tools which can help you with Conversion Optimization, A/B Testing and how you can record
User Behavior on your website.
You can visit my blog at http://aliraza.co
Regards
Lead Generation presentation by C1 Partners (www.c1-partners.com) to the Denver Digital Marketing for Small Business meetup group.
http://www.meetup.com/Denver-Digital-Marketing-for-Small-Business
LSA19: The Science Behind Increasing Customer RetentionLocalogy
The document discusses strategies for increasing customer retention rates based on analysis of data from 200,000 small and medium-sized businesses over 3 years. Key findings include: 1) SMBs that purchase more products and services from a channel partner have higher retention rates. 2) Bundling new products with existing offerings increases retention by 49%. 3) Highly engaged SMBs that interact once per day have a 95% retention rate over 3 years, 151% higher than rarely engaged SMBs. Providing marketing services also increases retention significantly. Focusing on specific industry verticals leads to a 34% increase in retention rates compared to generalists.
Google AdWords is an advertising service that allows businesses to display ads on Google and its advertising network. Businesses only pay when people click on their ads, setting a budget and targeting keywords. AdWords costs vary based on auctions, with average costs between $1-2 per click and most expensive keywords over $50 per click. The program offers targeted, measurable advertising to help brands, with immediate impact while limiting spending globally or locally. However, AdWords may not always be effective and businesses need to avoid wasting money on low-quality keywords or ads.
Sam Shetty presented a webinar on measuring ROI from PPC campaigns. The webinar covered determining if PPC is right for a company based on goals, calculating a target CPA, optimizing budgets and quality scores, improving landing pages, and tips for improving ROI such as long-tail keywords. Shetty also discussed outsourcing PPC campaigns and took questions from the audience.
Patrice Greene & Sally Duby: Account-Based Revenue: an Executive-Level Love S...Demandbase
This document discusses aligning marketing, sales, and account-based revenue (ABR) strategies. It outlines how to transition from account-centric to account-based approaches by focusing on alignment, choreography of activities, account insights, and playbooks. Metrics are also discussed for measuring business, sales, and marketing outcomes of ABR approaches. The document provides contact information for Sally Duby and Patrice Greene to discuss getting started with ABR strategies.
Your company IS a media company (or at least it can be). Convince & Convert's media division and our consulting division converge to provide outstanding digital media advice and counsel to major companies like Insight, Cisco, and The Motley Fool.
How can we help you generate more leads and sales? Or how can we help you create and manage your own digital media products? Contact Us and we’ll be in touch immediately to set up a no obligations, pain-free conversation.
This document outlines a presentation on email marketing strategies for small businesses and nonprofits. It includes sections on the economics of email marketing, getting started with an email list, choosing the right message content and calls-to-action, and measuring email marketing success. The presentation provides tips on building an email list, creating engaging content, designing effective calls-to-action, and tracking key metrics like open and click-through rates.
Next Generation Media provides various digital marketing and design services including:
1) Website development, graphic design, social media management and search engine optimization.
2) They help clients establish an online presence through setting up social media accounts and video marketing.
3) They pride themselves on creating customized digital and print solutions that meet client needs and driving customers to their clients' websites.
Digital marketing services- codexxa PPT.pptxCodexxa
Digital Marketing: Opening doors to the digital world for your business by Search Engine Optimization, Social Media Optimization, Social Media Marketing, and Content Management.
We match marketers to their future customers. Through our large array of media products, Convince & Convert Media helps companies increase leads and generate sales by putting the right message in front of the perfect audience.
How can we help you generate more leads and sales? Or how can we help you create and manage your own digital media products? Contact Us and we’ll be in touch immediately to set up a no obligations, pain-free conversation.
Get Found Fast: Google AdWords Strategies for GrowthIntuit Inc.
The document provides an overview of Google AdWords strategies for business growth presented by Colin Anstie, CEO of Raging Digital. It discusses what Google AdWords is, why businesses should use it to drive traffic, and provides step-by-step instructions on how to set up an AdWords campaign including choosing keywords, writing ads, setting a budget, and monitoring performance. Key tips highlighted include using AdWords as part of an overall marketing strategy, having optimized landing pages, and frequently testing and optimizing ads and campaigns.
How to MAXIMIZE Lead Flow for YOUR business with PPC & Google AdsSocial Sphere Media
This webinar will be all about how to generate more leads via Paid Search (PPC/AdWords) in your business.
NOW… before you say “PPC Does Not Work…”
I want to encourage you to invest an hour of your time learning about the latest changes in Google AdWords, Paid Search, and how PPC can be the key to almost unlimited scalability in terms of lead flow for your business.
Even if you have invested thousands of dollars in PPC in the past and have gotten no return, I can assure you that with the right strategy and setup (which I will be showing you on the webinar) you can get a great 3-7x ROI via Paid Search.
You'll discover how the AdWords engine works, the secrets to maximizing quality scores, and even proven examples that you can swipe & deploy!
I'll even share with you the most important KPIs & how to track them!
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
FOLLOW US ON SOCIAL MEDIA
Facebook: https://www.facebook.com/socialsphere...
Instagram: https://www.instagram.com/socialspher...
LinkedIn: https://www.linkedin.com/company/soci...
Twitter: https://twitter.com/socialspherega
Prime Your Amazon Profits for the Holiday Shopping SeasonTinuiti
This document summarizes a webinar about preparing for the holiday shopping season on Amazon. It discusses what happened on Amazon Prime Day, with sales growing over 60% and Echo devices selling 7 times more than the previous year. It also covers how to increase conversion rates through enhanced brand content, maximize positioning and sales for an inventory-free January, protect margins and streamline workflows, and the essentials of financial preparation including reviewing past performance, understanding current data, and planning purchasing and shipping strategies. The document includes polls and questions from attendees.
Developing the Ultimate Demand Gen WebsiteDigital Reach
Your website might be stopping you from ranking properly, reducing your conversion rate, and preventing you from hitting your revenue goals. You’ve known this for a while, but now it’s time to take it seriously.
But how do you know when it’s really time for a new site? And what about optimizing your website for search? Should that happen now, or wait until later?
If this sounds like your current experience, you’ll want to join our Head of Operations Andrew Seidman on June 7th to discuss the ins-and-outs of developing an SEO Friendly Website.
During this Web Clinic, we’ll cover:
When to pull the trigger on a new website
When (and how) to think about SEO
How to choose your CMS
Track A - 10 reasons how ecommerce platforms make voucher code promotions suck!Affiliate Summit
– Why retailers run unengaging promotions
– The impact an inflexible ecommerce platforms
– Promotions you might want to want to run
David Hall, Co-founder, Uniqodo
When SEOs limit their marketing campaigns to one country or region, they are sure to miss out on the endless opportunities of international expansion. An international SEO strategy requires a unique set of skills, but it also offers the chance to vastly multiply your potential audience.
This document summarizes a presentation about how to turn a small business website into a lead generation machine using inbound marketing techniques. The presentation covers the basics of inbound marketing, assessing a website for lead generation opportunities, and three free tips to generate leads. It then demonstrates HubSpot's marketing software and outlines next steps.
How to Scale Your ABM Program with ContentUberflip
Are you looking for a way to better align your sales and marketing teams? Wondering how you can scale ABM and content personalization?
Presented at SiriusDecisions 2018 Summit, Daniel Day, Snowflake’s Director of Account Based Marketing, shares ABM-led insights on landing top target accounts by creating personalized content experiences with Uberflip.
Accessibility refers to how easily a person
can interact with your website regardless
of their abilities or impairments. Learn how to make your websites more accessible with these tips.
I got an opportunity to share my learnings with aspiring SaaS founders, fellow and aspiring SaaS marketers, and product folks.
This is the deck I used for the workshop.
Conversion Rate Optimization Workshop by Ali Raza Ali Raza
A brief Conversion Rate Optimization Workshop by Ali Raza with various factors being discussed which includes
Introduction to Conversion Rate Optimization
Why CRO is Important for your website and Business?
Understanding Visitors Psychology
How to create a compelling and clear value proposition? [Working on your Unique Competitive Edge]
How User Experience Can Differentiate ‘CRO’ for Your Business?
How Event Based Promotions Increase the ‘CRO’ for Your Business?
How Much Important ‘Urgency’ Factor in Your Creatives?
How Important is Emotional Resonance?
Communicate Value - Why Pay?
Testimonials - Case Studies - Proof’s how they can help your business.
Remove distraction - Consumer is Lazy!
What is A/B testing?
How to do A/B testing to determine what is working best for your business?
Landing Page A/B Testing Samples
Several Case Studies Discussed.
Different tools which can help you with Conversion Optimization, A/B Testing and how you can record
User Behavior on your website.
You can visit my blog at http://aliraza.co
Regards
Lead Generation presentation by C1 Partners (www.c1-partners.com) to the Denver Digital Marketing for Small Business meetup group.
http://www.meetup.com/Denver-Digital-Marketing-for-Small-Business
LSA19: The Science Behind Increasing Customer RetentionLocalogy
The document discusses strategies for increasing customer retention rates based on analysis of data from 200,000 small and medium-sized businesses over 3 years. Key findings include: 1) SMBs that purchase more products and services from a channel partner have higher retention rates. 2) Bundling new products with existing offerings increases retention by 49%. 3) Highly engaged SMBs that interact once per day have a 95% retention rate over 3 years, 151% higher than rarely engaged SMBs. Providing marketing services also increases retention significantly. Focusing on specific industry verticals leads to a 34% increase in retention rates compared to generalists.
Google AdWords is an advertising service that allows businesses to display ads on Google and its advertising network. Businesses only pay when people click on their ads, setting a budget and targeting keywords. AdWords costs vary based on auctions, with average costs between $1-2 per click and most expensive keywords over $50 per click. The program offers targeted, measurable advertising to help brands, with immediate impact while limiting spending globally or locally. However, AdWords may not always be effective and businesses need to avoid wasting money on low-quality keywords or ads.
Sam Shetty presented a webinar on measuring ROI from PPC campaigns. The webinar covered determining if PPC is right for a company based on goals, calculating a target CPA, optimizing budgets and quality scores, improving landing pages, and tips for improving ROI such as long-tail keywords. Shetty also discussed outsourcing PPC campaigns and took questions from the audience.
Patrice Greene & Sally Duby: Account-Based Revenue: an Executive-Level Love S...Demandbase
This document discusses aligning marketing, sales, and account-based revenue (ABR) strategies. It outlines how to transition from account-centric to account-based approaches by focusing on alignment, choreography of activities, account insights, and playbooks. Metrics are also discussed for measuring business, sales, and marketing outcomes of ABR approaches. The document provides contact information for Sally Duby and Patrice Greene to discuss getting started with ABR strategies.
Your company IS a media company (or at least it can be). Convince & Convert's media division and our consulting division converge to provide outstanding digital media advice and counsel to major companies like Insight, Cisco, and The Motley Fool.
How can we help you generate more leads and sales? Or how can we help you create and manage your own digital media products? Contact Us and we’ll be in touch immediately to set up a no obligations, pain-free conversation.
This document outlines a presentation on email marketing strategies for small businesses and nonprofits. It includes sections on the economics of email marketing, getting started with an email list, choosing the right message content and calls-to-action, and measuring email marketing success. The presentation provides tips on building an email list, creating engaging content, designing effective calls-to-action, and tracking key metrics like open and click-through rates.
Next Generation Media provides various digital marketing and design services including:
1) Website development, graphic design, social media management and search engine optimization.
2) They help clients establish an online presence through setting up social media accounts and video marketing.
3) They pride themselves on creating customized digital and print solutions that meet client needs and driving customers to their clients' websites.
Digital marketing services- codexxa PPT.pptxCodexxa
Digital Marketing: Opening doors to the digital world for your business by Search Engine Optimization, Social Media Optimization, Social Media Marketing, and Content Management.
We match marketers to their future customers. Through our large array of media products, Convince & Convert Media helps companies increase leads and generate sales by putting the right message in front of the perfect audience.
How can we help you generate more leads and sales? Or how can we help you create and manage your own digital media products? Contact Us and we’ll be in touch immediately to set up a no obligations, pain-free conversation.
Webtage is a digital marketing solutions provider focused on delivering brands and growing businesses. They provide strategies and services for digital marketing, website design and development, online visibility optimization through SEO, social media, content marketing and search marketing, conversion rate optimization, and creative services. Their approach focuses on partnering with clients using passionate, creative and analytical staff to launch, optimize and grow clients' digital presence and achieve top line growth through smart digital marketing.
Creative Mindworks is a marketing and advertising firm that has received over 80 creative awards. It has been named Marketing Firm of the Year by the Latin Builder's Association and has received several other awards and accolades. The document provides details on the various services offered by Creative Mindworks, including account services, consumer research, creative services, copywriting, print and broadcast production, media planning and buying, internet development, online marketing, virtual solutions, call tracking software, customer relationship management software, and a list of clients.
Kendal Shoobridge, a marketing manager with 20 years of experience, presented a 4 step process for understanding search engines and Google. The presentation covered choosing keywords, calls to action, content marketing, case studies of Exa clients like Diadora and Pack & Send, and concluded by offering a free digital strategy consultation. The key points were understanding search engine ranking, using targeted keywords to attract relevant leads, having clear calls to action, and content marketing to generate lead forms.
Top Digital Marketing Company in India EmmaWalker88
Hiring a Top Digital Marketing Company in India is an excellent approach to establishing a presence across various internet marketing channels. Digital Dadi has a solid track record of generating the best traffic leads for your website for social media and other advertising campaigns. Visit digitaldadi.in to get the services of the Top Digital Marketing Company in India.
Presenting our growth series to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Customer Acquisition
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
This document discusses strategies for lead generation and increasing ROI through customized engagement. It recommends capturing leads through landing pages and pop-ups, then personalizing content on and off site. On-site customization includes recommendation widgets and dynamic content. Off-site options are automation software for customized workflows, emails, ads and notifications. Best practices include strategic goal-setting and consistent, dynamic communications across multiple touchpoints.
Why use thought leadership as a content marketing strategy? This introductory guide overviews the returns on thought leadership and ways to get started within your content marketing plan.
How can HubSpot help BabelQuest grow your businessEric Murphy
BabelQuest are a HubSpot Gold partner in Oxford, UK. We help drive business growth with inbound marketing and inbound sales. More than a marketing agency, we are a business growth partner.
Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. KEEN MARKETER IT SOLUTIONS will provide you Conversion-based web design coupled with a lead generating marketing plan, your online success is irresistible.
Non Profit Power Hour @LinkedIn Sydney - October 16th 2015Jesse Rothstein
Salesforce for Nonprofits provides discounted and donated Salesforce licenses and resources to help nonprofits and higher education institutions leverage technology to further their missions through products like CRM, marketing automation, and program management tools. The Salesforce 1-1-1 model aims to provide 1% of Salesforce's equity, product, and employee time to nonprofit and higher education customers and partners. An integrated platform like Salesforce can help nonprofits improve efficiencies, increase engagement and fundraising, and better manage constituent relationships.
Marketing for Where You WANT TO BE: 3 Proven Ways to Get Leads & GrowClearEdge Marketing
Presented by ClearEdge Marketing CEO & Founder, Leslie Vickrey, at the New York Staffing Association (NYSA) Webinar on September 22, 2014.
Topics covered:
- Connecting with new buyers with a target account program
- Ensuring your website is effective, regardless of the device
- Launching referral campaigns that drive connections
Parachute Digital is a marketing and fundraising consultancy that offers not for profit organisations the opportunity to make more money online and give their supporters a great digital experience.
Scaling Your Amazon 3P Business to be Acquisition-Ready: The Top Signals Buye...Tinuiti
n this webinar, we team up with acquisition experts, Thrasio, to help you best position your Amazon business for acquisition.
We’ll discuss the metrics and thresholds that are most attractive to potential buyers and the state of the market - for buyers and sellers - after the changes of the last year, and the levers you can pull to ensure your success.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
5. Keep It Simple
1
2
3
Simple and relevant content
Use standard aspect ratios of 4:3 or 16:9
Keep you message clear to visitors
6. Great Content = Strong
Call-To-Action
• The Call to Action must inspire the consumer to act instantly.
• Digital Signage message can generate incredible outcomes.
• When you use proper strategies to urge consumers to take action
right away.
7. How To Create Great Call-To-
Action
Make it
Large &
Visible
Give
Proper
Position
Keep it
engaging
Provide
Clear
Call To
Action
Make It
Attractive
8. Do You Know Where To
Focus
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“Ready to get free shipping on your
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Reach our website within
the next X minutes (put a
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10. Content Should Communicate Urgency
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11. Make it Large & Visible
The font size of “call to
action” should be large
and clear enough to
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Give It A perfect position
12. Identify Customer
Plan For An Unique Digital Signage
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13. What We Do For Our
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• We develop solid
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