Spin Media would distribute the magazine as they do Vibe since both are rap magazines with similar conventions. Spin Media publishes pop, rap, and hip-hop magazines relating to the content of the new magazine. Spin Media, formerly known as Buzznet and Buzz Media, is a Los Angeles-based company and blog network that owns a community of pop culture websites with over 40 million unique monthly visitors, including Buzznet, Idolator, and Stereogum.