1980 music videos analysed

1. Applying Andrew
Goodwin's theory to
1980 music videos

2. Peter Gabriel- Sledgehammer
 The video for this song is a abstract, this is because there is no relation to the
topic of the song.
 There is a lyrics and visuals link, this is because when he starts singing about
trains a train appears around him.
 There are examples of stop motion animation throughout this video, this is
where there is a series of picture and they are put together to make a sort of
video.
 There are examples of voyeurism during this video, this is when the artist is
facing the camera almost addressing the audience.

3. Madonna– Material girl
 The video to this song is a narrative, this is because it follows the story of
Madonna and a film producer falling in love.
 This video is also a performance as through half of the video it shows
Madonna performing the song on stage surrounded by men.
 This video includes signs of intertextuality, this is because Madonna is dressed
and shown to look like Marilyn Monroe who is another key media figure.
 This also includes voyeurism at the beginning of the video when the director
is watching Madonna in a music video in the cinema, this is the audience
watching someone watch someone.

4. A-ha – Take on me
 This is a narrative video as it shows the story of a female in a cartoon finding
a man who she so clearly desires etc.
 There are also some scenes of performance and it shows the band playing as a
group, this runs alongside the narrative in some scenes.
 The fact that the majority of the shots are sketches means that it is a use of
stop motion animation as it is a series of sketches put together to make a roll.
 The use of a comic means that the video included a form of intertextuality as
it is another media form being used.

5. U2 – Where the streets have no name
 This video is mainly a performance video, showing a live U2 performance on
the roof of a building in LA.
 This video can also be a narrative as it tells a story of the day and the
performance and also what happens in the background while they are
performing.
 It includes intertextuality as there are a number of snippets from various
radio stations taken and put into the video.

6. Bonnie Tyler – Total eclipse of the heart
 This is a very abstract video as the video has no relation to the song or any on
the lyrics within it.
 There are a number of close ups which represent voyeurism as it is creating a
connection to the audience and feels like she is addressing them.
 Another example of voyeurism is the dress that she is wearing, this is what an
audience member can see to be their perfect women on how she is appeared
to be.