Social media reputation management preso

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For Dallas Business Journal Crash Course on Social and SEO

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Social media reputation management preso

  1. 1. Social Media & Reputation Management Eddy Badrina Co-founder, Buzzshift @eddybadrina#DBJcrashcourse  
  2. 2. What is Digital Strategy? the process of orchestrating all your online marketing assets so that they meet specific, broader marketing objectives and business goals#DBJcrashcourse  
  3. 3. "There  is  no  such  thing  as  a   worthless  conversa7on,   provided  you  know  what  to   listen  for.  And  ques7ons  are   the  breath  of  life  for  a   conversa7on.”   —  James  Nathan  Miller#DBJcrashcourse  
  4. 4. Goals of Social Media 1. Foster dialogue 2. Promote advocacy Social Media 3. Facilitate support 4. Spur innovation Source:  Web  Analy*cs  Demys*fied    (John  LoveK  &  Jeremiah  Owyang)  #DBJcrashcourse  
  5. 5. Goals of Social Media 1. Foster dialogue 2. Promote advocacy Social Media 3. Facilitate support 4. Spur innovation Source:  Web  Analy*cs  Demys*fied    (John  LoveK  &  Jeremiah  Owyang)  #DBJcrashcourse  
  6. 6. Goals of Social Media 1. Foster dialogue 2. Promote advocacy Social Media 3. Facilitate support 4. Spur innovation Source:  Web  Analy*cs  Demys*fied    (John  LoveK  &  Jeremiah  Owyang)  #DBJcrashcourse  
  7. 7. Goals of Social Media 1. Foster dialogue 2. Promote advocacy Social 3. Facilitate support Media 4. Spur innovation Source:  Web  Analy*cs  Demys*fied    (John  LoveK  &  Jeremiah  Owyang)  #DBJcrashcourse  
  8. 8. Reputation Management 1. Listen Well 2. Solve Other People’s ORM Problems 3. Online Word of Mouth Source:  Web  Analy*cs  Demys*fied    (John  LoveK  &  Jeremiah  Owyang)  #DBJcrashcourse  
  9. 9. If you only had an hour… 30 minutes – listening 20 minutes – responding 10 minutes – sharing Source:  Chris  Brogan  #DBJcrashcourse  
  10. 10. Listening Stations#DBJcrashcourse  
  11. 11. 1 Google Reader 2 Google Alerts (RSS feed) 3 SocialMention 4 Google Blog/IceRocket 5 Hootsuite#DBJcrashcourse  
  12. 12. Remember…. Everyone is listening to your response…. or your silence (e.g. @ replies on Twitter) Source:  Chris  Brogan  #DBJcrashcourse  
  13. 13. Remember…. More Talk is Good Talk… for SEO Source:  Chris  Brogan  #DBJcrashcourse  
  14. 14. Remember…. Even Neutral Sentiment is Positive for Your Business Source:  Chris  Brogan  #DBJcrashcourse  
  15. 15. Listen for Your Brand Jump on Or Key industry Industry trends Phrases Study your Become competitors an industry expert#DBJcrashcourse  
  16. 16. Entire preso is at: http://shft.bz/DBJcrashcourse#DBJcrashcourse  
  17. 17. Twitter: @eddybadrina Email: eddy@buzzshift.com Facebook: facebook.com/ buzzshift#DBJcrashcourse  

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