best practice #3think beyondthe transactionToo many retailers think their work ends once a customer has clicked “Buy.” Rather, theyshould be finding ways to connect with customers in new and dynamic ways that will increasecustomer lifetime value. One of the goals of any social loyalty program must be to deepen theretailer’s relationship with its customers by engaging them beyond the purchase.
best practice #4design, evaluate,& optimize for roiAn effective social loyalty program is a significant investment of time and resources.A program must have clear objectives and target specific customer segments. Mostimportantly, a program must be designed for maximum ROI, and it must be measuredat the right moments. Ongoing program optimization lays the groundwork forcontinued growth and success.
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