Creel is a service that allows users to exchange virtual currencies from different applications and games. It aims to increase user engagement and monetization for developers. Creel conducted a closed beta pilot with 3 game companies, finding that 63% of gamers registered with Creel, 47% became active users, and on average gamers played 30% longer while exchanging currencies through Creel. Overall, Creel earned €1.30 per active user over 4 weeks. Developers saw increased user engagement and spending while gamers enjoyed a new way to interact with currencies across applications.

1. Monetize your virtual currency
–
over and over again !

2. What is Creel ?

3. Creel is the new way of monetization, converting non-paying users
into paying customers.
It doesn’t interfere with your existing monetization services, it is
additive.
Creel services can be integrated as easy as integrating Facebook in
your application – start monetizing with Creel in a day!
On top Creel offers, “in-wallet advertising”, notifications before and
after the gameplay – freedom in a wallet.

4. „Apple’s digital wallet could usher in a new era of ease and convenience. Moving
toward a digital wallet for dollars is only a marginal step forward.“
„The real change is how the digital wallet technology facilitates the parallel
emergence of traditional currencies, and also gaming tokens, Bitcoin, airline miles,
cellphone minutes; being interchangeable and opening up enormous purchasing
power for consumers.“
„Some companies will find enormous value in issuing their own currencies for
monetization, advertising or data-tracking purposes.“
„The revolution is what comes next: an exchange that connects and trades these
different stores of value .... both within your wallet and between wallet users,
worldwide.“

5. Creel is already doing that !

6. Unused virtual currency is a lost chance for engagement
User activate themselves
Creel is creating a new mindset for virtual currencies
And, gamers will create social and viral benefits for your brand
With Creel retention and airtime is up in your game.
Gamers engage, consume and raise demand for your virtual
currency. This is a perfect time for you to promote your games.
With each exchange transaction you earn money – Monetization
achieved
What does it mean for
the game developer ?

7. Gamers can transfer virtual currencies to Creel and exchange assets
into the desired currency
Gamers can make a premium by being counterpart of a transaction
Virtual currencies can be instantly transferred back and forth
The gamer can manage his portfolio in the Creel wallet and make
arrangements
Before and after the gameplay gamer can accept engagement
notifications
What does it mean
for the gamer?

8. ➜ Gaming Industry
➜ Tourism, e.g. Airline and Hotel Industry
➜ Retail, e.g. Shops and e-commerce
➜ Any loyalty program owner
➜ Reward scheme operator
Who will be using it ?
…….anyone who is issuing stores of value !

9. Setting up Creel !

10. Creel is a service any application can
integrate with 5 lines of code, with it’s own
look and feel.
It‘s modular design allows
personalization.

11. Integration with Creel is as
easy as the integration of
Facebook in my application
Works with NuGet technology to package
and deploy
Get Creel API components, based on
functionalities

12. Manage and create your
currencies
Register as merchant and manage
your application, the currency and
the technology
Manage and create your
applications

13. Multiple
currencies per
application
Multiple
applications per
currency
Merchants can view their account
settings, the applications
associated and the currencies
linked to them

14. Creel allows the merchant to
remotely manage their Creel
services around the clock !
24/7
➜ Transaction History
➜ Detailed Report on Transactions, Revenues, Customers
➜ Manage Notifications to advertise your application through Creel
➜ Many more topics

15. Tech Summary
The Creel UI is fully customizable, allowing a seamless
integration into your application.
Customize the “exchange interactions” the way you want and
how it works effectively for your applications !
No matter how many user are using Creel, our infrastructure is
built to handle it. Auto scaling and 24/7 monitoring will make sure
all transaction are completed successfully in time.

16. Case Study

17. Results
In the closed beta pilot 3 game companies participated:
➜ 63% of all gamers have registered with Creel
➜ 47% of all gamers converted to an active Creel user / paying
customer
➜ On average gamers played 30% longer than usual by
exchanging currencies
➜ Overall result: € 1,30 per active Creel user for a 4 week
duration

18. Your Benefits
➜ Converted users into paying customers
➜ Created new revenue streams
➜ Increased social engagement through exchange
➜ Increased air time
➜ Generated new data to adjust and adopt games

19. Feedback
Dumadu
"As one of the most agile game development companies, Dumadu is
always looking for better, less invasive ways to monetize the audience of
its titles. We have found Creel incredibly fast and easy to implement. Our
test users found it a joy to be able to tap into a completely new paradigm in
regard to monetisation." - Rishikanth Somayaji, Dumadu Games
Juego
"When Creel first proposed a test case with two of our games, we were
very interested, but did not think that the system was that easy to
implement. It literally took one of our junior developers a couple of days
and it was up and running. Our testers had a lot of fun interacting with their
creel dashboard as it was an entirely new experience to them." Rudresha
Shree - Juego Studio

20. Feedback
Crossy Frog / New Energy Games
"When we were looking for a new monetisation scheme for our casual
games, Creel emerged as the logical choice due to the non-invasive way of
monetizing our users it makes possible. We were very lucky to be among 3
companies, Creel selected for a test. The Integration of their system into
one of our top titles was a breeze. And as far as we could gather, compared
to our initial test of the same game without Creel, the users really took to
interacting with our game in a more relaxed fashion, spending more time
and trying out more features in the process. - Thomas Andrei, New Energy
Games

21. Any questions?
tl@creel.me
as@creel.me