Casinos are slow adopters of new technology. This deck was created to support a casino supplier sales team in selling B2B mobile solutions to casino customers. These B2B mobile solutions increased efficiency on the casino floor.

1. Mobile CMS Apps and Cardless Connect
The Connected Casino
Christina Spaulding

2. Mobile Trends
Ascendancy of mobile
Use of mobile internally
Mobile as a player self-service
option

3. 68% of adults have a smartphone
91% keep device within arms’ reach
90% use multiple screens
88% use for business purposes
60% see increased productivity
75% respond to mobile marketing
18% of phone users make mobile
payments
Mobile – The New Standard

4. Empower
Hosts
Personalize
Assistance
Monitor
Success
Innovative
Self-Service
The Casino In the Palm Of Your Hand
Real-time, efficient customer service

5. Empower Hosts With
Mobile Host
Proactively recruit new players
 Identify hot players at slots and
tables
 Sign up new players directly at the
game
 Scan drivers license bar codes or
passports to register new players
quickly
Leverage real-time data to
engage with players
 Push notifications of player activity
 Show player promos and stop
codes
 Track hosted, carded, uncarded
and hot players

6. Personalize Assistance
Mobile Responder
 Provide personalized service for
machine and peripheral issues
 Prioritize player service by tier
 Greet carded players by name
Mobile Voucher Redemption
 Allow floor staff to redeem
vouchers for cash anywhere
 Players no longer have to look for
ATMs or wait in line at the cashier

7. Monitor Success
Mobile Notifier
 Real-time KPI notifications and
event alerts
 Apple Watch support
Mobile Dashboard
 Graphs on the go for time-based
KPI tracking

8. Cardless Connect

9. What Is Cardless Connect
Allows players to card-in to slot
machines using their mobile
phone
 No physical card necessary
Card-in functionality available
through your app
 Consistent branding and
experience
 Increases value in existing
app/investment
Gateway to cashless
 In approved jurisdictions, Cardless
Connect makes cashless transfers
even easier

10. Enhance Player Experience.
Improve Operations
Increase Marketing Footprint
Benefits of Cardless Connect

11. Enhance Player
Experience
Not Just For Millenials
 Always have your card with you
 No abandoned cardes
 Card in to multiple machines (use
as additional card)
Convert Millenials from Guests to
Players
 Millienials have app for hotel or
events. Additional functionality can
prompt these guests to play as
well

12. Operational Synergies
Seamless Sign-Up and Card In
 Enroll player via Mobile Host
 Player cards in via Cardless
Connect
 Player never leaves their seat;
host never leaves player
Full Mobile Gaming
 Integrate PlaySpot with Cardless
for unified gaming
 Backbetting, sports betting, and
more

13. Increasing the Velocity of
Money
Leverage Resort Wallet to enable
credit transfers
 Velocity increased from coin to
TITO
 Reduce ticketing expenses
 Funds stay in EZ Pay® account
 Higher security for players
 No data stored on phone
 PIN requirement optional
 Integrates with third party wallets,
including PlaySpot® wallet

14. Extend Marketing
Footprint to Mobile
Add value to your app with
Mobile Intelligent Offer
 Real-time player offers delivered
where you want
 Deliver offers on phone
 Beacon messaging
 Offers based on play, card-in and
more

15. Launching To Success
Full marketing support
 Staff training
 Player collateral
 Print
 Online
 Wobblers/Stickers
 Service Window content

16. Thank you!