1
WHO ARE WE?
M-BIZ Global is the world’s
largest mobile gaming solutions
provider. We have offices in 8
countries and an international
team of experts and passionate
players.
WHAT DO WE OFFER?
We help businesses enhance
their ROI with our innovative
and unique digital marketing
solutions. Our solutions in-
clude: Branded Mini-Games,
Playable Rich Media Ads,
Hello Mini-Games,
Pocket Arena.
FOR WHOM?
M-BIZ Global works
with brands, agencies,
game developers, handset
manufacturers, billing
providers and
telecommunication
operators.
2
3
ABOUT
Branded Mini-Games
YOUR BENEFITS AT A GLANCE
• Increase traffic & user engagement
• More conversions & better ROI
• Positive user experience
• Multi-platform
• Social media features
• Full analytics & reporting
Branded Mini-Games are short mo-
bile
games packed with powerful social
features. They are 100% customisable
to any brand and run well on laptop,
tablet, mobile or within an app.
4
WHO PLAYS SOCIAL & MOBILE GAMES?
%%16
8 %
%%19
27
%15
10 %
%%17
6 %
%%21
%%23
%%20
%%18
18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+
Age
Gender
Social
Mobile
Social
Male
Female Mobile
54% 46% 53% 47%
%
5
CHARACTERISTICS
MULTI DEVICE
IT WORKS WITH ALL KINDS OF DEVICES:
MOBILE PHONES, LAPTOP, PC, TABLETS
& IN-APP
100%
CUSTOMIZABLE
EVERY SINGLE GRAPHIC AND TEXT
ELEMENT CAN BE BRANDED &
SOCIAL FEATURES
LEADERBOARD, SOCIAL LOGIN,
INVITE YOUR FRIENDS, LIKE
& SHARE YOUR RESULTS
MULTI PLATFORM
BASED ON HTML5 TECHNOLOGY,
OURMINI-GAMES CAN BE INTEGRATED
WITH WEBSITES, FACEBOOK & APPS
FUN GAME PLAY
ADDICTIVE, INTUITIVE AND EXCITING
TO PLAY
6
KPI
Proven numbers
PROVIDE PERSONAL
INFORMATION
GAME COMPLETION RATE CALL-TO-ACTION CTR
54% 78% 58%
REPLAYS PER PERSON/
GAME
30
7
60 + GAMES
Choose from a wide range of
8
YOUR
MINI-GAME
YOUR MINI-GAME
MULTI-PLATFORM
Integrate Branded Mini-Games with different marketing channels
YOUR
MINI-GAME
FACEBOOK IN-APP
PLAY
PLAY
9
MULTI-PLATFORM
Use Branded Mini-Games in email and on your website
YOUR
MINI-GAME
E-MAIL WEBSITE
YOUR
MINI-GAME
PLAY PLAY
10
SUCCESS STORIES
Read how our clients enhanced their performance
KINDER JOY
SMS FOR JOY
KFC
HOT BUCKET CHALLENGE
GAME IMPRESSIONS
COMPLETION RATE
REPLAY
CLICK THROUGH RATE
SEE CASE STUDY
98%
73%
52%
20%
GAME COMPLETIONS
REPLAY
LEAD CONVERSIONS
CALLTOACTION
65%
39%
36%
11%
SEE CASE STUDY
11
Read how our clients enhanced their performance
48%
SUCCESS STORIES
LIEFERANDO
CHRISTMAS GAME
UNIVERSAL PICTURES
PIXELS
SEE CASE STUDY
GAME PLAYS
REPLAY
SIGN UP
IMPRESSIONS
79%
100% PLAY THE GAME
GAME COMPLETIONS
REPLAYS PER USER
CALLTOACTION
86%
68%
31
34%
SEE CASE STUDY
12
PRICING
BMG STUDIO
$99 (10,000 CPP*)
*CPP stands for cost-per-play, a model we use, in which advertisers pay whenever a user clicks on
the play button. Additional play-clicks can be purchased anytime during the campaign period.
FREE 7 DAY TRIAL
50+ GAMES & LOTS OF FEATURES
MULTI-PLATFORM CAMPAIGNS
$299 (40,000 CPP*)
$499 (80,000 CPP*)
(Facebook, Twitter, Google+)
WEBSITE & MOBILE
(App iOS & Android)
PRICE AVAILABLE
ON REQUEST
MULTI-PLATFORM CAMPAIGNS
(Facebook, Twitter, Google+)
WEBSITE & MOBILE
(App iOS & Android)
60+ GAMES & ALL FEATURES
DEDICATED ACCOUNT MANAGER
STRATEGIC PLANNING
SELF SERVICE
BMG ENTERPRISE
MANAGED SERVICE
BMG STUDIO
SELF SERVICE
13
$999 (200,000 CPP*)
KIOSK MARKETING & BRANDED MINI-GAMES
Available online and offline
Multiple social sharing options
Collect data via in-game forms and call-to-action
Support location-based technology such as Beacon
Kiosks are self-service terminals designed to provide
and collect information from consumers.
WHERE CAN WE DO KIOSK MARKETING?
• Tradeshows and consumer events
• Wherever potential customers visit, e.g. shopping
malls, doctor clinics, theatres, museums, supermarkets, etc.
14
PLAYABLE ADS
15
PLAYABLE ADS
Playable Ads are an innovative
rich media banner format,
containing a branded game
which can be played inside
the banner unit.
WHY PLAYABLE ADS?
100% active user engagement
guaranteed. No blind installs.
User interaction tracked.
Optimized for high ROI installs.
FOR WHOM?
For advertisers, and
publishers from all
industries.
16
Increase conversions and ROI
3x higher CTR
Up to 70% higher engagement
Increase brand awareness
Increase traffic
YOUR BENEFITS
17
PLAYABLE ADS
Standard
HTML5 interactive ads with
a call-to-action. Once you
tap the ad, the mini-game
starts.
TAP
PLAY AD
18
PLAYABLE ADS
Native
Tap the ad to expand the
banner size and it’s ready
to be played.
TAP
PLAY AD
19
PLAYABLE ADS
Interstitial
Interstitials are full-screen
ads that pop up and take
over a mobile screen auto-
matically during the launch,
in between or upon exit of
an app or
mobile page.
Supports MRAID (Mobile
Rich Media Ad Interface
Definitions) 1.0 and 2.0
PLAY AD
20
SPECS
320x480
720x1080
640x960
640x1136
1080x1920
Under 200KB 2MB ALL
HTML5, Javascript,
CSS3
DIMENSIONS INITIAL LOAD
SIZE
MAX LOAD
SIZE
OPERATING
SYSTEM
FILE TYPE
21
SPECS
PLAYABLE ADS SPECIAL FEATURES
Custom animation
In-game audio
Full screen
Swipe (supports dragging gestures)
Auto-play
Tap-to-Play
Data capture
Form submission
22
BEACONS
23
BEACONS
Branded Mini-Games with
Beacons is an effective way
to engage your audience at
the right time and the right
place.
WHY BEACONS?
Beacon Technology, paired
with Branded HTML5 Mini-
Games is the most engaging
experience users can have
Indoor. When entering or
simply passing by a physical
store, users will receive
a push notification to play
a mini-game that will allow
them to win coupons and
exciting prices .
WHERE?
Branded Mini-Games
with Beacons works well
in all physical stores, hotels,
theatres, and museums
airports and Indoor venues.
24
ABOUT BEACONS
WHAT ARE BEACONS?
Beacons are a low-cost piece of hardware — small enough
to attach to a wall or countertop — that use battery-friendly,
low-energy Bluetooth connections to transmit messages or
prompts directly to a smartphone or tablet.
HOW ARE BEACONS USED?
Beacons are utilized to transform how retailers, event
organizers, transit systems, enterprises, and educational
institutions communicate with people indoors.
Essentially beacons trigger proximity-based marketing messages
on consumers phones, delivering ads, coupons, promotions or
supplementary product information.
Beacons can also be used as a point-of-sale system to collect in-
formation on customers, particularly how consumers maneuver
through stores, hotels, airports, etc.
25
ABOUT BEACONS
26
Branded Mini Games with Beacons – No more spamy
push notifications
Branded Mini-Games combined with Beacon technology
will help Brands, Retailers and App Developers engage
their users on a different level:
Push notifications will not only contain ads, but it will
invite the user to interact with your product in a natural
way.
By notifying users at the right moment and right place
with a mini-game, you will not only get their attention, but
also extend the engagement by making users experience
your product and due to it’s social media features, extend
your reach significantly.
HOW IT WORKS
27
Customers walk past depeartment
stores or shops with beacon
Beacon notification to receive
information and play mini-game
Fun, addictive experience Share game with friends and
become loyal to a brand
1 2 3 4
Engage customers Indoor
Increase purchases and conversions
Mini-Games fully compatible with Beacons
Mini-Games 100% Customizable
YOUR BENEFITS
28
SPECS*
BEACON SPECIAL FEATURES
CPU
Technology
Signal range
Power
32-bit ARM® Cortex M0
Bluetooth 4.0/Bluetooth Low Energy
Approx. 10 to 70 metres
CR22477 battery
iPhone 4s and higher
iPad 3rd generation and higher
Android 4.3 and higher
Windows phone devices with the Lumia Cyan update or above
29
Compatible devices
* These specifications are based on commonly used beacon devices
AUGMENTED REALITY
MINI-GAMES
30
AUGMENTED REALITY
Branded Mini-Games
add a new level of fun and
interactivity to Augmented
Packaging, on Street
Marketing, Geolocalized
Apps, Advergaming and
Interactive Consumer
Products.
WHY AUGMENTED REALITY?
Packaging and Logo should be
appropriate to a product, and
induce customers to buy it.
AR Mini-Games transform the
players’ perception of reality
through exciting storytelling,
imagery, and adding fun elements
onto logo and product packaging.
FOR WHOM?
AR Mini-Games are
designed for all Brands
and Companies, that
physically want to
promote their products
in all kinds of buildings
or places like shopping
malls, department stores,
hotels, airports and
outdoor venues.
31
AUGMENTED REALITY & BMG
32
Combined with Augmented Reality,
Branded Mini-Games brings users
to interact with products in real time,
in a real environment by using their
smartphone cameras.
Your product becomes alive
while offering your audience the
most effective and natural way
of engagement: Games.
HOW IT WORKS
33
Target the product logo or image
with your smartphone camera
A 3D animated character
appears and invites you to play
and interact with him
A Mini-Games will give you the
chance to play and win a voucher
Get the best score and get a
voucher. Redeem it immediately
in the (online) store.
1 2 3 4
3D animated and branded virtual
characters and features
AR Mini-Games allow consumers to earn
points toward discounted products and com-
pete for superiority with leaderboard scores.
AR Mini-Games create a unique experience
for customers and increase the (re)purchase
potential
YOUR BENEFITS
34
SPECS
Device requirements
Scanned camera
Orientation
Technology used
Adroid: 4.0.3+
iOS: 8+
Rear camera
Horizontal, vertical
Unity 3D, Vuforia SDK
35
Application size 1.	 Total: 25 MB
2.	 Unity3D: 16.5 MB
3.	 Vuforia: 2.5 MB
4.	 Game: 6MB
AR TECHNICAL REQUIREMENTS
OUR CLIENTS
36
37
CONTACT US
Massoud Loodin
Head of Business, M-BIZ Global
+49(0)174 34 61 786
massoud.loodin@mbizglobal.net
www.brandedminigames.com

Presentation_BMG_ML201016

  • 1.
  • 2.
    WHO ARE WE? M-BIZGlobal is the world’s largest mobile gaming solutions provider. We have offices in 8 countries and an international team of experts and passionate players. WHAT DO WE OFFER? We help businesses enhance their ROI with our innovative and unique digital marketing solutions. Our solutions in- clude: Branded Mini-Games, Playable Rich Media Ads, Hello Mini-Games, Pocket Arena. FOR WHOM? M-BIZ Global works with brands, agencies, game developers, handset manufacturers, billing providers and telecommunication operators. 2
  • 3.
  • 4.
    ABOUT Branded Mini-Games YOUR BENEFITSAT A GLANCE • Increase traffic & user engagement • More conversions & better ROI • Positive user experience • Multi-platform • Social media features • Full analytics & reporting Branded Mini-Games are short mo- bile games packed with powerful social features. They are 100% customisable to any brand and run well on laptop, tablet, mobile or within an app. 4
  • 5.
    WHO PLAYS SOCIAL& MOBILE GAMES? %%16 8 % %%19 27 %15 10 % %%17 6 % %%21 %%23 %%20 %%18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ Age Gender Social Mobile Social Male Female Mobile 54% 46% 53% 47% % 5
  • 6.
    CHARACTERISTICS MULTI DEVICE IT WORKSWITH ALL KINDS OF DEVICES: MOBILE PHONES, LAPTOP, PC, TABLETS & IN-APP 100% CUSTOMIZABLE EVERY SINGLE GRAPHIC AND TEXT ELEMENT CAN BE BRANDED & SOCIAL FEATURES LEADERBOARD, SOCIAL LOGIN, INVITE YOUR FRIENDS, LIKE & SHARE YOUR RESULTS MULTI PLATFORM BASED ON HTML5 TECHNOLOGY, OURMINI-GAMES CAN BE INTEGRATED WITH WEBSITES, FACEBOOK & APPS FUN GAME PLAY ADDICTIVE, INTUITIVE AND EXCITING TO PLAY 6
  • 7.
    KPI Proven numbers PROVIDE PERSONAL INFORMATION GAMECOMPLETION RATE CALL-TO-ACTION CTR 54% 78% 58% REPLAYS PER PERSON/ GAME 30 7
  • 8.
    60 + GAMES Choosefrom a wide range of 8
  • 9.
    YOUR MINI-GAME YOUR MINI-GAME MULTI-PLATFORM Integrate BrandedMini-Games with different marketing channels YOUR MINI-GAME FACEBOOK IN-APP PLAY PLAY 9
  • 10.
    MULTI-PLATFORM Use Branded Mini-Gamesin email and on your website YOUR MINI-GAME E-MAIL WEBSITE YOUR MINI-GAME PLAY PLAY 10
  • 11.
    SUCCESS STORIES Read howour clients enhanced their performance KINDER JOY SMS FOR JOY KFC HOT BUCKET CHALLENGE GAME IMPRESSIONS COMPLETION RATE REPLAY CLICK THROUGH RATE SEE CASE STUDY 98% 73% 52% 20% GAME COMPLETIONS REPLAY LEAD CONVERSIONS CALLTOACTION 65% 39% 36% 11% SEE CASE STUDY 11
  • 12.
    Read how ourclients enhanced their performance 48% SUCCESS STORIES LIEFERANDO CHRISTMAS GAME UNIVERSAL PICTURES PIXELS SEE CASE STUDY GAME PLAYS REPLAY SIGN UP IMPRESSIONS 79% 100% PLAY THE GAME GAME COMPLETIONS REPLAYS PER USER CALLTOACTION 86% 68% 31 34% SEE CASE STUDY 12
  • 13.
    PRICING BMG STUDIO $99 (10,000CPP*) *CPP stands for cost-per-play, a model we use, in which advertisers pay whenever a user clicks on the play button. Additional play-clicks can be purchased anytime during the campaign period. FREE 7 DAY TRIAL 50+ GAMES & LOTS OF FEATURES MULTI-PLATFORM CAMPAIGNS $299 (40,000 CPP*) $499 (80,000 CPP*) (Facebook, Twitter, Google+) WEBSITE & MOBILE (App iOS & Android) PRICE AVAILABLE ON REQUEST MULTI-PLATFORM CAMPAIGNS (Facebook, Twitter, Google+) WEBSITE & MOBILE (App iOS & Android) 60+ GAMES & ALL FEATURES DEDICATED ACCOUNT MANAGER STRATEGIC PLANNING SELF SERVICE BMG ENTERPRISE MANAGED SERVICE BMG STUDIO SELF SERVICE 13 $999 (200,000 CPP*)
  • 14.
    KIOSK MARKETING &BRANDED MINI-GAMES Available online and offline Multiple social sharing options Collect data via in-game forms and call-to-action Support location-based technology such as Beacon Kiosks are self-service terminals designed to provide and collect information from consumers. WHERE CAN WE DO KIOSK MARKETING? • Tradeshows and consumer events • Wherever potential customers visit, e.g. shopping malls, doctor clinics, theatres, museums, supermarkets, etc. 14
  • 15.
  • 16.
    PLAYABLE ADS Playable Adsare an innovative rich media banner format, containing a branded game which can be played inside the banner unit. WHY PLAYABLE ADS? 100% active user engagement guaranteed. No blind installs. User interaction tracked. Optimized for high ROI installs. FOR WHOM? For advertisers, and publishers from all industries. 16
  • 17.
    Increase conversions andROI 3x higher CTR Up to 70% higher engagement Increase brand awareness Increase traffic YOUR BENEFITS 17
  • 18.
    PLAYABLE ADS Standard HTML5 interactiveads with a call-to-action. Once you tap the ad, the mini-game starts. TAP PLAY AD 18
  • 19.
    PLAYABLE ADS Native Tap thead to expand the banner size and it’s ready to be played. TAP PLAY AD 19
  • 20.
    PLAYABLE ADS Interstitial Interstitials arefull-screen ads that pop up and take over a mobile screen auto- matically during the launch, in between or upon exit of an app or mobile page. Supports MRAID (Mobile Rich Media Ad Interface Definitions) 1.0 and 2.0 PLAY AD 20
  • 21.
    SPECS 320x480 720x1080 640x960 640x1136 1080x1920 Under 200KB 2MBALL HTML5, Javascript, CSS3 DIMENSIONS INITIAL LOAD SIZE MAX LOAD SIZE OPERATING SYSTEM FILE TYPE 21
  • 22.
    SPECS PLAYABLE ADS SPECIALFEATURES Custom animation In-game audio Full screen Swipe (supports dragging gestures) Auto-play Tap-to-Play Data capture Form submission 22
  • 23.
  • 24.
    BEACONS Branded Mini-Games with Beaconsis an effective way to engage your audience at the right time and the right place. WHY BEACONS? Beacon Technology, paired with Branded HTML5 Mini- Games is the most engaging experience users can have Indoor. When entering or simply passing by a physical store, users will receive a push notification to play a mini-game that will allow them to win coupons and exciting prices . WHERE? Branded Mini-Games with Beacons works well in all physical stores, hotels, theatres, and museums airports and Indoor venues. 24
  • 25.
    ABOUT BEACONS WHAT AREBEACONS? Beacons are a low-cost piece of hardware — small enough to attach to a wall or countertop — that use battery-friendly, low-energy Bluetooth connections to transmit messages or prompts directly to a smartphone or tablet. HOW ARE BEACONS USED? Beacons are utilized to transform how retailers, event organizers, transit systems, enterprises, and educational institutions communicate with people indoors. Essentially beacons trigger proximity-based marketing messages on consumers phones, delivering ads, coupons, promotions or supplementary product information. Beacons can also be used as a point-of-sale system to collect in- formation on customers, particularly how consumers maneuver through stores, hotels, airports, etc. 25
  • 26.
    ABOUT BEACONS 26 Branded MiniGames with Beacons – No more spamy push notifications Branded Mini-Games combined with Beacon technology will help Brands, Retailers and App Developers engage their users on a different level: Push notifications will not only contain ads, but it will invite the user to interact with your product in a natural way. By notifying users at the right moment and right place with a mini-game, you will not only get their attention, but also extend the engagement by making users experience your product and due to it’s social media features, extend your reach significantly.
  • 27.
    HOW IT WORKS 27 Customerswalk past depeartment stores or shops with beacon Beacon notification to receive information and play mini-game Fun, addictive experience Share game with friends and become loyal to a brand 1 2 3 4
  • 28.
    Engage customers Indoor Increasepurchases and conversions Mini-Games fully compatible with Beacons Mini-Games 100% Customizable YOUR BENEFITS 28
  • 29.
    SPECS* BEACON SPECIAL FEATURES CPU Technology Signalrange Power 32-bit ARM® Cortex M0 Bluetooth 4.0/Bluetooth Low Energy Approx. 10 to 70 metres CR22477 battery iPhone 4s and higher iPad 3rd generation and higher Android 4.3 and higher Windows phone devices with the Lumia Cyan update or above 29 Compatible devices * These specifications are based on commonly used beacon devices
  • 30.
  • 31.
    AUGMENTED REALITY Branded Mini-Games adda new level of fun and interactivity to Augmented Packaging, on Street Marketing, Geolocalized Apps, Advergaming and Interactive Consumer Products. WHY AUGMENTED REALITY? Packaging and Logo should be appropriate to a product, and induce customers to buy it. AR Mini-Games transform the players’ perception of reality through exciting storytelling, imagery, and adding fun elements onto logo and product packaging. FOR WHOM? AR Mini-Games are designed for all Brands and Companies, that physically want to promote their products in all kinds of buildings or places like shopping malls, department stores, hotels, airports and outdoor venues. 31
  • 32.
    AUGMENTED REALITY &BMG 32 Combined with Augmented Reality, Branded Mini-Games brings users to interact with products in real time, in a real environment by using their smartphone cameras. Your product becomes alive while offering your audience the most effective and natural way of engagement: Games.
  • 33.
    HOW IT WORKS 33 Targetthe product logo or image with your smartphone camera A 3D animated character appears and invites you to play and interact with him A Mini-Games will give you the chance to play and win a voucher Get the best score and get a voucher. Redeem it immediately in the (online) store. 1 2 3 4
  • 34.
    3D animated andbranded virtual characters and features AR Mini-Games allow consumers to earn points toward discounted products and com- pete for superiority with leaderboard scores. AR Mini-Games create a unique experience for customers and increase the (re)purchase potential YOUR BENEFITS 34
  • 35.
    SPECS Device requirements Scanned camera Orientation Technologyused Adroid: 4.0.3+ iOS: 8+ Rear camera Horizontal, vertical Unity 3D, Vuforia SDK 35 Application size 1. Total: 25 MB 2. Unity3D: 16.5 MB 3. Vuforia: 2.5 MB 4. Game: 6MB AR TECHNICAL REQUIREMENTS
  • 36.
  • 37.
    37 CONTACT US Massoud Loodin Headof Business, M-BIZ Global +49(0)174 34 61 786 massoud.loodin@mbizglobal.net www.brandedminigames.com