Tickete is an Italian startup founded in 2015 that provides receipt recognition technology. Their visual text recognition (VTR) software can extract data from receipts with 93% accuracy. This allows them to verify purchases for contests and collect customer purchase data. They partnered with Gillette to run a 6-month promotional contest on Facebook Messenger where users could participate by sending selfies and receipt photos for a chance to win prizes. The contest engaged over 8,000 users and provided over 16,000 digital scratch cards.

1. TICKETE
Tickete Srl

2. Tickete was born in Bologna in 2015,
the Italian city which is stil today the
beating heart of the startup.
Although changes and successes
have shaped the face of the
company, the soul of the
continuously growing team remains
unchanged: a mix of heterogeneous
backgrounds but always common
objectives connected to face every
challenge with the right team spirit.
Who we are
We add the right value to
every receipt!

3. Chief Financial Officer
Co-Founder
Giuseppe LorizzoLuca Gisi
Chief Executive Officer
Co-Founder
Andrea Giglio
Chief Technical Officer
Daniele Mariani
Chief Marketing Officer
Fabio Fusco
Sales Manager
Michele Lorubio
Project Manager
Giulia Albanese
Sales Account
Il team
Martina Pin
Administration Manager
Marco Nasuelli
Sales Account
Matteo Poli
Project Manager
Nicola Lo Caso
Backend Developer

4. 90% of purchases are still
made offline
ì
and contests with Buy&Win mechanics
are a great way to increase purchases for
brands and shopping centers.
It is a widely used strategy but often with
obsolete tools, despite the possibilities
offered by technology.
Mission

5. Time is our main resource
So why do you still have to fill out boring forms
for your prize competitions?
Check in real time the receipts of your contests
with a plug and play solution.
ì
and apparently, we have all become gold fishes.
With all the incitements to which we are
subjected, we find hard to concentrate in
environments where prolonged attention is
required.
Mission
We are talking about an 8 second time!

6. Time Saver

7. Receipt reading
technology
Our VTR (Visual Text Recognition) software
allows us to collect offline purchase data.
A system designed to identify, extrapolate
and normalize valuable information about
your customers.

8. Thanks to our technology, we are able to extract data from receipts with an
accuracy of 93%. Here is how it works:
VTR Technology

9. Our APIs allow you to integrate VTR into
websites, apps or chatbots
The process that the VTR applies to the
receipt that has to be processed is
transparent to the user.
The user only takes one photo on the
receipt and we will take care of the rest!
Where to integrate the
VTR
VTR Integration

10. Funzioni VTR
How to use VTR
software
The VTR is automatically able to verify
information such as: VAT number, store,
date and time, total amount spent and
gives a real time response for the user.
The solution is optimal for competitions
with a minimum spending threshold
and therefore aimed at:
- Shopping centers
- Mass retailers
VTR Functions

11. In addiction to the generic data of a
receipt, we are able to verify the validity
of products, brands and prices with a
semi-automatic solution.
The optimal solution for competitions
that requires the purchase of specific
products and mainly addressed to
brands.
VTR Functions
How to use VTR software

12. Real time fraud
detection
There are different levels of control to
perfectly adapt our technology to your needs:
• the photo is receipt
• p re s e n c e o f t h e re q u i re m e n t s to
partecipate
• double receipts
• tempered receipts
Fraud detection
Our system is functional to correctly validate
each receipt to avoid fraud and discourage
attempts.

13. Integrazione VTR
Target: qualified leads
Are you also interested in collecting the
receipt data?
If you want to know the habits of your
customers, we have a solution for this
too!
You can make your contests a great
tool for generating qualified leads.
Receipt data

14. Every receipt is a huge
data mine
It allows us to understand and get to know
customer’s real shopping habits.
What did he buy?
Where did he shop?
When did he shop?
How much did he spend?
Nesquik e Coca Cola
1
2
3
4
€11,49
Il 15/07/2018
Presso “PamPanorama” - Partita IVA 1234567890
PamPanorama
The power of receipts

15. Data insights
VTR Technology: data insights
The receipt text, after being extracted and
identified, is processed by Machine Learning
algorithms.
This allows us to understand the data on the
receipt and return a complete analysis of your
products, related products and those of the
competition.
You can know about brands overlays; your best
performing product lines; purchases for specific
brands and much more.
Contact us to receive a demonstration.

16. Meanwhile, at the bottom you can download an example of how we
normalize and categorize the receipt data based on the ECR System
(Italian Category Management).
Data normalization
DOWNLOAD REPORT

17. †
A short recap
VTR technology allows us to
automatically read and catalog receipt
information.
This allows us to:
• Check the validity of each receipt
during the prize competitions
• Collect the purchase data on each
receipt
Recap

18. Price competitions with
Chatbot Messenger
Establish a real relationship with
your customers
The chatbot as a tool of
relationship marketing.

19. Do you know that in the whole world
through Whatsapp and Messenger 100
billions messages are sent every day?
In Italy the Facebook and Messenger
apps are second and third place for
active users per month*
Take advantage of the messaging
system to offer a unique gaming
experience through a channel already
know by users.
Chatbot Messenger
Take advantage of the
potential messaging system
* Global Digital Report 2018 - Hootsuite

20. Instant Win
Your chatbot competition at
you fingertips!
The competition takes place directly in the
Facebook chat of your official page.
It is the first totally automated and interactive
competition that guides the user through all
phases of the game.
Just take a picture of the receipt and try your luck
with the digital Scratch & Win!
Live the gaming experience. Watch
the video tutorial!

21. Take a photo Play Win
of your receipt Try your luck with the digital
scratch & win
Fantastic prizes for you now!
Instant Win

22. Contests
Chat and game mechanic
customizable
Personalize the interaction with
users to make them live a unique
experience!
Choose the mechanic you prefer: you
can organize instant win competitions,
points collection, final draws and
cashback.

23. We care about the privacy
of your customers!
We directly integrate into
the chat the privacy policy
w i t h a u s e r f r i e n d l y
visualization.
Contests
GDPR compliant

24. We provide a catalog of digital
awards with over 100 brands.
You can examine the catalog
at this link: https://www.idea-
shopping.it/catalog
Reward
Digital rewards

25. Keep your customer base up to date
with interesting contents, initiatives and
new active offers thanks to the in chat
direct contact campaigns.
Each communication sends push
notifications to users with an average
open rate of 80%.
Chatletter
Build a relationship with
your customers

26. Integration into your website
We integrate the
chat of Facebook
Messenger directly
into your website.
A double entry point for the
contest: your customers will
be able to partecipate both
via Facebook page and from
your website.

27. Advantages: Tickete chatbot contest
Tickete Chatbot Contest
Quick and easy registration by chat
You only need to take a picture of the
receipt, our VTR technology will take
care of the validation
Fun gaming experience thanks to our
digital Scratch & win card
Traditional Contest
Registration with data
collection form
Manual entry registration form
and data control
Limites gamification logics
Users contactable directly trough the
Facebook Messenger chat
Data enrichment: all the data on the
receipt are available
-
-
-
User contactable only by email
registration
-
*Nel rispetto delle policy di Facebook
- Gathering of personal and user
contact data

28. Our customers
Who has already chosen to grow
with us.

29. Case Study
Great goals to continue growing together
with our customers.

30. The campaign
Shave Like a Bomber
for Gillette Fusion5
The Shave Like a Bomber campaign with Bobo
Vieri as a testimonial, involves several touch
points for the consumer.
• Social channels for online contest
• ADS Facebook
• DEM
• In-store material
• Paper POP
The in-store material was distributed in around 2000
large-scale retails

31. The contest
Time: 14/04/2019 – 08/10/2019
Goal: Engagement dei clienti; Sell out
Jackpot: 50.000€
To be won:
• 1.000 giftcard digitali Foot Locker of
50,00€ each.
What we did:
• Development of the chatbot with double
game mechanic
• Development of Bobo Vieri’s automatic
face recognition feature
• APIs implementation of VTR technology
for automatic recognition of Gillette
products.
Selfie Like a Bomber

32. How to play
This 6-month “Selfie Like a Bomber” competition
was launched on Facebook Messenger with a
double Instant Win mechanism.
In the first phase, the user, after registering in
chat, can partecipate only once for free in the
Instant Win with Scratch & Win by sending a selfie
with a Bobo Vieri.
In the second phase, the user can partecipate
only once by purchasing one of the Gillette
Fusion5 products and sending the photo of the
receipt in chat. If the receipt is valid, participate in
the second Instant Win with three Scratch & Win.
Simplifies the user’s life

33. Results
8000
Access to the
bot
41%
Rate of receipts
loaded compared
to participants
1,6
Average play per
user
16.147
Scratch & Win
provided
95%
Registered rate
with respect to
access
97%
Participant rate
compared to
registered
(selfie)
Results and Insight
The game mechanic is simple and intuitive,
thanks to the interactive flow with chatbot.
The engagement data show the great success
of the initiative.
The results were obtained in 6 months of
initiative taking into account that:
• Each participant can partecipate with 1
selfie and 1 receipt only for the entire
promotion.
• Each participant must first upload the
selfie, the he can participate with the
receipt
• The communication about participation
with the receipt is made only in the chat
or during the game flow of the user, for
this reason it is marginal compared to the
initiative

35. Book a call with one of our sales to
find out costs and details
Do you have any questions?
Tickete SRL
I AM IN!