Arithlogic Biztech provides a technology platform designed to enhance brand marketing interventions throughout the consumer purchase journey. Their solutions, which include brand protection, brand building, and brand personalization, utilize unique product identification and consumer engagement tactics to improve brand loyalty and increase sales. The platform requires a simple code on products to enable dynamic promotional changes and track consumer interactions over time.

1. CONFIDENTIAL
Any use/circulation of this material
without specific permission of Arithlogic
Biztech Pvt. Ltd. is strictly prohibited
Deepak Pant
deepak@arithlogic.com
(+91) 9873726828
Enabling strong interventions at each step
in the consumers’ Path to Purchase

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Agenda
 Showcasing Arithlogic products
 Request for a meeting to demonstrate Arithlogic’s capabilities and explore
potential opportunities.

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Arithlogic provides a technology platform enabling brands to
bring to life their marketing interventions to win with the
consumers at every step in their Path to Purchase
Identifies each product unit uniquely via UID
and helps authenticate
Analytics leveraging the relationship
between consumers and products
Leverages consumer profiles, social network
for marketing programs

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Arithlogic has 3 solutions which capture the entire Path to
Purchase cycle of a consumer
Brand
Personalization
Brand
Building
Brand
Protection

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Brand Protection
Identifies each product unit uniquely via UID
and helps authenticate Genuine Products
Robust & extremely consumer friendly
Not just an anti-counterfeit solution, but also
helps brand communication

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Identifying “Genuine” Products
Scan QR/
Send SMS/
Visit URL
Illustration
Genuine
product
confirmation
and info
Send
information
on fake
product
Failed verification
Successful verification

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Brand Building
Consumer Acquisition leveraging Referral
Consumer Retention via Loyalty Program for
specific brand (s) purchase
Rewards all positive actions for brand – Purchase,
Refer, Reviews, Social Media sharing etc

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Referral Program
Sachin Buys
Mockup Irish
Sees the On-Pack Offer
“Refer Friends & Get
movie tickets”
100 vouchers to be won
every week !!
WhatsApps Referral
link to Rohit
Every week Top 100
in weekly leader
board win Vouchers
Everyone gets
assured prizes
Rohit clicks on the link
and enters the contest
pending Mockup Irish
purchase
Rohit buys
Mockup Irish &
Scans code
Buy Mockup
Irish & Win
Movie Tickets
www. RewardsCandy/1
Communicate
“RewardsCandy”Scans the code on Pack
Refer Mockup Irish to friends, get to
win movie tickets , and other prizes
Congrats !!
You’ve got 2
stmaps for the
reward
Buy Mockup
Irish & Claim
Congrats !! You’ve
won movie tickets
Both Sachin &
Rohit enter leader
board
More Referrals =
Higher Rank
Illustration

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Referral Program Illustration
7
Leverage Word of Mouth to drive actual sales via incentivising referral

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Loyalty Program Illustration
7
Reward regular long term loyalty with incentives to drive higher consumption per month

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Purchase linked contests Illustration
Lottery/ contest to drive trial

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Brand Personalization
Personalized messaging basis consumer’s
previous interactions with the brand
Brand communication in consumer’s
preferred language
Personalized offers basis consumer’s purchase
history

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Communication basis consumer’s history with the brand
Post Purchase –
Consumer engagement
Repeat Users –
Cross Selling
Never Purchased –
Benefit communication
Illustration
Different consumers will see different content even when checking the same pack

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Content in the consumer’s preferred language
Any other preferred
language
(Any numbers can be set up)
Illustration
Different consumers will see the content in different languages even when checking the same pack

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Offers basis consumer’s purchase history
% discount vs. Multi Pack vs. Upgrade
Illustration
Different consumers will see different offers even when checking the same pack

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And, what’s great – All these solutions actually require
just 1 intervention (A small code on the pack)
Brand
Protection
Brand
Building
Brand
Personalization

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Advantages
 Simple: Single code on pack for all the interventions
 Long-term: Get long term consumer understanding via tracking the
consumer’s brand interaction over multiple packs & actions
 Dynamic: The promotions can be changed at anytime and the in-market
packs with codes will be changed to new promo instantly

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About Us
Ashish Srivastava
Ashish is an IIM Calcutta
2008 graduate with 13+
years of experience in
strategy, tech and
operations consulting.
Prior to founding Arithlogic,
Ashish has worked with
Mckinsey and Infosys.
Deepak Pant
Deepak is an IIM Calcutta
2008 graduate with 8 years
of experience in brand
management and
consumer acquisition.
Prior to founding Arithlogic,
Deepak has worked with
P&G and Marico.

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Our Clients