We created a web application for a well-known US newspaper, to create a maps-like zooming application on top of the 60,000 newspapers since 1850 and using Solr over the 28,000,000 articles to create an interactive heatmap over it. The out-of-the-box faceting solution was optimized using domain knowledge by order-of-magnitude which allowed us to create a great visual way of exploring trends in historical newspapers.