The document outlines the content to be covered in a course on social media, including: search engine optimization, content creation, profiles on LinkedIn, Facebook, Twitter and YouTube, integrating social media into recruitment, building talent communities and networks, mobile, reputation management, time management, return on investment, and a social media plan template. It provides guidance on optimizing profiles, pages and campaigns on various social media platforms and tools for monitoring and engagement. The focus is on using social media strategically to establish relationships, find partners and talent, build brands and reduce costs.