This document provides guidance for evaluating a research investigation and three creative productions. It instructs the writer to: 1) Briefly introduce the research investigation topic and summarize key findings. 2) Critically analyze each creative production by justifying the chosen mode of address and how it adheres to or subverts the research findings in terms of genre, representation, and narrative. 3) Reflect on the technical skills or approaches used for each production. The evaluation should have an introduction and then alternate between justifying the mode of address and reflecting on technical skills for each of the three productions. It aims to be 750 words in length.

1. Evaluation
• Research investigation (45)
• Production (45)
• Evaluation (10)
50% of A2

2. Brief introduction
Identify what you have created. Provide details on your research
investigation title and very briefly summarise your findings. (4 sentences)
Within my Research Investigation I examined the issue of.....
I discovered/concluded that......
I drew influence from my investigation findings to construct ……….
With similar approaches to…….. 2 that conforms……..one subverts………

3. Justifying your mode of address
Include a paragraph critically analysing each text you have produced. You should
discuss if you have adhered to or subverted your findings in the area of;
Genre/Representation/Narrative;
How to do this - Discuss and refer to specific examples of;
Your mode of address – Lighting, Body language, Fonts, Clothing, Mise en
scene, Iconography. (this can be highlighting good practice or identifying any
shortcomings)
• Explain why have you constructed conventions in a certain way?
• How are these conventions act as signifiers that an audience can decode to
gain the preferred reading?
• Would the text be a mainstream/typical approach to the G/R/N or a more
challenging method that would attract a more niche or active audience?
• Link and refer to the likely gratifications your production may tick (Refer to R.I)
• Reference the theories from your investigation. Propp/Mulvey/Baudrillard -
Hyperreality/Uses and Grats

4. During this section it can help to crop particular sections of your production
and insert them into your word document.

5. During or after each paragraph/production piece you need to discuss
your strengths and weaknesses of your technical skills or approach to
construction.

6. Evaluation structure guide
• Introduction
• Justifying the mode of address of Production one
• Reflecting on technical skills or approach of Production one
• Justifying the mode of address of Production two
• Reflecting on technical skills or approach of Production two
• Justifying the mode of address of Production three
• Reflecting on technical skills or approach of Production three
750 words (10% tolerance)