This document provides information about the StrengthsFinder theme of Responsibility. People with strong Responsibility talents feel a deep sense of commitment to completing any tasks or obligations they take on. They are reliable, dependable, and known for always following through on their commitments. Their conscientiousness and strong ethics allow others to trust that they will fulfill responsibilities and keep promises. The power of those with Responsibility comes from the dedication and sense of ownership they feel toward their commitments. The document then provides advice for how those with strong or lesser Responsibility talents can leverage this theme.
Three Secrets to Communicating with Confidence & InfluenceKim Adams
Seminar for emerging leaders and new managers who want to be taken seriously, have an impact on the workplace and be identified as leadership potential. kimadams.com.au
The document discusses the concepts of trust and influence, and defines "trusted influence" as conveying information in a way that gives the impression of good intentions and a willingness to help constructively rather than harmfully. Trusted influence can lead to powerful relationships where people feel comfortable accepting challenges and discussing mistakes. It provides safety for crucial conversations. Conversely, an absence of trust can make people nervous and cautious. The document advises building trust over time through honest and open communication, understanding other perspectives, being an engaged listener, and addressing any lack of trust through self-reflection and discussion with the other person to agree on improving the relationship.
Ed Batista, Interpersonal Dynamics, Class 6: Group Norms & RolesEd Batista
This is a condensed deck from the sixth class of my Winter 2016 section of Interpersonal Dynamics (aka Touchy Feely) at the Stanford Graduate School of Business (aka @StanfordBiz).
Ed Batista, Interpersonal Dynamics, Class 7: InfluenceEd Batista
This is a condensed deck from the seventh class of my Winter 2016 section of Interpersonal Dynamics (aka Touchy Feely) at the Stanford Graduate School of Business (aka @StanfordBiz).
These slides will show you how to increase sales conversions using empathy. Most sales people are too focused on their own objectives, they forget about how the customer is feeling. This leads to communication issues between the customer and the sales person. There are a few simple techniques that are easy to implement. They are effective in creating better relationships, and ultimately more sales.
Finding the Voice of Your Business - COSE Small Business Conference 2010Mitch Slater
Finding and projecting the authentic voice of your business across social media, email marketing, web PR and traditional marketing vehicles is essential to your sales success. Mastering these is no guarantee of success without a focused plan and the right talk track grounded in your business and clearly articulating your value proposition. Learn how to communicate with maximum impact through social media, email marketing, web public relations, video, audio and more as you zero in on your target audience. We will explore the differences between reaching end consumers (B2C) and other businesses (B2B) and the best methods for reaching each group. You will find the voice of your business that expresses the value and impact that only your products and/or services can deliver in words, sounds and images that capture the attention and the wallets of your target markets.
This document provides information about the StrengthsFinder theme of Responsibility. People with strong Responsibility talents feel a deep sense of commitment to completing any tasks or obligations they take on. They are reliable, dependable, and known for always following through on their commitments. Their conscientiousness and strong ethics allow others to trust that they will fulfill responsibilities and keep promises. The power of those with Responsibility comes from the dedication and sense of ownership they feel toward their commitments. The document then provides advice for how those with strong or lesser Responsibility talents can leverage this theme.
Three Secrets to Communicating with Confidence & InfluenceKim Adams
Seminar for emerging leaders and new managers who want to be taken seriously, have an impact on the workplace and be identified as leadership potential. kimadams.com.au
The document discusses the concepts of trust and influence, and defines "trusted influence" as conveying information in a way that gives the impression of good intentions and a willingness to help constructively rather than harmfully. Trusted influence can lead to powerful relationships where people feel comfortable accepting challenges and discussing mistakes. It provides safety for crucial conversations. Conversely, an absence of trust can make people nervous and cautious. The document advises building trust over time through honest and open communication, understanding other perspectives, being an engaged listener, and addressing any lack of trust through self-reflection and discussion with the other person to agree on improving the relationship.
Ed Batista, Interpersonal Dynamics, Class 6: Group Norms & RolesEd Batista
This is a condensed deck from the sixth class of my Winter 2016 section of Interpersonal Dynamics (aka Touchy Feely) at the Stanford Graduate School of Business (aka @StanfordBiz).
Ed Batista, Interpersonal Dynamics, Class 7: InfluenceEd Batista
This is a condensed deck from the seventh class of my Winter 2016 section of Interpersonal Dynamics (aka Touchy Feely) at the Stanford Graduate School of Business (aka @StanfordBiz).
These slides will show you how to increase sales conversions using empathy. Most sales people are too focused on their own objectives, they forget about how the customer is feeling. This leads to communication issues between the customer and the sales person. There are a few simple techniques that are easy to implement. They are effective in creating better relationships, and ultimately more sales.
Finding the Voice of Your Business - COSE Small Business Conference 2010Mitch Slater
Finding and projecting the authentic voice of your business across social media, email marketing, web PR and traditional marketing vehicles is essential to your sales success. Mastering these is no guarantee of success without a focused plan and the right talk track grounded in your business and clearly articulating your value proposition. Learn how to communicate with maximum impact through social media, email marketing, web public relations, video, audio and more as you zero in on your target audience. We will explore the differences between reaching end consumers (B2C) and other businesses (B2B) and the best methods for reaching each group. You will find the voice of your business that expresses the value and impact that only your products and/or services can deliver in words, sounds and images that capture the attention and the wallets of your target markets.
Ed Batista, Interpersonal Dynamics, Class 9: From the Lab to the Real WorldEd Batista
This is a condensed deck from the ninth class of my Winter 2016 section of Interpersonal Dynamics (aka Touchy Feely) at the Stanford Graduate School of Business (aka @StanfordBiz).
This document provides tips for promoting a FIRST LEGO League (FLL) program. It recommends assigning a PR coordinator who is dynamic, well-connected, well-spoken, savvy, personable, reliable, and persistent to help spread the word about FLL events using the FLL PR toolkit and social media. The PR coordinator should create a database of media contacts and pay attention to the preferred format and delivery method for each outlet when promoting events starting 3 weeks beforehand. Post-promotion should occur within 3 days after each event to motivate interest without being obnoxious.
Nate Ryan is the Director of Application Development for Farm Credit Services of America and co-owner of Amber Rays. The document discusses the importance of effective communication up and down an organization through various channels like meetings, email, face-to-face interactions, and dashboards. It provides tips for good communication practices in meetings, emails, and face-to-face, noting that poor communication can limit innovation, drain morale, cause missed objectives, and reduce productivity and trust, while successful communication achieves an organization's mission and vision through transparency and trust-building that energizes employees and allows ideas to spread.
The document discusses the qualities that influencers possess which allow them to be effective. It states that influencers are passionate about their work, focused on their goals, able to present strong points of view, engage audiences well through their speaking and conversational skills, maintain a positive attitude, understand principles of persuasion, are authentic, confident, energetic, good at planning and networking, have a sense of timing, are generous, charismatic, embrace new technology, take responsibility ethically, maintain integrity, are ambitious but also keep open minds. It provides links to free planning tools and hiring a persuasion professional to build influence.
This 60-90 minute presentation focuses on employee engagement and how perceptions of appreciation and feedback impact engagement more than the actual feedback. The speaker will discuss how the mind filters reality to support existing beliefs, causing compliments to be rejected by employees who feel worthless. Attendees will learn about the mental filters used to interpret reality and how to adjust those filters to increase employee potential and engagement.
1. The document discusses effective communication and provides tips for giving and receiving feedback.
2. It emphasizes being aware of intentions, behaviors, and impacts in order to give constructive feedback and have difficult conversations while minimizing defensiveness.
3. The document recommends focusing feedback on specific, observable behaviors; describing the impact on you without attributing motives; and asking the other person for their perspective.
This document provides tips for promoting an FLL program. It recommends assigning a PR coordinator who is dynamic, well-connected, well-spoken, savvy, personable, reliable, and persistent to help spread the word about the program using FLL's PR toolkit and social media. The coordinator should create a database of media contacts and pay attention to each outlet's preferred delivery format when promoting the event 3 weeks in advance, following up within 3 days after.
The document discusses building and maintaining strong relationships through making regular "deposits" into a metaphorical "Relationship Bank Account" (RBA). It describes key relationship deposits like keeping promises, acts of kindness, loyalty, listening, apologizing, and setting clear expectations. Making these deposits builds trust over time, while the opposite behaviors like breaking promises, gossip, and arrogance make "withdrawals" that damage relationships. Rebuilding a strained relationship requires consistent small deposits until trust is restored. The document encourages picking one damaged relationship to focus on improving deposit-by-deposit through commitments like honesty, attention, and accountability.
This document discusses effective communication of feedback within organizations. It provides tips for giving and receiving feedback, including focusing on specific observable behaviors, describing the impact on yourself, and asking about the other person's intentions. When giving feedback, people should say "when you do X, I feel Y" and ask the other what is going on for them. Tips for receiving feedback include looking for grains of truth, listening and asking questions, acknowledging feelings, and having a gift mentality of saying thank you. Fostering a feedback-rich culture involves training teams and scheduling dedicated feedback meetings.
Many of us have never known a crisis like the one we’re experiencing now. One thing we do know is that not all best practice will work. So what are the pointers that can help to keep us – and our teams – focused, effective and engaged?
Hosted by a highly experienced change communication consultant, this webinar will provide you with insight and advice for how to structure and deliver meaningful leadership communication during the COVID-19 confusion.
The document discusses the concept of trust and its importance in relationships. It describes the "five waves of trust" that include self trust, relationship trust, organizational trust, market trust, and societal trust. For building self trust, it identifies the key components of integrity, intent, capabilities, and results. Relationship trust can be increased by behaviors like talking straight, demonstrating respect, creating transparency, righting wrongs, showing loyalty, delivering results, and getting better. The document provides details on each of these trust-building behaviors.
David Horsager is a business strategist and author known for his book "The Trust Edge". He argues that trust is the foundation for success in both personal and professional relationships. Horsager identifies eight pillars of trust: clarity, compassion, character, competency, commitment, connection, contribution, and consistency. He asserts that leaders who demonstrate strength in these areas through their actions, words and behaviors will develop trust with others and gain a competitive advantage.
5 Reasons Why Influencer Marketing Is the BestSimplify360
Social media influencers have the ability to widely promote brands due to their large follower bases and expertise. They understand markets and customers, and can effectively communicate brand messages indirectly through quality content and relationships with their followers. Influencers provide brands with wider reach, help make the brand more famous, offer high value content, help build relationships with target audiences, and provide industry insights and awareness of new trends. While influencers work on a payment model, advocates genuinely talk about brands from personal experience. Being popular does not necessarily make someone an influencer if they lack expertise in a particular domain.
Relationship Marketing: Roles for Extension Advisory LeadersEric Kaufman
This document summarizes a presentation on relationship marketing roles for Extension advisory leaders. It discusses the history of the SEAL program for training Extension leaders. Relationship marketing is defined as maintaining and enhancing long-term relationships through personal communication over time. The roles of ambassadors, door openers, cultivators, and solicitors in relationship marketing are outlined. Customer retention marketing involves identifying audiences, determining their relationship with Extension, utilizing their assets, increasing participation, and diversifying support. Relationship marketing requires long-term commitment to building trust with audiences.
Interpersonal skills refer to mental and communicative abilities used during social interactions to achieve certain effects. Key interpersonal skills include empathy, building trust through integrity and consistency, active listening without interrupting, understanding different communication styles, assertiveness, and resolving conflicts cooperatively. Mastering interpersonal skills is important for business relationships and competitive advantage, as skills like empathy and trust help create strong connections and commitments.
The document discusses the core skills needed to be a trusted advisor: the ability to earn trust, give advice, and build relationships. It explains that trusted advisors value maintaining relationships over short-term gains. Building trust is a multi-stage process involving engaging with clients, listening to understand their needs, framing issues collaboratively, envisioning solutions together, and committing to agreed upon actions. Trusted advisors focus on understanding clients' perspectives and priorities rather than just providing rational solutions.
Reputation in Social Media 2014 #SBPSMO Martyn Rosney
This presentation includes steps to building your reputation as a social brand and also how to protect that reputation in times of crises. Presented at the Sunday Business Post Social Media Masterclass on November 13th in the Gibson Hotel.
This document discusses various topics related to management and organizational behavior, including causes of conflict, types of conflict, perceptions of conflict, and strategies for resolving conflict. It also covers transactional analysis, sources of power in organizations, and political behaviors used to influence others. The key topics covered are the five main causes of conflict, the four main conflict resolution strategies, and the six main sources of power for leaders and managers.
Ed Batista, Interpersonal Dynamics, Class 9: From the Lab to the Real WorldEd Batista
This is a condensed deck from the ninth class of my Winter 2016 section of Interpersonal Dynamics (aka Touchy Feely) at the Stanford Graduate School of Business (aka @StanfordBiz).
This document provides tips for promoting a FIRST LEGO League (FLL) program. It recommends assigning a PR coordinator who is dynamic, well-connected, well-spoken, savvy, personable, reliable, and persistent to help spread the word about FLL events using the FLL PR toolkit and social media. The PR coordinator should create a database of media contacts and pay attention to the preferred format and delivery method for each outlet when promoting events starting 3 weeks beforehand. Post-promotion should occur within 3 days after each event to motivate interest without being obnoxious.
Nate Ryan is the Director of Application Development for Farm Credit Services of America and co-owner of Amber Rays. The document discusses the importance of effective communication up and down an organization through various channels like meetings, email, face-to-face interactions, and dashboards. It provides tips for good communication practices in meetings, emails, and face-to-face, noting that poor communication can limit innovation, drain morale, cause missed objectives, and reduce productivity and trust, while successful communication achieves an organization's mission and vision through transparency and trust-building that energizes employees and allows ideas to spread.
The document discusses the qualities that influencers possess which allow them to be effective. It states that influencers are passionate about their work, focused on their goals, able to present strong points of view, engage audiences well through their speaking and conversational skills, maintain a positive attitude, understand principles of persuasion, are authentic, confident, energetic, good at planning and networking, have a sense of timing, are generous, charismatic, embrace new technology, take responsibility ethically, maintain integrity, are ambitious but also keep open minds. It provides links to free planning tools and hiring a persuasion professional to build influence.
This 60-90 minute presentation focuses on employee engagement and how perceptions of appreciation and feedback impact engagement more than the actual feedback. The speaker will discuss how the mind filters reality to support existing beliefs, causing compliments to be rejected by employees who feel worthless. Attendees will learn about the mental filters used to interpret reality and how to adjust those filters to increase employee potential and engagement.
1. The document discusses effective communication and provides tips for giving and receiving feedback.
2. It emphasizes being aware of intentions, behaviors, and impacts in order to give constructive feedback and have difficult conversations while minimizing defensiveness.
3. The document recommends focusing feedback on specific, observable behaviors; describing the impact on you without attributing motives; and asking the other person for their perspective.
This document provides tips for promoting an FLL program. It recommends assigning a PR coordinator who is dynamic, well-connected, well-spoken, savvy, personable, reliable, and persistent to help spread the word about the program using FLL's PR toolkit and social media. The coordinator should create a database of media contacts and pay attention to each outlet's preferred delivery format when promoting the event 3 weeks in advance, following up within 3 days after.
The document discusses building and maintaining strong relationships through making regular "deposits" into a metaphorical "Relationship Bank Account" (RBA). It describes key relationship deposits like keeping promises, acts of kindness, loyalty, listening, apologizing, and setting clear expectations. Making these deposits builds trust over time, while the opposite behaviors like breaking promises, gossip, and arrogance make "withdrawals" that damage relationships. Rebuilding a strained relationship requires consistent small deposits until trust is restored. The document encourages picking one damaged relationship to focus on improving deposit-by-deposit through commitments like honesty, attention, and accountability.
This document discusses effective communication of feedback within organizations. It provides tips for giving and receiving feedback, including focusing on specific observable behaviors, describing the impact on yourself, and asking about the other person's intentions. When giving feedback, people should say "when you do X, I feel Y" and ask the other what is going on for them. Tips for receiving feedback include looking for grains of truth, listening and asking questions, acknowledging feelings, and having a gift mentality of saying thank you. Fostering a feedback-rich culture involves training teams and scheduling dedicated feedback meetings.
Many of us have never known a crisis like the one we’re experiencing now. One thing we do know is that not all best practice will work. So what are the pointers that can help to keep us – and our teams – focused, effective and engaged?
Hosted by a highly experienced change communication consultant, this webinar will provide you with insight and advice for how to structure and deliver meaningful leadership communication during the COVID-19 confusion.
The document discusses the concept of trust and its importance in relationships. It describes the "five waves of trust" that include self trust, relationship trust, organizational trust, market trust, and societal trust. For building self trust, it identifies the key components of integrity, intent, capabilities, and results. Relationship trust can be increased by behaviors like talking straight, demonstrating respect, creating transparency, righting wrongs, showing loyalty, delivering results, and getting better. The document provides details on each of these trust-building behaviors.
David Horsager is a business strategist and author known for his book "The Trust Edge". He argues that trust is the foundation for success in both personal and professional relationships. Horsager identifies eight pillars of trust: clarity, compassion, character, competency, commitment, connection, contribution, and consistency. He asserts that leaders who demonstrate strength in these areas through their actions, words and behaviors will develop trust with others and gain a competitive advantage.
5 Reasons Why Influencer Marketing Is the BestSimplify360
Social media influencers have the ability to widely promote brands due to their large follower bases and expertise. They understand markets and customers, and can effectively communicate brand messages indirectly through quality content and relationships with their followers. Influencers provide brands with wider reach, help make the brand more famous, offer high value content, help build relationships with target audiences, and provide industry insights and awareness of new trends. While influencers work on a payment model, advocates genuinely talk about brands from personal experience. Being popular does not necessarily make someone an influencer if they lack expertise in a particular domain.
Relationship Marketing: Roles for Extension Advisory LeadersEric Kaufman
This document summarizes a presentation on relationship marketing roles for Extension advisory leaders. It discusses the history of the SEAL program for training Extension leaders. Relationship marketing is defined as maintaining and enhancing long-term relationships through personal communication over time. The roles of ambassadors, door openers, cultivators, and solicitors in relationship marketing are outlined. Customer retention marketing involves identifying audiences, determining their relationship with Extension, utilizing their assets, increasing participation, and diversifying support. Relationship marketing requires long-term commitment to building trust with audiences.
Interpersonal skills refer to mental and communicative abilities used during social interactions to achieve certain effects. Key interpersonal skills include empathy, building trust through integrity and consistency, active listening without interrupting, understanding different communication styles, assertiveness, and resolving conflicts cooperatively. Mastering interpersonal skills is important for business relationships and competitive advantage, as skills like empathy and trust help create strong connections and commitments.
The document discusses the core skills needed to be a trusted advisor: the ability to earn trust, give advice, and build relationships. It explains that trusted advisors value maintaining relationships over short-term gains. Building trust is a multi-stage process involving engaging with clients, listening to understand their needs, framing issues collaboratively, envisioning solutions together, and committing to agreed upon actions. Trusted advisors focus on understanding clients' perspectives and priorities rather than just providing rational solutions.
Reputation in Social Media 2014 #SBPSMO Martyn Rosney
This presentation includes steps to building your reputation as a social brand and also how to protect that reputation in times of crises. Presented at the Sunday Business Post Social Media Masterclass on November 13th in the Gibson Hotel.
This document discusses various topics related to management and organizational behavior, including causes of conflict, types of conflict, perceptions of conflict, and strategies for resolving conflict. It also covers transactional analysis, sources of power in organizations, and political behaviors used to influence others. The key topics covered are the five main causes of conflict, the four main conflict resolution strategies, and the six main sources of power for leaders and managers.
This document summarizes key aspects of using social media in public relations from a course chapter. It defines several PR concepts and processes, including A.R.T. and the PRSA management process. It also discusses collaborative journalism, targeting C-suite executives, using metrics like KPIs to link social media to sales. Additional topics covered include press agentry, two-way asymmetrical PR, building credibility online, gaining social capital, using social media for CSR, and the importance of emojis in branding. It concludes with a discussion question about how to increase sales for a yogurt company using social media.
This document summarizes key aspects of using social media in public relations from a course chapter. It defines several PR concepts and processes, including A.R.T. and the PRSA management process. It also discusses collaborative journalism, targeting C-suite executives, using metrics like KPIs to link social media to sales. Additional topics covered include press agentry, two-way asymmetrical PR, building credibility online, gaining social capital, using social media for CSR, and the importance of emojis in branding. It concludes with a discussion question about how to increase sales for a yogurt company using social media.
This document provides questions for senior executive teams to discuss at weekly meetings to strengthen performance. It includes 13 questions organized under topics like executive excellence, communication, accountability, and transparency. The questions are meant to keep priorities fresh and foster team nourishment, discussed over 13 weeks per quarter for a year. Each topic has a definition and example question to prompt generative discussion. The goal is to solidify the team's performance basics through ongoing, essential conversations.
The document discusses the concept of trust across five waves: self trust, relationship trust, organizational trust, market trust, and societal trust. It outlines the importance of trust in building relationships and reducing costs and increasing speed. It identifies 13 behaviors that can build trust in relationships, including talking straight, demonstrating respect, creating transparency, righting wrongs, showing loyalty, delivering results, getting better, confronting reality, clarifying expectations, practicing accountability, listening first, keeping commitments, and extending trust. It also discusses the dimensions of trust being character and competence.
Startupfest 2017: Tom Williams (BetterCompany)Startupfest
The document provides advice on how to recruit top talent. It recommends (1) building a list of potential candidates at companies that have raised at least a Series A funding, (2) reaching out to candidates at those companies to ask for advice rather than directly pitching your company, and (3) following up persistently with potential candidates to build relationships over time. The key is treating the hiring process like building important long-term relationships rather than just making a single hiring pitch.
Leadership In Times Of Uncertainty (2008 10)pearsoca
The document outlines four key leader behaviors and steps leaders should take during times of uncertainty: inform people, connect on an individual level, guide with clear expectations, and unite around shared values. It recommends leaders genuinely check-in with others, reinforce positives by focusing on core values and achievable goals, over-inform respectfully by anticipating needs, and remain visible to show emotional leadership.
BlogWell Philadelphia Social Media Case Study: BlackRock, presented by Jonath...SocialMedia.org
In his BlogWell Philadelphia Presentation, "The Power of Social: The Secret Formula for Uncovering Social Solutions," BlackRock's Director of eBusiness, Jonathan Haley, shares how they used the power of social media for internal collaboration - and in turn, paved the path for an external strategy.
This document provides an overview of public relations concepts and best practices. It discusses the roles and responsibilities of PR practitioners, including acting as strategic advisors, managing public opinion, and achieving accountability and bottom lines through effective communication and relationship building. Key aspects of PR like the two-way communication model, audience segmentation, and the importance of credibility, consistency and leadership are also summarized.
Similar to Lorraine Murphy (The Remarkables Group) & Renee Bugg's (Bupa) presentation at Mumbrella's CommsCon (20)
Sam Canavan's (Sport Heroes Group) presentation at Mumbrella's Health & Welln...Ruperta Daher
Sport Heroes Group is a digital sports company that was founded in Paris in 2014 and has since expanded to the UK and Australia. They have raised $5 million in funding so far and are currently securing $15 million more to expand to America and grow existing markets. Their technology aggregates multiple data sets about exercise to create customized digital experiences like apps and websites that motivate people to be active through challenges, competitions, and social experiences. They have built the largest running community in Australia with over 50,000 users and are continuing to grow rapidly.
Jennifer Wilson's (The Project Factory) presentation at Mumbrella's Health & ...Ruperta Daher
Jennifer Wilson, Director at The Project Factory, presented on Standing Out in the App Store: The Secret to Marketing Your Health App at Mumbrella's Health & Wellness Marketing Summit.
Rebecca Howden's (Medibank Private) presentation at Mumbrella's Health & Well...Ruperta Daher
Rebecca Howden, Editor, Be Magazine at Medibank Private, presented on Is Print Still Important for Health Products and Services at Mumbrella's Health & Wellness Marketing Summit.
Samara Kitchener's (House of Kitch Communications) presentation at Mumbrella'...Ruperta Daher
Samara Kitchener, Founder & Director at House of Kitch Communications, presented on The Science and Strategy of Evidence-Based Content - From Making to Marketing and Measuring Impact at Mumbrella's Health & Wellness Marketing Summit.
Filomena Maiese's (ASMI) presentation at Mumbrella's Health & Wellness Market...Ruperta Daher
Filomena Maiese, Marketing & Business Development Director at Australian Self Medication Industry (ASMI) presented on Innovation and Successes in OTC Marketing at Mumbrella's Health & Wellness Marketing Summit.
Amelia Phillips' (Michelle Bridges 12 Week Body Transformation) presentation ...Ruperta Daher
Amelia Phillips, Co-Founder at Voome.com.au and Michelle Bridges 12 Week Body Transformation presented on How Wearables are Changing the Marketing Landscape at Mumbrella's Health & Wellness Marketing Summit.
Tanya Joseph's (This Girl Can) presentation at Mumbrella's Health & Wellness ...Ruperta Daher
Tanya Joseph, architect of award-winning campaign This Girl Can, presented on Inspiring Millions to Exercise: This Girl Can campaign at Mumbrella's Health & Wellness Marketing Summit.
Michael McLean's (Isuzu Australia) presentation at Mumbrella's Automotive Mar...Ruperta Daher
The document is about a girlfriend. In 3 sentences or less:
The short document seems to be about having a romantic partner referred to as a girlfriend. Very little other contextual information is provided in the one-word document. The girlfriend is likely a female companion that the author has romantic feelings for.
Frank Morabito's (Spinach Advertising) presentation at Mumbrella's Automotive...Ruperta Daher
Frank Morabito, Executive Creative Director and Partner at Spinach Advertising presented on What's Wrong with Auto Advertising at Mumbrella's Automotive Marketing Summit.
Professor Michael Milford's (Queensland University of Technology) presentatio...Ruperta Daher
Professor Michael Milford from Queensland University of Technology presented on Hand on with the Self-Driving Car at Mumbrella's Automotive Marketing Summit.
Mark Harland's (GM Holden/GM International) presentation at Mumbrella's Autom...Ruperta Daher
Mark Harland, Executive Director Marketing at General Motors Holden/General Motors International presented a keynote on Marketing The Car Without a Tail Pipe - Automotive Marketing Under a New Mobility Paradigm.
Mark Harland's (GM Holden/GM International) presentation at Mumbrella's Autom...Ruperta Daher
Mark Harland, Executive Director Marketing at General Motors Holden/General Motors International presented a keynote on Marketing The Car Without a Tail Pipe - Automotive Marketing Under a New Mobility Paradigm.
Joe France's (Taboola Australia) presentation at Mumbrella's Automotive Marke...Ruperta Daher
Joe France of Taboola gave a presentation on how Taboola can help automotive brands reach new customers through discovery and recommendations. Taboola's content recommendation platform powers over 1.3 billion discovery moments per month and reaches 67% of Australians. Taboola uses predictive algorithms to recommend relevant articles, videos and other content to audiences, which can help drive brand awareness, conversions, and customer loyalty at various stages of the marketing funnel. Taboola also provides tools like A/B testing and insights dashboards to help publishers and marketers optimize content performance.
Simon Van Wyk's (MediaDigitalX) presentation at Mumbrella's Automotive Market...Ruperta Daher
Managing Director at MediaDigitalX, Simon Van Wyk, presented on Re-Imagining The Sales Process: Do Automotive Marketers Really Understand The Car Buyer at Mumbrella's Automotive Marketing Summit.
Bill Gillespie's (Hino Motor Sales Australia) presentation at Mumbrella's Aut...Ruperta Daher
Bill Gillespie, GM, Brand & Franchise Development at Hino Motor Sales Australia, presented on Telematics, Amazon & Driverless Trucks: The Future of The Commercial Vehicle Market.
David Woodbridge's (the labs consultancy, Project Worldwide) presentation at ...Ruperta Daher
David Woodbridge, MD of the labs consultancy, Project Worldwide presented on The Growth of Innovation Centres and Their Role in Your Business Strategy at Mumbrella's Finance Marketing Summit.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
3. REACTIVE
APPROACH
Wait until crisis
takes place
Brand is on the back
foot
Coming from
defensive position
PROACTIVE
APPROACH
Have strong
relationships in
place
Longterm view
Offensive position
If you’re already in crisis, then it’s too late!
5. We take the time to get to know each other
We communicate openly and frequently
We make the effort to understand what’s important to the other
person
We invest time, money and energy in getting to know each other
We build trust capital
What do we do in a longterm relationship?
6. When crisis strikes…
Transparent: We made a point of answering the hard questions as best
we could.
1 Proactive: Bloggers sought out the brand to clarify the facts.
2
3
Timely: We had pre-prepared information to provide them with. No waiting for
corporate sign off.
7. Build it and they will come
Uncover
talent
Nurture
and grow
Partner Advocate
9. From like to love
Unpaid brand advocacy Personal advocacyPaid activity
10. Define the crisis – may not be one for the brand, but
could be huge for the influencer
Take a longterm view
Have NDAs in place
Be as transparent as possible
Share information early
Arm influencers with information, support and brand
contacts
So what should we do?
Story of agency whose client was about to be delisted at Woolworths
One night stand vs longterm relatiionship
Influencer brand immersion
Proactive comms
Mutually beneficial relationship
Relationships = series of debits and credits
If you were working in the fashion or retailing space, or even just following the news in 2013, you may remember the tragic fires that tore through a factory in Bangladesh.
I was working for one of the organisations who were called into account for their ethical sourcing practices
The organization had already started working with bloggers in a more structured way, and had built up a relationship with a number of them
The bloggers reached out to us, as they felt concerned that it reflected poorly on them, as they had publicly backed the brand previously and now their readers were questioning them
We were able to re-use existing comms that had been prepared for other purposes, which allowed us to quickly get the information in their hands
We didn’t push anyone to post, but a number chose to and shared the key messages we had provided, which was received well by their audiences and we didn’t lose any bloggers as a result.
At the time we didn’t understand the impact that this could have on the brand, and we should have measured it better – but it taught me the value of having influencers on your side…
Taking the lessons I learned after that Bangladesh experience, it was a welcome opportunity to work on the Bupa Blog Awards and look at how we could expand on that.
Insurance and health care, like other industries, is open to risk – especially when dealing with such a big customer base
It was important to me to not only look at the influencers we used as a way of expanding our audiences, but building advocates for our brand
The awards framework is a good way to do this.
We uncover talent through a competition
Provide the bloggers with regular opportunities to upskill and network, as well as understand our business – so it’s not simply a transactional relationship
We partner with the bloggers on campaign ideas – taking their feedback in during briefing stages to make sure it will really land for their audiences
And through all this, we build advocates. They are more invested in our campaigns, and our brand.
An example of where this has worked well for Bupa is with Karan from Doxies Down Under
While starting with us initially as a finalist in the Bupa Blog Awards, Karan went on to win her category
She has now worked on a number of paid campaigns with us
She has also attended events and provided us with ‘free’ activity to support campaigns
We have also had her go above and beyond, personally advocating for us on social media and in real life during times such as rate rise, which can be a tricky time for any health insurer.