The document discusses a panel discussion on the state of standalone emails and digital marketing. The panelists included representatives from Silverpop, Datran Media, Acxiom Digital, and Zinio. While some argue that standalone emails are dead, the panel notes that well-executed multi-channel campaigns including email can boost sales by 7-34%. The discussion centered around how consumer preferences, demographics, and behaviors are changing how companies should approach digital marketing and the role of email.