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The Death of Direct Mail David Dixon Director, The Phone Room
The Death of Telephone Fundraising David Dixon Director, The Phone Room
The Death of Direct Marketing David Dixon Director, The Phone Room
The Death of Direct Mail David Dixon Director, The Phone Room
Vote Now! –  Mail Volumes in Next 10 years
Vote Now! –  Mail Response Rates in Next 10 years
Worst Case Scenario! Volume Response Rates
David Dixon ,[object Object],[object Object],[object Object],[object Object],[object Object]
Dorothy Donor
[object Object]
New Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Adoption cycle
[object Object]
The Race to the Bottom ROI Volume Break even
[object Object]
Direct Mail Under Attack Direct Mail New Media New generation Marginal response rates
Malcolm Gladwell The Tipping Point
The Tipping Point ,[object Object],[object Object],[object Object],[object Object]
The Tipping Point in Mail Profitability ROI Volume Break even 1) Small fall in response rates 2) Makes all this volume  uneconomic
What about the Telephone? ,[object Object],[object Object],[object Object],[object Object]
Telephone still to reach middle-age Telephone New Media integration All generations Response rates still high
The Telephone and New Technology ,[object Object],[object Object],[object Object],i-mode
The Importance of Donor Loyalty ,[object Object],[object Object],[object Object],[object Object]
What Drives Loyalty? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adrian Sargeant, Bristol Business School
Increasing Loyalty means CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Seth Godin Permission Marketing
The Ideal Donor Department ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Problem for Donor Programmes ,[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Mail Distorts Investment ,[object Object],[object Object],[object Object],[object Object],[object Object]
Charles Handy Murphy’s Bar
 
IMHO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact David Dixon [email_address] www.phoneroom.co.uk

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The Death Of Direct Mail

Editor's Notes

  1. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell ISBN: 0316346624 List Price: £8.35 Publisher: Back Bay Books Published: 2002-01 Cover: Paperback