Pitches business plan
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Analysis of the Media & Communication Industry and the newest trends, Benchmark, Elaboration of a complete business planning (from the operation to the financial forecasts)
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Pitches business plan
- 1. PITCHES – Business Plan THOMAS COLLET - QUENTIN GUYOT - MÉLANIE SANCTORUM - CHARLES TAFANI - AURELINE THOORIS
- 2. Description of the business Type and status of business: Start-up of the tertiary industry IT-based services Helping entrepreneurs to present their business ideas Find potential customers and investors Online platform Edit and upload videos Access templates and advices Manage profile page
- 3. Description of the business Form of business Sole proprietorship Benefits •Less paperwork •No company meetings to hold •Less strict financial records •Full control from the single owner Drawbacks • Responsibility of the owner is not limited
- 4. Description of the business Name of the owner Thomas Collet PotentialHis idea
- 5. Description of the business Hours of operations 24/7 Virtual assistant Call- center Website
- 6. Description of the business “Pitches: support entrepreneurs to make their ideas a reality” Mission statement “Pitches: raise your idea” Tagline
- 7. Products, Services and Sales Student Premium Accounts only available with email address « .edu » Develop pitches, competences and communication Premium Accounts Personal videos, templates and advices Personal storage of videos, and private space Subscription fee: $9,99 Subscription fee : $14,99
- 8. Products, Services and Sales Free accounts: access for everyone A 24h and 7 days hotline for all subscribers $1,30 the first minute, then $0,10/ minute Adervtisement on our website: side banners for companies Advertising Homepage: $350 Advertising on the other pages: $200
- 9. Products, Services and Sales Personal data selling: 5 packages in function of the information (gender/ email/ phone) Data Package 1: $125 Data Package 6: $750 (price is relative to the information sold)
- 10. SALES AND MARKETING STRATEGY B2C approach Target market: US market Three potential targets: Millenials generation: Students (18-25) young professionals Professional, and Generation X people (managers, executives, professors)
- 11. PROMOTION Small and young company Blogging Banner ads, Word of mouth Partnerships with colleges and professors Partnerships with some companies, managers Creation of opinion polls Get feedbacks from users Always improve ourselves and our subscribers
- 12. DISTRIBUTION Online, with websites and video platform Smartphone applications Social networks (Facebook, Instagram, Twitter) Universities in NYC and the US: Baruch College, St John’s,,,
- 13. INDUSTRY OVERVIEW Media and Communication industry composed of The media segment: motion pictures and video producers (photography, movies, shows etc), Publishers of contents (books, magazines, newspapers etc.) Television and radio broadcasters. The telecommunication segment Equipment (cables, electronic devices, internet box etc.) New media (social networks, gaming sites, e-commerce, mobile media)
- 14. INDUSTRY OVERVIEW Internationalisation of the market Leader : United States a third of the global industry and is the largest market worldwide.
- 15. OUTLOOK Primary demand drivers: the technological evolution the need of innovation the entertainment the sensitivity towards advertising and the connectivity. Demand/profitability drivers profitability drivers the effectiveness of marketing and advertising the possibility to brand the media/good/service the informations available the digital era the new sources of financing.
- 16. TRENDS 1st revolution : international use of Internet
- 17. TRENDS Cross-support consumption M-business The convergence of technology multifunctional Exigency of control No ads Protection copyright, patent, trade secrets and industrial design protection Need of entertainment Social gaming Easy-to-use and easy-to-understand Intuitive
- 18. TRENDS : CROWDFUNDING Permits to generate capital investments from individual.
- 20. TRENDS Recent meeting of 2 needs internet and communication campaigns raise of funds Pitches = new opportunity to fulfil cross social, communication and financial needs
- 21. COMPETITORS No direct competitors Indirect competitors : video platforms (Youtube, Dailymotion… ) communication agencies B-to-B oriented (DoubleClick Digital Marketing, Sizmek, Pixability…) crowfunding platforms (Gofundme, Indiegogo, Kickstarter, Patreon…)
- 22. Operations Parternship with Call Center Crowdfunding Ideas’ protection Website management & maintenance
- 23. Organisation Accounting manager Design manager Public Relation Manager Business developer Community manager
- 24. Financial data
- 25. Financial data
Editor's Notes
- Type of business – what is your business? Status of business – start up? Pitches will be a start-up company of the tertiary industry headquartered in New York, United States providing IT-based services related to helping individuals to present their business ideas to potential customers and investors and therefore find fundings and draw client’s attention. This will be made possible thanks to an online plaform where entrepreneurs can edit and post business videos in elevator pitch format as well as access presentation templates, business advices, tools to manage the profile page of their business idea, its publication, and much more (all the service features are presented in the second part of this document).
- Form of business – sole proprietorship, partnership, corporation We thought about using a sole proprietorship form of business for our organization since it would be the easiest way to start our company. Indeed, sole proprietorship has far less paperwork and fewer ongoing formalities to adhere to in comparison to a corporation. Corporations are required to hold at least one annual meeting, while sole proprietorships do not have to hold company meetings. A corporation must keep strict financial records and keep a ledger detailing how the company reached certain decisions. Unlike a corporation, sole proprietorships is not required to file annual reports with the state or create financial statements. Moreover, sole proprietorships have a more informal structure that does not require the selection of officers and directors. Sole proprietors have full control over every aspect of their business, he is a single owner who is responsible for making decisions, whereas partnerships and corporations have to vote on important company issues.
- The name of the owner of Pitches will be Thomas Collet. He had this business idea a year ago, he reflected on it and started to develop it since then and he offered to use it as the basis of our work in Business Entrepreneurship, which we unanimously accepted since it appeared to us that this idea had the greatest development potential among all the ideas we gathered as a group.
- Our website will be accessible 24 hours a day, 7 days a week, so that our customers can always work on their projects. Our automated online chat service will provide them assistance around the clock regarding basic issues through conversations with a virtual agent. Besides this system, a call-center will remain at the disposal of our clientele 24/7, should our customers need further support in their use of our online services.
- In order to define the mission statement of our company, we asked us various questions such as what our business does for customers, why we are in this industry, why we want to start this business… And we came up with the following mission statement: “Pitches: support entrepreneurs to make their ideas a reality” As for our tagline, we chose to keep it simple by focusing on the main tool provided to our customers to present their ideas to potential clients and investors, which is the elevator pitch, and made a pun with the concept of elevation: “Pitches: raise your idea”