In order to compete retail businesses need to look to creative solutions from the arts!

1. Artworks X Retail
How to bring the arts into
retail environments

2. Architecture
As competition increases, it’s more important to
stand out.
Not just by being different, but by being ‘on
brand’
Yet it’s currently normal to see this:

4. Working with architects can open up exciting
opportunities to develop spaces, which:
● Fit brand style and values
● Attract attention and engagement
● Start conversation and create memorable
consumer experiences

7. Events
Culture knows how to draw the crowds and
keep them there.
Think of your customers as an audience not
just people buying from you.
Find artists your audience will love.

8. Standard Hotel X John Legend

9. Coke Zero

10. Hospitality
Create a space in-store for your “audience” to
relax and spend time.
Take note of hotels, shared office spaces,
memberships clubs.
Make stores into destinations

11. Team
Creating impressive spaces for the “audience”
is half the work
The strongest link to customers is through staff
You can’t force your staff to be “on form”

13. Creating a space staff feel valued in makes a
huge difference
Take inspiration from an orchestra, or theatre
“company” to create a sense of team work and
inclusion

14. Purpose
Work out a sense of purpose
Something bigger than the company and the
“audience”
Like for like retail is becoming popular. Take
inspiration from Tom’s Shoes

16. This adds another dimension to staff’s feeling
of value
Gives a story to tell
Creates attachment and positive sentiment
amongst customers

17. CAO
One of the best ways to curate collaborations
with artists is to appoint a Chief Arts Officer
who can ensure
● Brand stewardship
● Creative innovation
● Sourcing artists
● Relationship with artists

18. Contact
For further information contact:
Dominic Rodgers
+44 7515 896 768
dominic@dominicrodgers.com