Presentación del tercer día en el taller de preparación con expertos internacionales para capacitar a las empresas de la Industria TI y Contenidos Digitales en cómo estructurar su modelo de negocio y pitch para acceder a capital extranjero inteligente. Presentation that was given on the third day of the preparation workshop with international experts to train companies in the IT Industry and Digital Content on how to structure their business model and pitch to access intelligent foreign capital.

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Pitching to Investors Bootcamp
Day 3
B O G O T A , 2 4 - 2 6 A U G U S T 2 0 1 6
L A N C E L A K I N G
J O N E W O R R E N
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Agenda, Day 3
09:00 Recap & Agenda
09:15 Finance: Dilution & Capital Structure
10:00 Finance - Summary
10:30 Break
10:45 Pitch Training – Part I: Hook/Problem/Pain/ Value
Proposition/Secret Sauce/Business Model/Team
11:45 Storytelling & Body Language
12:15 Sensitive information
12:30 Lunch
13:30 Pitch Training – Part II: P2P training
15:15 Break
15:30 Slide design 101
16:00 Pitch Clinic
16:45 Review & reflection
17:00 Adjourn

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Finance: Dilution & Capital Structure
8/26/2016

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Activity: Determining Dilution
* obtained from http://ownyourventure.com/equitySim.html

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BREAK
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Pitch Training, Part I
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Pg 7
The Storyboard

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Write Your Narrative
• Using the storyboard technique, write the
narrative for your pitch
• Max 30 minutes for the first draft
• Practice with the person sitting next to you
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Storytelling – Use of voice and body language
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1. Address the audience – not your slides
Keep eye contact
Avoid talking when looking at your slide
September
2014

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2. Say it like you mean it!
This is your story – own it – show your passion
It’s a performance where you act normal
It is more a conversation than a circus act
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3. Use gestures to strengthen your message
Avoid confusing body language (insert video)
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4. Unless you are the next Steve Jobs – dress
for the occasion
Steve Jobs was famous for meeting investors bare
feet, unshaven – and sometimes smelly…...
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5. Be prepared for the unexpected
Things beyond your control can happen – don’t
lose sight of the end goal
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6. Don’t talk yourself out of a deal
Say what you have to say – and shut up!
Leave room for questions
The pitch is an introduction to the main
conversation – not the main conversation
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Sensitive Information
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• What to say or not to say to investors?
Will someone steal your idea?
September
2014

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LUNCH
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Pitch Training, Part II
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The Pay Off
• What are the 2-3 key facts you would like
the audience to remember from your
pitch?
• Work individually for 5 minutes – craft
the bullet points
• Discuss as group
Pg 20
• Activity: 5 minutes

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• Work in groups of 3-4
• Practice the narrative to your group
• Group: Give feedback on content & presentation
Practice Narrative
September
2014

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BREAK
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Slide Design 101
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WORKING WITH SLIDES
THE PITCH DECK - VISUALS

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The Pitch Deck
[Title]
• Hook/Problem
• Value Proposition (Solution)
• Business Model
• Underlying magic
• Marketing and Sales
• Competition
• Management Team
• Financial Projections
• Timeline/Ask
• Summary
• The 10 essential slides:

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The Pitch Deck
• Visual communication

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InFocus Worst PowerPoint Slide
Awards

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The Pitch Deck
• 10-20-30 PowerPoint Rule
10 slides
20 minutes
30 point font

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The Pitch Deck
• Font sizes
54 point font
32 point font
18 point font

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The Pitch Deck
• Slide design

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The Pitch Deck
• Slide design

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Main + supporting points

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The Pitch Deck
Similar to the appendix in a business plan, you
should have more slides prepared that you don’t
use until the Q&A section:
- PEST analysis
-Job descriptions
-Technical specs
-Financial spreadsheets
-Testimonials
-White papers/references
• Your “back-deck”

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Remember our principles
September
2014
Simple
Unexpected
Concrete
Credible
Emotion
Story
SUCCES

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• Rapid transfer of information – edit for impact
• BUT: Mind the ratio of ideas per words -> rule of
thumb: one main idea per slide/one minute per
slide
Main principle
September
2014

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PITCH CLINIC

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SUMMARY & REFLECTIONS
8/26/2016

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