business idea generation

2. WHAT IS IDEA
GENERATION?
THE PROCESS OF
CREATING,
DEVELOPING,AND
COMMUNICATING
IDEAS WHICH ARE
ABSTRACT,
CONCRETE OR
VISUAL.
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3. WAYS TO
GENERATE IDEA:
1. MEET NEW PEOPLE.
2. TAP INTO INTREST.
3. TRAVEL.
4. GO ONLINE.
5. DO MARKET RESEARCH.
6. KEEP A “PAIN-POINT”
JOURNAL.
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4. 4
SOURCES OF BUSINESS IDEAS
◎ BUSINESS EXPERIENCE.
◎ PERSONAL EXPERIENCE.
◎ OBSERVATION.

5. ““The entrepreneur always searches
for change, responds to it and
exploits it as an opportunity”.
-PETER DRUCKER
“
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6. 6
INNOVATIVE
IDEA,OPPORTUNITY
IDENTIFICATION
New Knowledge.
Explore.
Research.

7. 7
SCANNING ENVIRONMENT
• Industry environment
• National environment
• Macro-environment

8. THE GAP IN THE
MARKET IS SPECIFIC
AREA. AN AREA
WHERE YOU CAN
DOMINATE.
FINDING THE GAPS FOR NEW
BUSINESS
START WITH YOUR
STRENGTHS.
FIND A NICHE IN EXISTING
MARKET WHERE ARE
UNSOLVED PROBLEMS.
COPY AND IMPROVE.
RESEARCH THE TRENDS
ON THE ESTABLISHED
MARKET.
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9. SETTING UP NEW VENTURES
o WRITE A BUSINESSS PLAN.
o GET HELP.
o CHOOSE YOUR BUSINESS LOCATION.
o UNDERSTAND YOUR FINANCING OPTIONS.
o DECIDE ON A BUSINESS STRUCTURE.
o REGISTER YOUR BUSINESS NAME.
o APPLY FOR PERMISSIONS & LICENSES.
o HIRING EMPLYOEES.
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10. ACQUIRING EXISTING BUSINESS
An alternative to starting
a business from scratch
or buying a business opportunity
that
involves purchasing an existing
business for sale.
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11. FRANCHISING
An authorization granted by
government or company to
an individual or group
enabling them to carry out
specified commercial
activities.
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12. 12
TYPES OF FRANCHISES
BUSINE
SS
FORMAT
PRODUCT
/SINGLE
OPERATO
R
MANUFA
C--
TURING

13. thanks!
-B.SHRADHA
121713601009
BBA-A
13
😉