The document discusses what makes a logo successful and memorable over long periods of time. It states that while some of the most recognizable logos may not have complex histories, they have stood out for decades or centuries through their recognition. A good logo is one that people instantly recognize and associate with a particular company, product, or service. Some of the most iconic logos, like those of Google and Pepsi, use simple designs incorporating only a few colors that nevertheless became historically memorable. For a logo to be effective, it needs to be colorful, eye-catching, and simple so that it can be easily remembered and grow association with its company over time.

1. The most recognisable of logos don’t have an interesting, complex history behind them but
they’ve stood out over decades and in some cases centuries as the most well known logos,
but while the stories behind them mightn’t be that important, the recognition is, a successful
logo is a logo that you look at and instantly recognise is important for a person’s or a
companies branding, you want people to look at an image and think of the name, when you
look at the logos below you know instantly what they mean and what company and
product/service they represent, whether its a good company or a bad company, a
memorable logo is the most important aspect of a successful brand, the chrome logo is just
made up from the colours of the google logo and the pepsi logo is just the colours of the US
flag, simple ideas that made history, a good logo must be like these, colourful, eye-catching
and simple, a logo can’t have too much otherwise it becomes too much to remember and
won’t be as effective as a more simplistic logo, it must also carry the brand name with it until
it grows association with the company overtime, i will incorporate this into my own logo to
make my logo as effective and as memorable as it can be